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Pulished Date January, 2021
ID: 10780
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Global Media Streaming Market Report - Segmentation By type of service (Audio Streaming, Video Streaming, and Others), By applications (Real-Time Entertainment, Web Browsing and Advertising, Games, Social Media, and Online/Distance Learning), By end-users (Personal/Household Users, Educational Institutions and Professional Organizations) and Region: Industry Analysis and Opportunity Assessment 2020-2025

Pulished: January, 2021
ID: 10780
Pages: 150

Global Media Streaming Market Size, Share & Growth Analysis (2020 – 2025)

The Global Media Streaming Market is expected to garner a CAGR of 23.2% during the conjecture period (2020-2025).

Media Streaming is a multimedia service provided by Internet Service Providers to their customers to enjoy uninterrupted online multimedia services. It allows the user to accept video, audio and multimedia content without downloading the files to their systems. Media streaming has its application for real-time entertainment, web browsing and advertising, gaming, social media and online learning.

Market growth is driven by the rising demand for subscription services, the increasing availability of original and region-specific content, and the popularity of live sports. These aspects are changing the strategies adopted by vendors in the market as the focus on improving customer experience through personalization and low-cost services is increasing day by day.

Recent Developments:

  • In June 2020, YouTube introduced a new feature called "Chapters" that allows users to browse longer videos. Previously, users had to scroll the navigation bar to locate a specific fragment of the video.
  • In April 2020, Apple Music announced its expansion to 52 countries and territories to expand service revenue streams for the business, expanding to a total of 167 markets, including 25 new African countries.

COVID-19 Impact on Media Streaming Market

The continued spread of the coronavirus has had a positive impact on the media streaming industry due to the home containment measures. Providers have seen an increase in subscriber numbers and peak audiences across all regions due to increased demand for online streaming and shifting consumers. For example, in the first quarter of 2020 which ended on March 31, Netflix added 15.8 million subscribers globally, more than double the expected 7.2 million and a 22.5% growth of year after year.

The COVID-19 outbreak is expected to have a positive impact on market growth as it has caused lockdowns in major cities around the world, resulting in an increased need for entertainment. As a result, the audience for video streaming services has grown significantly around the world.

Market growth and trends:

The music streaming segment is expected to experience significant growth in future

  • Music streaming providers offer exclusive content with podcasts and original content, which first attracts people to the platform and ultimately converts them into subscribers. In addition, promotional activities, such as price cuts for subscriptions in growing markets and bundles from telecom operators, are expected to further drive growth.
  • For example, Spotify saw an annual growth of 31% in total revenue and a 35% share of total paid subscriptions, mainly due to the increase in promotional activities such as Spotify free premium for three month, subscription model price cuts, etc.
  • Market players are offering new features like curated playlists, night mode, and lossless music to improve targeting, which also gives businesses a competitive edge over others, thus increasing competition on the market. This is done to improve customer retention as the number of options in the market is continually increasing. For example, in September 2019, Amazon launched a new level of its music service, called Amazon Music HD. It offers lossless versions of audio files to stream or download at a comparatively lower price.
  • Although global players are strongly penetrating their music streaming platforms by adopting various strategies, regional players still have a strong place in their respective regions, due to their exposure and a strong focus on local content. For example, Gaana is still the number one player in the Indian market, while Yandex Music is the leader in Russia. Also, Tencent Music Group is one of the main players in the Chinese market due to its applications.

Market Drivers and Restraints:

The main drivers of the global media streaming market are the growing adoption of online video and audio streaming among domestic customers. The rising adoption of high-speed Internet access and the increasing popularity of online television programs among the young population are creating opportunities that will increase the demand of the media streaming market during the forecast period. The market is likely to present opportunities for untapped markets and increased user awareness.

The convenience of watching video content anytime, anywhere, the rise in mobile subscriptions and the adoption of connected mobile devices, especially smartphones, and the growing need for original content and live streaming are some of the main factors that are driving the growth of the global media streaming market. However, transmission interruptions, piracy, and low bandwidth or limited transmission speed are some of the main challenges hampering growth.

Market segmentation:

The market for media streaming services can be segmented based on the type of services, applications, end users and regions.

  • Based on the type of service, the market for streaming media services is segmented into
    • Streaming Audio
    • Streaming Video
    • Others (live caption, tape, and real-time text).

Of these, the video streaming subsegment is expected to post the strongest growth. This growth is primarily attributed to the growing popularity of on-demand entertainment services, such as movies, shows, videos, and live games, on televisions and other portable device platforms.

  • On the basis of the applications, the market is classified as
    • Real-time Entertainment
    • Web browsing and advertising
    • Games
    • Social media
    • Online/Distance Learning

Today, the real-time entertainment applications segment dominates the global market for streaming media services. However, other application segments such as e-learning and web advertising are also emerging as potential revenue areas due to their increasing popularity among educational institutions and businesses. With cost reduction and the addition of additional innovative features, e-learning software goes beyond universities to include general business education.

