The Global Mezcal Market size is expected at USD 0.79 billion in 2021 and is anticipated to the extent of an over of USD 1.1 billion by the end of the assessment period. The Mezcal Market is estimated to experience reasonable growth to record a CAGR of 6.1% throughout the estimated period (2022 - 2027).
Global Mezcal Market records a prominent growth in the demand for quality standards. The mezcal market is continuing its enhancing stage, which creates the industry further attractive, and is the major object for growing investments in the global mescal market. Professionals in the mezcal market landscape have recommended a limit on harvesting wild agave, therefore reducing the pressure on natural manufacture. A moderately low number of market players who led a large market share controls the global mezcal market.
The mezcal market has a robust existence in the United States. The U.S Mezcal Market is projected to show the highest progress in the coming years. In 2019, the United States became the largest mezcal market globally, as imports increased by 50%, surpassing Mexico, which jumped to 10%. In 2016, the United States and Spain accounted for a greater mezcal export than the United Kingdom
The word "mezcal" has generally been used in Mexico for all agave spirits and continues to be used for many agave spirits, regardless of whether those spirits have been legally certified as "mezcal" or not. Agaves or magueys are endemic to Mexico and are present throughout the world. It is not known whether distilled beverages were produced in Mexico before the Spanish conquest. However, the Spanish knew the autochthonous fermented drinks such as pulque, made from the maguey plant. The result was Mezcal.
Recent Developments in Mezcal Industry:
REPORT COVERAGE:
|
REPORT METRIC |
DETAILS |
|
Market Size Available |
2021 – 2027 |
|
Base Year |
2021 |
|
Forecast Period |
2022 - 2027 |
|
CAGR |
6.1% |
|
Segments Covered |
By Product Type, Distribution Channel and Region |
|
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
|
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
|
Market Leaders Profiled |
Rey Campero, Davide Campari-Milano S.p.A., William Grant & Sons Ltd, Pernod Ricard, Diageo Plc, Brown-Forman Corporation, Familia Camarena Tequila, Craft Distillers , Bacardi Others. |
Mezcal producers have responded to the growing interest in this once-overlooked category with exciting innovations and a constant stream of products and new brand launches along the way. Growing consumer interest in ethically sourced products offers opportunities for ethically exported soft drinks. Companies operating in the beverage market are expected to take advantage of this opportunity during the forecast period. Leading beverage companies are significantly focusing on research and development (R&D) activities to promote the multi-functional profiles of non-alcoholic beverages that provide great health benefits. With current trends continuing, even more, new entrants to the agave market could be seen. In addition, distillers worldwide have experimented with various varieties of agave, and some distillers have implemented new techniques. However, concern for the environment is a critical threat to growth. First, agave plants take many years to mature. Thus, the overexploitation of agaves is a permanent threat.
This segment accounted for the largest market share in 2019 and is expected to experience the fastest growth during the forecast period. Joven Mezcal is more popular due to its easy availability. In addition, it is clear and has maximum aging of two months, unlike Reposado and Anejo that do it for a minimum of nine months and one year, respectively.
Most mezcal is sold through in-store retailers. This segment has been divided into supermarkets and hypermarkets, specialized stores, and others.
The mezcal industry is rapidly reaching pre-COVID levels, and a healthy growth rate is expected during the forecast period, thanks to the economic recovery in most developing countries. However, unprecedented situations due to the expected third wave and the next waves create bleak prospects. Therefore, this study seeks to evaluate different scenarios of the impact of COVID in the future of the Mezcal market from 2022 - 2027.
The Market for Mezcal has been categorized based on geography to offer a clear understanding of the global market; the world Market for Mezcal has been studied in four regions: North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. The main players in the United States are investing in installing production plants due to the growing popularity of mezcal in the country. In addition, in 2019, the United States became the largest mezcal market globally, as imports increased by 50%, surpassing Mexico, which jumped to 10%. In 2016, the United States and Spain accounted for a greater mezcal export than the United Kingdom.
In September 2017, it was reported that mezcal could be found in many London bars. That same month the first London Mezcal Festival took place to celebrate the spirit. However, in 2019, a GQ UK article reported a sharp increase in mezcal availability in recent years in the UK.
