North America Flooring Market Report

North America Flooring Market Size

The size of the North America flooring market was worth USD 123.80 billion in 2024. The North America market is anticipated to grow at a CAGR of 8.4% from 2025 to 2033 and be worth USD 255.85 billion by 2033 from USD 134.20 billion in 2025.

The North America flooring market covers a diverse range of products including hardwood, laminate, vinyl, ceramic tiles, carpet, and luxury vinyl tiles (LVT), used across residential, commercial, and industrial sectors. This market is primarily driven by construction activity, renovation trends, and evolving consumer preferences for aesthetic and functional flooring solutions.

Home improvement activities have surged in recent years, particularly following the rise in remote work models, prompting homeowners to invest in interior upgrades. With sustainability becoming a focal point, eco-friendly and recycled materials are gaining traction, influencing manufacturers to innovate while aligning with green building certifications such as LEED and WELL.

MARKET DRIVERS

Rise in Residential Construction and Remodeling Activities

One of the key drivers fueling the North America flooring market is the significant uptick in residential construction and remodeling projects. This growth has directly stimulated demand for various types of flooring materials, particularly among first-time homebuyers seeking durable and aesthetically pleasing options.

In parallel, the Joint Center for Housing Studies at Harvard University noted that homeowner spending on home improvements reached an all-time high of $420 billion in 2023. Flooring often constitutes a major portion of these renovations, especially in kitchens and bathrooms, where water-resistant materials like luxury vinyl tile (LVT) and porcelain tiles are increasingly preferred.

Increasing Demand for Sustainable and Eco-Friendly Flooring Materials

A growing emphasis on sustainability and environmental responsibility is significantly shaping the flooring choices of consumers and businesses across North America.

According to the U.S. Green Building Council, more than 60,000 LEED-certified buildings existed in the United States as of early 2024, with many incorporating sustainable flooring options such as bamboo, cork, reclaimed wood, and low-VOC (volatile organic compound) carpets. These materials not only meet regulatory standards but also appeal to environmentally conscious buyers.

Besides, this shift in consumer behavior has prompted leading manufacturers such as Mohawk Industries and Shaw Industries to expand their green product portfolios. For example, Mohawk introduced a line of bio-based resilient flooring made from plant-derived polymers, which saw a 22% sales increase in 2023 compared to the prior year.

Government incentives and stricter environmental regulations are further accelerating this trend. As awareness grows and certification programs gain prominence, the demand for sustainable flooring materials is expected to continue rising, reinforcing their role as a critical growth driver for the North America flooring market.

MARKET RESTRAINTS

Supply Chain Disruptions and Raw Material Price Volatility

The North America flooring industry has faced persistent supply chain challenges, exacerbated by global economic uncertainties and geopolitical tensions. These disruptions have led to extended lead times and increased production costs, ultimately affecting profit margins and pricing strategies.

Furthermore, raw material price volatility remains a critical concern. Similarly, lumber prices, crucial for hardwood and engineered wood flooring, fluctuated dramatically due to inconsistent logging outputs and trade restrictions.

These cost pressures are often passed on to consumers, reducing affordability and dampening demand. In response, some companies have delayed product launches or scaled back expansion plans.

Labor Shortages and Installation Cost Constraints

Labor shortages in the construction and renovation sectors have significantly hindered the growth of the North America flooring market. This shortage has resulted in longer project timelines and increased labor costs, discouraging both homeowners and developers from initiating new flooring projects.

In particular, specialized flooring installation, such as for hardwood and luxury vinyl plank (LVP), requires skilled technicians, whose availability has diminished in recent years. Consequently, some consumers have opted for cheaper, less durable alternatives or postponed renovations altogether.

This labor crunch is further compounded by training gaps and an aging workforce. The National Wood Flooring Association noted that fewer young workers are entering the trades, with only 12% of apprentices being under the age of 25 in 2023. As a result, installation bottlenecks persist, limiting the market’s ability to fully capitalize on rising demand. Unless addressed through vocational training initiatives or automation, this issue will remain a substantial restraint on the North America flooring market.

MARKET OPPORTUNITIES

Expansion of Smart and Multifunctional Flooring Solutions

The emergence of smart and multifunctional flooring systems presents a compelling opportunity for growth in the North America flooring market. These advanced flooring solutions integrate technologies such as embedded sensors, temperature regulation, antimicrobial properties, and even energy generation capabilities.

