Share on

Mezcal Market by Product Type (Joven, Reposado, Añejo), By Distribution Channel (Store-Based, Non-Store-Based), and By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) - Global Industry Size Share Trends Growth Forecast Report 2023-2028

Published: March, 2023
ID: 12112
Pages: 150
Formats: report pdf report excel report power bi report ppt

Mezcal Market Growth and Forecast (2023-2028):

Mezcal Market size is expected at USD 0.79 billion in 2023 and is anticipated to extent of over USD 1.1 billion by 2028.

Mezcal Market

Mezcal Market Overview

The Mezcal Market is estimated to experience reasonable growth to record a CAGR of 6.1% throughout the estimated period (2022 - 2027). Global Mezcal Market records a prominent growth in the demand for quality standards. The mezcal market is continuing its enhancing stage, which creates the industry further attractive and is the major object for growing investments in the global mescal market. Professionals in the mezcal market landscape have recommended a limit on harvesting wild agave, therefore reducing the pressure on natural manufacture. A moderately low number of market players who led a large market share controls the global mezcal market. The mezcal market has a robust existence in the United States. The U.S Mezcal Market is projected to show the highest progress in the coming years. In 2019, the United States became the largest mezcal market globally, as imports increased by 50%, surpassing Mexico, which jumped to 10%. In 2016, the United States and Spain accounted for a greater mezcal export than the United Kingdom. The word "mezcal" has generally been used in Mexico for all agave spirits and continues to be used for many agave spirits, regardless of whether those spirits have been legally certified as "mezcal" or not. Agaves or magueys are endemic to Mexico and are present throughout the world. It is not known whether distilled beverages were produced in Mexico before the Spanish conquest. However, the Spanish knew the autochthonous fermented drinks such as pulque, made from the maguey plant. The result was Mezcal.

Recent Developments in Mezcal Industry:

  • The long-awaited news has finally arrived of the acquisition by Pernod Ricard of a mezcal company; perhaps the biggest surprise of all is that of Del Maguey. Pernod will take a majority stake in America's number one mezcal. According to the press release and what we heard from the company, the current management team and staff remain in place, and all operations in Mexico remain intact. Given the movements of Diageo and Bacardi in the world of mezcal, Mezcal Union, and Ilegal Mezcal, respectively, it was rumored that Pernod was looking to choose a brand for his wallet.

REPORT COVERAGE:

REPORT METRIC

DETAILS

Market Size Available

2022–2028

Base Year

2022

Forecast Period

2023-2028

CAGR

6.1%

Segments Covered

By Product Type, Distribution Channel and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

 

Market Leaders Profiled

Rey Campero, Davide Campari-Milano S.p.A., William Grant & Sons Ltd, Pernod Ricard, Diageo Plc, Brown-Forman Corporation, Familia Camarena Tequila, Craft Distillers , Bacardi Others.

Drivers and Restraints:

Mezcal producers have responded to the growing interest in this once-overlooked category with exciting innovations and a constant stream of products and new brand launches along the way. Growing consumer interest in ethically sourced products offers opportunities for ethically exported soft drinks. Companies operating in the beverage market are expected to take advantage of this opportunity during the forecast period. Leading beverage companies are significantly focusing on research and development (R&D) activities to promote the multi-functional profiles of non-alcoholic beverages that provide great health benefits. With current trends continuing, even more, new entrants to the agave market could be seen. In addition, distillers worldwide have experimented with various varieties of agave, and some distillers have implemented new techniques. However, concern for the environment is a critical threat to growth. First, agave plants take many years to mature. Thus, the overexploitation of agaves is a permanent threat.

Mezcal Market Segmentation Analysis

By Product Type:

  • Joven

  • Reposado

  • Añejo

This segment accounted for the largest market share in 2019 and is expected to experience the fastest growth during the forecast period. Joven Mezcal is more popular due to its easy availability. In addition, it is clear and has maximum aging of two months, unlike Reposado and Anejo that do it for a minimum of nine months and one year, respectively.

By Distribution Channel:

  • Store-Based

  • Non-Store-Based

Most mezcal is sold through in-store retailers. This segment has been divided into supermarkets and hypermarkets, specialized stores, and others.

Impact of COVID-19 on Mezcal Industry:

The mezcal industry is rapidly reaching pre-COVID levels, and a healthy growth rate is expected during the forecast period, thanks to the economic recovery in most developing countries. However, unprecedented situations due to the expected third wave and the next waves create bleak prospects. Therefore, this study seeks to evaluate different scenarios of the impact of COVID in the future of the Mezcal market from 2022 - 2027.

Geographical Segmentation Analysis:

  • North America - the United States and Canada

  • Europe - United Kingdom, Spain, Germany, Italy, and France

  • The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia

  • Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM

  • The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

The Market for Mezcal has been categorized based on geography to offer a clear understanding of the global market; the world Market for Mezcal has been studied in four regions: North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. The main players in the United States are investing in installing production plants due to the growing popularity of mezcal in the country. In addition, in 2019, the United States became the largest mezcal market globally, as imports increased by 50%, surpassing Mexico, which jumped to 10%. In 2016, the United States and Spain accounted for a greater mezcal export than the United Kingdom.

In September 2017, it was reported that mezcal could be found in many London bars. That same month the first London Mezcal Festival took place to celebrate the spirit. However, in 2019, a GQ UK article reported a sharp increase in mezcal availability in recent years in the UK.

single malts are currently leading the growth of spirits consumption in China. Mezcal has many similar characteristics, putting it in a good position to replicate the growth of single malts. Mezcal is an artisan drink with many flavors and grades to explore. Mezcal is also produced in many regions, so consumers wanting to learn more about mezcal have many places to visit. Lately, wealthy Chinese consumers between the ages of 25 and 34 have been considering authentic and natural drinks offered by mezcal. As a result, China could overtake the United States as the top tequila consumer by 2020.

Key Players in the Market:

Major Key Players in the Global Mezcal Market are

  1. Rey Campero

  2. Davide Campari-Milano S.p.A.

  3. William Grant & Sons Ltd

  4. Pernod Ricard, Diageo Plc.

  5. Brown-Forman Corporation

  6. Familia Camarena Tequila

  7. Craft Distillers and

  8. Bacardi

Please wait. . . . Your request is being processed

FAQ's

What Can Be the Size of the Mezcal Market By 2027?

The Mezcal Market Can be Predicted Reach a Valuation of USD 1.01 Billion by 2027.

What Can Be The Compound Annual Growth Rate Of The Mezcal Market ?

Mezcal Market Can Expand With A CAGR 6.1 % in a given Forecast Period.

Mention The Major Key Players In Mezcal Market ?

Rey Campero, Davide Campari-Milano S.p.A., William Grant & Sons Ltd, Pernod Ricard, Diageo Plc, Brown-Forman Corporation, Familia Camarena Tequila, Craft Distillers , Bacardi Others.

Mention the region which has the largest share in the Mezcal Market ?

United States region is expected have the largest market share of the global Mezcal Market.

Related Reports

Access the study in MULTIPLE FORMATS
Purchase options starting from $ 2500

Didn’t find what you’re looking for?
TALK TO OUR ANALYST TEAM

Need something within your budget?
NO WORRIES! WE GOT YOU COVERED!

REACH OUT TO US

Call us on: +1 888 702 9696 (U.S Toll Free)

Write to us: [email protected]

Click for Request Sample