We are monitoring the impact of COVID-19 & Recession alarm on Social Media Analytics Market Get in touch with us for detailed analysis Know More

Know More

Share on

Global Social Media Analytics Market - Segmentation By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), by Component (Software and Service), by Analytics Type, by Deployment, by Industry Vertical, by Region - Industry Analysis, Size, Share, Growth, Investment, and Forecasts (2022 to 2027)

Published: January, 2022
ID: 8343
Pages: 170

Social Media Analytics Market Size & Growth (2022 - 2027):

The size of the global Social Media Analytics Market was around USD 6.2 Billion by revenue, at the end of 2020. It is expected to grow at a CAGR of 30.14% to reach close to USD 21.42 Billion by the end of 2026. The growth is mainly attributed to the advantages it provides to the growing competition in different industrial sectors.

Drivers and Restraints

The main drivers of the social media analytics market are the demand from various industries for this data helps in the advancement of these companies in different segments of this competitive world. The need to have a cumulative analysis of the public opinion of a particular situation which in turn helps the proper solution of the situation is explicitly the driver to the market. However, factors like lack of enough number of people to do the job and the level of estimated data in the analysis are the restraints to the market. 

SOCIAL MEDIA ANALYTICS MARKET REPORT COVERAGE:

REPORT METRIC

DETAILS

Market Size Available

2020 – 2026

Base Year

2020

Forecast Period

2022 - 2027

CAGR

30.14%

Segments Covered

By Application, Component, Analysis Type, Demployment, Industry Vertical, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Cision US Inc. (US), Brandwatch (UK), Lithium Technologies, Inc. (US), IBM Corporation (US), Simply Measured, Inc. (US), GoodData Corporation (US), Clarabridge, Inc. (US), Salesforce (US), Talkwalker Inc., (Luxembourg), Sprinkler, Inc. (US), Sysomos (Canada), Oracle Corporation (US), Netbase Solutions, Inc. (US), Spredfast, Inc. (US), Meltwater (US), Tableau Software Inc. (US), Crimson Hexagon, Inc. (US), Unmetric Inc. (US), Simplify360, Inc. (India), Hootsuite Media Inc. (Canada), Adobe Systems Incorporated (US), Germinait Solutions Private Limited (India), SAS Institute Inc. (US), Digimind (US), Synthesio (US), and Socialbakers (US) and Others.

 

Social Media Analytics Market Segmentation Analysis:

Social Media Analytics Market By Application:

  • Sales and Marketing Management

  • Customer Experience Management
  • Competitive Intelligence.

Competitive intelligence is calculated to have significant growth in the years to come. The trending technique to strategically understand the intrinsic values of social media to gain an edge over the competitors is the massive reason for the projected growth of this segment.

Social Media Analytics Market By Component:

  • Software

  • Service

The software segment is anticipated to lead the market in the forecast as mentioned earlier period, due to the escalating demand from the user end.

Social Media Analytics Market By Analysis Type:

  • Prescriptive analysis

  • Predictive analysis
  • Descriptive analysis
  • Diagnostic analysis

The predictive analysis is predicted to be the fastest-growing type of analysis in the market for social media analysis. This is majorly due to the need to predict the customer’s sentiments and project them in the form of graphs that help the publishers to understand the trends in social media better.

Social Media Analytics Market By Deployment:

  • On-premises

  • Cloud

Cloud deployment is the fastest-growing segment of the social analytics market due to the ease and flexibility associated with the use of cloud computing.

Social Media Analytics Market By Industry Vertical:

  • BFSI

  • Retail and eCommerce
  • Defense
  • Healthcare
  • Telecommunications and IT
  • Others.

The retail and eCommerce segment is anticipated to lead the market for the period mentioned as the forecast period. The swiftly advancing field of the retail industry and the need for social media analysis solutions is the sole reason for the projected growth in this industry vertical.

Social Media Analytics Market Geographical Analysis:

By geography, the Social Media Analytics Market is segmented as

  • Latin America
  • Europe
  • Asia Pacific
  • North America
  • Middle-East & Africa.

North America leads the Social Media Analytics market by both value and volume, as per the statistics in 2018. The situation of all the market key players in this region is an added advantage to its significant market position. Europe is second in the lead in the market for Social Media Analytics. The presence of a considerable customer base in and around this region is helping in the growth of the market in Europe. Also, the technological supremacy of these regions over the rest of the world allows them to develop in this newly emerging field, causing the eye-catching performance in the Social Media Analytics market.

The Asia Pacific follows Europe the lead in the market in the estimated forecast period. This region is anticipated to have the highest growth rate in the market for Social Media Analytics owing to the interest shown from the top leading software companies in the Asia Pacific region, mainly towards India, China, and Japan, causing for the high hopes of growth rate. The growth in the Asia Pacific region is also attributed to the high future opportunities in fast-developing economies like India, and Japan.

