Conversational AI Market

Conversational AI Market Size (2022 – 2027)

The Conversational AI Market was worth US$ 2860.7 Million in 2021 and is projected to reach the valuation of US$ 13,291 Million by 2027 and is predicted to register a CAGR of 21.4% during 2022-2027.

Conversational Artificial Intelligence is concerned with the use of speech-based help, chatbots to automate conversation, messaging apps, and the customization of consumer experiences. Conversational AI is a kind of AI that enables individuals to engage with programs, websites, and devices on a daily basis using voice, touch, text or gesture information. It is crucial in activities involving personal support and open conversations. Just by integrating natural language understanding (NLU) with machine learning (ML) in AI applications, businesses can exponentially grow with clear information. Conversational AI allows consumers to interact quickly using their own vocabulary or phrases, while it also helps businesses to create relationships with customers through tailored interactions and get an unprecedented amount of critical business data. Not only will this improve consumer happiness, but it will also generate a significant amount of actionable data.

To accomplish this, businesses must ensure that conversational chatbots fully comprehend the meaning and sentiment of the interaction. That the conversational AI system can interact smoothly with back-end data and third-party databases to allow for more personalisation. Conversational AI systems are already being used by consumers to communicate with friends and family instead of email, text messages, and phone calls. Younger individuals, in particular, prefer messaging to other kinds of contact nowadays. Not only that, but numerous social events are also organised via messaging apps and regular texting, which is giving birth to more useful and secure messaging apps.

In 2021, the outbreak of COVID-19 spurred the expansion of conversational artificial intelligence-based technology, such as conversational bots, and by the end of 2022, it is predicted to grow at a pretty high rate. Due to increased demand for AI-powered customer support services, the conversational AI market share is predicted to grow significantly throughout the forecast period. Furthermore, the market has grown because to an increase in demand for AI-based Gartner chatbot solutions. 

MARKET DRIVERS

The market's growth is being fuelled by innovations and technological advancements in the field of artificial intelligence. There are large number of conversational AI solution providers on the market who specialise in developing chatbots and virtual assistants using open platforms with few user-specific attributes. Other factors driving market expansion include the increased adoption of omnichannel deployment methodologies and the low cost of chatbot applications.

Furthermore, the increasing use of AI-based customer services is helping to drive market growth. Conversational AI solutions have been used by social media platforms such as Facebook, Telegram, Twitter, Tumblr, and Skype in recent years. Many people, especially the younger generation, spend the majority of their time on social networking platforms. Collaboration between businesses and customers for branding and advertising goes hand in hand. They use reviews and the company's social media to help spread the word about a product. The increased popularity of bots on social media platforms has fueled the development of conversational AI systems that will allow chatbots and virtual agents to be deployed across numerous platforms.

MARKET RESTRAINTS

Conversational AI solutions are becoming more prevalent across industries because they offer a variety of benefits, such as customer service, content consumption, and other productive interaction models. On the other hand, consumers are not familiar with chatbots, digital personal assistants and virtual assistants as well as their benefits. For Example: India and Brazil are the largest smartphone consumers, but their knowledge of the benefits of technology is lower than in developed nations. As a result, SMEs in these nations are hesitant to employ virtual assistants in their operations. Moreover, the Lack of skilled professionals can also be one of the major hindrances in the growth of the industry.

Market Segmentation

Global Conversational AI Market - By Component:

• Solutions
• Services

During the forecast period, the services segment is predicted to develop at a faster rate, while the solutions sector is expected to have a bigger market share in 2021. The services segment is critical to conversational AI systems' functionality. Solution and service providers handle the services which is an important aspect of adopting technology solutions. The demand for conversational AI solutions is expanding across major industries such as media and entertainment, BFSI and travel and hospitality, as customers are now expecting better customer service.

Global Conversational AI Market - By Type:

• Chatbots
• Virtual Assistants

During the projection period, the chatbots sub-segment is expected to have a dominant market share in the global market and generate $7,588.7 million in revenue. Chatbots are becoming more significant in providing round-the-clock assistance to clients, allowing numerous industries to streamline and improve the customer experience at every level of the process. Finance, retail & eCommerce, government, telecommunications, and travel & hospitality are among the industries that have made it a priority to respond to client enquiries instantly. Customer response time has become a vital component of business success. As a result, businesses see the conversational chatbot as a valuable tool for engaging customers and generating a dynamic and rich user experience.

Global Conversational AI Market - By Technology:

• Natural Language Processing
• Automated Speech Recognition
• Machine Learning

The conversational AI market is divided into three categories based on technology: machine learning, natural language processing, and automatic speech recognition. In the forecast period, natural language processing (NLP) will have the biggest market share. Conversational AI creates a chat or voice communication interface by combining natural language processing with traditional technologies such as chatbots or voice assistants. The NLP assists the system in deciphering and understanding human language in order to deliver an answer or aid.

Global Conversational AI Market - By End-Use:

• BFSI
• Healthcare
• Retail
• Travel & Hospitality 
• Media & Entertainment
• Others (Restaurants, Communications, and Utilities)

During the projected period, the healthcare sub-segment is expected to develop at the fastest rate. Conversational AI technologies make communication between patients, insurance companies, and healthcare practitioners easier. These bots can also assist in providing critical healthcare information to the right individuals at the right time. Medical or healthcare chatbots can be used for a variety of purposes, including supporting medical workers and improving patient experience, along with improving healthcare systems and providing valuable information. Medical chatbots are one of the most established and prominent AI-powered healthcare technologies to date, with the potential to change the way payers, medical care providers, and patients communicate.

Global Conversational AI Market – By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

During the projection period, the APAC region is expected to grow at the fastest pace. Furthermore, during the projection period, the conversational AI market is likely to see significant developments and acceptance of solutions across the APAC region.

During the projection period, North America is expected to have the greatest market size. The expanding demand for improved customer support services to boost client retention activities is a major driver enhancing the growth of the conversational AI market in North American region.

Europe is anticipated to hold the next position. Gulf countries are concentrating on diversifying their economies beyond oil exports, and are aggressively investing in artificial intelligence-based businesses. Increased AI platform implementation and investment by Gulf governments will result in significant market growth.

Key Players

• Amazon Web Services, Inc. 
• Artificial Solutions Holding ASH AB
• Baidu, Inc. 
• Conversica Inc.
• Haptik
• IBM Corporation 
• Microsoft Corporation 
• Oracle Corporation
• Google LLC
• SAP ERP