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Global Gummy Vitamins Market by Product Type (Single Vitamins and Multivitamins), by Source (Animal and Plant), by Packaging Type (Pouches and Bottles & Jars), by Distribution Channel (Store-Based and Online), by End User (Adult and Children), and by Regional Analysis (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast (2022 – 2027)

Published: January, 2022
ID: 10648
Pages: 175

Gummy Vitamins Market Growth and Forecast (2022 - 2027):

The Global Gummy Vitamins Market size was at US$ xx million in 2021, and it is predicted that it will reach a valuation of US$ xx million by the end of 2027 with an annual development rate (CAGR) of xx% between 2022 and 2027.

Market Overview:

Gummy vitamins are similar to candy, but are chewy dietary supplements made up of nutrients. Initially, children who did not want to take the drug consumed jelly-like vitamins, but now adults are starting to take it too. Due to the health benefits of gummy vitamins, consumption by working-class people has increased. There are many variations of these vitamins with different flavors and nutrients on the market. They are made with the help of gelatin, cornstarch, water, sugar and added colorings. Popular flavors available in gummi vitamins are orange, lemon, raspberry, and cheerful. They can improve health and compensate for a poor diet. Also, gelatinous vitamins are easy to chew, making them very popular with people who have a hard time swallowing pill.

Recent Developments in Gummy Vitamins Industry:

  • In April 2019, Church & Dwight launched Vitafusion Organic, a new line of organic supplements that includes Men's Multis, Women's Multis, Vitamin D3 and Vitamin B-12 under the Vitafusion brand. This has helped the organization expand its portfolio of organic vitamins in gelatin products.
  • In March 2018, The Clorox Company's growth increased with the acquisition of Nutranext, one of the leading brands. This allowed the company to expand its portfolio of health and wellness products with Nutranext dietary supplements and RenewLife digestive health products.

Gummy Vitamins Market Growth:

The impressive growth rate of the global gummy vitamins market is due to the elderly population who are beginning to realize the various benefits of these vitamins compared to pills and tablets.




Market Size Available

2021 – 2027

Base Year


Forecast Period

2022 - 2027



Segments Covered

By Product Type, Source, Packaging Type, Distribution Channel and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Nutra Solutions USA, Boli Naturals LLC, Makers Nutrition, LLC, ,ABH Labs, LLC, Sirio Pharma, Melrob Group, Bayer AG, Vitakem Nutraceutical Inc, Gimbal Brothers, Inc, Ernest Jackson, Ferrara Candy Company, NUTRA contract and Others.


The demand for vitamin gummies is gaining momentum among workers due to its benefits. It is also contributing to the growth of the global vitamin market in Europe and the United States by raising awareness and improving marketing portals. Distribution channels have played an important role in the value chain. Manufacturers are looking for potential in their businesses due to the growing trend of e-commerce, and profit margins are gradually increasing due to the fact that online marketing and the operating cost of the business is low. The thriving pharmaceutical sector is contributing to market growth by providing medical institutions with the opportunity to develop a new portfolio of vitamins from rubber. The main trend observed in the global market for Gummy vitamins is the invention of the products that have components that support metabolic health and regulate the amount of folic acid and the glycemic index in the human body. Therefore, this product acts as a solution to low bone strength, nutritional deficiencies, immune problems and other health concerns. Increasing consumer demand for gummy vitamins, rising awareness of preventive treatments, increasing cases of malnutrition in developing countries, and the arrival of new organically expressed gummy vitamins from major players. Additionally, the growing consumer preference for gummy vitamins is one of the other factors supposed to drive demand in future. In addition, the growing interest in spreading life expectancy from these vitamins and the increased use of these gummy vitamins in pregnant women is another factor that is likely to accelerate business demand in future. Gummy Vitamins market growth will also be influenced by a variety of external factors to increase product preference for capsules and tablets and continue to shape the market, including increased awareness of preventive care and innovative product attributes. The rich taste and texture of Gumi vitamins are promoting the growth of the Gumi vitamins market.

Gummy vitamins have several unique benefits over the larger vitamins. These are easy to swallow, digestible, and tasty. These items are especially suitable for the elderly population and children. An aging population and increased consumer awareness in developed and developing countries are key factors driving consumer preference for products containing healthy ingredients such as vitamins for the prevention or treatment of certain existing diseases. The increasing demand for these products has prompted several manufacturers to launch a variety of vitamin-infused products in the dietary supplement market. However, local and national millennials are witnessing a growing number of seniors suffering from busy work schedules and pill-taking problems. Due to these factors, consumers in the market are witnessing a great demand for practical vitamin-based products that are easy to consume and eat on the go, such as easy to chew rather than swallow. Gummy vitamins help solve these problems, and because they are chewy candies, they are not only easy to consume, but also provide consumers with consumption characteristics on the go.


