The global Meat Snacks Market size was worth US$ 7.4 billion in 2021, and it is estimated to reach a valuation of US$ 11.3 billion by the end of 2027, expanding at a compound annual growth rate of 5.5% between 2022 and 2027. Meat snacks have become popular due to the demand for available high-protein snack products.
Meat snacks are food products made from processed meat along with other ingredients. More excellent specific flavor, nutrition and shelf life are the main focus these days for the making of these snacks. Processing includes soaking the meat in solution and drying it for some time. Meat snacks are available in dried meat, sticks, sausages, and other types sold in convenience stores, supermarkets, hypermarkets, online retailers, etc. This product is often available in a variety of flavors, depending on the taste of the consumer.
REPORT COVERAGE:
REPORT METRIC |
DETAILS |
Market Size Available |
2021 – 2027 |
Base Year |
2021 |
Forecast Period |
2022 - 2027 |
CAGR |
5.5% |
Segments Covered |
By Product, Meat Type, Flavours, Distribution Channel and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
Jack Link’s, Conagra foods, Meat snacks Group, Hormel Foods, King Elite Snacks , Marfood USA, Tyson Foods and Others. |
The surge in disposable income of consumers in emerging nations is a significant driving force for market growth.
The increasing demand for healthy snacks that taste familiar and are suitable for daily consumption is expected to drive market growth. It is supposed to further promote meat snacks as a healthier alternative to the existing product range as consumer awareness of nutritional ingredients increases along with rigorous branding efforts by leading manufacturers. The increasing emphasis on high levels of protein intake among millennial generations is assumed to be a major driving force for increased demand. Progress in R&D activities for developing new flavors that are extracted from natural ingredients is supposed to promote demand for these products in the coming days. The market is presumed to be boosted by introducing new fragrances without including fresh ingredients.
Unstable prices for raw materials, such as beef, pork, and poultry, challenge manufacturers of products that influence their purchasing decisions. The rapid development of new products can lead to a large number of products, which can give consumers too many options. As competition grows fierce, manufacturers must ensure product positioning and innovative marketing strategies to maintain the industry's competitive edge. Sales channels play a vital role in the industrial supply chain, where meat snacks are mass-produced items. Product demand is usually high due to easy access, which is the main differentiator for manufacturers. The global meat snack market is expected to be heavily influenced by the increased use of social media. This scenario in the meat snack market is due to a change in consumer awareness that accompanies the widespread use of smart technology.
Consumer buying patterns may be associated with increased promotion and marketing of new and innovative meat products on online social media platforms in most eye-catching ads. These new products are packaged and advertised in the most attractive way to appeal to the younger generation, who are the most enthusiastic whenever they try new products. Also, these snacks are alleged to be natural and healthy with the addition of protein and omega-3s, which is anticipated to increase sales of meat snack products in the global market. Consumers recognize safe and healthy premiums and premium products produced in a safe environment with the least potential for fraud or food congestion. In regions like MEA, Latin America and the Asia Pacific, sales of meat products are increasing due to premium features.
Additionally, sales are rising due to the convenience of meat snack products. The convenient packaging of meat snacks packed in small envelopes is associated with the growth of sales of meat snacks worldwide. Due to competitive work and social life, most people lead an accelerated lifestyle and prefer ready-to-eat products that are very convenient in nature. As a result, manufacturers are launching products with the highest expected comfort to lead the global meat snack market. According to consumer psychological analysis, health and wellness are key factors that consumers should consider when purchasing food. In addition to health and wellness, flavor and taste are also important factors influencing the sale of meat snacks. Herbs and ethnic characteristics are the most preferred flavors on the market.
Internal studies have been conducted to assess global economic conditions and other economic indicators and their current impact to predict information on each effect on the market historically and in future scenarios.
As a smart region, North America was considered the dominant area in the global meat snack market in 2018. The increase in snack consumption, the rise in demand for prepared foods, and the increase in national and international manufacturers have boosted growth in market value sales in the region. In 2018, American families spent an average of $ 25.81 per year on meat snacks. Products like jerky, meat sticks, and popcorn are very popular in this area. As the demand for the meat snack market increases, manufacturers come up with strategies to improve customer-delivered product delivery. Therefore, in recent years, the free form of meat snacks has maintained a high level of traction among customers.
Jack Link's, Old Wisconsin, Slim Jim and Werner are some of the major brands operating in the North American region.
Key Players in the Market:
Major Key Players in the Global Meat Snacks Market are
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Product
5.1.1 Introduction
5.1.2 Jerky
5.1.3 Meat Sticks
5.1.4 Pickled Sausages
5.1.5 Ham Sausages
5.1.6 Pickled Poultry Meat
5.1.7 Others
5.1.8 Y-o-Y Growth Analysis, By Product
5.1.9 Market Attractiveness Analysis, By Product
5.1.10 Market Share Analysis, By Product
5.2 Meat Type
5.2.1 Introduction
5.2.2 Poultry
5.2.3 Beef
5.2.4 Pork
5.2.5 Others
5.2.6 Y-o-Y Growth Analysis, By Meat Type
5.2.7 Market Attractiveness Analysis, By Meat Type
5.2.8 Market Share Analysis, By Meat Type
5.3 Flavours
5.3.1 Introduction
5.3.2 Original
5.3.3 Peppered
5.3.4 Teriyaki
5.3.5 Smoked
5.3.6 Others
5.3.7 Y-o-Y Growth Analysis, By Flavours
5.3.8 Market Attractiveness Analysis, By Flavours
5.3.9 Market Share Analysis, By Flavours
5.4 Distribution channel
5.4.1 Introduction
5.4.2 Convenience Stores
5.4.3 Supermarket & Hypermarkets
5.4.4 Grocery Stores
5.4.5 Restaurants
5.4.6 Others
5.4.8 Y-o-Y Growth Analysis, By Distribution channel
5.4.9 Market Attractiveness Analysis, By Distribution channel
5.4.10 Market Share Analysis, By Distribution channel
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Product
6.1.3.3 By Meat Type
6.1.3.4 By Flavours
6.1.3.5 By Distribution channel
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Product
6.1.4.3 By Meat Type
6.1.4.4 By Flavours
6.1.4.5 By Distribution channel
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Product
6.1.5.3 By Meat Type
6.1.5.4 By Flavours
6.1.5.5 By Distribution channel
6.2 North America
6.1.1 Introduction
6.1.2 United States
6.1.3 Canada
6.3 Europe
6.2.1 Introduction
6.2.2 U.K
6.2.3 Spain
6.2.4 Germany
6.2.5 Italy
6.2.6 France
6.4 Asia-Pacific
6.3.1 Introduction
6.3.2 China
6.3.3 India
6.3.4 Japan
6.3.5 Australia
6.3.6 South Korea
6.5 Latin America
6.4.1 Introduction
6.4.2 Brazil
6.4.3 Argentina
6.4.4 Mexico
6.4.5 Rest of Latin America
6.6 Middle East & Africa
6.5.1 Introduction
6.5.2 Middle-East
6.5.3 Africa
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Jack Link’s
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Conagra foods
8.3 Meat snacks Group
8.4 Hormel Foods
8.5 King Elite Snacks
8.6 Marfood USA
8.7 Tyson Foods
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
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