North America Synbiotic Products Market

North America Synbiotic Products Market Overview

Synbiotic products are food ingredients or food supplements that combine probiotics and prebiotic products. A synbiotic product is a combination of a microorganism that has a beneficial effect on health when consumed. These products, in general, included a collection of Bifidobacterium, Lactobacillus, and lactulose or inulin, which is a carbon substrate comprising lactose. Synbiotic products are becoming a number one choice in several medicinal treatments like disorders in gynecology, urology, gastroenterology, health-related ailments, immunology, skin care and anti-aging, and oral care.

Recent Developments:

1. In 2019, Sabinsa Corporation launched a synbiotic products -LactoSporin®, which is a new probiotic metabolite for skin and hair.

2. In March 2018, a probiotic specialist in the USA, Viva 5 Corporation made a deal with NUtech Ventures to become global leader in terms of distribution of synbiotic products, which includes a unique human strain that can be sold as a capsule, tablet, stick bar, and powder.

3. In December 2010, Pfizer completed the purchase of Synbiotics Corporation for the market value of USD 20 million.

North America Synbiotic Products Market Drivers and Restraints

The growing awareness of urban consumers about health has led to an increase in the consumption of functional foods and beverages, thus stimulating the market for synbiotic products in North America. Furthermore, the shift in consumer orientation towards nutritional supplements due to changes in lifestyle and eating habits should stimulate demand for synbiotic products in the years to come. Increasing fortification of functional foods with prebiotics and probiotic ingredients should have a positive impact on market growth. The synbiotic is a mixture of probiotics and prebiotics and is used as a dietary supplement. This food supplement, also known as functional food can modify and restore the existing flora in the digestive tract. In addition, synbiotic products facilitate the proper functioning of the intestinal environment. Synbiotic products are mainly developed to enhance immunity, energy, cognitive health, and vitality in the human intestines. They have the feature to extend optimal health by lessening the prevalence of several non-communicable ailments, improving nutrient absorption, aiding in better digestion, and ensuring adherence to good weight control. As a result, buyers must pay a premium to buy these products. Companies engaged in the manufacture of nutritional supplements and food and beverage products have fortified their products with probiotics, prebiotics, and synbiotics to improve nutritional value and provide health benefits.

North America Synbiotic Products Market Segmentation

by type

• dietary supplements

• drinks

• sandwiches

• dairy and frozen desserts

• bakery and cake shop

Increased use of functional foods and beverages to improve immunity, cardiovascular health, and so on will drive the food supplements segment in the future. The focus on improved digestive system should open new avenues for synbiotic foods and drinks in the coming years. Food producers like Pfizer and Nestlé are associating with colleges to improve understanding of microbiome effects on human health.

By packaging materials

• covers paper

• plastic

• mug

• metal

By application

• medication

• animal food

• food and beverages

Based on the distribution channel, store-based and non-store based are the two types in the local business. The store-based distribution channel dominated the regional synbiotic market in 2019 and had almost 93.3% share. The high visibility of the products in retail stores and pharmacies is the main factor that favors the sales of synbiotic products through this channel. The increasing familiarity and dependency of parents of Generation X, Millennium generation and Generation Z of the Internet is believed to drive sales of synbiotics products through the non-store based channels in the coming years.

North America Synbiotic Products Market Regional Analysis

• US

• Canada

• Mexico

• Rest of North America

In the coming years, the robust manufacturing facilities available in the food and beverages sector in North America, along with the increasing adoption of probiotics and prebiotics in the pet foods is estimated to create immense growth potential for the market players in this area to integrate synbiotics in the food supplements for pets.

Impact of covid-19 on North America Synbiotic Products Market

COVID-19 will continue to impact the food industry and its supply chains. After this pandemic, restaurants will be more careful with their operation. The practice of wearing masks while cooking and using disinfectants would be implemented, and the definition of hygiene for restaurants could be changed. Restaurants are reportedly even taking customers' body temperatures before they are allowed in. This is something that is already being implemented with the staff and those responsible for delivery. We anticipate higher rates for the coming months and will have to recalibrate our approach accordingly. The on-the-go model, which is already gaining ground, will become more popular in the coming months. The fear of staying in unfamiliar places will continue, so more and more people will prefer more food to go or just have their coffee to go. The focus will also be on healthier, freshly prepared foods rather than frozen foods.

North America Synbiotic Products Market Key Players

1. Daflorn Ltd., Seed Health, Inc

2. Sabinsa Corporation

3. Biomin America Inc.

4. Yakult Honsha Co., Ltd. (Japan)

5. H&H Group (Hong Kong)

6. The Kellogg Company (US)

7. Danone S.A. (France)

8. General Mills, Inc. (US)

9. Pfizer Inc. (US)

10. Daflorn Ltd. (Bulgaria)

11. United Naturals

12. Probiotical S.p.A