In commercial applications, smart flooring is gaining traction in healthcare facilities, retail spaces, and corporate offices. For instance, hospitals are increasingly adopting pressure-sensitive flooring that can monitor patient movement and detect falls in real time, improving safety and care efficiency.

Residentially, multifunctional floors with features like radiant heating and moisture resistance are becoming popular, especially in colder regions. As technology continues to evolve and costs decrease, smart flooring is expected to become more mainstream, offering a robust avenue for market expansion in North America.

Growth in E-commerce and Direct-to-Consumer Sales Channels

The digital transformation of the flooring industry has unlocked a significant growth opportunity through e-commerce and direct-to-consumer (DTC) sales channels. Online platforms now allow consumers to browse, compare, and purchase flooring products from the comfort of their homes, supported by augmented reality (AR) tools and virtual room visualization services. As per Digital Commerce 360, online furniture and home goods sales in the U.S. reached $204 billion in 2023, with flooring categories experiencing a 13% year-over-year growth.

Major flooring brands such as Armstrong Flooring and Shaw Floors have expanded their digital footprints, offering free samples, online consultations, and even virtual installation guides. This shift reflects changing consumer behavior toward convenience and transparency in purchasing decisions.

Additionally, the integration of logistics and fulfillment networks has improved last-mile delivery and installation coordination, overcoming traditional barriers to online flooring sales. With continued investment in digital marketing, customer engagement, and omnichannel strategies, the DTC model is poised to reshape how flooring is sold and distributed across North America.

MARKET CHALLENGES

Intense Competition and Price Sensitivity Among Consumers

The North America flooring market faces intense competition among a wide array of domestic and international players, resulting in aggressive pricing strategies and margin pressures.

Price sensitivity among consumers has further complicated the scenario. This preference has driven demand for cheaper alternatives like laminate and entry-level vinyl, squeezing profits for premium flooring manufacturers. As per the Floor Coverings Retailers & Distributors association, the average selling price for mid-tier flooring products declined in 2023 compared to the previous year.

Moreover, imported flooring products, particularly from China and Vietnam, have flooded the North American market due to lower production costs. While this offers consumers more choice, it puts domestic manufacturers under pressure to either reduce costs or differentiate their offerings through innovation, branding, or service enhancements.

REPORT COVERAGE

SEGMENTAL ANALYSIS

By Material Insights

The resilient flooring segment was the largest in the North America flooring market, accounting for 34.2% of total market share as of 2024. This dominance stems from the growing preference for materials such as luxury vinyl tile (LVT), vinyl composition tile (VCT), and linoleum that offer durability, water resistance, and design flexibility.

One key factor driving this segment's growth is its widespread adoption in commercial spaces such as hospitals, schools, and retail centers due to its ease of maintenance and longevity. As per the National Association of Floor Covering Distributors (NAFCD), a notable share of new healthcare facility constructions in the U.S. in 2023 utilized resilient flooring options, particularly in high-traffic areas like corridors and patient rooms. Additionally, the residential sector has seen a surge in LVT installations.

Moreover, manufacturers are investing heavily in product innovation, including waterproof cores and realistic wood-look finishes, which are attracting homeowners. Mohawk Industries, one of the leading players, reported a 19% year-over-year increase in resilient flooring sales in 2023, largely driven by their WPC (wood-plastic composite) and SPC (stone-plastic composite) offerings. These developments have reinforced the resilient flooring segment’s stronghold in the market.

The soft-floor covering segment, encompassing products like carpet and rugs, is currently the fastest-growing within the North America flooring market, projected to expand at a CAGR of 7.2%. While traditionally viewed as a mature category, recent innovations and shifting consumer preferences have reignited interest in soft flooring solutions.

One major driver behind this growth is the increasing use of modular carpet tiles in both residential and commercial applications. Modular carpets allow for easy replacement and customization, making them ideal for office environments where aesthetics and functionality coexist.

Additionally, advancements in fiber technology and sustainability efforts have boosted demand. Environmentally conscious consumers are also drawn to recycled content and backing materials, aligning with broader green building trends.

