Global Media Streaming Market Size, Share, Trends, COVID-19 Impact & Growth Forecast Report – Segmented By Service Type (Audio Streaming, Video Streaming and Others), Application (Real-Time Entertainment, Web Browsing and Advertising, Games, Social Media and Online/Distance Learning), End-users (Personal/Household Users, Educational Institutions and Professional Organizations) and Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa) – Industry Analysis from 2024 to 2029

Updated On: January, 2024
ID: 10780
Pages: 150

Global Media Streaming Market Size (2024 to 2029)

The global media streaming market is expected to garner a CAGR of 8.11% from 2024 to 2029 and the global market size is predicted to grow from USD 145.62 billion in 2024 to USD 215.06 billion by 2029.

Current Scenario of the Global Media Streaming Market

Media Streaming is a multimedia service provided by Internet Service Providers to their customers to enjoy uninterrupted online multimedia services. It allows the user to accept video, audio and multimedia content without downloading the files to their systems. Media streaming has applications for real-time entertainment, web browsing and advertising, gaming, social media and online learning.


The growth of the media streaming market is primarily driven by the rising demand for subscription services, the increasing availability of original and region-specific content, and the popularity of live sports.

These aspects are changing the strategies adopted by vendors in the market as the focus on improving customer experience through personalization and low-cost services is increasing day by day. The growing adoption of online video and audio streaming among domestic customers is propelling the global market growth. The rising adoption of high-speed Internet access and the increasing popularity of online television programs among the young population are creating opportunities that will increase the demand for the media streaming market during the forecast period. The market is likely to present opportunities for untapped markets and increased user awareness. The convenience of watching video content anytime, anywhere, the rise in mobile subscriptions and the adoption of connected mobile devices, especially smartphones, and the growing need for original content and live streaming are some of the main factors that are driving the growth of the global media streaming market.

The rapid usage of music streaming is expected to contribute significant growth to the global media streaming market.

Music streaming providers offer exclusive content with podcasts and original content, which first attracts people to the platform and ultimately converts them into subscribers. In addition, promotional activities, such as price cuts for subscriptions in growing markets and bundles from telecom operators, are expected to further drive growth. For example, Spotify saw an annual growth of 31% in total revenue and a 35% share of total paid subscriptions, mainly due to the increase in promotional activities such as Spotify's free premium for three-month, subscription model price cuts, etc. Market players are offering new features like curated playlists, night mode, and lossless music to improve targeting, which also gives businesses a competitive edge over others, thus increasing competition in the market. This is done to improve customer retention as the number of options in the market is continually increasing. For example, in September 2019, Amazon launched a new level of its music service, called Amazon Music HD. It offers lossless versions of audio files to stream or download at a comparatively lower price. Although global players are strongly penetrating their music streaming platforms by adopting various strategies, regional players still have a strong place in their respective regions, due to their exposure and a strong focus on local content. For example, Gaana is still the number one player in the Indian market, while Yandex Music is the leader in Russia. Also, Tencent Music Group is one of the main players in the Chinese market due to its applications.


Transmission interruptions, piracy, and low bandwidth or limited transmission speed are some of the factors hampering the growth of the global media streaming market.

Impact of COVID-19 on the Global Media Streaming Market

The continued spread of the coronavirus has had a positive impact on the media streaming industry due to the home containment measures. Providers have seen an increase in subscriber numbers and peak audiences across all regions due to increased demand for online streaming and shifting consumers. For example, in the first quarter of 2020 which ended on March 31, Netflix added 15.8 million subscribers globally, more than double the expected 7.2 million and a 22.5% growth of year after year. The COVID-19 outbreak is expected to have a positive impact on market growth as it has caused lockdowns in major cities around the world, resulting in an increased need for entertainment. As a result, the audience for video streaming services has grown significantly around the world.




Market Size Available

2023 to 2029

Base Year


Forecast Period

2024 to 2029



Segments Covered

By Service, Application, End User, and Region


Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa


  Market Leaders Profiled

Apple Inc., Adobe Systems Inc., Microsoft Corporation, RealNetworks Inc., Google Inc. (You Tube), Netflix Inc.,, Inc., Pandora Media, Cía, Spotify AB and Midwest Tape and Others.



Global Media Streaming Market Analysis By Service

Of these, the video streaming subsegment is expected to post the strongest growth. This growth is primarily attributed to the growing popularity of on-demand entertainment services, such as movies, shows, videos, and live games, on televisions and other portable device platforms.

Global Media Streaming Market Analysis By Application

Today, the real-time entertainment applications segment dominates the global market for streaming media services. However, other application segments such as e-learning and web advertising are also emerging as potential revenue areas due to their increasing popularity among educational institutions and businesses. With cost reduction and the addition of additional innovative features, e-learning software goes beyond universities to include general business education.

Global Media Streaming Market Analysis By End User

The adoption of video streaming services among home users is driven by the wide availability of high-speed Internet access and the increasing popularity of online television broadcasts among the young population in developed regions. Business organizations and educational institutions are also witnessing rapid adoption of multimedia streaming services and are expected to continue adopting these services during the forecast period.


At present, developed countries such as the United States and Japan dominate the global market for media streaming services mainly due to the availability of high-speed Internet connections. There is a linear relationship between Internet speeds and IP video services in these countries. Emerging economies such as Brazil, China, India, and South Africa (BRICS) are experiencing high adoption of media streaming services. The growth of this market in these countries is mainly attributed to factors such as the introduction of high-speed data plans, the increase in online traffic (audio and video streaming), and the pull in program initiatives like online learning.


Some of the major players in the global media streaming services market include Apple Inc., Adobe Systems Inc., Microsoft Corporation, RealNetworks Inc., Google Inc. (You Tube), Netflix Inc.,, Inc., Pandora Media, Cía, Spotify AB and Midwest Tape.


  • In June 2020, YouTube introduced a new feature called "Chapters" that allows users to browse longer videos. Previously, users had to scroll the navigation bar to locate a specific fragment of the video.
  • In April 2020, Apple Music announced its expansion to 52 countries and territories to expand service revenue streams for the business, expanding to a total of 167 markets, including 25 new African countries.


This research report on the global media streaming services market has been segmented based on the type of services, applications, end users and regions.

By Service

  • Streaming Audio
  • Streaming Video
  • Others (Live Caption, Tape, And Real-Time Text)

By Application

  • Real-Time Entertainment
  • Web Browsing and Advertising
  • Games
  • Social Media
  • Online/Distance Learning

By End User

  • Personal/Household Users
  • Educational Institutions
  • Professional Organizations

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

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Frequently Asked Questions

Which regions contribute the most to the global media streaming market share?

North America, Europe, and Asia-Pacific are the leading contributors to the global media streaming market share, with significant adoption of streaming services and platforms.

What impact has the COVID-19 pandemic had on the global media streaming market?

The COVID-19 pandemic has accelerated the growth of the global media streaming market, with increased demand for home entertainment and a surge in subscriber numbers for various streaming platforms.

How are emerging markets contributing to the growth of the global media streaming market?

Emerging markets contribute to the growth of the global media streaming industry through increasing internet penetration, smartphone adoption, and a rising middle class with disposable income.

Who are key players in the global media streaming market?

Apple Inc., Adobe Systems Inc., Microsoft Corporation, RealNetworks Inc., Google Inc. (You Tube), Netflix Inc.,, Inc., Pandora Media, Cía, Spotify AB and Midwest Tape are some of the major players in the global media streaming market.

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