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Pulished Date April, 2021
ID: 9568
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Global Embedded Analytics Market Research Report - Segmentation By Analytics tool (Reports, Self-Service Tools, Control Panel, Data Visualization and Comparative Analysis), Component (Software and Services), Business Function (IT, Marketing and Sales, Finance, Production, and HR), Deployment Model (On-Premises and Cloud), Vertical (IT and Telecommunications, BFSI, Public Sector, Retail, Manufacturing, Energy and Public Services, Health and others), Industry, and Region - Forecast to 2026

Pulished: April, 2021
ID: 9568
Pages: 150

Global Embedded Analytics Market Size and Growth Analysis (2020 - 2025)

The global embedded analytics market is projected to extend from $ 33.97 billion in 2019 to $ 61.98 billion by 2025 at an annual growth rate of 14.1% over the determined period.

The objective of embedded analysis is to offer data analysis and greater accessibility of Business Intelligence to the various users of a company. Business intelligence or traditional analysis essentially aims to extract data and reach the basic level of analysis. However, these applications are rarely able to provide solutions to high level analytical problems. Integrated analysis offers assistance in solving these problems because they are able to analyze large amounts of data from multiple domains and derive business-specific data from it. It is also offered as an integral part of most enterprise applications, such as enterprise resource planning (ERP) and customer relationship management (CRM), among others. Business intelligence refers to a sum of all independent systems, such as human processes and technologies, among others, which provide insight into data from several areas that have been collected and analyzed. These systems are primarily used for data analysis and include many different types of applications.

Embedded analytics, on the other hand, is also part of modern business applications and aims to provide specific information to support certain business actions or decisions. Today, Business Intelligence players such as Sisense and Tableau Software are among others those who develop embedded analytical tools, and application developers integrate business applications. After that, it is provided to end users.

In this competitive world, developing a high-performing workforce is a major challenge facing many organizations, and companies are therefore adopting integrated analysis in the form of workforce analyzes. This helps the HR manager to select the actions, such as the competitive compensation plan, the hiring decision, the training results, etc., which optimize turnover, expenses and financial results.


  • In May 2017, Microsoft confirmed the launch of Power Business Intelligence (BI) Premium, which builds on the existing Power BI portfolio, with a capacity-based licensing model that increases flexibility in terms of access, sharing and content distribution. As part of the new offer, Power BI Embedded converges with the Power BI service, to offer an API surface, a coherent set of capacities and give access to the latest functionalities.
  • In June 2017, IBM has introduced its cognitive solutions to assist professionals in financial institutions to monitor and control their regulatory responsibilities. IBM’s Watson software can be deployed in the IBM cloud and was mainly developed to aid finance professionals in understanding regulatory requirements, better understanding of financial crimes and controlling financial risks with a novel approach.
  • In July 2017, OpenText has developed and introduced OpenText Magellan, a flexible AI and analytics platform that comprehends open-source machine learning technology with highly advanced analytics. You also have the ability to acquire, merge, manage, and analyse great data and great content.

Market growth and trends:

In this globally competitive environment, organizations are moving towards an action research approach where organizations will have a more accurate picture of everything from workload automation processes to customer management systems. Therefore, the organization monitors the company's strategic dynamics and performance through the systematic use of internal and external data and analytical methods.

Forward-thinking organizations are gradually spending on programs to use data for all aspects of workforce description, talent management, and operational advancement. For example, in Italy, according to a survey conducted in Italy by Fluida, 71.8% of companies said that their employees always used the tools provided to track hours and absences. This enables the company to correlate human resource data with business results and perform predictive analytics.

For example, Deloitte is now analyzing travel data, other human performance data to help employees improve their energy levels, well-being, and business performance. All of the above factors should have a positive impact on performance monitoring tools which, in turn, will help the growth of the global embedded analytics market.

Market Drivers and Restraints:

With self-service tools, companies can choose the data they want to analyze to create their own charts, helping them make the right decision. This increases the value of the product through competitive differentiation that leads to more new customers. These factors should have a positive impact on the global embedded analytics market and stimulate demand.

However, the lack of product information and the high cost of implementation associated with strict government regulation are a few factors that could hinder the market during the forecast period.

Market segmentation:

The global market for embedded analytics is classified according to an analysis tool, component, implementation, business function, vertical and a region.

Based on the analysis tool, the market is segmented into reports, self-service tools, control panel, data visualization and comparative analysis. The component segment is classified into software and services. By deployment, the market is classified in the cloud and on-site. The commercial applications segment of the market includes human resources, sales and marketing, operations and finance. By vertical, the market is classified in IT and telecommunications, BFSI, public sector, retail, manufacturing, energy and public services, health and others.

Regional Analysis:

The global embedded analytics market by region covers North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

The Asia-Pacific region is expected to experience the fastest growth in the professional services automation market. Due to the growth of IT companies, manufacturing industries and service providers in this region, it is necessary to implement professional services to stand out from its competitors.

Furthermore, according to the China Mergers and Acquisitions Association, 58% of participating Chinese companies said their foreign challenge to business management was strategic alignment, while 34% said the performance of overseas assets was troublesome for them. Therefore, embedded analytics are capable enough to solve most of your business-related problems and this should help this market grow. In addition, with India's ambitious "Make in India" plan, manufacturing companies should experience exponential growth. In turn, therefore, integrated analysis is also expected to experience significant growth in this region, as it can guide strategic and operational decisions based on actual facts and figures.

Impact of Covid-19 in the Global Embedded Analytics Market:

The decline in the revenue caused by the covid-19 pandemic and shutdown across the world is touted to continue for some years in the embedded analytics market. The global recession may result in the laying of employees, which may affect the overall business. However, there is also a probability that companies adopt analytics to improve their overall performance and customer services.

