The Global Restaurants and Mobile Food Services Market was at USD 8.06 billion in 2023 and is anticipated to reach a valuation of USD 11.76 billion by 2029 from USD 8.59 billion in 2024 registering a CAGR of 6.50% throughout the foreseen period 2024 - 2029.
The restaurants and mobile food service market includes restaurant and mobile food service sales and related products by entities that provide catering services to customers who order and are served seated and pay after eating. This market includes revenue from restaurant sales to a delivery service but not revenue from the delivery service itself. The mobile food service and restaurant market is segmented into full-service restaurants, limited-service restaurants, coffee shops, grill buffets, and mobile catering.
Globalization also makes it easier for restaurants to source exotic ingredients and therefore offer more sophisticated and varied dishes to their customers, thus giving restaurants the opportunity to compete globally. Additionally, this has increased the number of potential restaurant vendors, reducing the bargaining power of suppliers and thus contributing to profitability.
For example, McDonald's produces in many countries and has franchises around the world. It invests in and supports initiatives aimed at adapting its products and services to different locations to secure its global brand. This increase in globalization is likely to stimulate investment and thus drive the restaurants and mobile food services market. The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which previously generated restrictive containment measures that involve social distancing, remote work, and closure of business activities that have generated operational challenges.
The coronavirus outbreak acted as a massive strain on the mobile food service and restaurant market in 2020, with governments globally imposing restrictions on domestic and international services offered by these establishments. COVID-19 is an infectious disease with flu-like symptoms, including fever, cough, and shortness of breath that was first identified in 2019 in Wuhan, China, and has spread throughout the world, including Western Europe, North America, and Asia. Measures taken by national governments to contain transmission have led to a decline in economic activity, with countries entering a state of lockdown, and the outbreak is expected to continue to negatively affect businesses through 2020 and into 2021. However, the restaurant and mobile food service market is expected to rebound from the shock with the relaxation of the lockdown and the introduction of attractive menus.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2029 |
Base Year |
2023 |
Forecast Period |
2024 to 2029 |
CAGR |
6.50% |
Segments Covered |
By Type, Ownership, Pricing, and Region. |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
Yum China Holdings, McDonald's, Darden Restaurants Inc, Chick-fil-A, Subway, and Others. |
Of these, Asia-Pacific was the largest region in the restaurants and mobile food service market, accounting for 51% of the revenue in 2020. North America was the second-largest region with 24% of the global market. Africa was the smallest region in the market for restaurants and mobile food services. Establishments in the mobile food service and catering market rely heavily on recommendations and reviews, which is why restaurants are promoted through social media platforms.
Mobile apps like GrubHub and JustEat allow customers to view, browse the menu and nutritional information, order, and make reservations. Social media improves customer loyalty and public reputation as customers share photos and reviews, increasing restaurant awareness. For example, restaurants are now embracing live restaurant videos to attract and engage with subscribers online. Therefore, social media is foreseen to be a major driver of the restaurants and mobile food service industry in the coming days.
Companies playing a prominent role in the global restaurants and mobile food services market include Yum China Holdings, McDonald's, Darden Restaurants Inc., Chick-fil-A, Subway, and Others.
By Type
By Ownership
By Pricing
By Region
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