Middle East and Africa Pet Insurance Market

Middle East and Africa Pet Insurance Market Size

The size of the Middle East and Africa pet insurance market was worth USD 385 million in 2024. The market is anticipated to grow at a CAGR of 9.9% from 2025 to 2033 and be worth USD 900 million by 2033 from USD 423 million in 2025.

MARKET DRIVERS

Rising Pet Adoption and Demand for Comprehensive Insurance Driving Market Growth

The growing adoption of pets across the region after the Pandemic is majorly contributing to the regional market growth. The high adoption rate of pets demands pet insurance, which covers veterinarian care, surgical procedures, injuries, and death. Some pet insurances cover congenital, hereditary, and chronic illnesses such as cancer, which benefits the pet owners. All these factors majorly account for the region's significant market revenue in pet insurance. The growing costs of the procedures in the healthcare industry can be supported by pet insurance for the tests like MRI, CAT Scanning, and ultrasound imaging used in diagnosing chronic illness. The increasing demand by pet owners for comprehensive coverage of medical bills is enhancing the adoption of pet insurance as it covers various tests and treatment methods. The increasing awareness among pet owners and the movement towards preventive care for pets is estimated to fuel regional market growth. The rising adoption of advancements in the therapeutical care of pets and heightened focus on pet well-being by pet owners is enhancing medical options like pet insurance, which drives the regional market.

Pet Humanization and Technological Advancements Boosting Market Growth

The growing trend of adoption of pets and humanization is expected to create lucrative market growth in the upcoming years. The rising technological advancements the insurance providers are adopting to streamline the process and enhance the customer experience by offering customizable coverage options will boost the market share during the forecast period. The increasing partnerships between the insurance and veterinary service providers and the incorporation of wellness programs in insurance offerings are projected to reflect on the adoption of insurance policies during the forecast period.

MARKET RESTRAINTS

Lack of Standardization and Low Awareness Limiting Pet Insurance Adoption

The need for more standardization for pet health on which reimbursement policies depend is hindering the growth of pet insurance in the Middle East and Africa. The need for more awareness among the population regarding insurance and refund policies is expected to impede the regional market. The low availability of pet insurance providers in the region compared to other developed countries is hampering the adoption rate of insurance in the region.

The regulatory authorities challenge the pet insurance market in the region, which is complex and time-consuming. Compared to other developed countries, there is a slothful increase in the Middle East and Africa region, which is challenging to compete with the developed countries.

GEOGRAPHICAL ANALYSIS

The South African region held the largest share of the regional market due to the increasing trend of pet adoption and humanization across the country, boosting the market. Most private players supply insurance policies with maximum coverage and minimum premium offers, which fuels the market growth in the region. Various leading players are permitting various schemes of insurance to gain a consumer base and allowing them to customize, which is majorly contributing to regional market growth. 

Saudi Arabia and UAE are expected to have steady growth during the forecast period as these countries need more major players and have low awareness regarding insurance policies. These countries are contributing steadily to the market growth due to the presence of millennials who are anticipated to spend more on pets.

MARKET KEY PLAYERS

Petplan Pet Insurance, Embrace Pet Insurance Agency, Royal & Sun Alliance (RSA), Pethealth Inc., Agria Pet Insurance, Petfirst Healthcare, Nationwide Pet Insurance, PetSure Pty Ltd., Petsecure Pet Health Insurance, Hartville Group, and others.

In the developed pet insurance markets of the world, pet insurance companies are increasingly offering pet owners the ability to customizing the coverage provided by allowing them for choosing their levels of deductibles or co-insurances. It has resulted in the pet owner getting access to more control over the monthly premium and selecting the level of coverage that is best suited for their needs. However, the pet insurance market in the Middle East and Africa remains majorly untapped due to low penetration of pet insurance providers in the region.

Overall, the pet insurance market in the Middle East and Africa shows potential for growth if the market is tapped in a constructive manner that provides services to pet owners, and increases awareness about pet insurance in the region. The key players operating in the Middle East and Africa pet insurance market include

Petplan Pet Insurance, Embrace Pet Insurance Agency, Royal & Sun Alliance (RSA), Pethealth Inc., Agria Pet Insurance, Petfirst Healthcare, Nationwide Pet Insurance, PetSure Pty Ltd., Petsecure Pet Health Insurance, Hartville Group, and others.

MARKET SEGMENTATION

This Middle East and Africa pet insurance market research report is segmented and sub-segmented into the following categories.

By Policy

• Cat Insurance
• Dog Insurance
• Horse Insurance
• Rabbit Insurance
• Exotic Pet Insurance
• Others

By Policy Type

• Lifetime Cover
  • Accidental Cover
  • Illness Cover
• Non-lifetime Cover
  • Accidental Cover
  • Illness Cover
• Others

By Country

• KSA
• UAE
• Israel
• Rest of the GCC countries
• South Africa
• Ethiopia
• Kenya
• Egypt
• Sudan
• rest of MEA