Europe Meat Market

Europe Meat Market Size

The size of the Europe meat market was valued at USD 390 billion in 2024. This market is expected to grow at a CAGR of 4.5% from 2025 to 2033 and be worth USD 579.58 billion by 2033 from USD 407.55 billion in 2025. 

The Europe meat market covers the production, processing, distribution, and consumption of various types of meat, including beef, pork, poultry, lamb, and processed meat products across European countries. As one of the largest regional meat markets globally, Europe is characterized by a well-established food supply chain, stringent regulatory frameworks, and diverse consumer preferences. The region has historically maintained high standards in meat quality, animal welfare, and food safety, largely influenced by the policies of the European Union.

The market also exhibits significant export activity, particularly in pork and poultry, with Germany and the Netherlands leading international shipments. Despite this, internal demand remains robust, supported by traditional culinary habits and a strong retail infrastructure. The presence of major meat processors such as Tönnies (Germany), LDC (France), and Bell Food Group (Switzerland) underlines the industrial strength of the sector. The market continues to evolve amid changing regulations, environmental pressures, and evolving consumers.

MARKET DRIVERS

Rising Demand for High-Protein Diets

One of the key drivers of the Europe meat market is the increasing preference for high-protein diets among consumers, especially among fitness-conscious demographics and working professionals. Protein-rich foods are widely promoted for muscle development, weight management, and overall wellness, contributing to sustained demand for meat products. This trend is particularly evident in countries like the UK, Germany, and Sweden, where sales of high-protein meat-based snacks and ready-to-eat meals have surged. Also, the popularity of paleo and keto diets has further reinforced meat consumption, especially red meat varieties known for their high protein content. Furthermore, the rise of health-focused foodservice chains offering grilled chicken, lean beef burgers, and organic meat options indicates a broader shift toward protein-centric eating. In response, meat processors are innovating with low-fat, high-protein formulations and fortifying products with nutrients like iron and B vitamins.

Expansion of the Foodservice Industry

Another significant driver of the Europe meat market is the steady expansion of the foodservice industry, which includes restaurants, fast-food chains, cafes, and catering services. As dining-out culture gains traction across urban centers, the demand for meat-based dishes has grown substantially. Countries such as France, Italy, and Poland have witnessed notable growth in foodservice establishments serving traditional meat-based dishes. Meanwhile, the resurgence of street food markets and gourmet burger joints across Germany and the Netherlands has contributed to rising meat procurement by commercial kitchens. Moreover, the post-pandemic recovery of the hospitality sector has accelerated this trend. In 2023, the UK’s hospitality industry saw a significant increase in dine-in visits compared to the previous year, as reported by UKHospitality. This uptick has directly boosted the demand for fresh and processed meats used in sandwiches, wraps, pizzas, and main courses.

MARKET RESTRAINTS

Increasing Health Awareness and Dietary Shifts

A major restraint affecting the Europe meat market is the growing awareness of health risks associated with excessive meat consumption. Consumers are becoming more informed about the links between red and processed meat intake and chronic diseases such as heart disease, diabetes, and certain cancers. According to the World Cancer Research Fund, consuming more red meat per week increases the risk of colorectal cancer, prompting many individuals to reduce their meat consumption. This shift is particularly pronounced in Northern and Western Europe, where public health campaigns and government advisories have played a role in shaping consumer behavior. In Sweden, for example, national dietary guidelines recommend limiting red meat intake to less than 500 grams per week. Additionally, the rise of flexitarianism, a diet primarily plant-based but occasionally including meat, has gained traction among younger consumers. This behavioral change is mirrored across Germany, the Netherlands, and France, where supermarket chains report double-digit growth in plant-based product sales.

