The size of the global Social Media Analytics Market was around USD 6.2 Billion by revenue, at the end of 2020. It is expected to grow at a CAGR of 30.14% to reach close to USD 21.42 Billion by the end of 2026. The growth is mainly attributed to the advantages it provides to the growing competition in different industrial sectors.
Drivers and Restraints
The main drivers of the social media analytics market are the demand from various industries for this data helps in the advancement of these companies in different segments of this competitive world. The need to have a cumulative analysis of the public opinion of a particular situation which in turn helps the proper solution of the situation is explicitly the driver to the market. However, factors like lack of enough number of people to do the job and the level of estimated data in the analysis are the restraints to the market.
Market Size Available
2020 – 2026
2022 - 2027
By Application, Component, Analysis Type, Demployment, Industry Vertical, and Region
Various Analyses Covered
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities
North America, Europe, APAC, Latin America, Middle East & Africa
Market Leaders Profiled
Cision US Inc. (US), Brandwatch (UK), Lithium Technologies, Inc. (US), IBM Corporation (US), Simply Measured, Inc. (US), GoodData Corporation (US), Clarabridge, Inc. (US), Salesforce (US), Talkwalker Inc., (Luxembourg), Sprinkler, Inc. (US), Sysomos (Canada), Oracle Corporation (US), Netbase Solutions, Inc. (US), Spredfast, Inc. (US), Meltwater (US), Tableau Software Inc. (US), Crimson Hexagon, Inc. (US), Unmetric Inc. (US), Simplify360, Inc. (India), Hootsuite Media Inc. (Canada), Adobe Systems Incorporated (US), Germinait Solutions Private Limited (India), SAS Institute Inc. (US), Digimind (US), Synthesio (US), and Socialbakers (US) and Others.
Social Media Analytics Market Segmentation Analysis:
Competitive intelligence is calculated to have significant growth in the years to come. The trending technique to strategically understand the intrinsic values of social media to gain an edge over the competitors is the massive reason for the projected growth of this segment.
The software segment is anticipated to lead the market in the forecast as mentioned earlier period, due to the escalating demand from the user end.
The predictive analysis is predicted to be the fastest-growing type of analysis in the market for social media analysis. This is majorly due to the need to predict the customer’s sentiments and project them in the form of graphs that help the publishers to understand the trends in social media better.
Cloud deployment is the fastest-growing segment of the social analytics market due to the ease and flexibility associated with the use of cloud computing.
The retail and eCommerce segment is anticipated to lead the market for the period mentioned as the forecast period. The swiftly advancing field of the retail industry and the need for social media analysis solutions is the sole reason for the projected growth in this industry vertical.
Social Media Analytics Market Geographical Analysis:
By geography, the Social Media Analytics Market is segmented as
North America leads the Social Media Analytics market by both value and volume, as per the statistics in 2018. The situation of all the market key players in this region is an added advantage to its significant market position. Europe is second in the lead in the market for Social Media Analytics. The presence of a considerable customer base in and around this region is helping in the growth of the market in Europe. Also, the technological supremacy of these regions over the rest of the world allows them to develop in this newly emerging field, causing the eye-catching performance in the Social Media Analytics market.
The Asia Pacific follows Europe the lead in the market in the estimated forecast period. This region is anticipated to have the highest growth rate in the market for Social Media Analytics owing to the interest shown from the top leading software companies in the Asia Pacific region, mainly towards India, China, and Japan, causing for the high hopes of growth rate. The growth in the Asia Pacific region is also attributed to the high future opportunities in fast-developing economies like India, and Japan.
Although the Asia Pacific region will not be leading the market for Social Media Analytics, it is expected to attract major market giants towards expansion into the region. The regional advantages offered in this region, such as ease of setup and cheap resources, are the sole reason for this region’s advancement in the market. On the other hand, the Middle East & Africa and Latin America regions, being in the low developing countries due to the contribution of low GDP countries, have fewer chances for industry growth. Hence, the Social Media Analytics Market in these regions is slow-growing in nature.
