Europe Fruit Concentrate Market by Fruit (Orange, Apple, Lemon, Grapes, Pineapple, Specialty Fruit, Pear & Others), by Product Type (Powder Concentrate, Liquid Concentrate, Other), by Application (Confectionery, Beverage, Dairy, Bakery, & Others) and By Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2024 to 2029)

Updated On: January, 2024
ID: 425
Pages: 145

Europe Fruit Concentrate Market Growth and Forecast (2023 - 2028):

The Europe Fruit Concentrate Market size was worth US$ xx million in 2022, and it is estimated that it will reach a market value of US$ xx million by 2028 with a notable annual growth rate between 2023 and 2028.

Market Overview:

Fruit concentrate is formed when the water is removed from the fruit, which are used in the beverage industry. Fruit concentrate is mainly used in the production of alcoholic, soft and non-alcoholic beverages. The fruits are rubbed, washed and ground into pulp to form a fruit concentrate. There are several methods of fruit concentrate, and these methods can sometimes reduce the number of vitamins and fiber in the fruit. Fruit concentrates offer benefits like promoting skin care, long shelf life, beneficial plant compounds, rich nutrients, and an affordable price. Fruit concentrate is a useful and suitable substitute for soft drinks and soft drinks. Fruit concentrate is used as an alternative to fresh fruit because it is very cheap and has a longer shelf life than fruit. Fruit concentrates are very useful and have many uses in the food industry. Nowadays, sodas and soft drinks are prepared from concentrated syrups that are diluted with the use of sparkling water before bottling and intake. The nutritional value of a fruit concentrate depends on the additives added to the concentrated fruit juice, such as sugar. Sugar adds calories to fruit juice concentrate.

Europe Fruit Concentrate Market Growth:

The increasing demand for health-related products has led to an increased market demand for fruit concentrates across Europe.


Increasing health awareness among consumers in all regions has led consumers to demand beverages containing fruit. Fruit concentrate is the most economical and convenient alternative to fresh fruit in a wide variety of applications, which is why there is a growing demand in the Europe market. In addition, the growth of the food and beverage industry, driven by the increase in healthy food trends, the change in consumption habits, the increase in demand for prepared foods, and the decrease in transport costs of fruit concentrates, will drive the market. One factor driving the Europe market for fruit concentrate is a sugar substitute in the confectionery sector that is raising awareness of fruit juice consumption and changing consumer trends and food preferences. There is widespread concern about food quality and nutrition problems. Population growth has a profound impact on the world's food supply. Various government and private industries have come a long way to achieve high standards for safe and uncontaminated nutritious food. Consumers' needs are met by using technology to develop a variety of fruit concentrate flavors that are palatable, attractive and inexpensive. Additionally, the vibrant lifestyle of customers has led to demand for easy-to-consumer foods and beverages, leading to an increase in the production of healthy and beneficial beverages. Increasing demand for healthy and convenient food, changing lifestyles, increasing urbanization, and increasing disposable income are key drivers of Europe Fruit Concentrate market growth.

The European market for fruit concentrate is growing as the demand for pureed concentrates as sweeteners for baby food and snacks increases. The market is characterized by a growing demand for healthy and luxurious products. The fruit concentrate market in Europe is driven by consumer demand for processed foods and beverages without affecting the flavor and nutrition of the product. The need to consume fruit juice is critical due to the increasing health problems caused by highly processed foods. Therefore, a changing lifestyle and a rapidly growing food and beverage industry have driven the demand for the industry. Since certain seasonal fruits are not available, changing the trend of consumption to refined fruit puree concentrate instead of natural fruit juice will help the development of the industry. The rapid increase in the urban population and a busy lifestyle are expected to generate an increase in demand for ready-to-eat products. years. As the demand for organic food increases due to the increasing number of health-conscious consumers, the demand for concentrated fruit purees will increase. Additionally, the high demand for healthy beverages and the influence of activists to maintain weight and stamina will drive product adoption. The growth potential of the market also depends on research and development and opportunities to introduce new flavors of these products.


The main limitations of the fruit concentrate market are artificial flavors, excessive consumption of sugar and calories, that is, reduced amounts of vitamins and antioxidants, sugar-containing soft drinks, many food and health safety regulations are issued, awareness of the shortage is increasing. There is fiber and that incorporated by the governments of other countries are the main limitations for the growth of the Europe fruit juice concentrates market. Fresh fruits are always better for consumption than concentrated fruits, because concentrated fruits contain excess fructose, high fructose consumption affects negatively, and fruit concentrate production depends on fruit production these factors are holding back the growth of the Europe Fruit Concentrate Market.

Impact of COVID 19 on the Europe Fruit Concentrate Market:

COVID-19 has had a positive and negative impact on the fruit concentrates market. The positive effect of COVID-19 is the growing demand for concentrated fruits. Along with this, the shortage of supply negatively affects fruit concentrate.

Europe Fruit Concentrate Market Segmentation Analysis:

The Europe market for fruit concentrate is segmented by type, fruit and application.

By product type, the market segmented as liquid concentrate, powder concentrate, frozen concentrate, pureed concentrate, and clear concentrate. The liquid concentrates segment occupies a significant market share, followed by powder concentrates. The clear concentrate product segment is expected to show significant growth over the forecast period.

Depending the fruit, the European market is separated into orange, apple, lemon, grapes, pineapple, specialty fruit, pear & others.

On the basis of the application, the market is segmented into beverage products, bakery products, confectionery, dairy products, etc. The beverage products industry occupies the largest market share in the fruit concentrates market, followed by bakery products. Concentrated fruit products provide healthy nutritional value, natural flavor, sweetness, and color.

Regional Analysis:

Geographically the Europe Fruit Concentrate Market is segmented into UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe. The Europe Fruit Concentrate market is segmented by region as Germany, UK, Italy and Spain which is due to increase in the consumption of fruit concentrates in a variety of foods and beverages. The market is expected to show sustained growth in both developed and developing countries. The market for concentrated fruits is expanding as demand for natural foods increases, along with concerns about the health and nutrition of processed products. The European fruit concentrates market is based on applied industries such as the confectionery and bakery industries. Changing consumer trends and other factors such as the use of fruit concentrate as a substitute for food preferences, reduced logistics and storage costs, sugar in the bakery sector, and demand for fruit concentrates are expected to fruits in the regional beverage market drive market growth in the coming years.

Key Players in the Market:

Major Key Players in the Europe Fruit Concentrate Market are

  • China Haisheng Juice Holdings Co., Ltd
  • Agrana Beteiligungs AG
  • Kerr Concentrates, Inc
  • Doehler
  • Lemon Concentrate
  • Kerry Group Plc
  • SunOpta Inc
  • Rudolf Wild GmbH & Co. KG
  • Hershey
  • Coca Cola

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