Powdered Soft Drinks Market

Powdered Soft Drinks Market Size (2024 to 2029)

Powdered Soft Drinks Market was estimated at USD 10.99 billion in 2024 and is expected to expand at CAGR 2.8% to USD 12.62 Billion by 2029.

The increase in the number of walking, trekking, camping and travel events has resulted in increased demand for packaged refreshment items, such as powdered soft drinks. Powdered soft drinks are primarily distinguished by seasoned fruit concentrate, which is mixed with water for a revitalizing soft drink. Powdered soft drinks are marketed as powdered mixtures in which water is added and consumed as flavoured beverages. The critical ingredient is powdered fruit concentrate and the other elements that are added are sweeteners, preservatives, stabilizers, emulsifiers and other functional components that are needed to provide a consistent product when mixed with water or other fluid. In some countries, they are also referred to as dilatable powders.

MARKET DRIVERS

1. Busy schedules and tiresome lifestyles reduce the time spent preparing healthy, delicious and tasty drinks. As a result, packaged goods, such as powdered soft drinks, have become a preferred option for consumers in almost all age groups. This is one of the critical factors that drive the Powdered Soft Drinks Market. 
2. The shelf life of powdered soft drinks is generally between one and three years. Long shelf life not only aids in the storage of powdered soft drinks for long periods, but also facilitates the transport and use of powdered soft drinks at a later stage so that extended shelf life is expected to boost the Powdered Soft Drinks Market Trends.
3. The supply chain for powdered soft drinks has proven to be useful in terms of transport facilities, which help to promote the flow of concentrated goods. Existing supply models have benefited the powdered soft drinks market by reaching customers without any obstacles.

MARKET RESTRAINTS

Despite critical players launching new products and increasing its brand ranges of powdered soft drinks, the market has become highly saturated. In some countries, powdered soft drinks are also regarded as old and boring. As health awareness sweeps across Europe and North America, products such as fruit and vegan drinks are gaining more space on retail shelves, and traditional beverages such as powdered soft drinks have suffered a severe backlash.

REPORT COVERAGE: 

SEGMENTATION ANALYSIS

Global Powdered Soft Drinks Market Analysis By Flavour

• Mango
• Orange
• Cola
• Apple
• Lemon
• Mixed Fruit
• Others

Out of these, in terms of market shares, Citrus Segment, i.e., Lemon and Orange took the majority of market share and is expected to dominate in the future. The demand for the citrus segment can be attributed to the customers' preference for organic products. 

The misconception of customers that organic implies healthy drives the market for citrus powdered soft drinks market Growth. This segment is quickly followed by the cola flavour, purely because of the popularity and likeability of the taste. 

Global Powdered Soft Drinks Market Analysis By Packaging

• Cans

• Carton Boxes
• Pouches
• Sachets

Out of these, Cans and Carton Boxes grabbed most of the market share, because of the quantity that can be packed in them and also, because of the increased shelf life of the products. However, sachets and pouches are slowly taking over the powdered soft drinks market Share, because of the customer convivence and the pocket-friendliness of the packing.

REGIONAL ANALYSIS

Consumers in North America and Europe are more health-conscious and are now searching for easy drinking choices for their wellbeing. The demand for powdered soft drinks, therefore, shows slow growth in these areas. In Latin America, hot climate areas are likely to show steady growth in the demand for powdered soft drinks. In the Asia Pacific, the desire of customers to experiment with new products is leading several major players to expand production in this area and is a key factor in boosting the growth of the demand for powdered soft drinks. In the Middle East and Africa, local and regional players are increasing their production due to huge market potential and lack of competition, sparking a slight increase in the demand for these drinks.

KEY PLAYERS IN POWDERED SOFT DRINKS MARKET

Key market players In Powdered Soft Drinks Market are Cargill, Incorporated, Insta Foods, Firmenich SA, Tate & Lyle, SMC Enterprise Limited, Sugam Products, Bemis Company, Inc, Coperion GmbH, Kraft Foods, Gatorade

RECENT DEVELOPMENTS IN THE MARKET

• In 2017, Insta Foods, a giant in Powdered Soft Drinks Market, opened up a new production line with their premium soda drink powder, to attract the new crowd.

• It is prepared by using the best quality raw material with the aid of innovative techniques to meet industry standards. Soda Drink Powder is available at premium quality. 

DETAILED SEGMENTATION OF GLOBAL POWDERED SOFT DRINKS MARKET INCLUDED IN THIS REPORT    

This research report on the global Powdered Soft Drinks Market has been segmented and sub-segmented based on Flavour, Packaging, & region.         

By Flavour

• Mango
• Orange
• Cola
• Apple
• Lemon
• Mixed Fruit
• Others

By Packaging

• Cans
• Carton Boxes
• Pouches
• Sachets

By Region

• North America
• Norway
• Asia Pacific
• Latin America
• Middle East Africa