The risks associated with the side effects of consuming excessive amounts of vitamin gummies are factors that hamper market growth during the outlook period. Most synthetic vitamins are produced from petroleum extracts or derived from coal tar, which are used as inexpensive raw materials. Natural vitamins are popular with consumers, but they increase production costs and investments. Furthermore, the efficient supply of vitamins A and E has been hampered by operational obstacles in the availability of raw materials in recent years. There are several natural foods that provide vitamin D and increase the risk of vitamin D deficiency among consumers. These factors increase the cost of production of gelatinous vitamins. Variations in raw material availability are estimated to affect the price of gummy vitamins. Price fluctuations are a major challenge factor impeding the growth of the global gummy vitamins market.

Gummy Vitamins Market Segmentation Analysis:

By packaging type, the bottles and jars segment is estimated to account for the majority of the Gummy Vitamins market during the foreseen period. The bottles and jars, available in plastic and glass, are also easy to transport or transport.

According to end users, the adult segment is expected to occupy most of the European and American vitamin market by end users during the conjecture period. This is due to an increasing number of older people who are at increased risk for vitamin deficiency.

By distribution channel, the store-based segment is estimated to account for the majority of the market over the outlook period. The store-based sector includes hypermarkets and supermarkets, drug stores, drugstores and specialty stores, etc., and includes convenience stores, general stores, and grocery stores.

By source, the animal sector is likely to account for the majority of the worldwide market in the coming years. Animal sources are an important source of vitamin extraction. Also, Gumi, which is made all over the world, is made from gelatin. Gelatin is an animal source that helps in the bonding process during production.

Impact of COVID-19 on the Gummy Vitamins Market:

The world market is slightly affected by the uncertain pandemic situation that is taking place around the world. The impact of coronavirus has affected the supply chain of the final product and the availability of raw materials. Supply in the region is impacted by COVID-19 closures and restrictions, limiting commodity conversion. However, local consumption is touted to increase with higher sales, especially in supermarkets and hypermarkets. In addition, the intake of vitamins such as vitamin C and vitamin D has been linked to stimulating effects of the immune system, which will serve as another key factor in increasing the demand for gummy vitamins. The growth of the Gumi format can be attributed to facts such as the convenience that products provide and the increasing number of consumers suffering from problems swallowing pills.

Geographical Segmentation Analysis:

  • North America - the United States and Canada
  • Europe - United Kingdom, Spain, Germany, Italy, and France
  • The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
  • Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM
  • The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

Regional Analysis:

North America occupies a significant market share and is likely to drive growth during the foreseen period. This is mainly due to the high disposable income of people in the countries of the region, coupled with an increase in health-conscious people consuming nutrients on a daily basis in the form of dietary supplements. The Asia Pacific market is anticipated to drive the growth of the target market and record the fastest growth in the near future due to changes in eating habits, increased disposable income and the easy availability of products in this locale.

Key Players in the Market:

Major Key Players in the Global Gummy Vitamins Market are

  • Nutra Solutions USA
  • Boli Naturals LLC
  • Makers Nutrition, LLC
  • ABH Labs, LLC
  • Sirio Pharma
  • Melrob Group
  • Bayer AG
  • Vitakem Nutraceutical Inc
  • Gimbal Brothers, Inc
  • Ernest Jackson
  • Ferrara Candy Company
  • NUTRA contract



