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Pulished Date February, 2020
ID: 4743
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Brown Rice Market by Length (long, Medium, Short), By Type (sweet, Basmati), and by Region - Global Industry Analysis, Size, Share, Growth, Trends, And Forecasts 2019-2024

Pulished: February, 2020
ID: 4743
Pages: 185

Brown Rice Market Introduction:

Rice is one of the world's leading staple foods eaten by more than half of the global population. Rice is produced and milled globally, yet the majority of the total rice produced is consumed in the regions where it is produced. Brown rice is hulled but unpolished whole grain rice that preserves most of the layers of the bran, the endosperm, and the germ of the paddy. These are usually preferred over white grain due to its richness in protein, vitamin, phosphorus, selenium and magnesium.

Recent Developments:

CRISPER, a genetic engineering revolution, in 2016, led to genetically modified rice. Although genetic engineering has been around for a while, CRISPER revolutionized the generic modification. Through this, it cut the operational costs by 99%, and also reduced the value of time from weeks to days. Now, this has taken over Brown Rice market, with genetic moderation people able to produce more disease-resistant varieties with better taste and more nutrition at minimal costs.

Brown Rice Market Growth:

Brown Rice Market value is estimated to expand at CAGR 3.45% by 2024.

Drivers and Restraints of Brown Rice Market:

Drivers:

  • Technological innovations in various domains are driving the market forward.
  • Growing health awareness among eaters and their desire for more nutritious brown rice, such as magnesium, phosphorus and high-demand vitamin B in the Middle East and African countries are fueling the Brown Rice Market.
  • Rising per capita consumption of brown rice in countries that have not been rice-consuming for a long time is boosting the market demand.

Restraints:

  • Climate and Season profoundly affects the production of Brown Rice. In the past few years, the consistency is lacking in the production, which is a considerable restraint of the Brown Rice market.

Detailed Segmentation of the Brown Rice Market:

By Length:

  • Long grain
  • Medium grain
  • Short-grain

Long grains have a large share of the brown rice market due to their increasing use in social gatherings and various dishes, including pilaf and stir fry, as they become solid, fluffy and separate when cooked. Some need more cooking time than others. Medium grain is sweeter and tender with a nutty taste after baking, and is primarily used for soups and salads. Short is sweetest and has a denser and chewier feel compared to others. They are generally used in puddings and desserts, like risotto and tiramisu. Medium grains need the shortest cooking time.

By Type:

  • Sweet
  • Basmati

Basmati consists of long grains, while the sweet form consists of medium and short grains. Sweet form, also known as sticky has a higher content of starch. They are mostly eaten in Asian countries. Basmati has more use due to long grain in food applications but is costly than others.

Interims of the market shares, the sweet brown rice is leading the market in 2018 and is expected to show its dominance over the next few years. The demand for this product can be attributed to its daily consumption in many Asian countries, including India, China, etc. However, Basmati Brown Rice is the fastest-growing segments, owing to its applications in food products and the change in food habits of people to eat out-side.

By Distribution Channel:

  • Super/hypermarkets
  • Department stores
  • Grocery stores
  • Online retailers

Superstores have a large share as the urban and semi-urban populations are choosing them because of the ease of product availability. There has been a substantial increase in the number of stores with major players, including Fairway and Walmart. With the rise in online platforms, discount deals and fast distribution, there has been a 10% growth in online sales. Departmental and grocery stores have a decent share and are seeing a significant increase in local demand on the brown rice market.

Geographical Segmentation of the Market

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Regional Growth Factors and Insights:

Asia Pacific is the major player in the global market for brown rice, due to the presence of the largest producers and consumers as it is considered a staple food in the region. India, Thailand, Bangladesh and Pakistan are major producers (approximately 90% of total production) and Thailand is the world's largest exporter.

North America has a significant share of the brown rice market, with an increase in the obese population, an increase in income and an increase in health awareness. Latin America has shown significant growth with an increase in manufacturing and industrial activities. The Middle East and Africa has a decent share with the rise in consumer imports.