Environmental Concerns and Regulatory Pressures

Environmental sustainability concerns are increasingly influencing policy decisions and consumer choices in the Europe meat market. Livestock farming is a major contributor to greenhouse gas emissions, land use, and water consumption, prompting both governmental and non-governmental organizations to advocate for reduced meat consumption. Regulatory bodies have responded by implementing stricter environmental standards on livestock operations. The European Green Deal, launched in 2019, aims to make the EU climate-neutral by 2050 and includes provisions under the Farm to Fork Strategy that encourage sustainable agricultural practices. These initiatives have led to tighter emission controls, waste management requirements, and restrictions on antibiotic use in livestock, raising operational costs for meat producers. In addition, consumer sentiment is shifting in favor of environmentally responsible food choices. Countries like the Netherlands and Denmark have seen a rise in eco-labeling schemes that highlight carbon footprints and ethical sourcing, further pressuring conventional meat producers to adopt greener practices.

MARKET OPPORTUNITIES

Growth of Premium and Organic Meat Products

A significant opportunity within the Europe meat market lies in the expanding demand for premium and organic meat products. Consumers are increasingly prioritizing quality, traceability, and ethical sourcing, driving growth in this segment. According to the Research Institute of Organic Agriculture (FiBL), the organic meat market in Europe grew significantly in 2023, outpacing conventional meat growth rates. Premium meat products, including grass-fed beef, free-range poultry, and hormone-free pork, are gaining traction among affluent consumers willing to pay a price premium for superior quality and animal welfare assurance. In Germany, for instance, the sale of certified organic meat rose significantly in 2023 compared to the previous year, as reported by the German Agricultural Society (DLG). Similarly, the UK’s Soil Association Certification noted an increase in organic meat sales during the same period. This trend is supported by enhanced labeling transparency and digital traceability systems that allow consumers to verify the origin and production methods of meat products. Retailers such as Carrefour (France), Waitrose (UK), and Rewe (Germany) have expanded their premium meat ranges, capitalizing on the willingness of consumers to spend more on ethically sourced and healthier options. As demand for clean-label and sustainably produced meat continues to rise, manufacturers are investing in higher-welfare farming practices and certifications such as RSPCA Assured and Global Animal Partnership.

Innovation in Processed and Ready-to-Eat Meat Products

Innovation in processed and ready-to-eat (RTE) meat products is emerging as a substantial growth opportunity for the Europe meat market. Busy lifestyles, dual-income households, and the growing preference for convenience foods are driving demand for RTE meat items such as sausages, deli meats, marinated cuts, and pre-cooked meal solutions. Companies are leveraging advanced food technologies to enhance flavor profiles, extend shelf life, and improve nutritional content. Ready-to-cook (RTC) formats are also gaining momentum, particularly in urban areas where cooking time is limited. These kits often include pre-marinated meat portions, spices, and recipe cards, appealing to millennials and Gen Z consumers seeking both convenience and culinary variety.

MARKET CHALLENGES

Volatility in Feed and Input Costs

One of the most pressing challenges facing the Europe meat market is the volatility in feed and input costs, which significantly affects profitability and pricing stability. Livestock producers rely heavily on feed grains such as corn, soybean meal, and wheat, which constitute a major share of total production expenses. According to the European Commission’s Directorate-General for Agriculture and Rural Development, feed prices in the EU rose in 2022 compared to the previous year, driven by global supply chain disruptions and energy cost surges. Russia’s invasion of Ukraine exacerbated these issues by disrupting grain exports from two of the world’s major suppliers, causing ripple effects across European livestock farms. This has led to reduced profit margins for small and medium-sized producers, many of whom struggle to pass on increased costs to consumers without affecting demand. Moreover, energy costs, particularly for heating and ventilation in intensive farming systems, have surged due to geopolitical tensions affecting natural gas supplies.

Labor Shortages in Meat Processing Facilities

Labor shortages in meat processing facilities have emerged as a critical challenge for the Europe meat market, affecting production efficiency and supply chain continuity. The sector relies heavily on seasonal and migrant labor, particularly in countries like Germany, the UK, and Ireland, where domestic workforce participation in meatpacking jobs remains low due to the physically demanding nature of the work. Following Brexit, the UK experienced a severe shortage of skilled and unskilled labor in abattoirs and processing plants. According to the British Meat Processors Association (BMPA), in 2023, the sector faced a shortfall of approximately 25,000 workers, leading to reduced operating capacity and delayed deliveries. These labor gaps have been further compounded by stringent immigration policies and declining interest among younger generations in pursuing careers in meat processing. Automation and mechanization efforts are underway, but they require significant capital investment and time to implement effectively.

