North America Sports Drink Market Research Report - Segmented By Product, Distribution Channel and Country (The U.S., Canada and Rest of North America) – Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast (2024 to 2029

Updated On: January, 2024
ID: 3574
Pages: 145

North America Sports Drink Market Size (2024 to 2029)

The sports drink market size in North America was valued at USD 8.7 bn in 2023. The North American market is expected to grow at a CAGR of 3.45% from 2024 to 2029 and be worth USD 10.67 billion by 2029 from USD 9 billion in 2024.

The sports drink market in North America is getting an exponential lift from the millennial age, inferable from these purchasers' tendency toward wellness and sports, their higher purchasing limit, and their readiness to pay for healthy items. So as to remain hydrated, shoppers lean toward sports and caffeinated drinks. The sports drink market in North America is relied upon to observe impressive development during the estimated time frame, attributable to the expanding number of shoppers ready to spend a premium for artificially custom-fitted healthy drinks.

The rising trend of athleticism throughout the North American region is one of the significant factors propelling the growth of the sports drink market in North America. North America is one of the main markets because of the expanding pattern of physicality, rising worry for well-being, and move-in dietary examples because of evolving ways of life. The advancement of new flavors with medical advantages is a significant driving division. The North American sports drinks market is driven by developing mindfulness, requests from youthful grown-ups, and competitors. With the growing worry about diabetes and stoutness in the area, purchasers in this locale are giving equivalent significance to healthy benefits and taste profiles. The expanding interest in sports drinks is significant because of the wide client base, more noteworthy specifying of makers towards imaginative items, and the use of cross-advertising systems by leading players in the industry.

The growth of the North American sports drink market is further driven by factors such as the distinct fascination of the millennial age for sports, a tendency towards wellness, expanding expendable earnings, and readiness to pay for well-being items. The growing number of wellness and fitness centers across North America is also contributing to the regional market growth. The developing tendency of the millennial populace towards physical and wellness-related exercises, rising purchasing force, and eagerness to pay for more beneficial options are a portion of the main considerations that are quickening the sports drink piece of the overall industry. For example, as per an examination by the sports and food organization MyProtein, North Americans spent more on wellness than on other activities in January 2018. It has been discovered that normal Americans spend USD 155 every month on their well-being and wellness, which is roughly equivalent to USD 112,000 in their whole lifetime.

Nonetheless, the developing tendency of the market towards natural and characteristic items because of lesser reactions goes about as a requirement on the growth of the regional market.

This research report on the North American sports drink market has been segmented and sub-segmented based on the following categories.

North America Sports Drink Market By Product

  • Isotonic
  • Hypertonic
  • Hypotonic

Based on product, the isotonic segment held the dominant share of the North American market in 2023 and is projected to record notable growth over the forecast period. They are mainly classified based on the concentration level of these drinks in comparison to the human body.

The hypertonic segment is also predicted to grow at a noteworthy CAGR during the forecast period.

North America Sports Drink Market By Distribution Channel

  • Retail
  • Supermarkets
  • Online Platforms

The increase in large retail stores like Wal-Mart, along with the boom in supermarkets and hypermarkets, coupled with augmenting the food and beverage industry is touted to influence the regional market boom.

North America Sports Drink Market By Region

  • The U.S.
  • Canada
  • Mexico
  • Rest of North America

The U.S. overwhelms the North American sports drink market. The expanding well-being of mindfulness-occupied way of life and developing customer mindfulness in regard to the medical advantages of sports drinks are controlling the interest in this business in the United States. The utilization of sports drinks has transformed into a superficial point of interest, particularly for adolescents in the nation. With more inclination as far as flavors in sports drinks from the millennial populace, organizations presenting new items with different flavors. A rising spotlight on well-being and health and serious research by key players will push the deals of items during the forecast period.


Companies playing a major role in the North American sports drink market include PepsiCo Inc., Coca-Cola Company, AJE Group, BodyArmor, Arizona Beverage Company, Gatorade Company, J Donohoe Beverages Ltd, BA Sports Nutrition, LLC., GU Energy Labs, BE Innovations and CytoSport, Inc. Extreme rivalry has been set among the market head honchos to get the potential market, which must be defeated through more prominent worth expansion and further advancements of the items.


  • Gatorade developed and introduced BOLT24 in July 2019, which is considered as a low-calorie electrolyte drink for physical enthusiasts. This item incorporates no artificial sugars or flavors intended for hydration.
  • In January 2020, the main sports drink brand Powerade thought of developments to fuel and refuel competitors. It has extended its item portfolio with two new zero-sugar developments that offer useful hydration arrangements and packaging plans.

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