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Europe Tea Market Segmentation By Type (Green Tea, Black Tea, Fruit/Herbal Tea And Others), By Packaging (Plastic Containers, Loose Tea, Paper Boards, Aluminum Tin, Tea Bags), By Distribution Channel (Supermarkets, Specialty Stores, Convenience Stores, Online Stores, And Others) - By Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2022 to 2027)

Published: January, 2022
ID: 4165
Pages: 145

Europe Tea Market Growth and Forecast (2022 - 2027):

The Europe Tea Market was worth US$ XX million in 2021, and it is estimated to grow at US$ XX million by the end of 2026 at an increasing CAGR of XX% during 2022 - 2027.

Europe Tea Market Scenario:

According to a study, Tea is one of the most widely consumed and preferred beverages on the planet. Tea leaves include chemicals, antioxidants, and flavonoids that assist the human body work properly. Tea is described as the oldest and most popular non-alcoholic caffeine-containing beverage and is produced worldwide. Tea processing is the process of turning a tea plant's leaves into dry leaves. Tea is practically carcinogenic and has antioxidant qualities due to the presence of polyphenols. It also has anticancer properties, beneficial against lung, prostate, esophageal, gastric, and pancreatic cancers. In addition, the Tea, high in fluorine and aluminum and contains various amino acids, boosts immunity, metabolism and decreases cholesterol. Green Tea, White Tea, Black Tea, yellow Tea, oolong tea, and fermented Tea are distinct types of Tea. Among various types of Tea, Black, green, and oolong teas are the most popular. Every kind of Tea has a characteristic aroma, flavor, and appearance. The most critical technologies in tea production are oxidation and drying. Plucking, wilting, suspending, oxidation or fermentation, fixing, shaping, and drying are phases in the tea process.

Recent Developments in Europe Tea Industry:

  • Unilever confirmed on Thursday that it plans to keep its tea businesses in India and Indonesia months after announcing a global strategic assessment of the tea industry. The remaining tea brands and estates in other locations will be split up into their own company.

Europe Tea Market Drivers:

The increasing demand for Tea and the growing number of tea-preferring consumers is driving the expansion of the Europe tea industry, along with the trend of Tea and green Tea in various tastes. During the forecast period, it is predicted to continue to rise. Tea contains flavonoids, antioxidants, and phytochemicals, which aid in improving a variety of bodily functions. In the years ahead, increased awareness of the benefits of drinking Tea for individuals suffering from combat arthritis, cardiovascular disease, and hypertension will pave the road for market expansion. In addition, they are expected to increase demand for products due to greater awareness of benefits such as improving the immune system, strengthening bones and teeth, cardiovascular disease, reducing the risk of kidney stones and cancer, and regulating blood cholesterol levels. Green Tea is famous worldwide for its antioxidant effects, which is why pregnant women, health-conscious adults, and the elderly are increasingly drinking it. Increased acceptability of Tea, particularly among health-conscious customers, is driving market expansion instead of soft drinks. Tea is an excellent drink for people of all ages because of its low caffeine concentration and high antioxidant value. Market innovation is said to be aided by increased product demand. Tea consumption, on the other hand, is expected to rise globally. Also, if a variety of flavors and types of tea are available at reasonable rates, the market will strengthen during the forecast period. Manufacturers can develop premium and unique blends if the consumer's disposable income rises and they are capable enough to spend money on several products. They've incorporated a range of healthful ingredients into tea blends to combat common health issues, including obesity, diabetes, and heart disease. As the beauty and cosmetics industries expand, market growth is expected to accelerate even further. The increased popularity of organic Tea is expected to impact the Europe tea market's development positively. Through R&D, manufacturers improve product quality and flavor, attracting more customers.


Consumer tastes shift, and labor wages fluctuate, which can stifle Europe Tea market expansion. Additionally, an increase in coffee consumption will act as a considerable market constraint. Other variables, such as limited resources and climate change, can negatively impact the market.

Europe Tea Market Segmentation Analysis:

By Type:

  • Green Tea
  • Black Tea
  • Fruit/herbal Tea
  • Others

In 2018, the black tea sector brought in the most income, and this trend is likely to continue throughout the forecast year. It is because of the increase in the number of tea drinkers around the world. In addition, black tea is also popular among health enthusiasts due to its high concentration of antioxidants and polyphenols. On the other hand, the green tea segment is predicted to increase at the fastest CAGR over the forecast period. This can be ascribed to a boost in health and fitness awareness and an increase in the number of educated tea drinkers. Furthermore, the frequency of direct-to-consumer advertising and celebrity endorsements is increasing, which helps this section of the tea industry flourish.

