pretzel market size was valued at USD 7.36 billion in 2024, and it is estimated to reach USD 8.62 billion by 2029, with a registering CAGR of 3.22%
Pretzel is a type of baked bread that is produced from dough, regularly formed into a twisted knot. Pretzels have their origin in Europe, accepted among monks in the early middle ages. The conventional pretzel shape is a non-symmetrical marking frame. It is made with the finishes of a long interlocking dough strip and then twists once more in particular. Pretzels are available in a wide variety of sizes and shapes on the market with a shiny outer surface appearance. The mixture of salt and lye is considered the most widely recognized flavor for pretzels. Sugars, seeds, coatings, chocolate and nuts are among the alternative condiments for pretzels. The pretzel can be hard or delicate, among which the hard ones have a longer duration of use, while the delicate ones are consumed shortly after preparation. Pretzels have become a component of popular culture, both as a staple food and in its remarkable form of harnessed wind that has generated points of view, thoughts and other phenomena.
In recent years, rapidly changing tastes and preferences, as well as consumer lifestyles, have created a strong dependence on practical snacks like pretzels. In addition, with the expansion of the food industry, pretzels are increasingly sold in many catering establishments and points of sale. Also, leading manufacturers launch a wide variety of pretzels with different flavors, ranging from butter and mustard to honey, barbecue, Parmesan, and garlic. They also introduced frozen pretzels and frozen pretzel dough that require no preparation. On top of that, with an increase in the number of health-conscious consumers, manufacturers have begun to develop all-natural, cholesterol-free, trans-fat, and gluten-free products enriched with essential vitamins and minerals. Also, they have adopted innovative and unique packaging solutions with resealable lids that help preserve freshness and extend the shelf life of the contents. One of the main reasons for the growth of the global pretzel market is the increase in the number of people with diabetes. Pretzel is considered a healthier snack and is consumed primarily by health-conscious customers. The growth in the consumption of meals is one of the main drivers of the pretzel business. In the United States, a significant percentage of the population consumes at least one pretzel once a day. With the rise of the craft beer movement, craft pretzel shops are opening their doors to offer customers the option of combining beers with pretzels.
The demand for healthy snacks is increasing due to the rising number of unhealthy populations. The increasing popularity of meals among the young people has increased the need for healthy eating habits and is likely to spur demand for pretzels. Pretzels are considered a healthier alternative due to the presence of healthier ingredients. For healthier snacks and reduced use of artificial starch, ingredients like tapioca, potato, sweet potato, wheat, and corn are used in this market, depending on the availability of materials. The increasing use of ingredients that absorb relatively less percentage of oil satisfies the demand for healthier snacks and stimulates the world pretzel market. The growing demand from developing countries is also a factor in boosting the global pretzel market. However, intense competition from other food snacks on the market is supposed to hamper pretzel business growth during the outlook period.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2029 |
Base Year |
2023 |
Forecast Period |
2024 to 2029 |
CAGR |
3.22 % |
Segments Covered |
By Type, Content, Distribution Channel And Region |
Various Analyses Covered |
Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
Auntie, AnnesBoulder Brands, ConAgra, Frito-Lay, Herr Foods, J & J Snacks, Mars, Mr. Pretzel, Pretzels Inc, Snyders-Lance. |
Among all the regions, North America is the leading region of the world pretzel market. Pretzel is considered a healthier snack alternative, compared to other traditional snacks. They are low in fat and rich in nutrients. Most of the flour used is enriched with vitamins and iron, which helps stimulate the digestion process and increases metabolism. The United States is among the leading nations in terms of consumption and production of pretzels in North America. The introduction of healthy variations of pretzels, in a wide range of flavors, has been a critical factor, stimulating the growth of the global pretzel market in this region. Pennsylvania is the center of American pretzel production for hard pretzels and soft bread. About 80% of the hard pretzels produced in the United States are made in Pennsylvania. Americans eat more hard pretzels than soft pretzels. Germany is considered the birthplace of the pretzel. Hard pretzels sell better than soft pretzels because they have a longer shelf life. China and India have the potential to post substantial demand until 2022. High disposable incomes can spur this regional pretzel market growth.
Major Key Players in the Global Pretzel Market are Auntie, AnnesBoulder Brands, ConAgra, Frito-Lay, Herr Foods, J & J Snacks, Mars, Mr. Pretzel, Pretzels Inc, Snyders-Lance.
By Type
Soft
Hard
By Content
Unsalted Pretzels
Salted Pretzels
By Distribution Channel:
Convenience Stores
Supermarkets
Hypermarkets
Online Retailers
Specialist Retailers
Other Distribution Channels
By Region:
North America - the United States and Canada
Europe - United Kingdom, Spain, Germany, Italy, and France
The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
Latin America - Brazil, Argentina, Mexico, and Rest of LATAM
The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)
Frequently Asked Questions
Pretzels are baked snack foods made from dough that is typically shaped into a knot or twisted loop. They are known for their crunchy texture and distinctive salty flavor.
The pretzel market offers a variety of options, including traditional hard pretzels, soft pretzels, flavored pretzels, pretzel sticks, pretzel rods, pretzel crisps, and gluten-free pretzels.
Pretzels are made by mixing the dough ingredients, shaping the dough into the desired pretzel shape, briefly boiling them in a water and baking soda solution (which gives them their characteristic chewy texture and glossy appearance), and then baking them until they are crispy and golden brown.
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