  • On the basis of end users, the market is classified as
    • Personal/Household Users
    • Educational Institutions
    • Professional Organizations

The adoption of the video streaming service among home users is driven by the wide availability of high-speed Internet access and the increasing popularity of online television broadcasts among the young population in developed regions. Business organizations and educational institutions are also witnessing rapid adoption of multimedia streaming services and are expected to continue adopting these services during the forecast period.

Regional Analysis:

At present, developed countries such as the United States and Japan dominate the global market for media streaming services mainly due to the availability of high-speed Internet connection. There is a linear relationship between Internet speeds and IP video services in these countries.

Emerging economies such as Brazil, China, India, and South Africa (BRICS) are experiencing high adoption of media streaming services. The growth of this market in these countries is mainly attributed to factors such as the introduction of high-speed data plans, the increase in online traffic (audio and video streaming), and the pull in program initiatives like online learning.

Key market players:

Some of the major players in the global media streaming services market include Apple Inc., Adobe Systems Inc., Microsoft Corporation, RealNetworks Inc., Google Inc. (You Tube), Netflix Inc., Amazon.com, Inc., Pandora Media, Cía, Spotify AB and Midwest Tape.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                 

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                           

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling     

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                        

                                4.1.1 Drivers      

                                4.1.2 Restaints 

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis         

                                5.1.2 Products/Service 

                                5.1.3 Regional Presence

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Media Streaming Market, By Type of Services                             

                                6.1.1 Audio Streaming  

                                6.1.2 Video Streaming   

                                6.1.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.4 Y-o-Y Growth Rate Analysis              

                                6.1.5 Market Attractiveness Index           

                6.2 Media Streaming Market, By Application                       

                                6.2.1 Real-Time Entertainment 

                                6.2.2 Web Browsing and Advertising      

                                6.2.3 Games      

                                6.2.4 Social Media          

                                6.2.5 Online/Distance Learning 

                                6.2.6 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.7 Y-o-Y Growth Rate Analysis              

                                6.2.8 Market Attractiveness Index           

                6.3 Media Streaming Market, By End-Users                         

                                6.3.1 Personal/Household Users

                                6.3.2 Educational Institutions    

                                6.3.3 Professional Organizations

                                6.3.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.5 Y-o-Y Growth Rate Analysis              

                                6.3.6 Market Attractiveness Index           

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                    

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Type of Services             

                                7.2.3 By Application       

                                7.2.4 By End-Users         

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Type of Services             

                                7.3.3 By Application       

                                7.3.4 By End-Users         

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Type of Services             

                                7.4.3 By Application       

                                7.4.4 By End-Users         

                7.5 Latin America                            

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Type of Services             

                                7.5.3 By Application       

                                7.5.4 By End-Users         

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Type of Services             

                                7.6.3 By Application       

                                7.6.4 By End-Users         

8. Key Player Analysis                                    

                8.1 Apple Inc                     

                                8.1.1 Business Description           

                                8.1.2 Products/Service 

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis      

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Adobe Systems Inc                  

                8.3 Microsoft Corporation                           

                8.4 RealNetworks Inc                    

                8.5 Google Inc                  

                8.6 Netflix Inc                   

                8.7 Amazon.com, Inc                     

                8.8 Pandora Media                         

                8.9 Spotify AB                   

                8.10 Midwest Tape                         

9. Market Outlook & Investment Opportunities                                 


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of Type of Service, Applications, End-Users along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market.
  1. Global Media Streaming Market By Region, From 2020-2025 ( USD Billion )
  2. Global Media Streaming Market By Type of Services, From 2020-2025 ( USD Billion )
  3. Global Audio Streaming Market By Region, From 2020-2025 ( USD Billion )
  4. Global Video Streaming Market By Region, From 2020-2025 ( USD Billion )
  5. Global Media Streaming Market By Application, From 2020-2025 ( USD Billion )
  6. Global Real-Time Entertainment Market By Region, From 2020-2025 ( USD Billion )
  7. Global Web Browsing and Advertising Market By Region, From 2020-2025 ( USD Billion )
  8. Global Games Market By Region, From 2020-2025 ( USD Billion )
  9. Global Social Media Market By Region, From 2020-2025 ( USD Billion )
  10. Global Online/Distance Learning Market By Region, From 2020-2025 ( USD Billion )
  11. Global Media Streaming Market By End-Users, From 2020-2025 ( USD Billion )
  12. Global Personal/Household Users Market By Region, From 2020-2025 ( USD Billion )
  13. Global Educational Institutions Market By Region, From 2020-2025 ( USD Billion )
  14. Global Professional Organizations Market By Region, From 2020-2025 ( USD Billion )

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