North America Sports Nutrition Market Research Report – Segmented By Distribution Channel (Fitness Institutions, Large Retail & Mass Merchandisers, Small Retail, Drug & Specialty Stores, Online), Type (Creatine, BCAA, Protein Powder, Iso Drink Powder, Supplement Powder, RTD Protein Drinks, Protein Bars, Carbohydrate/Energy Bars, Iso & Other Sports Drinks, Carbohydrate Drinks), And Country (US, Canada And Rest Of North America) - Industry Analysis On Size, Share, Trends, COVID-19 Impact & Growth Forecast (2024 To 2029)

Updated On: January, 2024
ID: 3736
Pages: 143

North America Sports Nutrition Market Size (2024 to 2029)

The Size of the North America Sports Nutrition Market is expected to be worth USD 6.88 billion in 2024 and grow at a CAGR of 8.40% from 2024 to 2029 to achieve USD 10.29 billion by 2029.

Sports nutrition products, for example, sports drinks, supplements, and food that include protein powders, capsules/tablets (Creatine/branched-chain amino acids and others), isotonic drink powder, supplement powder, ready-to-drink protein drinks, protein bars, carbohydrate drinks, carbohydrate/energy bars, and other supplements. These products are produced for and used by athletes and bodybuilders to improve their performance, overall health, and muscle growth. Sports drinks are commonly utilized by athletes to replenish the water level in the body. Bodybuilders are the primary users of sports supplements. Nevertheless, these products are undergoing mass adoption by lifestyle and recreational consumers. The number of recreational and lifestyle consumers has consistently grown in the past few years.

In the past few years, health clubs and fitness centers have witnessed steady growth because of the increase in health concerns and changes in lifestyle in emerging economies. Growing health awareness and requirement for adequate nutritional content in food have raised the demand for these products. A rise in the number of middle-aged and geriatric population engaged in sports activities has further propelled the sports nutrition market growth.

Urbanization is one of the key factors that drive the demand for sports nutrition products worldwide. It is characterized by an increase in the number of working women, a change in lifestyle, and an increase in the consumption of ready-made & fast food. These factors result in the growing intake of junk foods that may cause several health disorders, for example, obesity, which causes individuals to adopt a healthier lifestyle. Similarly, these factors also result in increased health awareness, which drives the market for sports nutrition products. Thus, to stay healthy, consumers are attracted to sports nutrition products.

Athletes and bodybuilders are the major consumers of sports nutrition products. Nonetheless, the market is benefited from the increase in number of recreational and lifestyle users. Changing lifestyle and growing disposable income in emerging economies are the driving factors of the market. Furthermore, increase in awareness about benefits of protein-based sports nutrition products and active lifestyle have speeded up the growth of the sports nutrition industry.

Availability of fake products at cheap prices is a vital factor that restrains the growth of the market. These products are not in compliance with the food safety regulations. High level of contraband and counterfeit products affect sales of reputed companies and hinder their market position. Thus, the availability of these products and food safety regulations would continue to confine the growth of this market.

This research report on the North America Sports Nutrition Market is segmented and sub-segmented into the following categories.

North America Sports Nutrition Market By Product Type

  • ISO drink powder
  • Protein powder
  • Capsules/tablets (Creatine, BCAA, and others)
  • Supplement powder
  • RTD protein drinks
  • Iso & other sports drinks
  • Carbohydrate drinks
  • Protein bars
  • Carbohydrate/energy bars
  • Other supplements

Iso drinks are non-carbonated beverages that contain amino acids, electrolytes, and other ingredients that replenish the water level in the body. This category has shown remarkable growth subject to the marketing tactics used by manufacturers and their emphasis on innovative product launches.

North America Sports Nutrition Market By Distribution Channel

  • Fitness Institutions
  • Large Retail & Mass Merchandisers
  • Small Retail
  • Drug & Specialty Stores
  • Online

North America Sports Nutrition Market By Region

  • US
  • Canada
  • Mexico
  • Rest of North America

On the basis of geography, North America is expected to command the largest market for sports nutrition products regionally dominated by the U.S. It captures more than 38% market share for sports nutrition products. The growth in this region is primarily supported by benefits from world-class fitness, high incomes, and athletics infrastructure.


Major key players in the North American Sports Nutrition Market are PepsiCo Inc., The Coca-Cola Company, Abbott Nutrition Inc., Glanbia Plc, Reckitt Benckiser Group plc, Yakult Honsha Co Ltd, Post Holdings, Inc., GNC Holdings, Clif Bar & Company, Otsuka Pharmaceuticals Co., Ltd, GlaxoSmithKline PLC, Atlantic Multipower UK Limited, Olimp Laboratories, Ultimate Nutrition Inc, and PowerBar Europe GmbH.


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