We are monitoring the impact of COVID-19 on Mezcal Market Get in touch with us for detailed analysis Know More
Share on

Mezcal Market by Product Type (Joven, Reposado, Añejo), By Distribution Channel (Store-Based, Non-Store-Based), and By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) - Global Industry Size Share Trends Growth Forecast Report 2022 to 2027

Published: January, 2022
ID: 12112
Pages: 150

Mezcal Market Growth and Forecast (2022-2027):

The Global Mezcal Market size is expected at USD 0.79 billion in 2021 and is anticipated to the extent of an over of USD 1.1 billion by the end of the assessment period. The Mezcal Market is estimated to experience reasonable growth to record a CAGR of 6.1% throughout the estimated period (2022 - 2027).

Market Overview:

Global Mezcal Market records a prominent growth in the demand for quality standards. The mezcal market is continuing its enhancing stage, which creates the industry further attractive, and is the major object for growing investments in the global mescal market. Professionals in the mezcal market landscape have recommended a limit on harvesting wild agave, therefore reducing the pressure on natural manufacture. A moderately low number of market players who led a large market share controls the global mezcal market.

The mezcal market has a robust existence in the United States. The U.S Mezcal Market is projected to show the highest progress in the coming years. In 2019, the United States became the largest mezcal market globally, as imports increased by 50%, surpassing Mexico, which jumped to 10%. In 2016, the United States and Spain accounted for a greater mezcal export than the United Kingdom

The word "mezcal" has generally been used in Mexico for all agave spirits and continues to be used for many agave spirits, regardless of whether those spirits have been legally certified as "mezcal" or not. Agaves or magueys are endemic to Mexico and are present throughout the world. It is not known whether distilled beverages were produced in Mexico before the Spanish conquest. However, the Spanish knew the autochthonous fermented drinks such as pulque, made from the maguey plant. The result was Mezcal.

Recent Developments in Mezcal Industry:

  • The long-awaited news has finally arrived of the acquisition by Pernod Ricard of a mezcal company; perhaps the biggest surprise of all is that of Del Maguey. Pernod will take a majority stake in America's number one mezcal. According to the press release and what we heard from the company, the current management team and staff remain in place, and all operations in Mexico remain intact. Given the movements of Diageo and Bacardi in the world of mezcal, Mezcal Union, and Ilegal Mezcal, respectively, it was rumored that Pernod was looking to choose a brand for his wallet.

REPORT COVERAGE:

REPORT METRIC

DETAILS

Market Size Available

2021 – 2027

Base Year

2021

Forecast Period

2022 - 2027

CAGR

6.1%

Segments Covered

By Product Type, Distribution Channel and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Rey Campero, Davide Campari-Milano S.p.A., William Grant & Sons Ltd, Pernod Ricard, Diageo Plc, Brown-Forman Corporation, Familia Camarena Tequila, Craft Distillers , Bacardi Others.

Drivers and Restraints:

Mezcal producers have responded to the growing interest in this once-overlooked category with exciting innovations and a constant stream of products and new brand launches along the way. Growing consumer interest in ethically sourced products offers opportunities for ethically exported soft drinks. Companies operating in the beverage market are expected to take advantage of this opportunity during the forecast period. Leading beverage companies are significantly focusing on research and development (R&D) activities to promote the multi-functional profiles of non-alcoholic beverages that provide great health benefits. With current trends continuing, even more, new entrants to the agave market could be seen. In addition, distillers worldwide have experimented with various varieties of agave, and some distillers have implemented new techniques. However, concern for the environment is a critical threat to growth. First, agave plants take many years to mature. Thus, the overexploitation of agaves is a permanent threat.

Global Mezcal Market Segmentation Analysis:

By Product Type:

  • Joven
  • Reposado
  • Añejo

This segment accounted for the largest market share in 2019 and is expected to experience the fastest growth during the forecast period. Joven Mezcal is more popular due to its easy availability. In addition, it is clear and has maximum aging of two months, unlike Reposado and Anejo that do it for a minimum of nine months and one year, respectively.