Some of the key players mentioned in research report are:

  • Asia Golden
  • T.K. Mills
  • Shiva Shellac & Chemicals
  • Daawat
  • Amira Nature Foods
  • Riviana Foods
  • Chandrika Group
  • Ebro Foods
  • Sun Food
  • Agistin Biotech

Brown Rice Market Research Report Key Highlights:

  • Evaluation of the current stage of market and future implications of the market based on the detailed observation of recent key developments.
  • Address the matter by better understanding the market size estimates through CAGR analysis to forecast the future market.
  • Comprehensive segmentations of the market, detailed evaluation of the market by further sub-segments.
  • Address Market Drivers, Restraints and providing insights for gaining market share.
  • Porter’s Five Forces are used to analyze the factors responsible for the shaping of the industry as it is as a result of competitive environment.

 

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Study Deliverables                  

                1.3 Base Currency, Base Year and Forecast Periods                          

                1.4 General Study Assumptions                

2. Research Methodology                                           

                2.1 Introduction                               

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Econometric Modelling      

                                2.2.4 Expert Validation  

                2.3 Analysis Design                         

                2.4 Study Timeline                          

3. Overview                                       

                3.1 Executive Summary                

                3.2 Key Inferences                         

                3.3 Epidemology                              

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                    

                4.1 Market Drivers                          

                4.2 Market Restraints                    

                4.3 Key Challenges                         

                4.4 Current Opportunities in the Market                              

5. Market Segmentation                                              

                5.1 Length                          

                                5.1.1 Introduction           

                                5.1.2 Long Brown Rice   

                                5.1.3 Medium Brown Rice           

                                5.1.4 Short Brown Rice  

                                5.1.5  Y-o-Y Growth Analysis, By Length

                                5.1.6  Market Attractiveness Analysis, By Length              

                                5.1.7  Market Share Analysis, By Length

                5.2 Type                              

                                5.2.1 Introduction           

                                5.2.2 Sweet Brown Rice

                                5.2.3 Brown Basmati Rice             

                                5.2.4 Y-o-Y Growth Analysis, By Type     

                                5.2.5 Market Attractiveness Analysis, By Type   

                                5.2.6 Market Share Analysis, By Type     

                5.3 Distribution Channel                               

                                5.3.1 Introduction           

                                5.3.2 Supermarkets/Hypermarkets         

                                5.3.3 Department Stores             

                                5.3.4 Grocery Stores      

                                5.3.5 Online retailers     

                                5.3.6 Others      

                                5.3.7 Y-o-Y Growth Analysis, By Distribution Channel      

                                5.3.8  Market Attractiveness Analysis, By Distribution Channel   

                                5.3.9  Market Share Analysis, By Distribution Channel     

6. Geographical Analysis                                              

                6.1 Introduction                               

                                6.1.1 Regional Trends    

                                6.1.2 Impact Analysis     

                                6.1.3 Y-o-Y Growth Analysis        

                                                6.1.3.1 By Geographical Area

                                                6.1.3.2 By Length

                                                6.1.3.3 By Type

                                                6.1.3.4 By Distribution Channel

                                6.1.4  Market Attractiveness Analysis     

                                                6.1.4.1 By Geographical Area

                                                6.1.4.2 By Length

                                                6.1.4.3 By Type

                                                6.1.4.4 By Distribution Channel

                                6.1.5  Market Share Analysis      

                                                6.1.5.1 By Geographical Area

                                                6.1.5.2 By Length

                                                6.1.5.3 By Type

                                                6.1.5.4 By Distribution Channel