The persistent labor crunch not only disrupts production schedules but also increases reliance on overtime and temporary contracts, raising overall operational costs.

REPORT COVERAGE

SEGMENTAL ANALYSIS

By Type Insights

The raw meat segment held the largest share of the Europe meat market by accounting for 62.3% of total consumption volume in 2024. This dominance is primarily driven by consumer preference for fresh meat products and traditional cooking habits across major European markets such as Germany, France, and Italy. One key driver behind the raw meat segment's prowess is the strong culinary heritage in many European countries that emphasizes home-cooked meals using fresh ingredients. Another contributing factor is the increased focus on food quality and transparency, particularly among health-conscious consumers. Raw meat allows buyers greater control over seasoning and preparation methods, aligning with clean-label trends. These cultural, dietary, and lifestyle factors collectively reinforce the sustained dominance of the raw meat segment in the regional market.

The processed meat segment is growing at the fastest rate within the Europe meat market, projected to expand at a CAGR of 4.1% between 2025 and 2033. This accelerated growth is largely attributed to evolving consumer lifestyles and increasing demand for convenience-driven food solutions. One of the primary drivers of this growth is the rising urbanization and dual-income household structures, which have significantly reduced time available for meal preparation. Processed meat products such as sausages, ham slices, salami, and canned meats fit seamlessly into this trend due to their long shelf life and ease of use. Also, product innovation and improved formulation techniques are enhancing the appeal of processed meats. Companies like Tönnies (Germany) and Bell Food Group (Switzerland) have introduced low-sodium, nitrate-free, and high-protein processed meat lines tailored to health-conscious consumers.

By Product Insights

The pork segment commanded the largest share of the Europe meat market by accounting for 38.4% of total meat production in 2024. This is due to deep-rooted consumption patterns, extensive production infrastructure, and competitive pricing compared to other meat types. A basic driver of pork’s leading position is its widespread availability and integration into national cuisines across multiple European countries. Germany, Spain, and Poland are among the top producers and consumers of pork in the region. Also, export strength plays a crucial role in sustaining pork production levels. These exports are primarily directed toward Eastern Europe, Asia, and North Africa, ensuring consistent production incentives for domestic processors.

The chicken meat segment is experiencing rapid expansion in the Europe meat market, expanding at a CAGR of 4.5%. This quick growth is fueled by shifting dietary preferences and the perception of poultry as a healthier protein source compared to red meat. One of the key drivers behind this surge is the growing emphasis on lean protein consumption, particularly among health-conscious consumers and fitness-oriented demographics. Chicken is widely promoted for its lower fat content, higher protein ratio, and versatility in meal planning. Another contributing factor is the expansion of fast-food chains offering chicken-based menu items, especially in response to declining red meat consumption. KFC, McDonald's, and Domino’s Pizza have all launched new chicken-centric promotions across Europe. Moreover, rising disposable incomes and changing urban eating habits are reinforcing demand for convenient and affordable protein sources.

By Distribution Channel Insights

The supermarkets and hypermarkets segment had the biggest share of the Europe meat market by accounting for 57.1% of total retail meat sales in 2024. This influence is underpinned by widespread consumer reliance on organized retail formats for daily grocery needs, including fresh and processed meat products. One key reason for this segment’s prowess is the high accessibility and convenience offered by large retail chains. Major supermarket operators such as Carrefour (France), Rewe (Germany), and Tesco (UK) maintain well-stocked meat counters with clear labeling, freshness assurance, and competitive pricing. Another critical factor is the integration of private label meat brands, which offer cost-effective alternatives without compromising on quality. For instance, Lidl and Aldi have successfully expanded their premium meat ranges, capturing a significant portion of budget-conscious yet quality-driven consumers.

