Asia Pacific's marketing automation software market was valued at $3.29 billion in 2020 and is foreseen to garnet a CAGR of 15.1% in 2020-2025.
Marketing automation software plays a crucial role in implementing automation activities in marketing strategies of a company. Several repetitive tasks like email marketing, social media posts, and ad campaigns can be automated to have improved efficiency and to offer a personalized experience for end-users.
The Asia Pacific marketing automation market is expected to increase in the near future due to the increased use of such software on e-commerce websites. Internet penetration in Asian markets has boosted the e-commerce market in this area. There are more than 1 billion people in the Asia Pacific region who use the Internet. Global companies like EBay and Amazon are funding heavily in the Asia Pacific market because of the easily available resources. National companies like Flipkart, Alibaba and Rakuten, etc. they have an established market in their countries and are developing strongly. The software efficiently tracks and analyzes the huge amount of data generated.
Automation aims to increase efficiency while optimizing your organization's resources, time, and costs. Automation helps marketers respond to a variety of activities, such as customer communication, content planning, social media management, lead promotion, market research, and analytics, which can help organizations. to increase your sales in the future. It also helps to identify each customer's options and suggests these products using background AI and ML algorithms.
A cloud and AI marketing automation platform, online marketplaces, primarily the food and grocery sectors, have benefited from the purchasing behavior of consumers. These industries reported an 86% increase in their clicks between February 21 and March 7, 2020, compared to the same period last year, amid the COVID-19 outbreak.
Market Growth and Trends:
Growing demand for digital marketing drives market growth
Marketers strategically dedicate marketing automation tools and solutions to embracing the latest digital marketing trends to keep businesses up-to-date with the latest technology disruptions. From social media marketing to SEO to content marketing, marketers make significant investments to support and drive your sales.
Since social media marketing is a high priority for entertainment and marketing providers in order to maintain automated fanbase engagement, the need for software capable of handling multiple social media platforms on the hour. it also stimulates market demand.
On an industry basis, banking, financial services and insurance (BFSI) had the largest market share in 2017. This was due to the increasing adoption of marketing automation software in the retail industry. BFSI. The main challenge for the industry is to effectively sell and sell retail banking products such as debit cards, credit cards, loans, insurance, etc. To customers. To overcome these challenges, the BFSI industry is implementing marketing automation software, as it provides summary information on consumer behavior based on their digital channels, platforms, and touch points they use.
Market Drivers and Restraints:
Marketing automation software is finding an augmented call across all end-user verticals as it helps in streamlining tasks and workflows in an efficient manner to improve revenue and build huge customer base. The rise of digital initiatives in emerging economies, such as digital India, has led to the adoption of business-to-business (B2B) and business-to-business (B2C) business models. Marketing automation software plays a crucial role for marketers to develop highly effective solutions to launch effective marketing campaigns to target an ever-changing customer base in all types of marketing segments.
Security and privacy concerns and the availability of free and open source marketing automation software are limiting the growth of the APAC marketing automation software market.
India is expected to become the fastest-growing country in Asia Pacific marketing automation software market over the next five years. With the surge in the adoption of innovations in industries like manufacturing, hospitality, and retail, the call for marketing automation software solutions is witnessing a spike. These industries embrace solutions such as Channel Marketing Automation (TCMA) and Lead Management (L2RM) as they improve lead scoring and channel marketing. Additionally, to meet the needs of these industries, marketing software automation vendors provide solutions tailored to company size and end-user needs.
Key market players:
Some of the major players operating in the Asia Pacific Marketing Automation Software market include Oracle Corporation, IBM Corporation, Adobe Systems Incorporated, Salesforce.com Inc., HubSpot Inc., Teradata Corporation, Act-On-Software Inc., SharpSpring Inc., SAS Institute Inc. and Infusionsoft Inc.
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Marketing Automation Software Market, By Deployment
6.1.3 Market Size Estimations & Forecasts (2019-2024)
6.1.4 Y-o-Y Growth Rate Analysis
6.1.5 Market Attractiveness Index
6.2 Marketing Automation Software Market, By Application
6.2.1 Digital Marketing
6.2.2 E-mail Marketing
6.2.3 Mobile Marketing
6.2.4 Inbound Marketing
6.2.5 Social Media Marketing
6.2.6 Campaign Management
6.2.7 Market Size Estimations & Forecasts (2019-2024)
6.2.8 Y-o-Y Growth Rate Analysis
6.2.9 Market Attractiveness Index
6.3 Marketing Automation Software Market, By Organization Size
6.3.1 Large Enterprises
6.3.2 Small and Medium Enterprises
6.3.3 Market Size Estimations & Forecasts (2019-2024)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
6.4 Marketing Automation Software Market, By Vertical
6.4.2 Telecom & IT
6.4.8 Media & Entertainment
6.4.11 Market Size Estimations & Forecasts (2019-2024)
6.4.12 Y-o-Y Growth Rate Analysis
6.4.13 Market Attractiveness Index
7. Geographical Landscape
7.1 Regional Identity Governance and Administration Market, by Country
7.2 Asia Pacific
7.2.1 By Country
22.214.171.124 South Korea
126.96.36.199 South East Asia
188.8.131.52 Australia & NZ
184.108.40.206 Rest of Asia-Pacific
7.2.2 By Deployment
7.2.3 By Application
7.2.4 By Organization Size
7.2.5 By Vertical
8. Key Player Analysis
8.1 Oracle Corporation
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 IBM Corporation
8.3 Adobe Systems Incorporated
8.4 Salesforce.com Inc
8.5 HubSpot Inc
8.6 Teradata Corporation
8.7 Act-On-Software Inc
8.8 SharpSpring Inc
8.9 SAS Institute Inc
8.10 Infusionsoft Inc
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures