Middle East and Africa Pregnancy Testing Market Research Report – Segmented By Product Type, Test Type and Country (KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan, rest of MEA) – Size, Share, Trends & Growth Forecast (2024 to 2029)

Updated On: January, 2024
ID: 177
Pages: 132

MEA Pregnancy Testing Market Size (2024 to 2029)

The MEA pregnancy testing market size is expected to grow USD 0.22 Billion by 2029 from USD 0.17 Billion in 2024, growing at a CAGR of 5.35% between 2024 to 2029.

The MEA pregnancy testing market is poised to witness a rise owing to the rapid increase in demand for various pregnancy test kits because these kits are equipped with several cutting-edge innovations such as smart countdown technology, near-accurate results, and Bluetooth connectivity is, leading key pharmaceutical companies to focus on latest innovative formulation technologies. In addition, other factors such as effective reimbursement policies and cost reduction are analyzed to provide lucrative growth opportunities for market players.

Moreover, there is also an increase in professional women who have little time to seek medical help. In such scenarios, Direct-to-consumer (DTC) medical testing such as digital or rapid pregnancy kits is a great option to help people across the globe. Manufacturers offer pregnancy test kits and combination packs with fertility level checks, which are used to qualitatively detect the presence of the HCG hormone in urine and blood. Hence, pregnancy testing is gaining popularity, driving market growth.

Increased awareness of the availability of pregnancy detection kits, growing awareness of pregnancy self-detection kits and their benefits, and the growing demand for pregnancy self-detection kits are also driving the MEA pregnancy testing market. In addition, the increasing rate of teenage pregnancies, promotional campaigns, government initiatives to check on unplanned pregnancies, technological advancements in pregnancy kits, and easy availability of pregnancy testing kits via online websites, pharmacies, and retail stores will provide the market will several growth opportunities in the future.

However, several factors such as the lack of awareness and inaccurate results hamper the MEA pregnancy testing market. Lack of buyers in emerging economies and high infertility rates in countries such as South Africa, Nigeria, and Morocco, and the inability to purchase products due to insufficient finances may hinder the market growth. In addition, most test kits claim to be 99% accurate, which may lead to the possibility of false results in uncertain circumstances. The market is highly competitive, with several local and established players struggling to retain their market share. All these factors will harm the studied market during the forecast period.

This research report on the MEA pregnancy testing market has been segmented and sub-segmented into the following categories:

By Product: 

  • Pregnancy Test Kits
  • Strip Tests
  • Midstream Kits
  • Cassette Tests
  • Digital Tests
  • Fertility/Ovulation Tests
  • Line Indicator Tests
  • Digital Tests

By Test Type: 

  • HCG Blood Test
  • HCG Urine Test
  • LH Urine Test
  • FSH Urine Test

By Distribution Channel: 

  • Hospitals & Specialty Clinics
  • Pharmacies
  • Online Retail
  • Others (Supermarkets and Specialty Retail)

By Country: 

  • KSA
  • UAE
  • Israel
  • rest of GCC countries
  • South Africa
  • Ethiopia
  • Kenya
  • Egypt
  • Sudan
  • rest of MEA

In 2023, the regional market in Saudi Arabia dominated the MEA market and is predicted to continue to be the largest market-generating region during the forecast period. This growth can be attributed to various factors such as increased awareness among women, high demand for pregnancy self-detection kits, improving healthcare facilities, an increase in the rate of unwanted pregnancies, the presence of favorable government initiatives related to family planning. As a result, Saudi Arabia's birth rate in 2022 was recorded to be 16,631 births per 1,000 population, a decrease of 2.73% from the year 2021.

The United Arab Emirates and South Africa are estimated to become major regional markets anticipated to grow at the highest CAGR due to the growing adoption of pregnancy detection kits in rural areas, increased awareness of the benefits of early pregnancy detection, adequate reimbursement policies, rising population, and increased disposable income. In addition, the latest report from the Gauteng Department of Health showed that more than 23,000 girls under 18 became teenage moms, of whom 934 were under the age of 14.


Companies playing a promising role in the MEA Pregnancy Testing Market are Abbott Laboratories, Cardinal Health, Church & Dwight, Germaine Laboratories, Kent Pharmaceuticals, Piramal Enterprises, Prestige Brands Holdings, Procter & Gamble Co., Quidel Corporation, and SPD Swiss Precision Diagnostics.

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