Although the Asia Pacific region will not be leading the market for Social Media Analytics, it is expected to attract major market giants towards expansion into the region. The regional advantages offered in this region, such as ease of setup and cheap resources, are the sole reason for this region’s advancement in the market. On the other hand, the Middle East & Africa and Latin America regions, being in the low developing countries due to the contribution of low GDP countries, have fewer chances for industry growth. Hence, the Social Media Analytics Market in these regions is slow-growing in nature.

Key Market Players

By the end of 2018 Cision US Inc. (US), Brandwatch (UK), Lithium Technologies, Inc. (US), IBM Corporation (US), Simply Measured, Inc. (US), GoodData Corporation (US), Clarabridge, Inc. (US), Salesforce (US), Talkwalker Inc., (Luxembourg), Sprinkler, Inc. (US), Sysomos (Canada), Oracle Corporation (US), Netbase Solutions, Inc. (US), Spredfast, Inc. (US), Meltwater (US), Tableau Software Inc. (US), Crimson Hexagon, Inc. (US), Unmetric Inc. (US), Simplify360, Inc. (India), Hootsuite Media Inc. (Canada), Adobe Systems Incorporated (US), Germinait Solutions Private Limited (India), SAS Institute Inc. (US), Digimind (US), Synthesio (US), and Socialbakers (US) are the leading shareholders of the market for Social Media Analytics. There is a constant competition between these companies regarding the pricing and quality of the service and product. They are currently focused on providing expansion strategies to improve their market value and position.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Market Share Analysis                           

                5.2 Product Benchmarking                          

                5.3 Regional Presence                   

                5.4 Mergers & Acquistion Landscape                      

                5.5 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Social Media Analytics Market, by Application                             

                                6.1.1 Sales and Marketing Management               

                                6.1.2 Customer Experience Management            

                                6.1.3 Competitive Intelligence   

                                6.1.4 Market Size Estimations & Forecasts (2022 - 2027)

                                6.1.5 Y-o-Y Growth Rate Analysis             

                                6.1.5 Market Attractiveness Index          

                6.2 Social Media Analytics Market, by Component                           

                                6.2.1 Software  

                                6.2.2 Service      

                                6.2.3 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

                6.3 Social Media Analytics Market, by Analysis Type                        

                                6.3.1 Prescriptive analysis            

                                6.3.2 Predictive analysis               

                                6.3.3  Descriptive analysis            

                                6.3.4 Diagnostic analysis               

                                6.3.5 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.3.6 Y-o-Y Growth Rate Analysis             

                                6.3.7 Market Attractiveness Index          

                6.4 Social Media Analytics Market, by Deployment                          

                                6.4.1 on-premises           

                                6.4.2 Cloud storage        

                                6.4.3 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.4.4 Y-o-Y Growth Rate Analysis             

                                6.4.5 Market Attractiveness Index          

                6.5 Social Media Analytics Market, by Industry Vertical                  

                                6.5.1 BFSI            

                                6.5.2 Retail and eCommerce      

                                6.5.3 Defense   

                                6.5.4 Healthcare              

                                6.5.5 Telecommunications and IT             

                                6.5.6 Others      

                                6.5.7 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.5.8 Y-o-Y Growth Rate Analysis             

                                6.5.9 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2022 - 2027)                            

                                7.2.1 By Country              

                                                7.2.1.1 USA

                                                7.2.1.2 Canada

                                7.2.2 By Application        

                                7.2.3 By Component      

                                7.2.4 By Analysis Type   

                                7.2.5 By Deployment     

                                7.2.6 By Industry Vertical             

                                7.2.7 Y-o-Y Growth Rate Analysis             

                                7.2.8 Market Attractiveness Index          

                7.3 Europe                         

                                7.3.1 By Country              

                                                7.3.1.1 UK

                                                7.3.1.2 France

                                                7.3.1.3 Germany

                                                7.3.1.4 Spain

                                                7.3.1.5 Italy

                                                7.3.1.6 Rest of Europe

                                7.3.2 By Application        

                                7.3.3 By Component      

                                7.3.4 By Analysis Type   

                                7.3.5 By Deployment     

                                7.3.6 By Industry Vertical             

                                7.3.7 Y-o-Y Growth Rate Analysis             

                                7.3.8 Market Attractiveness Index          

                7.4 Asia Pacific                  

                                7.4.1 By Country              

                                                7.4.1.1 China

                                                7.4.1.2 India

                                                7.4.1.3 Japan

                                                7.4.1.4 South Korea

                                                7.4.1.5 South East Asia

                                                7.4.1.6 Australia & NZ

                                                7.4.1.7 Rest of Asia-Pacific

                                7.4.2 By Application        

                                7.4.3 By Component      

                                7.4.4 By Analysis Type   

                                7.4.5 By Deployment     

                                7.4.6 By Industry Vertical             

                                7.4.7 Y-o-Y Growth Rate Analysis             

                                7.4.8 Market Attractiveness Index          

                7.5 Latin America                             

                                7.5.1 By Country              

                                                7.5.1.1 Brazil

                                                7.5.1.2 Argentina

                                                7.5.1.3 Mexico

                                                7.5.1.4 Rest of Latin America

                                7.5.2 By Application        

                                7.5.3 By Component      

                                7.5.4 By Analysis Type   

                                7.5.5 By Deployment     

                                7.5.6 By Industry Vertical             

                                7.5.7 Y-o-Y Growth Rate Analysis             

                                7.5.8 Market Attractiveness Index          

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                                7.6.1.1 Middle East

