The State of the Hospitality Market

The State of the Hospitality Market Size

The state of the hospitality market was valued at USD 5,539 billion in 2024 and is expected to reach USD 21,278 billion by 2033 from USD 6,432 billion in 2025, growing at a CAGR of 16.13% from 2025 to 2033.

MARKET DRIVERS

Technological Advancements in Ticket and Service Booking

Technological advancements in the booking of tickets and other services, especially in the tours and travel industry, are playing a crucial role in elevating the growth rate of the state of the hospitality market. In traditional days, one had to go to the service provider offices to book tickets and accommodation for their travel, but now, with the penetration of advanced technology in the hospitality industry, everything has become online. There is no need to go to the office physically, and you can book all sorts of services simply through online services. The world is changing rapidly into a digital era at a random rate. The introduction of digital transactions and penetration of mobile applications are major factors for the growth rate of the market. The Internet of Things is one of the common factors in day-to-day life and this modern lifestyle. Almost every person in the world is using smartphones, and the launch of various applications for online bookings of overall trip services is gaining traction in the market share. Online booking services are an advantage for the person as they look for better price comparisons and make certain decisions according to their budget preferences. In addition, the customer can prefer the room bookings according to the availability and choice of interest. Many companies allow live chat platforms where the customer can easily query the room availability, room photos, cuisines, and others. Satisfying customer demand for proper ambiance and staying experiences with various technological advancements like smart ambient lighting is ascribed to fuel the growth rate of the state of the hospitality market. The rapid adoption of digital payment methods that reduce the contact payment process is additionally meant to increase the market growth rate. The emergence of the COVID-19 pandemic has promoted the need for contactless delivery, where these applications have been hugely adopted by the hospitality industry and further ascribed to boost the market value. 

Social media is another common term that is influencing many customers towards tourism in this modern era. Promoting the best tourism spots and good places on social media is raising the number of customers, which is greatly influencing the growth rate of the state of the hospitality market. During festivals and holidays, the hospitality industry sees a huge number of customers, which is a positive sign for the market growth rate. The shifting trend to adopt the Western culture in emerging countries like India, China, Japan, and Others, especially to spend time relaxing during weekends or long weekends, is positively impacting the growth rate of the market. 

MARKET RESTRAINTS

Economic Downturn Post-Pandemic

However, the increasing economic crisis due to the pandemic across the world is slowly degrading the growth rate of the state of the hospitality market. Many people’s lives were shattered due to stringent lockdown restrictions to curb the spread of COVID-19, where all the services were halted during this period. The crisis began to rise as the world went into lockdown restrictions and huge delays in the production unit and other services across the world. Hotels, restaurants, entertainment centers, cafés, and resorts are particularly popular in many places and attract customers with their unique ambiance and other facilities. Therefore, the presence of these services in every place is increasing the competition between the key players, which accounts for hindering the market value. 

MARKET OPPORTUNITIES

Rising Interest in Leisure Destinations

People’s interest in ski resorts, trekking, beaches, and others for taking a break from regular stressful activities is increasing globally, which is set to create huge growth opportunities for the state of the hospitality market. The launch of various packages in favor of the customers and their attraction towards domestic tourism are anticipated to enhance the market growth rate during the forecast period. Many companies are attracting huge customers by launching various packages along with safety protocols. Also, creating a prominent experience for the customers by promoting regional cultural activities and other programs is accelerating the market growth rate. Nowadays, people are craving to create memories that last forever during trips. Therefore, the hospitality industry's focus on satisfying customer needs by creating memories with customized packages will eventually lavish the share of the market. Staycation is gaining popularity these days. Many people prefer to staycations instead of traveling long distances. Therefore, the hospitality industry is promoting various offers to attract customers, including dining experiences, spa treatments, and others, that will eventually outweigh the growth opportunities for the market in emerging countries during the forecast period. 

MARKET CHALLENGES

Concerns Over the Safety of Women and Children

Rising concerns over the safety of women and children in tourist places are a big challenging factor for the market growth rate. Along with this, people’s demand for hygienic conditions due to the fear of the pandemic situation is imposing a negative impact on the hospitality industry that is likely to degrade the market growth rate in the coming years. 

REPORT COVERAGE

SEGMENTAL ANALYSIS

By Services Insights

The food and beverage segment is leading with the dominant share of the state of the hospitality market. Increasing prominence for good food and beverages during trips is a major aspect of the segment's growth. Restaurants, hotels, café, and others fall under this sector and are ascribed to offer various services in favor of the tourists. The launch of different services with the latest technological advancements is also one of the factors that will give the food and beverage segment the highest market share. Buffets, personalized dining, fine dining, and others are attracting many tourist people to promote their interest in food and beverages. Travel and transportation services are deemed to hit the highest growth rate by the end of the forecast period. These services play a key role in providing all the information about planning and organizing the overall trip respectively. These services allow customers to customize their trip according to their interests in every aspect, like accommodation, food, transportation, and others. 

By Type of Customers Insights

The solo travelers segment is ruling with the prominent share of the market, whereas the family segment has been showcasing huge growth opportunities in recent years. Increasing expenditure on traveling, especially in urban cities, has become more common in present generation people where their preference to travel solo is anticipated to level up the share of the market to the extent. The launch of various customized packages for family travelers and raising awareness over the easy availability of all the services available online are surging the growth rate of the market. 

