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Global Protein Bar Market By Product Type (Meal Replacement Bars, Energy Protein Bars, Low Carbohydrate Protein Bars, Women's Protein Bar), By Protein Source (Plant Protein And Animal Protein), By Protein Content (Low Protein, Medium Protein And High Protein) And by Regional Analysis (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast (2023 – 2028)

Published: March, 2023
ID: 3928
Pages: 175
Formats: report pdf report excel report power bi report ppt

Protein Bar Market Size, Growth, Forecast (2023-2028)

In 2022, the Global Protein Bar Market size was valued at US$ 4.58 billion, and by 2028, it is predicted to reach a market capitalization of US$ 6.44 billion. Over the projection period of 2023-2028, it is expected to develop at a high CAGR of 5.7 percent.

Protein Bar Market

Market Overview:

The expanding interest in accommodation foods is driving the protein bar market. The significant shoppers incorporate game competitors, yet in addition the individuals who need to have a healthy supper without the difficulty of cooking. Shoppers lean toward purchasing protein bars for different purposes, for example, weight the executives, improving bulk, and expanding vitality.

In addition, promoting efforts for protein bars as a substitute for feast substitution, by the wellness clubs, have raised the deals of these items. With an expanding the number of fitness centres and flooding mindfulness about protein bars, the market is relied upon to observe an ascent during the estimated time frame.

Protein Bar Market Trends:

Developing Fitness Trends Leading to High Demand for Protein-rich Diet

Protein is a significant component that bolsters wellness progress. In this way, shoppers are deciding on weight on the board and vitality items, for example, protein bars, to stay fit and healthy. Attributable to their high food levels, protein bars are picking up noticeable quality among the wellbeing cognizance shoppers. Moreover, these nutritious items can give the perfect protein balance required for a healthy way of life. Besides, enhancing suppers with bars is relied upon to expand protein admission, without including pointless calories or starches. These wellness patterns are relied upon to expand the interest for protein bars, as they assume a significant job in giving basic supplements and proteins, expanding vitality levels, and improving bulk.

Quickest developing Market for Protein Bar

The North American protein bar market is almost reaching its saturation, while the European and Asia-Pacific areas are intensifying in terms of manufacturing and usage. Europe had 26% of the global protein bar market in 2016. Sound tidbits and food supplements are on the ascent, with a high-protein bar brand exhibiting gigantic achievement in the United Kingdom and China. Characteristic and non-GMO protein bars are expected to turn into the top-rated healthy protein bar in the European and Asia-Pacific markets. The impact of Asia is expanding in the protein bar market, with expanding potential and item advancement in China, India, and different nations.

Recent Developments in Protein Bar Industry:

  • In March 2019, Trek, a conspicuous brand of Natural Balance Foods propelled a protein nut bar extension. The item is accessible in Blueberry and Pumpkin seed, Dark Chocolate and Sea Salt, Coconut and Raspberry, and Orange and Coconut flavours. The item dispatch expects to target buyers who search out nutritious and scrumptious snack items.
  • Herbalife Nutrition in August 2018introduced 'Herbalife24 Achieve Protein Bar', its first-ever protein bar. The item professes to be huge for muscle modifying, exercise recuperation, and others.
  • General Mills Inc. propelled an exhaustive rundown of new items out of which in the protein bar class they propelled.
  • Nature's Bounty Co. purchased The Best Bar Ever, a renowned provider of gluten-free protein bars.
  • ThinkThin, banded together with the association V-WISE, ahead of preparing program in enterprise and private venture the board.




Market Size Available

2022 – 2028

Base Year


Forecast Period

2023 - 2028



Segments Covered

By Product Type, Protein Source, Protein Content and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Small Planet Foods, Inc, The WhiteWave Foods Company, The Kellogg Company, General Mills, Inc, Premier Nutrition Corporation, Caveman Foods LLC, MARS, Incorporated and Others.

Protein Bar Market Dynamics:

Expanding wellbeing cognizance and developing mindfulness about illnesses caused because of protein inadequacy among people are central points expected to drive the development of the objective market. Furthermore, the accessibility of protein bars containing diminished allergen and gluten-free substance is another factor supporting the development of the global protein bars market over the globe. The rise in wellness patterns among males and females has expanded the need for protein bars, as they assume a significant job in giving fundamental protein supplements, increased vitality levels, and enhanced bulk. Accessibility of protein bars with different protein and calorie content combined with taste contrasts is additionally expected to build interest for protein bars in the market over the foreseen period.

Any significant expense of protein bars and the huge accessibility of modest substitutes in the market is supposed to limit the development of the market over the estimated time frame.

Advancements in the flavor of protein bars can assist with expanding the buyer base tremendously. This can make open potential income doors for target players in the market.

Protein Bar Market Segmentation Analysis:

By Product Type:

  • Energy Protein Bars            
  • Women's Protein Bar        
  • Meal Replacement Bars   
  • Low Carbohydrate Protein Bars 

By Protein Source:

  • Plant Protein         
  • Animal Protein 

By Protein Content:

  • Low Protein Content         
  • Medium Protein Content
  • High Protein Content  

Geographical Segmentation Analysis:

  • North America - the United States and Canada
  • Europe - United Kingdom, Spain, Germany, Italy, and France
  • The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
  • Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM
  • The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

Regional Analysis:

Geologically, the global Protein Bars Market is part of areas like the Americas, Europe, Asia-Pacific and the rest of the world. In Americas, the locales centred are North America, US, Canada and Mexico followed by Europe including Germany, UK Spain, France, Italy and the Rest of Europe, while Asia-Pacific involves districts like India, Australia and New Zealand, China, Japan and the remainder of Asia-Pacific separately. The rest of the world (RoW) contains the districts of Middle East, South America and Africa individually. The European market is determined to value about USD 539.3 million by 2024. Additionally, the United Kingdom represented the most extreme part of the provincial market in 2018. Expanding wellbeing responsiveness is pushing market players to accentuate on R&D to present solid dinner choices or bars with high protein sustenance in the European market. However, the market in Asia-Pacific is probably going to show the highest CAGR over the conjecture time frame with India being the quickest developing market.

Competitive Landscape:

The most dynamic organizations in the global protein bar market incorporate key players like The Kellogg Company, General Mills Inc., Mars Inc., The WhiteWave Foods Company, and others.

Key Players in the Market:

Major Key Players in the Global Protein Bar Market are

  • Small Planet Foods, Inc
  • The WhiteWave Foods Company
  • The Kellogg Company
  • General Mills, Inc
  • Premier Nutrition Corporation
  • Caveman Foods LLC
  • MARS, Incorporated


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What can be the size of the global Protein Bar market by 2028?

By 2028, it is predicted that the global Protein Bar market can reach a valuation of US$ 6.44 billion.

What can be the compound annual growth rate of the global Protein Bar market?

The global Protein Bar market can expand with a CAGR of 5.7% during the forecast period.

Mention the major key players in the global Protein Bar market?

Small Planet Foods, Inc, The WhiteWave Foods Company, The Kellogg Company, General Mills, Inc, Premier Nutrition Corporation and Others.

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