The online stores segment is moving ahead at the fastest rate within the Europe meat market, registering a CAGR of 8.7%. This rapid growth reflects the increasing adoption of e-commerce platforms for meat procurement, driven by digital transformation and evolving consumer expectations. A key driver behind this shift is the enhanced convenience and doorstep delivery services offered by online meat retailers. Startups and established players alike, such as Farmdrop (UK), ButcherBox (Europe-wide), and MyButcher (Germany), have capitalized on direct-to-consumer models, providing fresh, organic, and specialty meat options with next-day delivery. According to a 2025 McKinsey & Company report, online meat and seafood sales in Europe grew by 12% year-on-year, surpassing broader grocery e-commerce growth rates. Additionally, heightened awareness of traceability and sustainability has boosted online meat sales, as digital platforms often highlight farm origins, animal welfare certifications, and eco-friendly packaging.

COUNTRY-LEVEL ANALYSIS

Germany maintained the largest market share in the Europe meat industry by contributing a 18.2% of total meat production in 2024. As the continent’s largest economy and a major agricultural producer, Germany boasts a highly developed meat processing sector supported by advanced infrastructure and stringent food safety regulations. One of the key points of Germany’s market leadership is its well-established livestock farming and export capabilities, particularly in pork and poultry. The country exported over 5.2 million metric tons of meat in 2023, according to the International Trade Centre (ITC), with major destinations including China, Poland, and Italy. Also, domestic demand remains strong due to traditional culinary habits, including a high consumption of sausages, cured meats, and grilled cuts. Furthermore, innovation in sustainable meat production is shaping the industry, with companies like Tönnies investing in carbon-neutral slaughterhouses and alternative feed sources.

France is another major player in the market. The country maintains a balanced mix of beef, pork, and poultry production, with a strong emphasis on quality and gastronomic traditions. A main supporter of France’s market strength lies in its deeply rooted culinary culture, which favors fresh meat consumption across both household and restaurant settings. Charcuterie and slow-cooked dishes remain integral to French cuisine, supporting steady demand. In addition, the rise of premium and organic meat offerings has gained momentum, particularly in urban centers like Paris and Lyon. Organic meat sales grew significantly in 2023, reflecting consumer willingness to pay for ethically sourced and locally produced meat.

Spain occupies a prominent position in the Europe meat market. Known for its extensive pig farming industry, Spain is one of the largest pork exporters in the EU and plays a vital role in regional meat trade. One of the main contributors to Spain’s market strength is its dominance in pork production and international exports. This export orientation ensures a stable revenue stream for Spanish meat processors and farmers. Besides, the growth of Iberian ham and specialty cured meats has reinforced Spain’s reputation for high-quality meat products. These niche, value-added products enhance profitability and brand equity.

Italy is known for its high-quality meat products, particularly in the context of traditional cuisine and artisanal charcuterie. A key driver of Italy’s meat market performance is the strong domestic demand for fresh and processed meats, especially within the foodservice and retail sectors. Traditional dishes such as ossobuco, porchetta, and bresaola continue to drive meat usage in restaurants and homes alike. Moreover, the expansion of organic and regional meat certifications has strengthened consumer confidence and export potential.

Netherlands serves as a critical hub for meat imports, exports, and reprocessing within the EU. One of the driving forces behind the Netherlands' strong market position is its advanced agri-food infrastructure and strategic location, enabling efficient meat distribution across Europe. Its well-developed cold storage facilities and transportation networks facilitate seamless cross-border trade. Additionally, the country is witnessing a shift toward sustainable and alternative protein development, with major meat processors investing in lab-grown meat research and plant-based hybrid products.

KEY MARKET PLAYERS

Key players operating in the Europe meat market include JBS S.A., Tyson Foods, Inc., Danish Crown Group, Vion Food Group, ABP Food Group, Tönnies Group, Cranswick plc, 2 Sisters Food Group, and Westfleisch SCE.

TOP LEADING PLAYERS IN THE MARKET

One of the leading players in the Europe meat market is Tönnies Group, a Germany-based company known for its extensive presence in pork and beef processing. Tönnies operates numerous slaughterhouses and processing facilities across Europe, playing a critical role in both domestic and international meat supply chains. The company's strong vertical integration model ensures control over production quality and efficiency, making it a dominant force in the industry.

