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Middle East and Africa Pregnancy Testing Market Research Report – Segmented By Product Type, By Test Type, By Country (KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan, rest of MEA) – Size, Share, Trends & Growth Forecast (2022 to 2027)

Published: January, 2022
ID: 177
Pages: 132

MEA Pregnancy Testing Market Size (2022 to 2027)

The MEA Pregnancy Testing Market size is expected to grow USD 0.21 Billion by 2027 from USD 0.16 Billion in 2022, growing at a CAGR of 5.35% between 2022 to 2027.

The MEA pregnancy testing market is poised to witness a rise owing to the rapid increase in demand for various pregnancy test kits because these kits are equipped with several cutting-edge innovations such as smart countdown technology, near-accurate results, and Bluetooth connectivity is, leading key pharmaceutical companies to focus on latest innovative formulation technologies. In addition, other factors such as effective reimbursement policies and cost reduction are analyzed to provide lucrative growth opportunities for market players.

Moreover, there is also an increase in professional women who have little time to seek medical help. In such scenarios, Direct-to-consumer (DTC) medical testing such as digital or rapid pregnancy kits is a great option to help people across the globe. Manufacturers offer pregnancy test kits and combination packs with fertility level checks, which are used to qualitatively detect the presence of the HCG hormone in urine and blood. Hence, pregnancy testing is gaining popularity, driving market growth.

Increased awareness of the availability of pregnancy detection kits, growing awareness of pregnancy self-detection kits and their benefits, and the growing demand for pregnancy self-detection kits are also driving the MEA pregnancy testing market. In addition, the increasing rate of teenage pregnancies, promotional campaigns, government initiatives to check on unplanned pregnancies, technological advancements in pregnancy kits, and easy availability of pregnancy testing kits via online websites, pharmacies, and retail stores will provide the market will several growth opportunities in the future.

However, several factors such as the lack of awareness and inaccurate results hamper the MEA pregnancy testing market. Lack of buyers in emerging economies and high infertility rates in countries such as South Africa, Nigeria, and Morocco, and the inability to purchase products due to insufficient finances may hinder the market growth. In addition, most test kits claim to be 99% accurate, which may lead to the possibility of false results in uncertain circumstances. The market is highly competitive, with several local and established players struggling to retain their market share. All these factors will harm the studied market during the forecast period.

This research report on the MEA pregnancy testing market has been segmented and sub-segmented into the following categories:

By Product: 

  • Pregnancy Test Kits
  • Strip Tests
  • Midstream Kits
  • Cassette Tests
  • Digital Tests
  • Fertility/Ovulation Tests
  • Line Indicator Tests
  • Digital Tests

By Test Type: 

  • HCG Blood Test
  • HCG Urine Test
  • LH Urine Test
  • FSH Urine Test

By Distribution Channel: 

  • Hospitals & Specialty Clinics
  • Pharmacies
  • Online Retail
  • Others (Supermarkets and Specialty Retail)

By Country: 

  • KSA
  • UAE
  • Israel
  • rest of GCC countries
  • South Africa
  • Ethiopia
  • Kenya
  • Egypt
  • Sudan
  • rest of MEA

In 2022, the regional market in Saudi Arabia dominated the MEA market and is predicted to continue to be the largest market generating region during the forecast period. This growth can be attributed to various factors such as increased awareness among women, high demand for pregnancy self-detection kits, improving healthcare facilities, an increase in the rate of unwanted pregnancies, the presence of favorable government initiatives related to family planning. As a result, Saudi Arabia's birth rate in 2022 was recorded to be 16,631 births per 1,000 population, a decrease of 2.73% from the year 2020.

The United Arab Emirates and South Africa are estimated to become major regional markets anticipated to grow at the highest CAGR due to the growing adoption of pregnancy detection kits in rural areas, increased awareness of the benefits of early pregnancy detection, adequate reimbursement policies, rising population, and increased disposable income. In addition, the latest report from the Gauteng Department of Health showed that more than 23,000 girls under 18 became teenage moms, of whom 934 were under the age of 14.


Companies playing a promising role in the MEA Pregnancy Testing Market are Abbott Laboratories, Cardinal Health, Church & Dwight, Germaine Laboratories, Kent Pharmaceuticals, Piramal Enterprises, Prestige Brands Holdings, Procter & Gamble Co., Quidel Corporation, and SPD Swiss Precision Diagnostics.