Key Market Players
By the end of 2018 Cision US Inc. (US), Brandwatch (UK), Lithium Technologies, Inc. (US), IBM Corporation (US), Simply Measured, Inc. (US), GoodData Corporation (US), Clarabridge, Inc. (US), Salesforce (US), Talkwalker Inc., (Luxembourg), Sprinkler, Inc. (US), Sysomos (Canada), Oracle Corporation (US), Netbase Solutions, Inc. (US), Spredfast, Inc. (US), Meltwater (US), Tableau Software Inc. (US), Crimson Hexagon, Inc. (US), Unmetric Inc. (US), Simplify360, Inc. (India), Hootsuite Media Inc. (Canada), Adobe Systems Incorporated (US), Germinait Solutions Private Limited (India), SAS Institute Inc. (US), Digimind (US), Synthesio (US), and Socialbakers (US) are the leading shareholders of the market for Social Media Analytics. There is a constant competition between these companies regarding the pricing and quality of the service and product. They are currently focused on providing expansion strategies to improve their market value and position.
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Market Share Analysis
5.2 Product Benchmarking
5.3 Regional Presence
5.4 Mergers & Acquistion Landscape
5.5 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Social Media Analytics Market, by Application
6.1.1 Sales and Marketing Management
6.1.2 Customer Experience Management
6.1.3 Competitive Intelligence
6.1.4 Market Size Estimations & Forecasts (2022 - 2027)
6.1.5 Y-o-Y Growth Rate Analysis
6.1.5 Market Attractiveness Index
6.2 Social Media Analytics Market, by Component
6.2.3 Market Size Estimations & Forecasts (2022 - 2027)
6.2.4 Y-o-Y Growth Rate Analysis
6.2.5 Market Attractiveness Index
6.3 Social Media Analytics Market, by Analysis Type
6.3.1 Prescriptive analysis
6.3.2 Predictive analysis
6.3.3 Descriptive analysis
6.3.4 Diagnostic analysis
6.3.5 Market Size Estimations & Forecasts (2022 - 2027)
6.3.6 Y-o-Y Growth Rate Analysis
6.3.7 Market Attractiveness Index
6.4 Social Media Analytics Market, by Deployment
6.4.2 Cloud storage
6.4.3 Market Size Estimations & Forecasts (2022 - 2027)
6.4.4 Y-o-Y Growth Rate Analysis
6.4.5 Market Attractiveness Index
6.5 Social Media Analytics Market, by Industry Vertical
6.5.2 Retail and eCommerce
6.5.5 Telecommunications and IT
6.5.7 Market Size Estimations & Forecasts (2022 - 2027)
6.5.8 Y-o-Y Growth Rate Analysis
6.5.9 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2022 - 2027)
7.2.1 By Country
7.2.2 By Application
7.2.3 By Component
7.2.4 By Analysis Type
7.2.5 By Deployment
7.2.6 By Industry Vertical
7.2.7 Y-o-Y Growth Rate Analysis
7.2.8 Market Attractiveness Index
7.3.1 By Country
126.96.36.199 Rest of Europe
7.3.2 By Application
7.3.3 By Component
7.3.4 By Analysis Type
7.3.5 By Deployment
7.3.6 By Industry Vertical
7.3.7 Y-o-Y Growth Rate Analysis
7.3.8 Market Attractiveness Index
7.4 Asia Pacific
7.4.1 By Country
188.8.131.52 South Korea
184.108.40.206 South East Asia
220.127.116.11 Australia & NZ
18.104.22.168 Rest of Asia-Pacific
7.4.2 By Application
7.4.3 By Component
7.4.4 By Analysis Type
7.4.5 By Deployment
7.4.6 By Industry Vertical
7.4.7 Y-o-Y Growth Rate Analysis
7.4.8 Market Attractiveness Index
7.5 Latin America
7.5.1 By Country
22.214.171.124 Rest of Latin America
7.5.2 By Application
7.5.3 By Component
7.5.4 By Analysis Type
7.5.5 By Deployment
7.5.6 By Industry Vertical
7.5.7 Y-o-Y Growth Rate Analysis
7.5.8 Market Attractiveness Index
7.6 Middle East and Africa
7.6.1 By Country
126.96.36.199 Middle East
7.6.2 By Application
7.6.3 By Component
7.6.4 By Analysis Type
7.6.5 By Deployment
7.6.6 By Industry Vertical
7.6.7 Y-o-Y Growth Rate Analysis
7.6.8 Market Attractiveness Index
8. Key Player Analysis
8.1 Cision US Inc.
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.3 Lithium Technologies, Inc.
8.4 IBM Corporation
8.5 Simply Measured, Inc.
8.6 GoodData Corporation
8.7 Clarabridge, Inc.
8.9 Talkwalker Inc.
8.10 Sprinkler, Inc.
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures
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