By Distribution Channel:

  • Store-Based
  • Non-Store-Based

Most mezcal is sold through in-store retailers. This segment has been divided into supermarkets and hypermarkets, specialized stores, and others.

Impact of COVID-19 on Mezcal Industry:

The mezcal industry is rapidly reaching pre-COVID levels, and a healthy growth rate is expected during the forecast period, thanks to the economic recovery in most developing countries. However, unprecedented situations due to the expected third wave and the next waves create bleak prospects. Therefore, this study seeks to evaluate different scenarios of the impact of COVID in the future of the Mezcal market from 2022 - 2027.

Geographical Segmentation Analysis:

  • North America - the United States and Canada
  • Europe - United Kingdom, Spain, Germany, Italy, and France
  • The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
  • Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM
  • The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

Regional Analysis:

The Market for Mezcal has been categorized based on geography to offer a clear understanding of the global market; the world Market for Mezcal has been studied in four regions: North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. The main players in the United States are investing in installing production plants due to the growing popularity of mezcal in the country. In addition, in 2019, the United States became the largest mezcal market globally, as imports increased by 50%, surpassing Mexico, which jumped to 10%. In 2016, the United States and Spain accounted for a greater mezcal export than the United Kingdom.

In September 2017, it was reported that mezcal could be found in many London bars. That same month the first London Mezcal Festival took place to celebrate the spirit. However, in 2019, a GQ UK article reported a sharp increase in mezcal availability in recent years in the UK.

Additionally, single malts are currently leading the growth of spirits consumption in China. Mezcal has many similar characteristics, putting it in a good position to replicate the growth of single malts. Mezcal is an artisan drink with many flavors and grades to explore. Mezcal is also produced in many regions, so consumers wanting to learn more about mezcal have many places to visit. Lately, wealthy Chinese consumers between the ages of 25 and 34 have been considering authentic and natural drinks offered by mezcal. As a result, China could overtake the United States as the top tequila consumer by 2020.

Mezcal is a traditional Mexican spirit derived from agave. According to the Mezcal Regulatory Council, global shipments of agave-based liquors increased 26% to 827,000 9-liter cases, and in particular, in Mexico, shipments increased 10% to reach 304,000 cases in 2019. As tequila continues to dominate the alcoholic beverage landscape, mezcal consumption has increased dramatically in the past two years. Mezcal is derived from the agave salmiana, a species of native plant collected from the highlands of central Mexico.

The growing flavor of mezcal in the United States should bode well for small producers in Mexico. While tequila remains the flagship product in Brazil, the demand for mezcal is growing slowly but steadily. Brazil has been one of the main countries in terms of beer consumption, which makes it very lucrative for the sale of mezcal.

Despite the impact of the COVID-19 outbreak, an increase in beer imports has been reported, creating lucrative opportunities for mezcal in Brazil. The Middle East and Africa region have some of the world's emerging economies. Increasing disposable income and growing demand for premium alcohol among ex-pats in these regions is expected to increase mezcal industry demand.

Leading Company in the Global Mezcal Market:

  • Davide Campari-Milano S.p.A. had the largest share of the Mezcal Market in terms of sales revenue in 2021.   

Key Players in the Market:

Major Key Players in the Global Mezcal Market are

  • Rey Campero
  • Davide Campari-Milano S.p.A.
  • William Grant & Sons Ltd
  • Pernod Ricard, Diageo Plc.
  • Brown-Forman Corporation
  • Familia Camarena Tequila
  • Craft Distillers and
  • Bacardi

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                 

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                           

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling     

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                        

                                4.1.1 Drivers      

                                4.1.2 Restaints 

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis         

                                5.1.2 Products/Service 

                                5.1.3 Regional Presence

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Mezcal Market, By Product Type                       

