Europe Synbiotic Products Market

Europe Synbiotic Products Market Analysis 2022 - 2027:

The Europe synbiotic products market was estimated at USD xx million in 2019 and is expected to reach over USD xxx million by the end of the assessment period. The local market is supposed to record a notable growth over the anticipated period from 2022 - 2027. Synbiotic foods are food products that contain a combination of prebiotics and probiotics in synergy that stimulate the growth and survival of bacteria in the intestine. These bacteria are found mainly in the intestine and colon of a human body in the gastrointestinal tract. Synbiotic is an integral part of functional foods and beverages and are known to improve intestinal functionality, as well as other benefits, including mental, digestive, immune, and heart health enhancements fortification with synbiotic to provide nutritional and health benefits for key market players has spurred market growth.

Recent Developments:

1. In 2019, Sabinsa Corporation launched a synbiotic products -LactoSporin®, which is a new probiotic metabolite for skin and hair.
2. In March 2018, a U.S.-based probiotic specialist Viva 5 Corporation entered into a collaboration with NUtech Ventures to become the distributor of a synbiotic products across the globe, which includes a unique human strain of Bifidobacterium adolescentis with a carefully selected galactooligosaccharide (GOS) prebiotic and is Available as a capsule, tablet, stick bar, and powder as a supply, and it can be used as a stand-alone product or in conjecture with other compatible ingredients.
3. In December 2010, Synbiotics Corporation was purchased by Pfizer Inc., for a market value of US$ 20 million.

Market Drivers and Restraints:

The growing health problems of the expanding population have increased the demand for functional foods. As a result, the demand, in particular, for probiotics and prebiotics in functional foods and beverages is now expected to grow significantly. Research shows that probiotics work best when combined with prebiotics and the pre-pro combo, meaning two supplements in one dosage form are an effective way to provide additional benefits to product consumers practical and adapted, thus stimulating demand in the European synbiotic products market. The main factors expected to drive growth in the local synbiotic products market are increased consumer awareness of health and the rise of nutritional supplements. In addition, disposable income increases, food consumption patterns change, the demand for prebiotics and probiotics in functional foods and beverages increases, and awareness of the benefits of consuming synbiotic products increase are supposed to fuel development in the synbiotic products business.

The products also come in capsule technology in a Licaps capsule designed for ingredient release during the preferred time, incorporated with a moisture defense system that can help prevent premature activation of a beneficial culture of a probiotic. In addition, frequent innovations in the market accelerate business growth. Moreover, the rising demand for synbiotic products from the animal feed and supplement in food and beverage sectors is further driving market growth. Nevertheless, high manufacturing cost for synbiotic products is the most challenging element for the market boom.

Market Segmentation

The Europe synbiotic products market has been categorize by type, distribution channel, application, packaging material and region.

By type, the synbiotic products market has been categorized as dietary supplements, drinks, sandwiches, dairy and frozen desserts, bakery and cake shop and others. The dairy segment has the largest share in the European synbiotic products market. However, food supplements are in high consumer demand and are likely to increase during the outlook period.

The synbiotic products market has been classified by distribution channel as store-based and non-store based. The store-based division is expected to earn a significant portion of market revenue while the non-store segment is presumed to grow faster over the projection period.

By packaging material, the European market is divided into paper, cup, plastic and metal. And depending on the application, the market covers medication, animal food and food and beverages.

Regional Analysis

The market for Europe synbiotic products has been classified on the basis of geography into United Kingdom, Germany, France, Italy, Spain and the rest of Europe. Europe accounted for the highest share in the global business. In 2020, the European synbiotic products market gained the largest market share due to increased consumption of functional foods containing fortified nutrients. It is also foreseen to be the fastest growing regional market in this business in future. Increased consumer awareness of the benefits associated with synbiotic products is the main driver of growth in the European synbiotic products market. Growing intestinal problems among consumers are influencing the demand for synbiotic products in the European nations.

Impact of COVID-19 on Europe Synbiotic Products Market:

COVID-19 will continue to impact the food industry and its supply chains. After this pandemic, restaurants will be more careful with their operation. The practice of wearing masks while cooking and using disinfectants would be implemented, and the definition of hygiene for restaurants could be changed. Restaurants are reportedly even taking customers' body temperatures before they are allowed in. This is something that is already being implemented with the staff and those responsible for delivery. We anticipate higher rates for the coming months and will have to recalibrate our approach accordingly. The on-the-go model, which is already gaining ground, will become more popular in the coming months. The focus will also be on healthier, freshly prepared foods rather than frozen foods.

Leading Company:

Behn Meyer Deutschland Holding AG & Co. had the largest share of the synbiotic products market in terms of sales in Europe in 2019.

Key Players

1. Seed Health, Inc
2. Sabinsa Corporation
3. Biomin America Inc
4. Yakult Honsha Co., Ltd
5. H&H Group
6. The Kellogg Company
7. Danone S.A
8. General Mills, Inc. (US)
9. Pfizer Inc. (US)
10. Daflorn Ltd. (Bulgaria)
11. United Naturals
12. Probiotical S.p.A.