Asia-Pacific Nutraceuticals Market Research Report – Segmented By Application (Functional Food, Functional Beverages, Dietary Supplements, Personal Care, Animal Nutrition and Others) and Country (India, China, Japan, South Korea, Australia, New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore and Rest of Asia-Pacific) – Analysis on Size, Share, Trends, COVID-19 Impact and Growth Forecast (2024 to 2029)

Updated On: January, 2024
ID: 494
Pages: 143

Asia-Pacific Nutraceuticals Market Size (2024 to 2029)

The Asia-Pacific nutraceuticals market size is estimated to grow at a CAGR of 10.26% from 2024 to 2029 and be worth USD 180.1 billion by 2029 from USD 110.5 billion in 2024. The growing demand for dietary supplements with health benefits is one of the key factors driving the growth of the Asia-Pacific nutraceuticals market. There has been an increase in the number of nutrition care professionals, such as nutritionists and dietitians, which has resulted in increased awareness related to functional food products and dietary supplements.

Nutraceuticals are effective agents that control obesity and improve skin. Nutraceuticals are also administered during cancer treatment. The nutraceuticals market in the Asia-Pacific is expected to prosper during the forecast peiod owing to the growing acceptance and rapid adoption of these products in the several countries of the region. Nutraceuticals are considered food sources that have extra medical advantages alongside the fundamental healthy benefit of nourishment. It can be considered a non-specific biological therapy used to promote safety, control symptoms and avoid malignant processes. With the surge in the prevalence of chronic diseases like diabetes, hypertension, obesity, and others, the call for nutraceuticals is deemed to extend during the calculated period. Nutraceuticals provide medicinal and health benefits and improve the nutritional value of foods.

Asia-Pacific Nutraceuticals Market Drivers:

The rise in the application of these nutraceuticals in the treatment of cardiovascular disease and malnutrition is majorly supporting the expansion of the regional market. Also, the augmented healthcare costs and incline in the elderly population are deemed to encourage the growth of the Asia-Pacific nutraceuticals market during the expected period. In addition, the health and fitness industry has complemented the growth of the market. People tend to exercise to cultivate their bodies, which is a great addition to the industry. Additionally, functional food therapy is used in prophylactic therapy, which has strengthened market demand and has since set a goal for an increasing number of players to exploit the market gap.

The nutraceuticals market in the Asia-Pacific region is further driven by the growing disposable income of the Asia-Pacific population, increased consumer awareness of health problems, and rapid urbanization. With the increase in weight management programs coupled with cardiovascular disease, a positive outlook for medical nutrition is expected to stimulate demand for nutraceuticals in the Asia-Pacific region and propel regional market growth. The consumer's belief that the cost of medications will increase due to an inadequate diet will increase the demand for functional foods. This will also help governments reduce health care and social security costs. The Asia-Pacific nutraceuticals market has witnessed significant advances in product innovation and portfolio expansion in recent years. As the demand for milk and meat increases, pet food manufacturers have added functional feed to pet food.

Furthermore, the growing awareness among consumers about the benefits of a nutritional diet and the demand for natural beauty products is encouraging the development of the APAC Nutraceuticals Market. With the rising knowledge of drug side effects, consumers around the world are turning towards healthier foods and dietary supplements derived from natural products. As dietary supplements increase, consumption of dietary supplements and functional products is also expected to increase. The region's dietary supplement market is expected to provide a great investment opportunity, especially for herbal and ayurvedic products. The awareness of nutritional enhancers and the development of innovative enriched food products increased. Within dietary supplements, the demand for protein and plants is increasing among Indian consumers. Vitamins are most often used in the Nutraceuticals Market among Australian consumers. Pediatric health supplements are the fastest-growing segment in China and have strong sales. Increased health spending in the Asia-Pacific region is expected to offer favorable growth opportunities for the APAC Nutraceuticals Market.

Asia-Pacific Nutraceuticals Market Restraints:

However, the lack of proper information about Nutraceuticals is a factor that primarily restricts the growth of the APAC Nutraceuticals Market. Also, the prices of ntraceuticals are relatively higher than those of pharmaceuticals. The main difference between functional food and prices is forcing consumers to choose cheaper drugs. Despite many positive factors, rising functional food prices especially limit consumption in underdeveloped countries.

Impact of COVID-19 on the Asia-Pacific nutraceuticals market:

The demand for nutraceuticals is expected to skyrocket as consumers choose immune-boosting supplements during the COVID-19 epidemic. The corona virus affects all industries, in particular, food and beverage sector. The long-term impact is still unpredictable, but many key figures in the Nutraceuticals sector suggest that the market has seen tremendous growth during the COVID-19 pandemic.

This research report on the Asia-Pacific nutraceuticals market has been segmented and sub-segmented based on the following categories.

Asia-Pacific Nutraceuticals Market - By Application:

  • Functional Foods
  • Functional Beverages
  • Dietary Supplements
  • Personal Care
  • Animal Nutrition

Asia-Pacific Nutraceuticals Market – By Country:

  • India
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • Thailand
  • Malaysia
  • Vietnam
  • Philippines
  • Indonesia
  • Singapore
  • Rest of Asia-Pacific

The Asia-Pacific region has turned out to be a crucial region in the global nutraceuticals market in 2023 as consumer health concerns increase and awareness of dietary supplements increases. In addition, the growth of the nutraceuticals market in the Asia-Pacific region has improved due to an aging population, changes in spending patterns on medical devices, and changes in lifestyle. The China nutraceuticals market is expected to show favorable growth prospects in the future as the disposable income of the Chinese population increases and the health and health awareness of the urban population increases. There is a growing demand for plants in the dietary supplement sector. As China's food consumption pattern has changed significantly, consumers are increasingly favoring protein bars. India is expected to show strong growth in the Asia-Pacific healthy food market, with a preference for Nutraceuticals Market products over pharmaceuticals. The changing lifestyle and increasing knowledge of the health benefits provided by Nutraceuticals Market products are driving demand among urban consumers in the Asia Pacific region, which is supposed to show the highest growth in the future.


Companies that play a significant role in the Asia-Pacific nutraceuticals market include ADM Company, Cargill Inc., Royak DSM N.V., BASF SE, Nestle S.A., Groupe Danone S.A., E. I. du Pont de Nemours and Company, PepsiCo Inc., Aland (Jiangsu) Nutraceutical Co., Ltd and General Mills Inc.


  • In August 2018, ADM declared that it would add Onavita algae growth DHA powder to its existing line of Omega-3 item arrangements.
  • In December 2017, Arla Foods and PT Indofood CBP Sukses Makmur Tbk (Indonesia) have planned to initiate a joint venture to extend the presence of Arla Foods in Indonesia.

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