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Pulished Date April, 2021
ID: 8925
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Power Bank Market Analysis - By Power Capacity (Up to 5000 mAh, 5,001 - 10,000 mAh, 10,001 - 20,000 mAh, and Above 20,000 mAh), By Distribution Channel (Online and Offline), By Battery Type (Lithium Ion, Lithium Polymer), By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa) - Global Industry Size, Share, Demand, Landscape, Strategy, Worth & Forecast | 2021 - 2026

Pulished: April, 2021
ID: 8925
Pages: 100

Power Bank Market Size, Trends & Growth (2021 - 2026)

As per the research report, the size & share of the Power Bank Market is expected to reach 21.82 billion USD by 2026, which is a significant increase from 10.9 billion USD in 2021 registering at a 10.8% CAGR during the forecast period 2021 – 2026.

The power bank is an additional portable battery for charging mobile devices such as tablets and smartphones. It is a portable energy storage system, but not a battery, because the charging electronics for charging the connected devices are directly mounted in the required phones.

Progressive miniaturization and the movement towards ever flattering mobile devices set technological limits to the efficiency of the accumulator cells that can be incorporated into the machines. New, dynamically connectable storage has been developed to extend the life of devices in computationally intensive applications. Power banks that can charge suitable devices via the USB port are widely used. However, there are also correspondingly more extensive and more powerful devices available that use commercially available laptops or notebooks with the usual voltages, z. B. Will supply 12V or 19V.

Recent Developments of the Power Bank Market

Xiaomi (China) launched Mi Power Bank 2i Set in November 2017, which included 2,000 mAh Mi Power Bank 2 and 10,000 mAh Mi Power Bank 2. In February 2017, the company launched Anker Power core Fusion, a new, lightweight, compact A/C pin battery that is ideal for mobile charging with multiple USB ports. In June 2018, the company collaborated with Nintendo (Japan), a video game company, to release an additional 15-hour playtime power bank for Nintendo Switch gamers.

Driving Factors in the Power Bank Market

The increase in power consumption on smartphones as an issue for most people. It is where the power bank market is shining with its products to the users. Power banks help the users to extend the battery of the smartphone with ease and grace. It is one of the main reasons for the growth of the power bank market.

Due to the usage of lithium-Ion batteries in power banks, which is very inexpensive to the manufacturer is growing aggressively in the market. Due to the decline of the prices of the power banks, customers are feeling it as an affordable gadget, which is supporting the surge in the global power bank market.

The integration of the newest technology in power banks are way too attractive to the consumer. They are more likely to get popular in the already existed market with its unique selling point as the technology it has. Big brands like Lenovo, Ravpower, Anker Innovations have already launched their products with the latest tech like LED (Light Emitting Device) display, etc., which made them famous in the global power bank market.

Challenges in the Power Bank Market

Though the power bank market is witnessing a significant surge in recent times, it has its problems to come-over. Poor quality batteries that are used in the power bank can ruin their health and lifecycle, which can destroy the end-user experience. This is mainly because of the usage of lithium-ion in the batteries that are not so reliable.

The market is also highly competitive, which is one of the main reasons that most of the new players has to come over. The big brands like XIAOMI, Lenovo, Ambrane are leading companies in the power bank market. These companies are offering their products with features that consumers can't refuse to buy, increasing market competition.

Opportunities in the Power Bank Market

The adoption of smartphone usage is increasing with the sudden surge due to the penetration of the internet and the usage of social networking sites like Facebook, WhatsApp, etc., in countries like China, India, and Indonesia. Moreover, the trend of e-banking and online shopping is getting popular. These are fueling the smartphone market, which will eventually boost the power bank market in the forecast period.

The use of solar panels and hydrogen cells in the power bank is going to be the trend in the future as part of the green energy initiative. These power banks act as a sole power source which uses solar power is the best feature as its unique selling point, whereas, the traditional power banks that have to get charged and used. This kind of power bank is estimated to capture a significant part of the worldwide power bank market.

Integration of the wireless charger and fast-charge technologies like VOOC to a power bank can be the best segment that can capture the global power bank industry. These are the features that are getting popular nowadays.




Market Size Available

2019 – 2025

Base Year


Forecast Period

2020 - 2025



Segments Covered

By Capacity, Channel, Type, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Lenovo Group Ltd.; Xiaomi Technology Co. Ltd.; Panasonic Corporation; Microsoft Corporation; ASUSTeK Computer, Inc.; Sony Corporation; Intex Technologies; Anker Technology Co & Ambrane India Private Ltd.


This research report includes the segmentation & sub-segmentation of the power bank market with evaluated size and forecast for each segment until 2024.