1. Introduction                         

          1.1 Market Definition                

          1.2 Scope of the report             

          1.3 Study Assumptions             

          1.4 Base Currency, Base Year and Forecast Periods            

2. Research Methodology                    

          2.1 Analysis Design         

          2.2 Research Phases                 

                   2.2.1 Secondary Research

                   2.2.2 Primary Research    

                   2.2.3 Data Modelling       

                   2.2.4 Expert Validation    

          2.3 Study Timeline          

3. Report Overview                   

          3.1 Executive Summary             

          3.2 Key Inferencees         

4. Market Dynamics                            

          4.1 Impact Analysis         

                   4.1.1 Drivers         

                   4.1.2 Restaints     

                   4.1.3 Opportunities         

          4.2 Regulatory Environment                

          4.3 Technology Timeline & Recent Trends               

5. Competitor Benchmarking Analysis                     

          5.1 Key Player Benchmarking               

                   5.1.1 Market share analysis       

                   5.1.2 Products/Service    

                   5.1.3 Regional Presence   

          5.2 Mergers & Acquistion Landscape             

          5.3 Joint Ventures & Collaborations               

6. Market Segmentation                      

          6.1 Gummy Vitamins Market, By Product Type                  

                   6.1.1 Single Vitamins      

                   6.1.2 Multivitamins

                   6.1.3 Market Size Estimations & Forecasts (2022 - 2027)   

                   6.1.4 Y-o-Y Growth Rate Analysis       

                   6.1.5 Market Attractiveness Index       

          6.2 Gummy Vitamins Market, By Source                  

                   6.2.1 Animal

                   6.2.2 Plant  

                   6.2.3 Market Size Estimations & Forecasts (2022 - 2027)   

                   6.2.4 Y-o-Y Growth Rate Analysis       

                   6.2.5 Market Attractiveness Index       

          6.3 Gummy Vitamins Market, By Packaging Type               

                   6.3.1 Pouches       

                   6.3.2 Bottles & Jars

                   6.3.3 Market Size Estimations & Forecasts (2022 - 2027)   

                   6.3.4 Y-o-Y Growth Rate Analysis       

                   6.3.5 Market Attractiveness Index       

          6.4 Gummy Vitamins Market, By Distribution Channel                 

                   6.4.1 Store-Based 

                   6.4.2 Online

                   6.4.3 Market Size Estimations & Forecasts (2022 - 2027)   

                   6.4.4 Y-o-Y Growth Rate Analysis       

                   6.4.5 Market Attractiveness Index       

          6.5 Gummy Vitamins Market, By End-User              

                   6.5.1 Adult  

                   6.5.2 Children       

                   6.5.3 Market Size Estimations & Forecasts (2022 - 2027)   

                   6.5.4 Y-o-Y Growth Rate Analysis       

                   6.5.5 Market Attractiveness Index       

7. Geographical Landscape                            

          7.1 Global Identity Governance and Administration Market, by Region              

          7.2 North America - Market Analysis (2022 - 2027)         

                   7.2.1 By Country   



                   7.2.2 By Product Type     

                   7.2.3 By Source     

                   7.2.4 By Packaging Type  

                   7.2.5 By Distribution Channel    

                   7.2.6 By End-User 

          7.3 Europe            

                   7.3.1 By Country   






                    Rest of Europe

                   7.3.2 By Product Type     

                   7.3.3 By Source     

                   7.3.4 By Packaging Type  

                   7.3.5 By Distribution Channel    

                   7.3.6 By End-User 

          7.4 Asia Pacific               

                   7.4.1 By Country   




                    South Korea

                    South East Asia

                    Australia & NZ

                    Rest of Asia-Pacific

                   7.4.2 By Product Type     

                   7.4.3 By Source     

                   7.4.4 By Packaging Type  

                   7.4.5 By Distribution Channel    

                   7.4.6 By End-User 

          7.5 Latin America            

                   7.5.1 By Country   




                    Rest of Latin America

                   7.5.2 By Product Type     

                   7.5.3 By Source     

                   7.5.4 By Packaging Type  

                   7.5.5 By Distribution Channel    

                   7.5.6 By End-User 

          7.6 Middle East and Africa         

                   7.6.1 By Country   

                    Middle East


                   7.6.2 By Product Type     

                   7.6.3 By Source     

                   7.6.4 By Packaging Type  

                   7.6.5 By Distribution Channel    

                   7.6.6 By End-User 

8. Key Player Analysis                         

          8.1 Nutra Solutions USA            

                   8.1.1 Business Description        

                   8.1.2 Products/Service    

                   8.1.3 Financials     

                   8.1.4 SWOT Analysis       

                   8.1.5 Recent Developments       

                   8.1.6 Analyst Overview    

          8.2 Boli Naturals LLC                 

          8.3 Makers Nutrition, LLC          

          8.4 ABH Labs, LLC           

          8.5 Sirio Pharma              

          8.6 Melrob Group            

          8.7 Bayer AG         

          8.8 Vitakem Nutraceutical Inc              

          8.9 Gimbal Brothers, Inc            

          8.10 Ernest Jackson                  

9. Market Outlook & Investment Opportunities                            


          List of Tables                  

          List of Figures                 

  1. Global Gummy Vitamins Market By Region, From 2022 - 2027 ( USD Billion )
  2. Global Gummy Vitamins Market By Product Type, From 2022 - 2027 ( USD Billion )
  3. Global Single Vitamins Market By Region, From 2022 - 2027 ( USD Billion )
  4. Global Multivitamins Market By Region, From 2022 - 2027 ( USD Billion )
  5. Global Gummy Vitamins Market By Source, From 2022 - 2027 ( USD Billion )
  6. Global Animal Market By Region, From 2022 - 2027 ( USD Billion )
  7. Global Plant Market By Region, From 2022 - 2027 ( USD Billion )
  8. Global Gummy Vitamins Market By Packaging Type, From 2022 - 2027 ( USD Billion )
  9. Global Pouches Market By Region, From 2022 - 2027 ( USD Billion )
  10. Global Bottles & Jars Market By Region, From 2022 - 2027 ( USD Billion )
  11. Global Gummy Vitamins Market By Distribution Channel, From 2022 - 2027 ( USD Billion )
  12. Global Store-Based Market By Region, From 2022 - 2027 ( USD Billion )
  13. Global Online Market By Region, From 2022 - 2027 ( USD Billion )
  14. Global Gummy Vitamins Market By End-User, From 2022 - 2027 ( USD Billion )
  15. Global Adult Market By Region, From 2022 - 2027 ( USD Billion )
  16. Global Children Market By Region, From 2022 - 2027 ( USD Billion )

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