By Services Insights

The travel & tourism segment has been gaining traction over the market share for the past few years, whereas lodging services are inclined to show a positive growth rate in the coming years. 

REGIONAL ANALYSIS

North America, the state of the hospitality market is gearing up with the highest share with the rising per capita income. People are more likely to share their trip experiences through social media posts that eventually create awareness of travel for various reasons, which is a major factor for the market's growth in North America. The US and Canada are the major countries contributing the highest share of the market. Expenditure on traveling in these countries is increasing every year, which encourages the hospitality industry to launch various services in favor of travelers. Also, the US is the perfect home for a holiday destination with a range of natural beauty and adventurous sports and parks. US government investments to encourage tourism are greatly enhancing the growth rate of the state of the hospitality market.

Europe is following North America in leading the dominant share of the market with the rising urban population. Developed countries like the UK, Germany, Italy, Spain, and France are showcasing wonderful experiences for travellers that will eventually propel the market's growth rate.

Asia Pacific, the state of the hospitality market, is thriving in reaching the highest CAGR by the end of the forecast period. The growing economy in developing countries like India, China, Japan, and Others is accelerating the market growth rate in this region. Government schemes to improve regional cultural activities through investments are prompting market share in Asia Pacific. Apart from this, the other key factors include longer periods of the interest rate cycle, restricted new supply, higher utility expenditure and labour. Moreover, prominent world hotel chains are quickly growing across the region, with nearly half of the new operators in the development pipeline being made in connection with five hotel groups. This involves Wyndham, Hilton, IHG, Accor, and Marriott. These players remain committed to supporting niche segments and loyal programs to attain a bigger industry portion while also considerably building their technological abilities.

In Latin America, the hospitality market is a promising and progressive landscape fuelled by several factors and patterns. One of the major developments in the region is the rising pace of digital transformation of this industry, particularly in the post-COVID-19 period. The regional countries have been emphasizing improving their technological capabilities, though at a slower rate compared to world standards. This includes the acceptance of digital products for necessary operations such as check-in and check-out procedures, strengthening guest protection and helping in the sector's recovery. However, obstacles continue to persist in the advancement of Information and Communications Technology (ICT), as suggested by their positions on different indices such as the Travel and Tourism Competitiveness Index (TTCI) and the Network Readiness Index (NRI). Additionally, another important factor is the anticipated rise in the volume of hotel openings across the regions. In 2024, it's expected that 107 new hotels will be commenced, with 16273 rooms. This progress shows a substantial investment in the hospitality products and services of the area.

The Middle East depicts a positive image of the state of the hospitality market in the coming years. The United Arab Emirates and Saudi Arabia are leading the regional industry as they attract significantly higher numbers of customers compared to other nations. Moreover, Saudi Arabia’s tourism industry reached an important landmark in 2023 by welcoming 100 million guests which is ahead of the plan. Besides this, the tourism industry in Dubai also registered a time-high number of visitors i.e. 17.15 million in 2023, exceeding the preceding highs. In addition, the emirate was newly added to the 2024 Travelers’ Choice Awards’ Top Destinations category for the third straight year. As per the World Tourism Organism (WTO), the Middle East is the only area that crossed the pre-COVID-19 tourism growth in 2023 which is 122 per cent over than 2019. Simultaneously, issues like geopolitical issues and wars remain, and the complete trajectory for the hospitality sector in the Middle East looks bright.

It is predicted that the demand for unique hospitality offerings flourishes as Africa’s travel and tourism industry grows. This is influenced by the surging middle class and estimated CAGR during the forecast period in the “bleisure” market.

KEY MARKET PLAYERS

Companies playing a prominent role in the global the state of the hospitality market include Compass Group Plc, Subway, Marriott International, Hilton Worldwide Holdings Inc., Intercontinental Exchange Inc., Starbucks Coffee, Sodexo, Aramark Corporation, McDonald's, Chick-fil-A and Elior Group, Marriott International, and Others.

RECENT MARKET HAPPENINGS

• On March 09, 2024, Compass Group Plc initiated the first-ever skill center in India named ConnectED to impart state-of-the-art hospitality training to new hires. This initiative is to encourage the new hire to develop a corporate work lifestyle along with the training programs associated with practical methodologies and real-life simulations. The connectED scheme is ascribed to providing quality skills in the hospitality industry that provide employment for the youth in India.
• On March 6, 2024, Marriott International and MGM Resorts International jointly created an MGM collection with Marriott Bonvoy that curates the legendary Bellagio fountain show where travelers can experience a lifetime memorable show that lasts forever.

MARKET SEGMENTATION

The state of the hospitality market research report has been segmented and sub-segmented based on services, type of customers, services, and region.

By Services

• Accommodation
• Food & beverage
• Entertainment & Leisure
• Travel & Transportation
• Luxury & Boutique 
• Meeting & Event
• Others

By Type of Customers

• Solo Travelers
• Family

By Services

• Travel & Tourism
• Lodging
• Food & Beverage 

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa