Global Meat Snacks Market Size, Share, Trends, Covid-19 Impact & Growth Forecast Report – Segmented By Product (Jerky, Meat Sticks, Pickled Sausages, Ham Sausages, Pickled Poultry Meat And Others), Meat Type (Poultry, Beef, Pork, Others), Flavours (Original, Peppered, Teriyaki, Smoked, Others), Distribution Channel (Convenience Stores, Supermarket & Hypermarkets, Grocery Stores, Restaurants And Others), And Region (North America, Europe, Asia Pacific, Latin America, And Middle East & Africa) - Industry Analysis (2024 To 2029)

Updated On: January, 2024
ID: 4010
Pages: 175

Global Meat Snacks Market Size (2024 to 2029)

The size of the global meat snacks market is expected to be worth USD 8.24 billion in 2024 and grow at a CAGR of 5.5% from 2024 to 2029 to achieve USD 10.77 billion by 2029. Meat snacks have become popular due to the demand for available high-protein snack products.

Meat snacks are food products made from processed meat along with other ingredients. More excellent specific flavor, nutrition and shelf life are the main focus these days for the making of these snacks. Processing includes soaking the meat in solution and drying it for some time. Meat snacks are available in dried meat, sticks, sausages, and other types sold in convenience stores, supermarkets, hypermarkets, online retailers, etc. This product is often available in a variety of flavors, depending on the taste of the consumer. The surge in disposable income of consumers in emerging nations is a significant driving force for market growth.


The increasing demand for healthy snacks that taste familiar and are suitable for daily consumption is expected to drive market growth.

 It is supposed to further promote meat snacks as a healthier alternative to the existing product range as consumer awareness of nutritional ingredients increases along with rigorous branding efforts by leading manufacturers. The increasing emphasis on high levels of protein intake among millennial generations is assumed to be a major driving force for increased demand. Progress in R&D activities for developing new flavors that are extracted from natural ingredients is supposed to promote demand for these products in the coming days. The market is presumed to be boosted by introducing new fragrances without including fresh ingredients.

Unstable prices for raw materials, such as beef, pork, and poultry, challenge manufacturers of products that influence their purchasing decisions. The rapid development of new products can lead to a large number of products, which can give consumers too many options. As competition grows fierce, manufacturers must ensure product positioning and innovative marketing strategies to maintain the industry's competitive edge. Sales channels play a vital role in the industrial supply chain, where meat snacks are mass-produced items. Product demand is usually high due to easy access, which is the main differentiator for manufacturers. The global meat snack market is expected to be heavily influenced by the increased use of social media. This scenario in the meat snack market is due to a change in consumer awareness that accompanies the widespread use of smart technology.

Consumer buying patterns may be associated with increased promotion and marketing of new and innovative meat products on online social media platforms in most eye-catching ads. These new products are packaged and advertised in the most attractive way to appeal to the younger generation, who are the most enthusiastic whenever they try new products. Also, these snacks are alleged to be natural and healthy with the addition of protein and omega-3s, which is anticipated to increase sales of meat snack products in the global market. Consumers recognize safe and healthy premiums and premium products produced in a safe environment with the least potential for fraud or food congestion. In regions like MEA, Latin America and the Asia Pacific, sales of meat products are increasing due to premium features.

Additionally, sales are rising due to the convenience of meat snack products. The convenient packaging of meat snacks packed in small envelopes is associated with the growth of sales of meat snacks worldwide. Due to competitive work and social life, most people lead an accelerated lifestyle and prefer ready-to-eat products that are very convenient in nature. As a result, manufacturers are launching products with the highest expected comfort to lead the global meat snack market. According to consumer psychological analysis, health and wellness are key factors that consumers should consider when purchasing food. In addition to health and wellness, flavor and taste are also important factors influencing the sale of meat snacks. Herbs and ethnic characteristics are the most preferred flavors on the market.


Internal studies have been conducted to assess global economic conditions and other economic indicators and their current impact to predict information on each effect on the market historically and in future scenarios.




Market Size Available

2023 to 2029

Base Year


Forecast Period

2024 to 2029



Segments Covered

By Product, Meat Type, Flavours, Distribution Channel And Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC; PESTLE Analysis. Porter’s Five Forces Analysis, Competitive Landscape; Analyst Overview of Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Jack Link’s, Conagra foods, Meat snacks Group, Hormel Foods, King Elite Snacks, Marfood USA, and Tyson Foods



As a smart region, North America was considered the dominant area in the global meat snack market in 2018. The increase in snack consumption, the rise in demand for prepared foods, and the increase in national and international manufacturers have boosted growth in market value sales in the region. In 2018, American families spent an average of $ 25.81 per year on meat snacks. Products like jerky, meat sticks and popcorn are very popular in this area. As the demand for the meat snack market increases, manufacturers come up with strategies to improve customer-delivered product delivery. Therefore, in recent years, the free form of meat snacks has maintained a high level of traction among customers.


Major Key Players in the Global Meat Snacks Market are Jack Link’s, Conagra foods, Meat snacks Group, Hormel Foods, King Elite Snacks, Marfood USA, and Tyson Foods


  • In September 2016, Bell acquired Geiser AG, a specialty food service provider. The acquisition was made to establish the former's influence on the restaurant's distribution channel.
  • Hormel® Natural Choice® cold meat manufacturers announced four novel natural cold cuts in July 2017, which include cheddar or pepper jack cheese, along with dark chocolate candy.
  • May 2017: Paleo Friendly Meat Stick is Country Archer Jerky's latest product innovation. They range from 100% adequately fed and finished beef and turkey without antibiotics or additional hormones.
  • April 2017: Conagra Brands, Inc. (NYSE: CAG) announced the acquisition of the protein-based snack business by Duke's® meat snack maker Thanasi Foods LLC and seed maker BIGS® BIGS LLC.


This research report on the global meat snacks market has been segmented and sub-segmented based on product, meat type, flavors, distribution channel & region.  

By Product

  • Jerky         
  • Meat Sticks            
  • Pickled Sausages 
  • Ham Sausages      
  • Pickled Poultry Meat

By Meat Type

  • Poultry     
  • Beef          
  • Pork          
  • Others  

By Flavours

  • Original    
  • Peppered
  • Teriyaki    
  • Smoked   
  • Others     

By Distribution Channel

  • Convenience Stores           
  • Supermarket & Hypermarkets      
  • Grocery Stores     
  • Restaurants           
  • Others     

By Region

  • North America
  • Europe
  • Asia and Pacific
  • Middle East and Africa



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Frequently Asked Questions

1. What are the key drivers of growth in the meat snacks market?

Factors driving growth include increasing consumer preference for protein-rich snacks, rising demand for convenient and healthy on-the-go snacks, innovation in flavors and product formulations, and marketing efforts highlighting the nutritional benefits of meat snacks.

2. What are the challenges facing the meat snacks market?

Challenges include competition from alternative protein snacks (e.g., plant-based snacks), concerns about high sodium or preservative content in some meat snacks, and continuous innovation to meet changing consumer preferences and dietary trends.

3. What are the packaging trends in the meat snacks market?

Packaging trends include convenient single-serve packs, resealable pouches for freshness, transparent packaging to showcase product quality, eco-friendly packaging materials, and labeling that highlights nutritional information and certifications (e.g., organic, gluten-free).

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