The Middle-East and Africa medical aesthetics devices market was worth USD 0.55 billion in 2022 and estimated to be growing at a CAGR of 10.46%, reaching USD 0.90 billion by 2027.
In GCC countries like United Arab Emirates (UAE) and Saudi Arabia, social media play a positive role in the growth of this market. People's concern over appearance is gradually increasing; this is seen with the increase in the number of cosmetic surgeries performed each year. In addition, cosmetic procedures have become a beauty-related trend among women, as the age factor for cosmetic procedures is increasing, which is estimated to accelerate demand for MEA medical aesthetics devices market in the near future.
In addition, there is considerable growth in the number of aesthetic clinics throughout the MEA region. Other factors driving the market's development include high prevalence for obese population, increased in-clinic procedures like liposuction, genioplasty, etc., increasing adoption of minimally invasive devices and procedures, and technological advances in aesthetic devices. Furthermore, along with fat reduction and elimination, adding fat and enhancing certain parts of the body are becoming very common among younger patients, which explains the increased demand for aesthetic procedures.
With the widespread use of the internet and greater reach for information, people have increased awareness about various aesthetic medical procedures, which significantly helps the market. In addition, technological development with minimal side effects has increased the sales of aesthetic medical devices, leading to high growth in the MEA aesthetic medical devices market.
On the other hand, the presence of risk factors and complications associated with medical aesthetic procedures use and the availability and adoption of alternative cosmetic and beauty products are estimated to hamper the growth of this market. Furthermore, across the MEA region, the market may be challenged due to social and ethical issues, which are often associated with getting aesthetic procedures. For example, cosmetic manipulations were previously prohibited in Saudi Arabia for religious reasons.
This research report on the MEA medical aesthetic devices market has been segmented and sub-segmented into the following categories:
By Product Type:
By End Users:
Saudi Arabia dominates the medical aesthetics market in the Middle East and Africa due to various factors such as growing demand for non-invasive procedures, increased awareness of the latest technologies, early adoption of the latest devices, high disposable income, and an increase in research activities. Based on a study by the International Society of Aesthetic Plastic Surgeons, Saudi Arabia ranks 29th out of the top 30 countries in the world for the highest practice of aesthetic procedures. From 2012-2016, the cosmetic surgery rate increased by 58% for both men and women. Aesthetic medical technology has advanced rapidly over the past two decades in Saudi Arabia with improvement in urbanization.
The medical aesthetics market in the Middle East and Africa is showing an upward trend due to the rapid increase in the aging population, increasing disposable income, and changing lifestyles, especially in the South and North Africa regions. Likewise, South Africa accounts for most cosmetic surgeries performed in the African region.
The popularity of aesthetic procedures, many hospitals with excellent patient care, and skilled plastic surgeons are driving the market growth in Dubai, Egypt, Lebanon, and Iran.
KEY MARKET PLAYERS:
Companies playing a leading role in the MEA medical aesthetic devices market profiled in this report are Allergan, Cynosure, Johnson & Johnson, LCA Pharmaceutical, Galderma Pharma, Solta Medical, Cutera, Focus Medical, Human Med Ag, Genzyme Corporation, Alcon Inc., and Alma Lasers.
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