By End-use Industry Insights

The residential end-use segment commanded the North America flooring market, capturing an 58.5% market share in 2024. This is primarily fueled by robust housing construction activity and a sustained trend of interior remodeling among homeowners seeking aesthetic enhancement and functional upgrades.

A major contributor to this dominance is the surge in single-family home construction across the U.S. and Canada. Each new build typically includes significant flooring expenditure. Moreover, rising mortgage rates did not deter buyers entirely, as many opted to invest in durable, long-term flooring solutions rather than cheaper alternatives.

In parallel, the renovation and repair market remains strong, supported by aging housing stock and changing lifestyle preferences. The Joint Center for Housing Studies at Harvard University noted that homeowner spending on improvements hit $420 billion in 2023. In particular, vinyl plank and hardwood flooring saw increased adoption.

Furthermore, the shift toward remote work and hybrid models has prompted homeowners to enhance living spaces, further boosting flooring demand.

The non-residential flooring segment is emerging as the fastest-growing in the North America flooring market, expanding at a CAGR of 6.8%. This acceleration is driven by ongoing infrastructure development, commercial real estate investments, and evolving interior design standards in public and private sector buildings.

One key growth catalyst is the revitalization of educational and healthcare facilities. Similarly, school districts across the country invested in durable and acoustically optimized flooring to enhance learning environments.

Another major driver is the expansion of retail and hospitality sectors. Luxury vinyl tile (LVT) and rubber flooring gained traction due to their low maintenance and long lifespan. Lastly, government initiatives promoting energy-efficient and sustainable commercial interiors have encouraged the adoption of certified flooring products.

COUNTRY-WISE ANALYSIS

United States Flooring Market Insights

The United States held the largest share of the North America flooring market, accounting for 79.3% of regional revenue in 2024. This dominance is underpinned by a robust construction sector, high consumer spending power, and extensive distribution networks operated by major flooring brands such as Mohawk Industries, Shaw Industries, and Armstrong Flooring.

Residential construction activity played a pivotal role in sustaining demand. Beyond residential, the commercial sector has been instrumental in driving growth. The U.S. Green Building Council reported that over 195,000 LEED-certified buildings existed in the country by early 2024, many incorporating sustainable flooring materials. Moreover, e-commerce expansion has enabled direct-to-consumer flooring sales. These factors collectively reinforce the U.S.’s leading position in the regional flooring landscape.

Canada Flooring Market Insights

The Canadian flooring industry benefits from a stable economy, urbanization trends, and increasing investments in green infrastructure, positioning it as a key player in the region.

One of the primary drivers of flooring demand in Canada is the steady pace of residential construction. In addition to residential demand, commercial construction has seen a resurgence, particularly in institutional sectors such as education and healthcare. Environment and Climate Change Canada noted that federal green building initiatives led to a 12% increase in the use of sustainable wood flooring in public infrastructure projects in 2023. Furthermore, flooring retailers such as Metroflor and Mannington Mills have expanded their presence through omnichannel strategies, enhancing accessibility and consumer engagement.

The growing emphasis on indoor air quality and emissions control has also influenced product choices, with Health Canada enforcing stringent VOC regulations.

Mexico Flooring Market Insights

Mexico's flooring industry is gradually gaining momentum due to industrialization, urban development, and increasing disposable incomes.

A key growth driver is the expansion of the residential construction sector. This uptick has spurred demand for cost-effective flooring solutions, particularly in lower-income segments where ceramic tiles and basic vinyl products dominate.

Additionally, foreign investment in manufacturing and logistics facilities has contributed to commercial flooring demand. Domestic producers such as Interceramic and Grupo Lamosa have capitalized on this trend by expanding their product lines to include locally manufactured porcelain and glazed tiles. Despite economic volatility and supply chain constraints, Mexico's flooring market continues to evolve, supported by infrastructure modernization programs and rising middle-class purchasing power.

MARKET KEY PLAYERS

Companies playing a dominant role in the North America flooring market profiled in this report are Mohawk Industries, Inc. (US), Tarkett (France), Forbo (Switzerland), Shaw Industries Group Inc. (Georgia), Interface, Inc. (US), and others.

TOP LEADING PLAYERS IN THE MARKET

Mohawk Industries Inc.