By Packaging:

  • Plastic Containers
  • Loose Tea
  • Paper Boards
  • Aluminum Tin
  • Tea Bags

The most significant segment in the Europe tea market was paperboards, which accounted for an essential proportion. This is due to their exceptional design flexibility and superior barrier qualities. On the other hand, Teabags are predicted to expand at the fastest rate, owing to the convenience they provide over loose or differently packed tea bags, as boiling Tea with tea bags is simple and disposing of spent tea bags is even easier.

By Distribution channel:

  • Supermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Stores
  • Others

Supermarket/Hypermarket was the most dominant distribution channel in the tea market in 2019, accounting for the maximum proportion. This can be ascribed to features such as the one-stop shopping experience offered by these retail formats, which has made it a prevalent shopping option for consumers. Furthermore, these retail formats provide customers with a diverse choice of products at a reasonable price and are typically placed in easily accessible regions. However, due to growing internet penetration and more significant usage of smartphones for online shopping, the online segment of the Europe tea market is predicted to grow at the quickest rate, allowing consumers to compare items in real-time.

Regional Analysis:

  • United Kingdom
  • Spain
  • Germany
  • Italy
  • France

Europe is anticipated to have a high demand for the buttermilk market during 2022 - 2027. Buttermilk is one of Germany's most popular summer drinks, with practically all of the country's foremost dairies competing for market share with market leader Muller Milk. As a result, the European Union's buttermilk and buttermilk powder market revenue increased dramatically to $1.8 billion in 2018, up 5% from the previous year. In 2018, the United Kingdom (186K tonnes), Germany (140K tonnes), and France (134K tonnes) used the most buttermilk and buttermilk powder, accounting for 30 percent of overall consumption.

Impact of COVID-19 on Europe Tea Market:

COVID-19 has had a significant impact on tea farmers worldwide, owing to national lockdowns and social distancing measures. As a result, the tea market is experiencing uncertainty due to export and import limitations, and growers are adopting emergency steps to prevent the spread of COVID-19 in tea communities. Majorly, Tea growing and production employs or provides livelihoods for more than 80 million people globally. Therefore the disease and the measures enforced to manage it were always going to have a significant impact. But, unfortunately, Tea, like any other labor-intensive sector, experienced a one-of-a-kind and brutal hit due to time alone.

Key Players in the Market:

Major Key Players in the Europe Tea Market are

  • Associated British Foods Plc.              
  • Unilever Group               
  • Tata Global Beverages              
  • Nestle S.A.           
  • Barry's Tea Limited         
  • Mcleod Russel India Limited                
  • Hain Celestial Group, Inc            
  • TaeTea                
  • The Republic of Tea, Inc.          
  • ITO EN, Ltd.        


