Pulished Date October, 2018
ID: 7911
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UK Pet Insurance Market By Policy Type (Lifetime Cover (Accident Cover, Illness Cover), Non-Lifetime Cover (Accident Cover, Illness Cover), Others), By Policy (Dog Insurance, Cat Insurance, Rabbit Insurance, Horse Insurance, Exotic Pet Insurance, Others), By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2018-2023)

Pulished: October, 2018
ID: 7911
Pages: 145

What it’s all about:

Contrary to popular thinking, pet insurance is not a variation of human health insurance, and is actually a form of property insurance, wherein pet owners are reimbursed by the insurance firm in response to the claims filed by the owner.

                Pet Insurance pays partly or in total for the treatment of the injured or ill pet of the insured person. Some pet insurance policies also pay out in cases of the death of the pet, and also when the pet is lost or stolen. Pet insurance coverage includes unexpected illnesses, accidents, and injuries for pet animals such as dogs, cats, rabbits, horses, exotic pets, and other pets, depending on the policy chosen.

There are pet insurance plans which do not cover routine dental cleaning, parasite or preventative flea treatments, and particular hereditary and congenital conditions. However, there are policies which include the coverage of congenital, hereditary, and chronic conditions such as cancer, and costs associated with the diagnosis of the same such as CAT scan, ultrasound imaging, veterinary exam fees, prescription medication, MRI testing, and non-routine dental treatment.

Market Stats:

The UK Pet Insurance market size was valued at USD 1.0 billion in 2018. It is expected to grow at a CAGR of 13.1% to reach USD 1.8 billion by 2023, in terms of gross written premiums (GWPs). Medical inflation continues to be the major contributor to the rise in the GWPs, with insurers continuing to pass on costs to policy holders.

What’s affecting market growth:

•             Increasing concern of pet owners about the health of their pets, and a general increase in disposable income combined with decrease in healthcare costs which aid them in providing proper healthcare to pets. (+ve)

•             Increasing awareness of consumers about insurance policies and policy types. (+ve)

•             Uninsured owners also expected to realize the benefits of insurance and likely to shift. (+ve)

•             Technological innovations such as wearable remote devices offer new avenues to tap the market. (+ve)

•             Growing acceptance of sophisticated and expensive treatments. (+ve)

•             Substantial increase in the number of people owning pets. (+ve)

•             Exclusions in pet insurance policies which do not provide necessary coverage and cover only basic insurance. (-ve)

•             Rising veterinary costs which dampen consumer demand. (-ve)

Market Segmentation:

The pet insurance market is categorised on the basis of policy, policy type, and region.

The policy segment of the market is categorised into

•             Cat Insurance

•             Dog Insurance

•             Horse Insurance

•             Rabbit Insurance

•             Exotic Pet Insurance

•             Others

The dog insurance segment accounts for the major share of the market, followed by the cat insurance segment. The major share of the dog insurance segment is owing to the increasing popularity of dog ownership not only for bonding purposes but also as a status symbol. Even though the numbers of cat and dog populace are similar in UK, premiums filed are reported to be low in the cat segment when compared to the dog segment.

On the basis of policy type, the market is categorised into

•             Lifetime Cover

o             Accidental Cover

o             Illness Cover

•             Non-lifetime Cover

o             Accidental Cover

o             Illness Cover

•             Others

The lifetime cover segment accounts for the major market share, followed by the non-lifetime cover segment. The major share of the lifetime cover segment is owing to the growing number of pet owners subscribing to insurance plans with very young pets in comparison to those pet owners having grownup or old pets and generally opt for non-lifetime cover plans.

On the basis of region, the pet insurance market in UK in analysed under the region of Europe. The high rate of growth experienced in the pet insurance market in this region, and the increasing penetration of pet insurance policies in the region are the major drivers of market growth.


Numbers in UK (millions, 2018)







Small mammal




The high numbers of pet populace in the region of UK and Europe are a major driver of growth of the pet insurance market, providing ample opportunity for insurance providers to target a wide customer base.

Market Players:

Pet insurance companies around are increasingly offering pet owners the ability for customizing the coverage provided by allowing them for choosing their own levels of deductibles or co-insurances. This has resulted in the pet owner getting access to more control over the monthly premium and choosing the level of coverage that is best suited for their needs. UK continues to be a major contributor to market growth in the region of Europe, owing to the market being developed which results in a deeper penetration of insurance providers in the region.