Mohawk Industries is a global leader in flooring solutions and holds a dominant position in North America. The company offers a broad portfolio spanning carpet, rugs, laminate, wood, vinyl, and ceramic tiles. Mohawk's innovation in sustainable materials and advanced manufacturing has set industry benchmarks. Its extensive distribution network and strong brand presence make it a key influencer in shaping market trends. The company’s focus on product diversification and vertical integration enables it to maintain competitive pricing while ensuring quality.

Shaw Industries Group, LLC

Shaw Industries is one of the largest manufacturers of floor coverings in the United States. Known for its leadership in carpet and synthetic turf, Shaw also provides hardwood, laminate, and resilient flooring products. The company emphasizes sustainability through recycling programs and energy-efficient production. With a robust supply chain and customer-centric approach, Shaw serves both residential and commercial markets effectively. Its investment in digital tools and e-commerce platforms enhances consumer engagement and supports long-term growth strategies.

Armstrong Flooring, Inc.

Armstrong Flooring specializes in resilient and wood flooring products, with a strong legacy of innovation and design excellence. The company focuses on high-performance, durable flooring tailored for both residential and commercial applications. Armstrong's commitment to health and safety standards, along with its emphasis on aesthetics, positions it as a preferred choice among architects and homeowners. Its strategic partnerships and continuous R&D efforts support its resilience in a highly competitive market environment.

TOP STRATEGIES USED BY KEY MARKET PARTICIPANTS

Product Innovation and Diversification

Leading players prioritize continuous innovation to meet evolving consumer preferences. Companies are expanding their portfolios with smart, sustainable, and high-performance flooring options. This includes introducing bio-based materials, waterproof cores, and customizable designs that cater to both residential and commercial needs.

Vertical Integration and Supply Chain Optimization

To enhance efficiency and reduce dependency on external suppliers, major companies are integrating upstream into raw material sourcing and downstream into retail channels. This strategy helps control costs, improve product quality, and ensure faster time-to-market.

Digital Transformation and E-Commerce Expansion

With shifting consumer behavior toward online purchasing, key players are investing heavily in digital platforms.

COMPETITION OVERVIEW

The competition in the North America flooring market is intense and marked by the presence of several large-scale manufacturers, regional players, and emerging brands. Market leaders such as Mohawk Industries, Shaw Industries, and Armstrong Flooring dominate due to their extensive product offerings, established distribution networks, and strong brand recognition. Sustainability and digitalization have become critical battlegrounds, with companies vying to ofer eco-friendly products and enhanced online shopping experiences. As consumer expectations evolve, companies must balance affordability, durability, and aesthetic appeal to remain competitive. Additionally, supply chain disruptions and fluctuating raw material prices further intensify the pressure on profit margins, compelling firms to optimize operations and adopt lean manufacturing practices. Overall, the competitive landscape remains dynamic, driven by technological advancements, changing end-use demands, and aggressive expansion strategies.

RECENT MARKET DEVELOPMENTS

• In February 2024, Mohawk Industries launched a new line of bio-based luxury vinyl planks made from renewable resources, targeting environmentally conscious consumers and reinforcing its leadership in sustainable flooring.
• In March 2024, Shaw Industries announced a strategic partnership with a leading home design platform to integrate augmented reality tools into its online store, enhancing the virtual shopping experience for customers remodeling their homes.
• In May 2024, Armstrong Flooring introduced an AI-powered flooring advisor on its website, allowing users to receive personalized recommendations based on room dimensions, lighting conditions, and lifestyle preferences.
• In July 2024, Tarkett North America expanded its closed-loop recycling program to include post-consumer vinyl flooring, strengthening its circular economy initiatives and reducing landfill waste.
• In September 2024, Interface, Inc. opened a new U.S.-based manufacturing facility specializing in modular carpet tiles, aimed at improving regional supply chain efficiency and meeting rising demand in the commercial sector.

MARKET SEGMENTATION

This research report on the North America flooring market is segmented and sub-segmented into the following categories.

By Material

• Resilient
• Non-Resilient
  • Ceramic Tiles
  • Wood
  • Laminate
  • Stone
• Soft-Floor Covering

By End-use Industry

• Residential
• Non-Residential

By Country

• United States
• Canada
• Mexico
• Rest of North America