Key market players:

Some key players operating in the global embedded analytics market are IBM, SAP SE, SAS Institute, Sisense, Oracle Corporation, MicroStrategy Incorporated, TIBCO Software, Logi Analytics, Microsoft Corporation, Tableau Software, QlikTech International, Yellowfin International, OpenText Corporation, GoodData, and others.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Embedded Analytics Market, By Analytics Tool                           

                                6.1.1 Reports    

                                6.1.2 Self-Service Tools 

                                6.1.3 Control Panel         

                                6.1.4 Data Visualization 

                                6.1.5 Comparative Analysis         

                                6.1.6 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.7 Y-o-Y Growth Rate Analysis             

                                6.1.8 Market Attractiveness Index          

                6.2 Embedded Analytics Market, By Component                              

                                6.2.1 Software  

                                6.2.2 Services    

                                6.2.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

                6.3 Embedded Analytics Market, By Business Function                  

                                6.3.1 IT 

                                6.3.2 Marketing and Sales           

                                6.3.3 Finance     

                                6.3.4 HR               

                                6.3.5 Production              

                                6.3.6 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.7 Y-o-Y Growth Rate Analysis             

                                6.3.8 Market Attractiveness Index          

                6.4 Embedded Analytics Market, By Deployment Mode                

                                6.4.1 On-Premises          

                                6.4.2 Cloud         

                                6.4.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.4.4 Y-o-Y Growth Rate Analysis             

                                6.4.5 Market Attractiveness Index          

                6.5 Embedded Analytics Market, By Vertical                       

                                6.5.1 IT and Telecommunications             

                                6.5.2 BFSI            

                                6.5.3 Public Sector          

                                6.5.4 Retail         

                                6.5.5 Manufacturing      

                                6.5.6 Health       

                                6.5.7 Energy and Public Services               

                                6.5.8 Market Size Estimations & Forecasts (2019-2024)   

                                6.5.9 Y-o-Y Growth Rate Analysis             

                                6.5.10 Market Attractiveness Index        

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Analytics Tool   

                                7.2.3 By Component      

                                7.2.4 By Business Function          

                                7.2.5 By Deployment Mode        

                                7.2.6 By Vertical               

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Analytics Tool   

                                7.3.3 By Component      

                                7.3.4 By Business Function          

                                7.3.5 By Deployment Mode        

                                7.3.6 By Vertical               

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Analytics Tool   

                                7.4.3 By Component      

                                7.4.4 By Business Function          

                                7.4.5 By Deployment Mode        

                                7.4.6 By Vertical               

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Analytics Tool   

                                7.5.3 By Component      

                                7.5.4 By Business Function          

                                7.5.5 By Deployment Mode        

                                7.5.6 By Vertical               

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Analytics Tool   

                                7.6.3 By Component      

                                7.6.4 By Business Function          

                                7.6.5 By Deployment Mode        

                                7.6.6 By Vertical               

8. Key Player Analysis                                    

                8.1 IBM                

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 SAP SE                          

                8.3 SAS Institute                              

                8.4 OpenText Corporation                          

                8.5 Oracle Corporation                  

                8.6 MicroStrategy Incorporated                

                8.7 TIBCO Software                        

                8.8 Logi Analytics                             

                8.9 Microsoft Corporation                           

                8.10 Tableau Software                  

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of Analytics Tool, Component, Business Function, Deployment Model, Vertical, Industry along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Embedded Analytics Market By Region, From 2020-2025 ( USD Billion )
  2. Global Embedded Analytics Market By Analytics Tool, From 2020-2025 ( USD Billion )
  3. Global Reports Market By Region, From 2020-2025 ( USD Billion )
  4. Global Self-Service Tools Market By Region, From 2020-2025 ( USD Billion )
  5. Global Control Panel Market By Region, From 2020-2025 ( USD Billion )
  6. Global Data Visualization Market By Region, From 2020-2025 ( USD Billion )
  7. Global Comparative Analysis Market By Region, From 2020-2025 ( USD Billion )
  8. Global Embedded Analytics Market By Component, From 2020-2025 ( USD Billion )
  9. Global Software Market By Region, From 2020-2025 ( USD Billion )
  10. Global Services Market By Region, From 2020-2025 ( USD Billion )
  11. Global Embedded Analytics Market By Business Function, From 2020-2025 ( USD Billion )
  12. Global IT Market By Region, From 2020-2025 ( USD Billion )
  13. Global Marketing and Sales Market By Region, From 2020-2025 ( USD Billion )
  14. Global Finance Market By Region, From 2020-2025 ( USD Billion )
  15. Global HR Market By Region, From 2020-2025 ( USD Billion )
  16. Global Production Market By Region, From 2020-2025 ( USD Billion )
  17. Global Embedded Analytics Market By Depoyment Mode, From 2020-2025 ( USD Billion )
  18. Global On-Premises Market By Region, From 2020-2025 ( USD Billion )
  19. Global Cloud Market By Region, From 2020-2025 ( USD Billion )
  20. Global Embedded Analytics Market By Vertical, From 2020-2025 ( USD Billion )
  21. Global IT and Telecommunications Market By Region, From 2020-2025 ( USD Billion )
  22. Global BFSI Market By Region, From 2020-2025 ( USD Billion )
  23. Global Public Sector Market By Region, From 2020-2025 ( USD Billion )
  24. Global Retail Market By Region, From 2020-2025 ( USD Billion )
  25. Global Manufacturing Market By Region, From 2020-2025 ( USD Billion )
  26. Global Health Market By Region, From 2020-2025 ( USD Billion )
  27. Global Energy and Public Services Market By Region, From 2020-2025 ( USD Billion )

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