Overall, the pet insurance market in UK remains conducive for growth owing to increasing trend of owning companion animals in the region and due to the potential for offering previously untapped premiums and services to pet owners, who are highly aware and are willing to spend on pet care. The key players operating in the UK pet insurance market include

•             Petplan Pet Insurance

•             Embrace Pet Insurance Agency

•             Royal & Sun Alliance (RSA)

•             Pethealth Inc.

•             Agria Pet Insurance

•             Petfirst Healthcare

•             Nationwide Pet Insurance

•             PetSure Pty Ltd.

•             Petsecure Pet Health Insurance

•             Hartville Group

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Study Deliverables                  

                1.3 Base Currency, Base Year and Forecast Periods                          

                1.4 General Study Assumptions                

2. Research Methodology                                           

                2.1 Introduction                               

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Econometric Modelling      

                                2.2.4 Expert Validation  

                2.3 Analysis Design                         

                2.4 Study Timeline                          

3. Overview                                       

                3.1 Executive Summary                

                3.2 Key Inferences                         

                3.3 Epidemology                              

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                    

                4.1 Market Drivers                          

                4.2 Market Restraints                    

                4.3 Key Challenges                         

                4.4 Current Opportunities in the Market                              

5. Market Segmentation                                              

                5.1 Policy                            

                                5.1.1 Introduction           

                                5.1.2 Dog Insurace          

                                5.1.3 Cat Insurance         

                                5.1.4 Rabbit Insurance  

                                5.1.5 Horse Insurance   

                                5.1.6 Exotic Pet Insurance           

                                5.1.7 Others      

                                5.1.8  Y-o-Y Growth Analysis, By Policy   

                                5.1.9  Market Attractiveness Analysis, By Policy 

                                5.1.10 Market Share Analysis, By Policy 

                5.2 Policy Type                 

                                5.2.1 Introduction           

                                5.2.2 Lifetime Cover       

                                       Accident Cover

                                       Illness Cover

                                5.2.3 Non-lifetime Cover             

                                       Accident Cover

                                       Illness Cover

                                5.2.4 Others      

                                5.2.5 Y-o-Y Growth Analysis, By Policy Type         

                                5.2.6 Market Attractiveness Analysis, By Policy Type       

                                5.2.7 Market Share Analysis, By Policy Type        

6. Geographical Analysis                                              

                6.1 Introduction                               

                                6.1.1 Regional Trends    

                                6.1.2 Impact Analysis     

                                6.1.3 Y-o-Y Growth Analysis        

                                       By Geographical Area

                                       By Policy

                                       By Policy Type

                                6.1.4  Market Attractiveness Analysis     

                                       By Geographical Area

                                       By Policy

                                       By Policy Type

                                6.1.5  Market Share Analysis      

                                       By Geographical Area

                                       By Policy

                                       By Policy Type

7. Strategic Analysis                                       

                7.1 PESTLE analysis                         

                                7.1.1 Political     

                                7.1.2 Economic 

                                7.1.3 Social         

                                7.1.4 Technological         

                                7.1.5 Legal          

                                7.1.6 Environmental       

                7.2 Porter’s Five analysis                              

                                7.2.1 Bargaining Power of Suppliers        

                                7.2.2 Bargaining Power of Consumers    

                                7.2.3 Threat of New Entrants     

                                7.2.4 Threat of Substitute Products and Services              

                                7.2.5 Competitive Rivalry within the Industry     

8. Market Leaders' Analysis                                        

                8.1 Petplan Pet Insurance                           

                                8.1.1 Overview 

                                8.1.2 Product Analysis   

                                8.1.3 Financial analysis  

                                8.1.4 Recent Developments       

                                8.1.5 SWOT analysis       

                                8.1.6 Analyst View          

                8.2 Embrace Pet Insurance Agency                         

                8.3 Royal & Sun Alliance (RSA)                   

                8.4 Pethealth Inc.                            

                8.5 Agria Pet Insurance                 

                8.6 Petfirst Healthcare                  

                8.7 Nationwide Pet Insurance                   

                8.8 PetSure Pty Ltd.                       

                8.9 Petsecure Pet Health Insurance                        

                8.10 Hartville Group                       

9. Competitive Landscape                                           

                9.1 Market share analysis                            

                9.2 Merger and Acquisition Analysis                       

                9.3 Agreements, collaborations and Joint Ventures                         

                9.4 New Product Launches                         

10. Market Outlook and Investment Opportunities                                         


                a) List of Tables                

                b) List of Figures                              

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of Policy Type, by  Non-Lifetime Cover along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market



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