Europe Clean Label Ingredients Market By Form (Dry, Liquid), By Type (Natural Colors, Starch & Sweeteners, Natural Flavors, Fruit & Vegetable Ingredients, Flours, Others), By Application (Beverages, Bakery, Dairy, Frozen Products, Processed Foods, Others), and By Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2024 to 2029)

Updated On: January, 2024
ID: 2344
Pages: 143

Europe Clean Label Ingredients Market Growth and Forecast (2023 - 2028):

The Europe Clean Label Ingredients Market was worth US$ xx million in 2022 and is estimated that it will reach US$ xx million by the end of 2028, with a notable annual development rate between 2023 and 2028.

Market Overview:

Clean label ingredients are naturally derived food additives and do not involve any artificial or chemical processes. A clean label refers to a food additive or ingredient that complies with some or all the vegetables, fruits, flavors, colors, starches, flour, malt, sweeteners and other key elements and at least one auxiliary element. The main food additives that are offered as clean-label ingredients in the food and beverage industry include flavorings, stabilizers, emulsifiers, thickeners, preservatives, and colorings.

Recent Developments in Europe Clean Label Ingredients Industry:

  • In January 2020, world leader DuPont will launch the POWERBake series of enzymes in Europe, providing bakers with a unique emulsifier solution.

Europe Clean Label Ingredients Market Growth:

Consumers around the European nations are becoming more aware of their health and diet and are rapidly changing their habits to keep track of exactly what and how much they consume.


Growing concern among consumers about the long-term effects of synthetic pigments used in a variety of foods increases the need for clean-label food ingredients in Europe. Consumers ask for clean labels on their products to know exactly what and at what level. Interest in identifying the ingredients present in the product has sparked the market for clean label products. Consumers across Europe are very concerned about the long-term health effects of synthetic pigments, which is why they prefer natural pigments in their food. Natural pigments have been shown to avoid the consumption of products that contain synthetic colorants despite the price differences, as several studies have been published showing that natural pigments can help prevent hyperactivity disorder and behavior problems in the children. Europe dominated the market for clean-label ingredients with a wide range of innovative food preservation technologies. This has contributed greatly to the presence of leading clean-label ingredient manufacturers continually researching and introducing innovative products. In addition, manufacturers are working to use a variety of natural ingredients to attract a wide variety of consumers to their products under the name Clean Label Food Ingredients. The adoption of products with clean-label food ingredients has increased significantly in recent years and is expected to continue in the near future. They contain a variety of ingredients and preservatives to increase the shelf life of foods, maintain quality, and reduce spoilage by various microorganisms. Additionally, consumers are willing to pay premium prices for products that use clean label ingredients, which is expected to level their profit margins compared to conventional products.

High consumption of processed foods and the rapidly growing food industry are also stimulating the market for clean label food ingredients in this area. The increase in disposable income demands a high standard of living. In addition, increasing urbanization and a growing workforce are driving the demand for quality and nutritious food. Consumers are demanding the addition of clean label ingredients to these everyday products. Consumers request clean labels on products to know the products and the levels they intend to consume. Their interest in identifying ingredients in food and beverages has fueled the growth of the clean label ingredients market. Developing clean label products is a very complex process and requires tedious work, such as removing highly functional ingredients that are traditionally used for specific purposes and replacing them with clean label ingredients without compromising taste and overall quality.


Consumers ask for simpler ingredients and shorter clean labels, but they don't compromise on quality or taste. This balance is a significant challenge for both ingredient manufacturers and product manufacturers. The ability to balance ingredient blends for consumer choice is a major challenge ingredient formulators face. The development of a variety of products has increased many problems, such as those related to shelf life and processing requirements.

Europe Clean Label Ingredients Market Segmentation Analysis:

Based on the application, the regional market is divided into bakery, cereals and snacks, beverages, processed and prepared foods, dairy and frozen desserts, and others. The beverage sector is expected to show the highest growth rate during the outlook period. The development of new clean label beverage products that provide customers with new flavors and beverages and the expansion of the product portfolio are some of the factors contributing to the growth of the segment.

By form, the market is segmented into dry and liquid segments. The dry sector dominated the market for clean label ingredients and is expected to do so during the forecast period. Ease of handling and storage, ease of packaging and transportation, and the ability to support value chain optimization are some of the factors contributing to the growth of the sector.

By type, the flour segment is expected to show the highest growth rates over the forecast period. Flour is used in the manufacture of most products, which is why it is in considerable demand in the market.

Impact of COVID 19 on the Europe Clean Label Ingredients Market:

The COVID-19 outbreak has undermined the growth of the global economy and, as a result, has had some impact on the food and beverage industry, including the ingredients industry. The industry is struggling with a variety of restrictions and security measures to contain the epidemic. As enzymes are B2B-oriented products, the disrupted supply chain has affected global trade. Clean label enzymes can be applied not only to food and beverages, but also to other industries such as paper and textiles.

Regional Analysis:

Geographically the Europe Clean Label Ingredients Market is segmented into UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe. The Europe clean label ingredients market is expected to post a healthy CAGR during the outlook period. Countries like the UK, Spain, Germany, Italy, and Hungary are the biggest consumers of clean-label ingredients and therefore have numerous clean-label ingredients. This made Eastern and Western Europe the leading regions in the clean label ingredients market globally. As the aging population in Germany consumes more nutritious products due to health concerns, the demand for specialty ingredients in functional and fortified beverages continues to increase. Furthermore, according to the investment group Germany and Trade Invest (GATI), German consumers are health conscious and are looking for organic, fair trade and low sugar confectionery.

Key Players in the Market:

Major Key Players in the Europe Clean Label Ingredients Market are

  • Brisan
  • Cargill
  • Koninklijke DSM NV
  • Arjuna Natural Extracts Ltd
  • Archer Daniels Midland Company
  • Corbion NV
  • Sensient Technologies Corporation
  • Tate & Lyle PLC
  • Kerry Group PLC
  • Beneo
  • Groupe Limagrain

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