Middle East and Africa Carbonated Beverages Market was worth USD 45.92 billion in 2022 and estimated to be growing at a CAGR of 2.136%, to reach USD 51.04 billion by 2028.
Carbonated beverages sector is one of the seasoned industries in the worldwide beverages market. In the recent past, the industry has experienced major variations regarding product advances and offerings. To face the increasing market challenges, companies are fetching new flavors keeping in mind the health and wellness apprehensions of consumers. While the industry contains low margins as compared to other processed foods, market leader Coca-Cola upholds product sustainability approach for continued brand dependability.
Drivers and Restraints:
The Middle East and Africa Carbonated Beverages Market are driven by factors including the changing food habits coupled with increasing population of the younger populace in developing countries, coupled with the rising demand for processed food products. Consumer health awareness and increased government scrutiny are the major constraints faced by the market.
Middle East and Africa Carbonated Beverages Market Segmentation Analysis:
The Middle East and Africa Carbonated Beverages Market are segmented on the basis of Type, Flavour and Distribution Channels. On the basis of type, the market is segmented into standard drinks, diet drinks, fruit-flavored carbonates and other drinks. On the basis of flavor, the market is categorized into Cola, Lime, Orange, and Others. On the basis of distribution channels, the market is distributed among hypermarkets and supermarkets, independent retailers, convenience stores and others.
The Middle East and Africa Carbonated Beverages Market have been geographically segmented into the Middle East and Africa. The market is growing slowly because of many problems the region faces, in terms of battles and also, the unstable economy. However, rising demand among the populace with dispensable incomes and the anticipated growth of distribution channels is set to help the growth of the market.
Key Players in the Market:
The major players operating in the Middle East and Africa carbonated drinks industry include Britvic PLC, Cott Corporation, PepsiCo, Parle Agro and the Coca-Cola Company.
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