Global Healthy Snacks Market Size, Share, Trends, Covid-19 Impact & Growth Forecast Report - Segmented By Product (Dried Fruit, Cereal & Granola Bars, Nuts & Seeds, Meat and Trail Mix) and Region (North America, Europe, Asia Pacific, Latin America, And Middle East & Africa) – Industry Analysis (2024 To 2029)

Updated On: January, 2024
ID: 8949
Pages: 150

Global Healthy Snacks Market Size (2024 to 2029)

The size of the healthy snacks market is expected to grow from USD 101.94 billion in 2024 to USD 141.64 billion by 2029, growing at a CAGR of 6.80% from 2024 to 2029.

Snacks become a vital part of your diet to help you get essential nutrients and maintain your body's energy levels. Snacks are small portions of food or drinks that are consumed between regular meals. A healthy snack is a type of bag that is low in sodium and low in sugar, vitamins, nutrients, and saturated fat. Healthy snacks are high in fiber and protein and help maintain energy levels throughout the day. Healthy snacks include hard-boiled eggs, whole grains, seeds, nuts, vegetables, fruits, and low-fat dairy products. Eating snacks is a big part of your diet, so it has a big impact on your health. Healthy snacks have a number of benefits, including resistance to weight gain, suppressing the need for additional food, strengthening the brain, and promoting health. Healthy snacks also provide an effective alternative to essential nutrients like vitamins, minerals, carbohydrates, fiber, and protein in your diet. Snacks can always be eaten before or after meals, so avoid overeating during meals.

Global Healthy Snacks Market Drivers:

Increased consumer interest in the nutritional value of products such as high vitamins and protein and low calories has benefited the market. The increasing need for snacks along the way, coupled with higher customer spending, may hinder the market growth. In addition, busy consumer lifestyles are expected to drive the market for years to come. Healthy snacks are widely consumed in mature economies. The rapid popularity of meat snacks is driving market growth. As consumer emphasis on high-end products increases in developed countries such as Europe and North America, the market will expand in the coming years as consumer production increases. The increase in the disposable income of consumers due to the modernization and expansion of the workforce is one of the central growth stimuli in the market. Families in the age group from the mid-30s to the mid-40s have been registered to increase spending on healthy snacks.

The increased investment in developing quality, innovative products and product branding initiatives by major players is supposed to revitalize the market. Customer health awareness due to awareness campaigns launched by governments, non-governmental organizations, and companies is expected to spur demand for healthy snacks in the coming years. Changing individual lifestyles and increasing propensity for healthy foods around the world is a crucial driver of target market growth. Healthy snacks offer a variety of health benefits and help people lose weight. It helps improve concentration, cognition, attention and memory. With attractive packaging, healthy meals of different flavors can be transported and used, increasing demand among children. It's also a healthy, versatile, edible snack that can be easily used at any age.

The need for meat snacks is assumed to increase in the coming years, as purchasing power has increased tremendously in recent years. This factor is expected to promote market growth during the outlook period. The increased popularity of healthy snacks is presumed to drive global market growth due to health awareness, people's propensity to choose a healthy lifestyle, and product approvals from manufacturing companies. The growth of digitization makes it easier for consumers to access information, raising awareness of healthy snack options. Other trends in the healthy snack industry include an increase in living standards and an increase in the elderly population. Expanding current business to emerging economies through online channels and increasing sales of healthy snacks will provide many opportunities to grow in the global healthy snack market.

Global Healthy Snacks Market Restraints:

Due to dependence on agricultural products and strict regulations stipulated by various regulatory authorities, volatile raw material prices are expected to limit the market growth. Additionally, the cost of making healthy snacks is relatively high compared to conventional snacks and is a significant factor that is anticipated to hinder the growth of the global healthy snack market. Strict government regulations related to the production of healthy snacks and the high costs associated with them will, to some extent, limit market growth.




Market Size Available

2023 to 2029

Base Year


Forecast Period

2024 to 2029



Segments Covered

By Product and Region.

Various Analyses Covered

Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Nestlé S.A, PepsiCo, Inc., Kellogg Company, Tyson Foods, Inc., General Mills, Inc., Hormel Foods Corporation, Kind LLC, B&G Foods, Inc., The Hain Celestial Group, Inc., Calbee, Inc., Select Harvests.


This research report on the global healthy snacks market has been segmented and sub-segmented based on product and region. 

Global Healthy Snacks Market - By Product:

  • Dried Fruit
  • Cereal & Granola Bars
  • Nuts & Seeds
  • Meat
  • Trail Mix

Global Healthy Snacks Market - By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

North America is poised to become one of the top local healthy snack markets during the forecast period. As the preference for healthy alternative foods increases, the demand for products in this region is expected to increase as consumer habits, such as snacks rather than regular meals or snacks, change. Cereal bars are widely consumed in North America due to the attractive packaging used to attract and retain new customers, along with a wide variety of flavors and discounts. Additionally, changes in consumer perception of American diet patterns are leading to increased consumption of healthy snacks. The country's population is presumed to accelerate market growth in the coming years. The convenience and easy-to-carry options offered as healthy snacks are also driving the growth of the domestic market.

The Asia Pacific market is foreseen to be the most promising region in the world during the outlook period. The increased demand for products in this region may be due to modernization and the growing need for ongoing snack options in emerging economies such as China and India. It is expected to adapt well to local markets in the coming years as consumer lifestyles in developing countries change due to increased disposable income.


Nestlé S.A, PepsiCo, Inc., Kellogg Company, Tyson Foods, Inc., General Mills, Inc., Hormel Foods Corporation, Kind LLC, B&G Foods, Inc., The Hain Celestial Group, Inc., Calbee, Inc., and Select Harvests are some of the major players in the global healthy snacks market.


  • In September 2019, Tyson Foods, Inc. launched a new Pact® brand that offers functional benefits, a refrigerated snack.
  • In October 2018, PepsiCo, Inc. announced the acquisition of US-based nutrition company Health Warrior, Inc., expanding its presence in the nutritional bars category.
  • In February 2017, the Kellogg Kashi company launched Chewy Nut Butter Bars. This gluten-free bar is made from real nut kernels and kinds of butter.
  • In February 2017, Kellogg's Special K launched Special K Nourish and Protein Snack Bites and this product is added to various snacks and portable snacks.

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Frequently Asked Questions

1.What are some examples of healthy snack options available in the market?

Nuts and seeds: Almonds, walnuts, pumpkin seeds, and chia seeds are nutrient-dense snacks high in healthy fats, protein, and essential minerals.

Dried fruits: Dried apricots, raisins, cranberries, and mango slices provide natural sweetness and fiber, with no added sugars or preservatives.

2.What are the main drivers behind the growth of the healthy snacks market?

Increasing health consciousness: Consumers are becoming more mindful of their dietary choices and seeking healthier alternatives to traditional snacks high in sugar, salt, and unhealthy fats.

Rising prevalence of lifestyle-related diseases: Concerns about obesity, diabetes, heart disease, and other health conditions linked to poor diet habits are motivating consumers to adopt healthier eating patterns and snack options.

3.What are some emerging trends in the healthy snacks market?

Plant-based snacks: Increasing demand for plant-based and vegan snack options made from ingredients like fruits, vegetables, legumes, and grains, catering to consumers seeking sustainable, ethical, and environmentally friendly choices.

Functional snacks: Growth in functional snacks fortified with added nutrients, botanical extracts, probiotics, prebiotics, and adaptogens to support specific health benefits such as immunity, digestion, energy, and stress relief.

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