Carbonated Soft Drinks Market Analysis:
Carbonated Soft Drinks Market also known as the carbonated beverages market was valued at approximately over $320 billion in the year 2014. The forecast period is expected to witness a decline. The growth rate registered in 2014-2018 was 4.08%, higher than the expected compound annual growth rate (CAGR) of 3.56% in 2020-2025 (forecast period). The average per capita expenditure is also expected to witness a decline in the growth rate.
The key trend in the carbonated soft drinks market is tied to the increasing demand for products concerning health and sustainability. The market is witnessing a shift to organic products with clean labels, such as teas, low sugar beverages, and fortified drinks. These products claim to be healthy, significantly challenging the carbonated soft drinks market. In order to remain competitive, companies are focused on developing products aligned with the consumer’s interest. Also, more people have been paying attention to labelling. Therefore, transparency is also a priority in order building a trustworthy relationship with the customer.
Market Growth Rate
The market is expected to be valued at over $450 billion at the end of the forecast period, with the CAGR of 3.56% in the forecast period. The high sugar content and artificial sweeteners in soft drinks has led to a decline in the overall business growth.
The growing health concern and awareness has completely shifted the market dynamics towards innovation of new product. More focus is being concentrated on R&D to develop new products with minimal calories. The trends that keep the market steady are the growing demand for soft drinks by high-net-worth-individuals in the developed nations. Major players in the carbonated soft drinks industry have been in the act of acquiring small-scale vendors to expand their reach and customer base.
Impact of Covid-19
Covid-19 has resulted in a lockdown across the globe and economy has been suffering since. Covid-19 has negatively impacted the carbonated soft drinks market. 25% volume decline was experienced by Coca-Cola in April due to Covid-19 impact. There was spread of misinformation which led to the decline in sales. Covid-19 has raised several health issues among individuals. As a result, people are avoiding products with negative health reviews. Major consumer countries have been shut down for trade and businesses, negatively impacting the business. Therefore, carbonated soft drink industry has been badly hit due to Covid-19.
Carbonated Soft Drinks Market – Market Dynamics
Drivers:
Restraints:
Carbonated Soft Drinks Market – Recent Developments
Carbonated Soft Drinks Market – Market Segmentation & Growth
By Flavor,
The Cola segment in the flavor segmentation is expected to have the highest growth rate among the other segments in the forecast period. Introduction of diet products in the market has led to the growth of cola segment.
By Packaging,
Based on the packaging segmentation, bottles segment has been registering higher growth rate over cans segment and it is expected to maintain its dominance over the forecast period.
By Distribution,
Based on distribution, larger share is expected to be held by store-based segment but as far as the growth rate is concerned, non-store based is expected to lead during the forecast period. The store-based segment can be further classified into supermarkets, hypermarkets and others.
Geographical Presence
The geographical presence of the global carbonated soft drinks market can be divided into five major key regions across the globe: North America, Latin America, Asia Pacific, Middle East & Africa and Europe. The global leader in the carbonated drinks market in terms of consumptions is Europe. North America shares a significant portion of the market. The share can be attributed to the lack of awareness among customers and presence of major players. Even though a decline was registered due to health concerns related to the product, introduction of low calorie drinks picked up the sales. In Asia, Cola is one of the most popular drink in terms of flavor. There is a growing demand of carbonated and dairy drinks combination. Also increasing disposable income in the developing nations particularly in the Asia Pacific region is fueling the growth of the market in those regions.
However, cases of obesity damaged the overall market which led to the introduction of several drinks without the unwanted chemicals.
The forecast period is in favor with the European market in terms of growth in the global carbonated soft drinks market. In Europe, countries such as Germany, France and UK are leading due to changing preference of food and early introduction of carbonated soft drinks.
Competition in the marketplace
In the last decade, several mergers and acquisitions have been witnessed in the market. Due to the declining interest of traditional carbonated soft drinks, major players are competing to innovate new products. There is a fierce competition among the major players to obtain the highest share in the market. In 2014, almost 45% of the overall revenue was held by Coca-Cola. PepsiCo and Coca-Cola have been aggressively merging with companies with innovative technology in order to diversify their portfolios and integrate the technology with their traditional drink formula.
Key Players
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Type
5.1.1 Introduction
5.1.2 Standard
5.1.3 Diet
5.1.4 Fruit flavoured carbonates
5.1.5 Others
5.1.6 Y-o-Y Growth Analysis, By Type
5.1.7 Market Attractiveness Analysis, By type
5.1.8 Market Share Analysis, By type
5.2 Flavour
5.2.1 Introduction
5.2.2 Cola
5.2.3 Lime
5.2.4 Orange
5.2.5 Others
5.2.6 Y-o-Y Growth Analysis, By flavour
5.2.8 Market Attractiveness Analysis, By flavour
5.2.9 Market Share Analysis, By flavour
5.3 Distribution channel
5.3.1 Introduction
5.3.2 Supermarkets
5.3.3 Independent retailers
5.3.4 Convenience stores
5.3.5 Others
5.3. 6 Y-o-Y Growth Analysis, By distribution channel
5.3.7 Market Attractiveness Analysis, By distribution channel
5.3.8 Market Share Analysis, By distribution channel
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By type
6.1.3.3 By flavour
6.1.3.4 By distribution channel
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By type
6.1.4.3 By flavour
6.1.4.4 By distribution channel
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By type
6.1.5.3 By flavour
6.1.5.4 By distribution channel
6.2 North America
6.1.1 Introduction
6.1.2 United States
6.1.3 Canada
6.3 Europe
6.2.1 Introduction
6.2.2 U.K
6.2.3 Spain
6.2.4 Germany
6.2.5 Italy
6.2.6 France
6.4 Asia-Pacific
6.3.1 Introduction
6.3.2 China
6.3.3 India
6.3.4 Japan
6.3.5 Australia
6.3.6 South Korea
6.5 Latin America
6.4.1 Introduction
6.4.2 Brazil
6.4.3 Argentina
6.4.4 Mexico
6.4.5 Rest of Latin America
6.6 Middle East & Africa
6.5.1 Introduction
6.5.2 Middle-East
6.5.3 Africa
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 The Coca-Cola Company
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Pepsico Inc.
8.3 Parle Agro
8.4 Britvic PLC
8.5 Suntroy Holdings Ltd.
8.6 Kerry Group PLC
8.7 Danone Group
8.8 Cott Corporation
8.9 Cadbury Schweppe
8.10 Asia Brewery
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
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Feb 2020
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