Power Bank Market Analysis - By Battery Capacity

  • Up to 5000 mAh
  • 5,001 - 10,000 mAh
  • 10,001 - 20,000 mAh,
  • Above 20,000 mAh.

Based on the Battery Capacity, the 10.001 mAh-20,000 mAh segment accounted for a market share of more than 33.4 percent in 2018 and is expected to generate the highest revenue in the forecast period.

The proliferation of smartphones has led to increased data consumption. Smartphones have been turned into energy-intensive machines that regularly consume battery power due to the use of multiple internet browsing applications, emails, personal entertainment, texting, gaming, etc. The 10,001 mAh-20,000 mAh segment is expected to see significant growth over the forecast period due to the ability of these power banks to charge the battery multiple times.

Power Bank Market Analysis - By Battery Type

  • Lithium-Ion
  • Lithium Polymer

Power Bank Market Analysis - By Distribution Channel

  • Online
  • Offline

Based on the Distribution Channel, the online distribution channel segment is expected to see significant growth over the forecast period due to the increasing penetration of the internet. This market is expected to see the highest growth in the Asia Pacific over the next few years due to rapid urbanization.

India, China, and other South-East Asian countries are experiencing rapid urbanization and industrial development. Moreover, high internet penetration and digitization in different vertical sectors are expected to further fuel market growth in these countries. For example, e-commerce firms, such as Alibaba and Flipkart, have provided retail channels for users to access a wide range of products.

Power Bank Market - By Region

The Power Bank Market Report includes the Region analysis of their respective Countries.

  • North America Power Bank Market includes U.S, Canada

  • Europe Power Bank Market includes the UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic & Rest of Europe

  • Asia Pacific Power Bank Market includes India, China, Japan, South Korea, Australia & New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore & Rest of APAC

  • Latin America Power Bank Market includes Brazil, Mexico, Argentina, Chile & Rest of LATAM

  • Middle East & Africa Power Bank Market includes KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan, rest of MEA

Regionally, the Asia-Pacific region had the largest share of the market for power banks in 2018. Major factors such as the increasing adoption of wearable devices and other consumer electronic products, the involvement of leading technology companies in the market, and the growing economic and technological growth of developing countries are driving the market for power banks in the APAC. China is a key market in Asia-Pacific, and increasing demand for power banks in the country has also created opportunities for global market growth. Fierce competition, rapid development, and R&D initiatives are some of the drivers of the Chinese market.

Some of the key players of the Global Power Bank market include Lenovo Group Ltd.; Xiaomi Technology Co. Ltd.; Panasonic Corporation; Microsoft Corporation; ASUSTeK Computer, Inc.; Sony Corporation; Intex Technologies; Anker Technology Co & Ambrane India Private Ltd.

Key Questions Answered by the Report?

  1. What will be the revenue takes for the power bank market in the next five years?
  2. Who are the top leading manufacturers of Power bank in the global market?
  3. What are the growth predictions of the power bank market?
  4. What are the major drivers impacting the power bank market?
  5. What are the latest new technological trends in the market?