Additionally, single malts are currently leading the growth of spirits consumption in China. Mezcal has many similar characteristics, putting it in a good position to replicate the growth of single malts. Mezcal is an artisan drink with many flavors and grades to explore. Mezcal is also produced in many regions, so consumers wanting to learn more about mezcal have many places to visit. Lately, wealthy Chinese consumers between the ages of 25 and 34 have been considering authentic and natural drinks offered by mezcal. As a result, China could overtake the United States as the top tequila consumer by 2020.
Mezcal is a traditional Mexican spirit derived from agave. According to the Mezcal Regulatory Council, global shipments of agave-based liquors increased 26% to 827,000 9-liter cases, and in particular, in Mexico, shipments increased 10% to reach 304,000 cases in 2019. As tequila continues to dominate the alcoholic beverage landscape, mezcal consumption has increased dramatically in the past two years. Mezcal is derived from the agave salmiana, a species of native plant collected from the highlands of central Mexico.
The growing flavor of mezcal in the United States should bode well for small producers in Mexico. While tequila remains the flagship product in Brazil, the demand for mezcal is growing slowly but steadily. Brazil has been one of the main countries in terms of beer consumption, which makes it very lucrative for the sale of mezcal.
Despite the impact of the COVID-19 outbreak, an increase in beer imports has been reported, creating lucrative opportunities for mezcal in Brazil. The Middle East and Africa region have some of the world's emerging economies. Increasing disposable income and growing demand for premium alcohol among ex-pats in these regions is expected to increase mezcal industry demand.
Key Players in the Market:
Major Key Players in the Global Mezcal Market are
1. Introduction
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.1.1 Drivers
4.1.2 Restaints
4.1.3 Opportunities
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.2 Products/Service
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Mezcal Market, By Product Type
6.1.1 Joven
6.1.2 Reposado
6.1.3 Añejo
6.1.4 Market Size Estimations & Forecasts (2022 - 2027)
6.1.5 Y-o-Y Growth Rate Analysis
6.1.6 Market Attractiveness Index
6.2 Mezcal Market, By Application
6.2.1 Store-Based
6.2.2 Non-Store-Based
6.2.3 Market Size Estimations & Forecasts (2022 - 2027)
6.2.4 Y-o-Y Growth Rate Analysis
6.2.5 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Mezcal Market, by Region
7.2 North America - Market Analysis (2022 - 2027)
7.2.1 By Country
7.2.1.1 USA
7.2.1.2 Canada
7.2.2 By Product Type
7.2.3 By Application
7.3 Europe
7.3.1 By Country
7.3.1.1 UK
7.3.1.2 France
7.3.1.3 Germany
7.3.1.4 Spain
7.3.1.5 Italy
7.3.1.6 Rest of Europe
7.3.2 By Product Type
7.3.3 By Application
7.4 Asia Pacific
7.4.1 By Country
7.4.1.1 China
7.4.1.2 India
7.4.1.3 Japan
7.4.1.4 South Korea
7.4.1.5 South East Asia
7.4.1.6 Australia & NZ
7.4.1.7 Rest of Asia-Pacific
7.4.2 By Product Type
7.4.3 By Application
7.5 Latin America
7.5.1 By Country
7.5.1.1 Brazil
7.5.1.2 Argentina
7.5.1.3 Mexico
7.5.1.4 Rest of Latin America
7.5.2 By Product Type
7.5.3 By Application
7.6 Middle East and Africa
7.6.1 By Country
7.6.1.1 Middle East
7.6.1.2 Africa
7.6.2 By Product Type
7.6.3 By Application
8. Key Player Analysis
8.1 Rey Campero
8.1.1 Business Description
8.1.2 Products/Service
8.1.3 Financials
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 Davide Campari-Milano S.p.A.
8.3 Davide Campari-Milano S.p.A.
8.4 William Grant & Sons Ltd
8.5 Pernod Ricard, Diageo Plc.
8.6 Brown-Forman Corporation
8.7 Familia Camarena Tequila
8.8 Craft Distillers and
8.9 Bacardi
9. Market Outlook & Investment Opportunities
Appendix
List of Tables
List of Figures
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