                                                7.6.1.2 Africa

                                7.6.2 By Application        

                                7.6.3 By Component      

                                7.6.4 By Analysis Type   

                                7.6.5 By Deployment     

                                7.6.6 By Industry Vertical             

                                7.6.7 Y-o-Y Growth Rate Analysis             

                                7.6.8 Market Attractiveness Index          

8. Key Player Analysis                                    

                8.1 Cision US Inc.                             

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2  Brandwatch                               

                8.3 Lithium Technologies, Inc.                    

                8.4 IBM Corporation                      

                8.5 Simply Measured, Inc.                           

                8.6 GoodData Corporation                          

                8.7 Clarabridge, Inc.                       

                8.8  Salesforce                  

                8.9 Talkwalker Inc.                          

                8.10 Sprinkler, Inc.                          

9. Market Outlook & Investment Opportunities                                

Appendix                                           

                List of Tables                     

                List of Figures                   

  1. Global Social Media Analytics Market By Region, From 2022 - 2027 ( USD Billion )
  2. Global Social Media Analytics Market By Application, From 2022 - 2027 ( USD Billion )
  3. Global Sales and Marketing Management Market By Region, From 2022 - 2027 ( USD Billion )
  4. Global Customer Experience Management Market By Region, From 2022 - 2027 ( USD Billion )
  5. Global Competitive Intelligence Market By Region, From 2022 - 2027 ( USD Billion )
  6. Global Social Media Analytics Market By Component, From 2022 - 2027 ( USD Billion )
  7. Global Software Market By Region, From 2022 - 2027 ( USD Billion )
  8. Global Service Market By Region, From 2022 - 2027 ( USD Billion )
  9. Global Social Media Analytics Market By Analysis Type, From 2022 - 2027 ( USD Billion )
  10. Global Prescriptive Analysis Market By Region, From 2022 - 2027 ( USD Billion )
  11. Global Predictive Analysis Market By Region, From 2019-2025 ( USD Billion )
  12. Global Descriptive Analysis Market By Region, From 2019-2025 ( USD Billion )
  13. Global Diagnostic Analysis Market By Region, From 2019-2025 ( USD Billion )
  14. Global Social Media Analytics Market By Deployment, From 2019-2025 ( USD Billion )
  15. Global on-premises Market By Region, From 2019-2025 ( USD Billion )
  16. Global Cloud Storage Market By Region, From 2019-2025 ( USD Billion )
  17. Global Social Media Analytics Market By Industry Vertical, From 2019-2025 ( USD Billion )
  18. Global BFSI Market By Region, From 2019-2025 ( USD Billion )
  19. Global Retail and eCommerce Market By Region, From 2019-2025 ( USD Billion )
  20. Global Defense Market By Region, From 2019-2025 ( USD Billion )
  21. Global Healthcare Market By Region, From 2019-2025 ( USD Billion )
  22. Global Telecommunications and IT Market By Region, From 2019-2025 ( USD Billion )
  23. Global Others Market By Region, From 2019-2025 ( USD Billion )

Please wait. . . . Your request is being processed

Related Reports

PURCHASE OPTIONS

pdf
$

4255


pdf excel
$

5060


pdf excel powerbi
$

7360


excel
$

2500

What You Get :

  • PDF Report Format.
  • Can be accessible by 1 single user.
  • 6 Months of Free Analyst Support.
  • PDF and Excel Datasheet Formats.
  • Can be accessible upto 2 to 5 users.
  • 1 Year of Free Analyst Support.
  • PDF, Excel and Power BI Dashboard.
  • Can be accessible by unlimited users.
  • 1 Year of Free Analyst Support.
  • Excel Datasheet Format.
  • Customized access as per user request.
  • Upgradable to other licenses.
customer-support
ASK FOR CUSTOMIZATION

Talk to our analyst and get customised report done according to your research needs

tag
INQUIRE FOR DISCOUNT

Check if you can avail any discount. Submit your details and our team will get back to you.

cloud-download
DOWNLOAD FREE SAMPLE

Request to avail a free sample report that reflects this market and its growth.

Access the study in MULTIPLE FORMATS
Purchase options starting from $ 4255

Didn’t find what you’re looking for?
TALK TO OUR TEAM

Find it too expensive?
NO WORRIES!

Click for Request Sample