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1. Introduction                                 

                1.1 Market Definition                    

                1.2 Study Deliverables                  

                1.3 Base Currency, Base Year and Forecast Periods                           

                1.4 General Study Assumptions                

2. Research Methodology                                           

                2.1 Introduction                              

                2.2 Research Phases                      

                                2.2.1 Secondary Research            

                                2.2.2 Primary Research 

                                2.2.3 Econometric Modelling     

                                2.2.4 Expert Validation  

                2.3 Analysis Design                         

                2.4 Study Timeline                          

3. Overview                                      

                3.1 Executive Summary                

                3.2 Key Inferences                         

                3.3 Epidemology                             

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                      

                4.1 Market Drivers                          

                4.2 Market Restraints                    

                4.3 Key Challenges                         

                4.4 Current Opportunities in the Market               

5. Market Segmentation                                              

                5.1 By Power Capacity                   

                                5.1.1 Introduction           

                                5.1.2 Upto 5000 mAh    

                                5.1.3 5000- 10000 mAh

                                5.1.4 10,000 - 20,000 mAh          

                                5.1.5 above 20,000mAh

                                5.1.6 Y-o-Y Growth Analysis        

                                5.1.7 Market Attractiveness Analysis      

                                5.1.8 Market Share Analysis        

                5.2 By Distribution Channel                        

                                5.2.1 Introduction           

                                5.2.2 Online       

                                5.2.3 Offline      

                                5.2.4 Y-o-Y Growth Analysis        

                                5.2.5 Market Attractiveness Analysis      

                                5.2.6 Market Share Analysis        

                5.3 By Battery Type                        

                                5.3.1 Introduction           

                                5.3.2 Li ion         

                                5.3.3 Li polymer

                                5.3.4 Y-o-Y Growth Analysis        

                                5.3.5 Market Attractiveness Analysis      

                                5.3.6 Market Share Analysis        

6. Geographical Analysis                                              

                6.1 Introduction                              

                                6.1.1 Regional Trends    

                                6.1.2 Impact Analysis     

                                6.1.3 Y-o-Y Growth Analysis        

                                       By Geographical Area

                                       By Distribution Channel

                                       By Power Capacity

                                       By Battery Type

                                6.1.4  Market Attractiveness Analysis     

                                       By Geographical Area

                                       By Distribution Channel

                                       By Power Capacity

                                       By Battery Type

                                6.1.5  Market Share Analysis      

                                       By Geographical Area

                                       By Distribution Channel

                                       By Power Capacity

                                       By Battery Type

                6.2 North America                          

                                6.1.1 Introduction           

                                6.1.2 United States         

                                6.1.3 Canada     

                6.3 Europe                         

                                6.2.1 Introduction           

                                6.2.2 U.K             

                                6.2.3 Spain         

                                6.2.4 Germany 

                                6.2.5 Italy           

                                6.2.6 France      

                6.4 Asia-Pacific                 

                                6.3.1 Introduction           

                                6.3.2 China         

                                6.3.3 India          

                                6.3.4 Japan        

                                6.3.5 Australia  

                                6.3.6 South Korea           

                6.5 Latin America                            

                                6.4.1 Introduction           

                                6.4.2 Brazil         

                                6.4.3 Argentina

                                6.4.4 Mexico     

                                6.4.5 Rest of Latin America         

                6.6 Middle East & Africa               

                                6.5.1 Introduction           

                                6.5.2 Middle-East            

                                6.5.3 Africa        

7. Strategic Analysis                                       

                7.1 PESTLE analysis                         

                                7.1.1 Political     

                                7.1.2 Economic 

                                7.1.3 Social         

                                7.1.4 Technological         

                                7.1.5 Legal          

                                7.1.6 Environmental      

                7.2 Porter’s Five analysis                              

                                7.2.1 Bargaining Power of Suppliers        

                                7.2.2 Bargaining Power of Consumers    

                                7.2.3 Threat of New Entrants     

                                7.2.4 Threat of Substitute Products and Services

                                7.2.5 Competitive Rivalry within the Industry      

8. Market Leader Analysis                                           

                8.1 Lenovo Group Ltd                    

                                8.1.1 Overview

                                8.1.2 Product Analysis   

                                8.1.3 Financial analysis  

                                8.1.4 Recent Developments       

                                8.1.5 SWOT analysis       

                                8.1.6 Analyst View          

                8.2 Xiaomi Technology Co. Ltd.                  

                8.3 Panasonic Corporation                          

                8.4 Microsoft Corporation                           

                8.5  ASUSTeK Computer, Inc.                      

                8.6 Sony Corporation                     

                8.7 Intex Technologies                  

                8.8 Anker Technology Co                             

                8.9  Ambrane India Private Ltd                   

9. Competitive Landscape                                           

                9.1 Market share analysis                            

                9.2 Merger and Acquisition Analysis                        

                9.3 Agreements, collaborations and Joint Ventures                          

                9.4 New Product Launches                          

10. Market Outlook and Investment Opportunities                                          


                a) List of Tables                

                b) List of Figures                              

  • Global, Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

  • The segment-level analysis in terms of by battery capacity, battery type, by distribution channel, by region, along with market size forecasts and estimations to detect key areas of industry growth in detail

  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics

  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographics, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis

  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development

  • A comprehensive list of key market players along with with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment

  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies

  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions

  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market

  1. Global Power Bank Market By Region, From 2021-2026( USD Billion )                                                     

  2. Global Power Bank Market By Power Capacity, From 2021-2026( USD Billion )                                                    

  3. Global below 5000 mAh Market By Region, From 2021-2026( USD Billion )                                                           

  4. Global 5000-10000 Market By Region, From 2021-2026( USD Billion )                                                     

  5. Global 10000-20000 Market By Region, From 2021-2026( USD Billion )                                                   

  6. Global above 20000mAh Market By Region, From 2021-2026( USD Billion )                                                          

  7. Global Power Bank Market By Distribution Channel, From 2021-2026( USD Billion )                                          

  8. Global Online Market By Region, From 2021-2026( USD Billion )                                                

  9. Global Offline Market By Region, From 2021-2026( USD Billion )                                                                               

  10. Global Power Bank Market By Battery Type, From 2021-2026( USD Billion )                                                          

  11. Global Lithium-ion Market By Region, From 2021-2026( USD Billion )                                                       

  12. Global Lithium Polymer Market By Region, From 2021-2026( USD Billion )                                                            

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