1. Introduction                         

          1.1 Market Definition                

          1.2 Scope of the report             

          1.3 Study Assumptions             

          1.4 Base Currency, Base Year and Forecast Periods            

2. Research Methodology                    

          2.1 Analysis Design         

          2.2 Research Phases                 

                   2.2.1 Secondary Research

                   2.2.2 Primary Research    

                   2.2.3 Data Modelling       

                   2.2.4 Expert Validation    

          2.3 Study Timeline          

3. Report Overview                   

          3.1 Executive Summary             

          3.2 Key Inferencees         

4. Market Dynamics                            

          4.1 Impact Analysis         

                   4.1.1 Drivers         

                   4.1.2 Restaints     

                   4.1.3 Opportunities         

          4.2 Regulatory Environment                

          4.3 Technology Timeline & Recent Trends               

5. Competitor Benchmarking Analysis                     

          5.1 Key Player Benchmarking               

                   5.1.1 Market share analysis       

                   5.1.2 Products/Service    

                   5.1.3 Regional Presence   

          5.2 Mergers & Acquistion Landscape             

          5.3 Joint Ventures & Collaborations               

6. Market Segmentation                      

          6.1 Tea Market , By Type          

                   6.1.1 Green Tea    

                   6.1.2 Black Tea     

                   6.1.3 Fruit/Herbal Tea     

                   6.1.4 Others

                   6.1.5 Market Size Estimations & Forecasts (2022 - 2027)   

                   6.1.6 Y-o-Y Growth Rate Analysis       

                   6.1.7 Market Attractiveness Index       

          6.2 Tea Market , By Packaging             

                   6.2.1 Plastic Containers   

                   6.2.2 Loose Tea    

                   6.2.3 Paper Boards

                   6.2.4 Aluminum Tin        

                    6.2.5 Tea Bags      

                   6.2.6 Market Size Estimations & Forecasts (2022 - 2027)   

                   6.2.7 Y-o-Y Growth Rate Analysis       

                   6.2.8 Market Attractiveness Index       

          6.3 Tea Market , By Distribution Channel                 

                   6.3.1 Supermarkets         

                   6.3.2 Specialty Stores      

                   6.3.3 Convenience Stores

                   6.3.4 Online Stores

                   6.3.5 Others

                   6.3.6 Market Size Estimations & Forecasts (2022 - 2027)   

                   6.3.7 Y-o-Y Growth Rate Analysis       

                   6.3.8 Market Attractiveness Index       

7. Geographical Landscape                            

          7.1 Regional Identity Governance and Administration Market, by Region           

          7.2 Europe - Market Analysis (2022 - 2027)           

                   7.2.1 By Country   






                    Rest of Europe

                   7.2.2 By Type       

                   7.2.3 By Packaging          

                   7.2.4 By Distribution Channel    

8. Key Player Analysis                         

          8.1 Associated British Foods Plc.         

                   8.1.1 Business Description        

                   8.1.2 Products/Service    

                   8.1.3 Financials     

                   8.1.4 SWOT Analysis       

                   8.1.5 Recent Developments       

                   8.1.6 Analyst Overview    

          8.2 Unilever Group          

          8.3 Tata Global Beverages                   

          8.4 Nestle S.A.                

          8.5 Barry's Tea Limited              

          8.6 Mcleod Russel India Limited           

          8.7 Hain Celestial Group, Inc               

          8.8 TaeTea           

          8.9 The Republic of Tea, Inc.               

          8.10 ITO EN, Ltd.            

9. Market Outlook & Investment Opportunities                            


          List of Tables                  

          List of Figures                 

  1. Europe Tea Market By Type, From 2022 - 2027 ( USD Billion )
  2. Europe Green Tea Market By Region, From 2022 - 2027 ( USD Billion )
  3. Europe Black Tea Market By Region, From 2022 - 2027 ( USD Billion )
  4. Europe Fruit/Herbal Tea  Market By Region, From 2022 - 2027 ( USD Billion )
  5. Europe Others Market By Region, From 2022 - 2027 ( USD Billion )
  6. Europe Tea Market By Packaging, From 2022 - 2027 ( USD Billion )
  7. Europe Plastic Containers Market By Region, From 2022 - 2027 ( USD Billion )
  8. Europe Loose Tea Market By Region, From 2022 - 2027 ( USD Billion )
  9. Europe Paper Boards Market By Region, From 2022 - 2027 ( USD Billion )
  10. Europe Aluminum Tin Market By Region, From 2022 - 2027 ( USD Billion )
  11. Europe Tea Bags Market By Region, From 2022 - 2027 ( USD Billion )
  12. Europe Tea Market By Distribution Channel, From 2022 - 2027 ( USD Billion )
  13. Europe Supermarkets Market By Region, From 2022 - 2027 ( USD Billion )
  14. Europe Specialty Stores Market By Region, From 2022 - 2027 ( USD Billion )
  15. Europe Convenience Stores Market By Region, From 2022 - 2027 ( USD Billion )
  16. Europe Online Stores Market By Region, From 2022 - 2027 ( USD Billion )
  17. Europe Others Market By Region, From 2022 - 2027 ( USD Billion )
  18. U.K. Tea Market By Type, From 2022 - 2027 ( USD Billion )
  19. U.K. Tea Market By Packaging, From 2022 - 2027 ( USD Billion )
  20. U.K. Tea Market By Distribution Channel, From 2022 - 2027 ( USD Billion )
  21. Germany Tea Market By Type, From 2022 - 2027 ( USD Billion )
  22. Germany Tea Market By Packaging, From 2022 - 2027 ( USD Billion )
  23. Germany Tea Market By Distribution Channel, From 2022 - 2027 ( USD Billion )
  24. France Tea Market By Type, From 2022 - 2027 ( USD Billion )
  25. France Tea Market By Packaging, From 2022 - 2027 ( USD Billion )
  26. France Tea Market By Distribution Channel, From 2022 - 2027 ( USD Billion )
  27. Italy Tea Market By Type, From 2022 - 2027 ( USD Billion )
  28. Italy Tea Market By Packaging, From 2022 - 2027 ( USD Billion )
  29. Italy Tea Market By Distribution Channel, From 2022 - 2027 ( USD Billion )
  30. Spain Tea Market By Type, From 2022 - 2027 ( USD Billion )
  31. Spain Tea Market By Packaging, From 2022 - 2027 ( USD Billion )
  32. Spain Tea Market By Distribution Channel, From 2022 - 2027 ( USD Billion )

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