                                6.1.1 Joven        

                                6.1.2 Reposado

                                6.1.3 Añejo        

                                6.1.4 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.1.5 Y-o-Y Growth Rate Analysis              

                                6.1.6 Market Attractiveness Index           

                6.2 Mezcal Market, By Application                           

                                6.2.1 Store-Based           

                                6.2.2 Non-Store-Based 

                                6.2.3 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.2.4 Y-o-Y Growth Rate Analysis              

                                6.2.5 Market Attractiveness Index           

7. Geographical Landscape                                         

                7.1 Global Mezcal Market, by Region                    

                7.2 North America - Market Analysis (2022 - 2027)                            

                                7.2.1 By Country              

                                                7.2.1.1 USA

                                                7.2.1.2 Canada

                                7.2.2 By Product Type   

                                7.2.3 By Application       

                7.3 Europe                         

                                7.3.1 By Country              

                                                7.3.1.1 UK

                                                7.3.1.2 France

                                                7.3.1.3 Germany

                                                7.3.1.4 Spain

                                                7.3.1.5 Italy

                                                7.3.1.6 Rest of Europe

                                7.3.2 By Product Type   

                                7.3.3 By Application       

                7.4 Asia Pacific                  

                                7.4.1 By Country              

                                                7.4.1.1 China

                                                7.4.1.2 India

                                                7.4.1.3 Japan

                                                7.4.1.4 South Korea

                                                7.4.1.5 South East Asia

                                                7.4.1.6 Australia & NZ

                                                7.4.1.7 Rest of Asia-Pacific

                                7.4.2 By Product Type   

                                7.4.3 By Application       

                7.5 Latin America                            

                                7.5.1 By Country              

                                                7.5.1.1 Brazil

                                                7.5.1.2 Argentina

                                                7.5.1.3 Mexico

                                                7.5.1.4 Rest of Latin America

                                7.5.2 By Product Type   

                                7.5.3 By Application       

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                                7.6.1.1 Middle East

                                                7.6.1.2 Africa

                                7.6.2 By Product Type   

                                7.6.3 By Application       

8. Key Player Analysis                                    

                8.1 Rey Campero                             

                                8.1.1 Business Description           

                                8.1.2 Products/Service 

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis      

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Davide Campari-Milano S.p.A.                            

