The Middle-East and Africa Water Enhancers Market was worth USD 0.07 Billion in 2018 and estimated to be growing at a CAGR of 11.74%, to reach USD 0.130 Billion by 2023. The Middle-East and Africa beverage sector records the largest sales by volumes, thereby showing the huge demand for enhancer products. The search for making beverages and drinks without carbonation process that not only have a distinct taste but also provide nutrition for human health is becoming more popular.
The ease of mixing or blending with water and the ease of eliminating the product from mixing and application equipment are two characteristics of immediate interest for water enhancers. The entry to the water enhancers market is considered tough and highly specific.
Rapid industrial development has led to the mass production of beverages meeting the customer demand which is further backed up by appealing marketing strategies. This resulted in the large production of health improving and nutritional foods & beverages and helped the market players to launch and sell their products for example water enhancers and etc. So, these behavioural changes in consumer preferences towards flavoured drinks had further driving the growth of the water enhancers market.
The Middle-East and Africa Water enhancers market is segmented on the basis of product type into Flavoured drops, Energy drops, Fitness and workout drops. Out of all, Energy drops segment leads the market due to their demand amongst the athletic and fitness-oriented consumers. Based on the active ingredients present the market is categorized into Vitamins, Electrolytes, Sweeteners, and Anti-oxidants. Furthermore, based on the source type the market is analysed under Fruits, Vegetables, Tea and Coffee, Coconut water & other inclusive segments.
Based on geography Middle-East and Africa market is segmented into Middle-East and Africa. Middle East dominates the region for water enhancers market.
The companies with constant expansion of production capacities and product range with a backed up appealing marketing strategy have gained a substantial consumer demand and are progressing consequently. Therefore, the new entrants should concentrate on effective supply chain moderations to compete with the big players. Some of the major companies in the market include Arizona Beverages USA, The Coca-Cola Company, PepsiCo, Nestle and Kraft foods.
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 New Developments
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 By Active Ingredients
5.1.1 Vitamins
5.1.2 Electrolytes
5.1.3 Sweeteners
5.1.4 Anti-oxidants
5.1.5 Other Ingredients
5.2 By Source Type
5.2.1 Fruits
5.2.2 Vegetables
5.2.3 Tea and Coffee
5.2.4 Coconut water
5.3 By Product Type
5.3.1 Flavoured drops
5.3.2 Energy drops
5.3.3 Fitness and workout drops
6. Geographical Analysis
6.1 Introduction
6.2 Middle-East
6.3 Africa
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Arizona Beverages
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Strategic Evaluation and Operations
8.1.4 Financial analysis
8.1.5 Legal issues
8.1.6 Recent Developments
8.1.7 SWOT analysis
8.1.8 Analyst View
8.2 The Coca-Cola Company
8.3 PepsiCo
8.4 Nestle
8.5 Kraft foods
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Expert Opinions
10.1 Market Outlook
10.2 Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