1. Introduction                                                                                 

                1.1 Market Definition                                                                    

                1.2 Study Deliverables                                                                  

                1.3 Base Currency, Base Year and Forecast Periods                                                                          

                1.4 General Study Assumptions                                                                

2. Research Methodology                                                                                           

                2.1 Introduction                                                                               

                2.2 Research Phases                                                                      

                                2.2.1 Secondary Research                                                           

                                2.2.2 Primary Research                                                 

                                2.2.3 Econometric Modelling                                                      

                                2.2.4 Expert Validation                                                  

                2.3 Analysis Design                                                                         

                2.4 Study Timeline                                                                          

3. Overview                                                                                       

                3.1 Executive Summary                                                                

                3.2 Key Inferences                                                                         

                3.3 New Developments                                                                               

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                                                                    

                4.1 Market Drivers                                                                          

                4.2 Market Restraints                                                                    

                4.3 Key Challenges                                                                         

                4.4 Current Opportunities in the Market                                                                              

5. Market Segmentation                                                                                              

                5.1 By Product                                                                  

                                5.1.1 Pregnancy Test Kits                                                             

                                       Strips/Dip Sticks & Cards                                



                                       Digital Devices                                    

                                5.1.2 Ovulation/Fertility Test Kits                                                             

                                       Line Indicator Devices                                     

                                       Digital Devices                                    

                5.2 By Test Type                                                                              

                                5.2.1 FSH Urine Test                                                       

                                5.2.2 Luteinizing Hormone (LH) Urine Test                                                           

                                5.2.3 Human Chorionic Gonadotropin (hCG) Hormone Blood Test                                                            

                                5.2.4 Human Chorionic Gonadotropin (hCG) Hormone Urine Test                                                             

6. Geographical Analysis                                                                                              

                6.1 Introduction                                                                               

                6.2 Middle-East                                                                                

                6.3 Africa                                                                            

7. Strategic Analysis                                                                                       

                7.1 PESTLE analysis                                                                         

                                7.1.1 Political                                                     

                                7.1.2 Economic                                                 

                                7.1.3 Social                                                         

                                7.1.4 Technological                                                         

                                7.1.5 Legal                                                          

                                7.1.6 Environmental                                                       

                7.2 Porter’s Five analysis                                                                              

                                7.2.1 Bargaining Power of Suppliers                                                        

                                7.2.2 Bargaining Power of Consumers                                                    

                                7.2.3 Threat of New Entrants                                                     

                                7.2.4 Threat of Substitute Products and Services                                                              

                                7.2.5 Competitive Rivalry within the Industry                                                     

8. Market Leaders' Analysis                                                                                        

                8.1 Alere Inc                                                      

                                8.1.1 Overview                                                 

                                8.1.2 Product Analysis                                                   

                                8.1.3 Strategic Evaluation and Operations                                                            

                                8.1.4 Financial analysis                                                  

                                8.1.5 Legal issues                                                             

                                8.1.6 Recent Developments                                                       

                                8.1.7 SWOT analysis                                                       

                                8.1.8 Analyst View                                                          

                8.2 Quidel Corporation                                                 

                8.3 Prestige Brands Holdings                                                      

                8.4 Church & Dwight Co                                                

                8.5 bioMérieux SA                                                          

                8.6 Geratherm Medical AG                                                         

                8.7 Germaine Laboratories                                                         

                8.8 Abbott Laboratories                                                               

                8.9 Kent Pharmaceuticals                                                            

                8.10 Rite-Aid                                                     

                8.11 Procter & Gamble Co.                                                          

                8.12 DCC Plc.                                                     

                8.13 Swiss Precision Diagnostics GmbH                                                  

9. Competitive Landscape                                                                                           

                9.1 Market share analysis                                                                            

                9.2 Merger and Acquisition Analysis                                                                       

                9.3 Agreements, collaborations and Joint Ventures                                                                         

                9.4 New Product Launches                                                                         

10. Expert Opinions                                                                                        

                10.1 Market Outlook                                                                     

                10.2 Investment Opportunities                                                                 


                a) List of Tables                                                                

                b) List of Figures                                                                              

  1. Middle East & Africa Pregnancy Testing Market, By Region, From 2022 - 2027 (USD Billion)
  2. Middle East & Africa Pregnancy Testing Market, By Pregnancy Test Kits, From 2022 - 2027 (USD Billion)
  3. Middle East & Africa Strips/Dip Sticks & Cards Market, By Region, From 2022 - 2027 (USD Billion) 
  4. Middle East & Africa Mid-Stream Market, By Region, From 2022 - 2027 (USD Billion)
  5. Middle East & Africa Cassette Market, By Region, From 2022 - 2027 (USD Billion)
  6. Middle East & Africa Digital Devices Market, By Region, From 2022 - 2027 (USD Billion)
  7. Middle East & Africa Pregnancy Testing Market, By Ovulation/Fertility Test Kits, From 2022 - 2027 (USD Billion)
  8. Middle East & Africa Line Indicator Devices Market, By Region, From 2022 - 2027 (USD Billion)
  9. Middle East & Africa Digital Devices Market, By Region, From 2022 - 2027 (USD Billion)
  10. Middle East & Africa Pregnancy Testing Market, By Test Type, From 2022 - 2027 (USD Billion)
  11. Middle East & Africa FSH Urine Test Market, By Region, From 2022 - 2027 (USD Billion)
  12. Middle East & Africa Luteinizing Hormone (LH) Urine Test Market, By Region, From 2022 - 2027 (USD Billion)
  13. Middle East & Africa Human Chorionic Gonadotropin (hCG) Hormone Blood Test Market, By Region, From 2022 - 2027 (USD Billion)
  14. Middle East & Africa Human Chorionic Gonadotropin (hCG) Hormone Urine Test Market, By Region, From 2022 - 2027 (USD Billion)
  15. Middle East Pregnancy Testing Market, By Pregnancy Test Kits, From 2022 - 2027 (USD Billion)
  16. Middle East Pregnancy Testing Market, By Ovulation/Fertility Test Kits, From 2022 - 2027 (USD Billion)
  17. Middle East Pregnancy Testing Market, By Test Type, From 2022 - 2027 (USD Billion)
  18. Africa Pregnancy Testing Market, By Pregnancy Test Kits, From 2022 - 2027 (USD Billion)
  19. Africa Pregnancy Testing Market, By Ovulation/Fertility Test Kits, From 2022 - 2027 (USD Billion)
  20. Africa Pregnancy Testing Market, By Test Type, From 2022 - 2027 (USD Billion)

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