                6.2 North America                          

                                6.1.1 Introduction           

                                6.1.2 United States         

                                6.1.3 Canada     

                6.3 Europe                         

                                6.2.1 Introduction           

                                6.2.2 U.K             

                                6.2.3 Spain         

                                6.2.4 Germany 

                                6.2.5 Italy            

                                6.2.6 France       

                6.4 Asia-Pacific                 

                                6.3.1 Introduction           

                                6.3.2 China         

                                6.3.3 India          

                                6.3.4 Japan         

                                6.3.5 Australia   

                                6.3.6 South Korea           

                6.5 Latin America                             

                                6.4.1 Introduction           

                                6.4.2 Brazil          

                                6.4.3 Argentina

                                6.4.4 Mexico     

                                6.4.5 Rest of Latin America          

                6.6 Middle East & Africa                               

                                6.5.1 Introduction           

                                6.5.2 Middle-East            

                                6.5.3 Africa         

7. Strategic Analysis                                       

                7.1 PESTLE analysis                         

                                7.1.1 Political     

                                7.1.2 Economic 

                                7.1.3 Social         

                                7.1.4 Technological         

                                7.1.5 Legal          

                                7.1.6 Environmental       

                7.2 Porter’s Five analysis                              

                                7.2.1 Bargaining Power of Suppliers        

                                7.2.2 Bargaining Power of Consumers    

                                7.2.3 Threat of New Entrants     

                                7.2.4 Threat of Substitute Products and Services              

                                7.2.5 Competitive Rivalry within the Industry     

8. Market Leaders' Analysis                                        

                8.1 Asia Golden                

                                8.1.1 Overview 

                                8.1.2 Product Analysis   

                                8.1.3 Financial analysis  

                                8.1.4 Recent Developments       

                                8.1.5 SWOT analysis       

                                8.1.6 Analyst View          

                8.2 T.K Mills                       

                8.3 Shiva Shellac & Chemicals                     

                8.4 Daawat                         

                8.5 Amira Nature Foods                               

                8.6 Rivians Foods                             

                8.7 Chandrika Group                      

                8.8 Ebro Foods                 

                8.9 Sun Food                     

                8.10 Agistin Biotech                        

9. Competitive Landscape                                           

                9.1 Market share analysis                            

                9.2 Merger and Acquisition Analysis                       

                9.3 Agreements, collaborations and Joint Ventures                         

                9.4 New Product Launches                         

10. Market Outlook and Investment Opportunities                                         

Appendix                                           

                a) List of Tables                

                b) List of Figures                              

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of By Length along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economic and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Brown Rice Market By Region, From 2019-2024 ( USD Million )
  2. Global Brown Rice Market By Length, From 2019-2024 ( USD Million )
  3. Global Long Brown Rice Market By Region, From 2019-2024 ( USD Million )
  4. Global Medium Brown Rice Market By Region, From 2019-2024 ( USD Million )
  5. Global Short Brown Rice Market By Region, From 2019-2024 ( USD Million )
  6. Global Brown Rice Market By Type, From 2019-2024 ( USD Million )
  7. Global Sweet Brown Rice Market By Region, From 2019-2024 ( USD Million )
  8. Global Brown Basmati Rice Market By Region, From 2019-2024 ( USD Million )
  9. North America Brown Rice Market By Length, From 2019-2024 ( USD Million )
  10. North America Long Brown Rice Market By Region, From 2019-2024 ( USD Million )
  11. North America Medium Brown Rice Market By Region, From 2019-2024 ( USD Million )
  12. North America Short Brown Rice Market By Region, From 2019-2024 ( USD Million )
