Kombucha Market

Kombucha Market Size, Share, Growth (2023-2028)

Kombucha Market size was Valued at US$ 2.91 billion in 2023 and is expected to have a value of US$ 7.24 billion by 2028 and reach the register a CAGR of 20 % during 2023-2028

Kombucha Market Scenario

The drink is fermented using a symbiotic culture of bacteria and yeast strain (SCOBY), which produces a light, fizzy tea beverage with a slight alcohol content of 0.5% as a result of the natural fermentation process. Kombucha is often manufactured with black or green tea. The beverage is a prospective probiotic drink that may provide customers with a number of health advantages, including promoting the development of their gut flora, nourishing their bodies, and maybe lowering their risk of heart disease. The global kombucha market is expected to be stimulated by consumers' growing awareness of the beverage's health advantages. Because of the government's adoption of social exclusion and lockdowns to impede the virus's spread, the COVID-19 pandemic outbreak has caused the closure of numerous factories and warehouses throughout countries. However, due to the continued operation of convenience stores and drug stores, which offered customers vital medical goods, this kombucha market has seen a minor improvement.

Kombucha Market Drivers

The primary factor that drives the global kombucha market growth during 2022-2027 is the increasing popularity of functional beverages. Consumer interest in and demand for beverages like kombucha have increased as a result of consumers' growing preference for functional beverages that can offer good health impacts.

Moreover, the availability of numerous favorable options also propels the global kombucha market share during the forecast period. Consumers today are growing more adventurous and don't hesitate to try out new flavors. Manufacturers have been prompted by this to add fresh flavors and ingredients to their products in an effort to attract customers. Some of the new enticing tastes are hibiscus lime, lavender, blueberry, guava, and many more. To flavor kombucha, a variety of spices, herbs, fruits, and juices are used. For instance, Kombrewcha introduced two new varieties in the United States in July 2020: mango pineapple and blood orange. Additionally, people are enticed to buy them by the beverage's availability in cans and bottles due to the expanding mainstream trends of on-the-go convenience.

Kombucha Market Restraints

Regulations that are too strict on alcohol content will impede the global kombucha market growth during 2022-2027. Because it poses a risk to the public's health, numerous regulatory organizations have been closely regulating the alcohol content of various beverages. The high alcohol level, which may interfere with persons taking medication, is one of the major hazards. In addition, secondary fermentation may cause changes in the alcohol ratio when the beverage is transported from the factory to the merchant. In some cases, flavorings may have an impact on the beverage's alcohol concentration as well. Regulatory organizations implement rigorous regulations limiting the alcohol level of beverages to address these problems.

Recent Developments in the Global Kombucha Market:

• A US-based startup called Qumba Kombucha has introduced two kinds of fermented kombucha tea to the market. Kombucha comes in a variety of flavors, including Qumba Gingerberry Kombucha Powder and Qumba Hibiscus Blood Orange Kombucha Powder. There are no artificial sweeteners in these goods.

• Tetley Harris Food Group, which was originally a division of Tata Consumers Product firm, has been fully acquired by US-based Harris Tea Company. Wonder beverage Kombucha, Southern Breeze, Ready Sweet, Newman's Organics, and Red Rose are among the company's offerings. The business wants to offer its customers complete end-to-end services.

Kombucha Market Segmentation: 

By Type:

• Natural

• Flavored

The kombucha market is divided into flavored and natural products based on the kind. A larger market share belongs to the flavored category as a result of customers' increasing preference for novel and creative beverages. The increased public knowledge of the negative consequences of synthetic flavors creates a number of opportunities for producers to use natural flavoring agents and botanicals. Probiotic beverage preferences are evolving, and consumers are more open to trying novel flavors. These factors will support market expansion. Additionally, a number of producers are introducing fresh tastes of beverages, which is anticipated to further fuel global kombucha market expansion.

By Distribution Channel

• Supermarkets/Hypermarkets

• Convenience Stores

• Online stores

Based on distribution channels, supermarkets and hypermarkets tend to hold the largest global kombucha market share during the forecast period. The goal of mass merchandisers like supermarkets and hypermarkets is to offer a wide selection of probiotic beverages and functional beverages to consumers. The aggressive strategy of these businesses is forcing stores to fill up freezers and chillers with products offering flavorsome options in various price ranges and brands. They additionally use enticing price reductions, product-specific aisles in stores, and a variety of bundling strategies to persuade customers to buy the goods.

Kombucha Market Regional Analysis

The Global Kombucha Market Report includes the segmentation of Regions:

Due to the rising consumer interest in the beverage, North America Kombucha presently holds the largest market share for kombucha and is predicted to keep that position during the projection period. Growing consumer health consciousness and the availability of the beverage as a nutritious substitute for soft drinks and sodas in the United States and Canada have contributed to the expansion of the regional market.

Europe Kombucha will account for the second-largest kombucha market share. The need in the area has been fueled by the trend of consuming probiotic beverages and functional beverages. Nations like the U.K. Due to its increasing popularity as an adult soft drink, Russia is two of the drink's top customers.

Due to the fact that it is a traditional beverage drunk in China and is also known as the "elixir of life," the market for it is experiencing significant expansion in the Asia Pacific region. Growing disposable incomes and increased health and wellness consciousness, together with its ability to improve gut health and immunity, are projected to drive regional market expansion.

Kombucha Market Key Players

1. GT’s Living Food

2. København Kombucha

3. Remedy Drinks

4. GO Kombucha

5. Lo Bros.

6. VIGO KOMBUCHA

7. Brothers and Sisters

8. BB Kombucha

9. MOMO KOMBUCHA