                8.3 Davide Campari-Milano S.p.A.                            

                8.4 William Grant & Sons Ltd                      

                8.5 Pernod Ricard, Diageo Plc.                   

                8.6 Brown-Forman Corporation                

                8.7 Familia Camarena Tequila                    

                8.8 Craft Distillers and                   

                8.9 Bacardi                         

9. Market Outlook & Investment Opportunities                                 

Appendix                                           

                List of Tables                     

                List of Figures                   

  1. Global Mezcal  Market By Region, From 2022 - 2027 ( USD Billion )
  2. Global Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  3. Global Joven Market By Region, From 2022 - 2027 ( USD Billion )
  4. Global Reposado Market By Region, From 2022 - 2027 ( USD Billion )
  5. Global Añejo Market By Region, From 2022 - 2027 ( USD Billion )
  6. Global Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  7. Global Store-Based Market By Region, From 2022 - 2027 ( USD Billion )
  8. Global Non-Store-Based Market By Region, From 2022 - 2027 ( USD Billion )
  9. North America Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  10. North America Joven Market By Region, From 2022 - 2027 ( USD Billion )
  11. North America Reposado Market By Region, From 2022 - 2027 ( USD Billion )
  12. North America Añejo Market By Region, From 2022 - 2027 ( USD Billion )
  13. North America Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  14. North America Store-Based Market By Region, From 2022 - 2027 ( USD Billion )
  15. North America Non-Store-Based Market By Region, From 2022 - 2027 ( USD Billion )
  16. United States Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  17. United States Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  18. Canada Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  19. Canada Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  20. Europe Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  21. Europe Joven Market By Region, From 2022 - 2027 ( USD Billion )
  22. Europe Reposado Market By Region, From 2022 - 2027 ( USD Billion )
  23. Europe Añejo Market By Region, From 2022 - 2027 ( USD Billion )
  24. Europe Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  25. Europe Store-Based Market By Region, From 2022 - 2027 ( USD Billion )
  26. Europe Non-Store-Based Market By Region, From 2022 - 2027 ( USD Billion )
  27. U.K. Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  28. U.K. Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  29. Germany Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  30. Germany Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  31. France Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  32. France Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  33. Italy Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  34. Italy Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  35. Spain Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  36. Spain Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  37. Asia Pacific Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  38. Asia Pacific Joven Market By Region, From 2022 - 2027 ( USD Billion )
  39. Asia Pacific Reposado Market By Region, From 2022 - 2027 ( USD Billion )
  40. Asia Pacific Añejo Market By Region, From 2022 - 2027 ( USD Billion )
  41. Asia Pacific Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  42. Asia Pacific Store-Based Market By Region, From 2022 - 2027 ( USD Billion )
  43. Asia Pacific Non-Store-Based Market By Region, From 2022 - 2027 ( USD Billion )
  44. Japan Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  45. Japan Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  46. China Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  47. China Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  48. India Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  49. India Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  50. Australia Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  51. Australia Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  52. South Korea Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  53. South Korea Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  54. Latin America Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  55. Latin America Joven Market By Region, From 2022 - 2027 ( USD Billion )
  56. Latin America Reposado Market By Region, From 2022 - 2027 ( USD Billion )
  57. Latin America Añejo Market By Region, From 2022 - 2027 ( USD Billion )
  58. Latin America Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  59. Latin America Store-Based Market By Region, From 2022 - 2027 ( USD Billion )
  60. Latin America Non-Store-Based Market By Region, From 2022 - 2027 ( USD Billion )
  61. Brazil Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  62. Brazil Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  63. Argentina Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  64. Argentina Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  65. Mexico Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  66. Mexico Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  67. Rest of Latin America Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  68. Rest of Latin America Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  69. Middle East and Africa Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  70. Middle East and Africa Joven Market By Region, From 2022 - 2027 ( USD Billion )
  71. Middle East and Africa Reposado Market By Region, From 2022 - 2027 ( USD Billion )
  72. Middle East and Africa Añejo Market By Region, From 2022 - 2027 ( USD Billion )
  73. Middle East and Africa Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  74. Middle East and Africa Store-Based Market By Region, From 2022 - 2027 ( USD Billion )
  75. Middle East and Africa Non-Store-Based Market By Region, From 2022 - 2027 ( USD Billion )
  76. Middle East Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  77. Middle East Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )
  78. Africa Mezcal  Market By Product Type, From 2022 - 2027 ( USD Billion )
  79. Africa Mezcal  Market By Application, From 2022 - 2027 ( USD Billion )

Please wait. . . . Your request is being processed

Related Reports

PURCHASE OPTIONS

excel
$

4255


pdf excel
$

5060


pdf excel powerbi
$

7360


excel
$

2500

What You Get :

  • PDF Report Format.
  • Can be accessible by 1 single user.
  • 6 Months of Free Analyst Support.
  • PDF and Excel Datasheet Formats.
  • Can be accessible upto 2 to 5 users.
  • 1 Year of Free Analyst Support.
  • PDF, Excel and Power BI Dashboard.
  • Can be accessible by unlimited users.
  • 1 Year of Free Analyst Support.
  • Excel Datasheet Format.
  • Customized access as per user request.
  • Upgradable to other licenses.
customer-support
ASK FOR CUSTOMIZATION

Talk to our analyst and get customised report done according to your research needs

tag
INQUIRE FOR DISCOUNT

Check if you can avail any discount. Submit your details and our team will get back to you.

cloud-download
DOWNLOAD FREE SAMPLE

Request to avail a free sample report that reflects this market and its growth.

Access the study in MULTIPLE FORMATS
Purchase options starting from $ 4255

Didn’t find what you’re looking for?
TALK TO OUR TEAM

Find it too expensive?
NO WORRIES!

Click for Request Sample