  13. North America Brown Rice Market By Type, From 2019-2024 ( USD Million )
  14. North America Sweet Brown Rice Market By Region, From 2019-2024 ( USD Million )
  15. North America Brown Basmati Rice Market By Region, From 2019-2024 ( USD Million )
  16. United States Brown Rice Market By Length, From 2019-2024 ( USD Million )
  17. United States Brown Rice Market By Type, From 2019-2024 ( USD Million )
  18. Canada Brown Rice Market By Length, From 2019-2024 ( USD Million )
  19. Canada Brown Rice Market By Type, From 2019-2024 ( USD Million )
  20. Europe Brown Rice Market By Length, From 2019-2024 ( USD Million )
  21. Europe Long Brown Rice Market By Region, From 2019-2024 ( USD Million )
  22. Europe Medium Brown Rice Market By Region, From 2019-2024 ( USD Million )
  23. Europe Short Brown Rice Market By Region, From 2019-2024 ( USD Million )
  24. Europe Brown Rice Market By Type, From 2019-2024 ( USD Million )
  25. Europe Sweet Brown Rice Market By Region, From 2019-2024 ( USD Million )
  26. Europe Brown Basmati Rice Market By Region, From 2019-2024 ( USD Million )
  27. U.K. Brown Rice Market By Length, From 2019-2024 ( USD Million )
  28. U.K. Brown Rice Market By Type, From 2019-2024 ( USD Million )
  29. Germany Brown Rice Market By Length, From 2019-2024 ( USD Million )
  30. Germany Brown Rice Market By Type, From 2019-2024 ( USD Million )
  31. France Brown Rice Market By Length, From 2019-2024 ( USD Million )
  32. France Brown Rice Market By Type, From 2019-2024 ( USD Million )
  33. Italy Brown Rice Market By Length, From 2019-2024 ( USD Million )
  34. Italy Brown Rice Market By Type, From 2019-2024 ( USD Million )
  35. Spain Brown Rice Market By Length, From 2019-2024 ( USD Million )
  36. Spain Brown Rice Market By Type, From 2019-2024 ( USD Million )
  37. Asia Pacific Brown Rice Market By Length, From 2019-2024 ( USD Million )
  38. Asia Pacific Long Brown Rice Market By Region, From 2019-2024 ( USD Million )
  39. Asia Pacific Medium Brown Rice Market By Region, From 2019-2024 ( USD Million )
  40. Asia Pacific Short Brown Rice Market By Region, From 2019-2024 ( USD Million )
  41. Asia Pacific Brown Rice Market By Type, From 2019-2024 ( USD Million )
  42. Asia Pacific Sweet Brown Rice Market By Region, From 2019-2024 ( USD Million )
  43. Asia Pacific Brown Basmati Rice Market By Region, From 2019-2024 ( USD Million )
  44. Japan Brown Rice Market By Length, From 2019-2024 ( USD Million )
  45. Japan Brown Rice Market By Type, From 2019-2024 ( USD Million )
  46. China Brown Rice Market By Length, From 2019-2024 ( USD Million )
  47. China Brown Rice Market By Type, From 2019-2024 ( USD Million )
  48. India Brown Rice Market By Length, From 2019-2024 ( USD Million )
  49. India Brown Rice Market By Type, From 2019-2024 ( USD Million )
  50. Australia Brown Rice Market By Length, From 2019-2024 ( USD Million )
  51. Australia Brown Rice Market By Type, From 2019-2024 ( USD Million )
  52. South Korea Brown Rice Market By Length, From 2019-2024 ( USD Million )
  53. South Korea Brown Rice Market By Type, From 2019-2024 ( USD Million )
  54. Latin America Brown Rice Market By Length, From 2019-2024 ( USD Million )
  55. Latin America Long Brown Rice Market By Region, From 2019-2024 ( USD Million )
  56. Latin America Medium Brown Rice Market By Region, From 2019-2024 ( USD Million )
  57. Latin America Short Brown Rice Market By Region, From 2019-2024 ( USD Million )
  58. Latin America Brown Rice Market By Type, From 2019-2024 ( USD Million )
  59. Latin America Sweet Brown Rice Market By Region, From 2019-2024 ( USD Million )
  60. Latin America Brown Basmati Rice Market By Region, From 2019-2024 ( USD Million )
  61. Brazil Brown Rice Market By Length, From 2019-2024 ( USD Million )
  62. Brazil Brown Rice Market By Type, From 2019-2024 ( USD Million )
  63. Argentina Brown Rice Market By Length, From 2019-2024 ( USD Million )
  64. Argentina Brown Rice Market By Type, From 2019-2024 ( USD Million )
  65. Mexico Brown Rice Market By Length, From 2019-2024 ( USD Million )
  66. Mexico Brown Rice Market By Type, From 2019-2024 ( USD Million )
  67. Rest of Latin America Brown Rice Market By Length, From 2019-2024 ( USD Million )
  68. Rest of Latin America Brown Rice Market By Type, From 2019-2024 ( USD Million )
  69. Middle East and Africa Brown Rice Market By Length, From 2019-2024 ( USD Million )
  70. Middle East and Africa Long Brown Rice Market By Region, From 2019-2024 ( USD Million )
  71. Middle East and Africa Medium Brown Rice Market By Region, From 2019-2024 ( USD Million )
  72. Middle East and Africa Short Brown Rice Market By Region, From 2019-2024 ( USD Million )
  73. Middle East and Africa Brown Rice Market By Type, From 2019-2024 ( USD Million )
  74. Middle East and Africa Sweet Brown Rice Market By Region, From 2019-2024 ( USD Million )
  75. Middle East and Africa Brown Basmati Rice Market By Region, From 2019-2024 ( USD Million )
  76. Middle East Brown Rice Market By Length, From 2019-2024 ( USD Million )
  77. Middle East Brown Rice Market By Type, From 2019-2024 ( USD Million )
  78. Africa Brown Rice Market By Length, From 2019-2024 ( USD Million )
  79. Africa Brown Rice Market By Type, From 2019-2024 ( USD Million )

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