Another key player is Bell Food Group, headquartered in Switzerland. With operations spanning multiple European countries, Bell Food Group specializes in pork, poultry, and convenience meat products. The company has built a reputation for high-quality offerings and sustainable sourcing practices, catering to major retail chains and foodservice providers throughout Europe.

The third major participant is LDC (Lesieur-Ducros Charcuterie), a French meat processor with a strong footprint in charcuterie, poultry, and fresh meat products. As part of the Savencia group, LDC leverages its heritage in traditional meat preparation while adapting to modern consumer preferences through innovation and brand diversification.

TOP STRATEGIES USED BY KEY MARKET PARTICIPANTS

Key players in the Europe meat market are increasingly focusing on product innovation and diversification to cater to evolving consumer preferences. Companies are launching healthier, organic, and ready-to-eat meat options to align with dietary trends and lifestyle changes. This strategy helps them retain existing customers while attracting new demographics seeking convenience and wellness-oriented choices.

Another major approach is sustainability-driven initiatives, where leading firms are investing in eco-friendly packaging, animal welfare improvements, and carbon footprint reduction programs. These efforts are aimed at complying with regulatory standards and meeting growing consumer demand for ethically sourced and environmentally responsible meat products.

Lastly, companies are strengthening their market positions through strategic mergers, acquisitions, and partnerships. By acquiring regional producers or forming alliances with logistics and cold chain providers, meat processors enhance their distribution capabilities, expand product portfolios, and improve operational efficiencies across the value chain.

COMPETITION OVERVIEW

The Europe meat market is highly competitive, characterized by the presence of large multinational corporations alongside numerous regional and local producers. Market participants continuously strive to differentiate themselves through product quality, branding, and supply chain efficiency. Intense rivalry exists not only among traditional meat processors but also against emerging alternative protein providers, prompting established players to innovate and adapt rapidly. Consumer preferences for traceability, sustainability, and health-conscious options have intensified competition, pushing companies to invest in cleaner labeling, ethical sourcing, and premium positioning. Additionally, fluctuating raw material costs, labor challenges, and stringent regulatory requirements further shape the competitive landscape. To maintain relevance and market share, companies are expanding into niche segments such as organic meats, plant-based hybrids, and functional meat products. The battle for dominance extends beyond pricing strategies to include technological advancements, digital engagement, and direct-to-consumer models, particularly through online platforms and subscription services. In this dynamic environment, agility and responsiveness to shifting consumer demands and regulatory pressures determine long-term success.

RECENT MARKET DEVELOPMENTS

• In February 2024, Tönnies Group announced a strategic partnership with a Dutch plant-based protein startup to co-develop hybrid meat products that combine conventional meat with plant-derived ingredients. This collaboration aims to meet rising consumer demand for sustainable and flexible protein options without compromising taste or texture.
• In June 2023, Bell Food Group launched an expanded line of organic and free-range meat products across several European markets, reinforcing its commitment to ethical sourcing and responding to increasing consumer preference for transparency in food production.
• In October 2023, LDC introduced a new digital traceability system for its meat products, allowing consumers to access detailed information about the origin, farming conditions, and processing history of each item via QR code scanning.
• In March 2024, Danish Crown initiated a restructuring plan focused on optimizing its cold chain logistics network across Central and Eastern Europe, aiming to enhance delivery efficiency and reduce operational costs in response to rising energy prices.
• In September 2023, Vion Food Group made a strategic decision to divest one of its underperforming divisions to focus on core business areas, signaling a shift toward more profitable segments within the European meat market.

MARKET SEGMENTATION

This Europe meat market research report is segmented and sub-segmented into the following categories.

By Type

• Raw
• Processed

By Product

• Chicken
• Beef
• Pork
• Mutton

Others

By Distribution Channel

• Supermarkets and Hypermarkets
• Departmental Stores
• Specialty Stores
• Online Stores
• Others

By Country

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others