Rice Protein Market

Global Rice Protein Market Size (2024 to 2029)

The Global Rice Protein Market size is expected to grow at a CAGR of 8.2% during the forecast period 2024 to 2029 to reach USD 197.22 million by 2029 from USD 132.99 million. The global rice protein market is expected to witness a path in the market due to the variety of benefits that the market offers.

Rice protein is rich in vitamin E, amino acids, ferulic acid, starch, and allantoin. It helps maintain the health of the body and skin. It is a type of vegetable protein and acts as a substitute for whey and oy-based additives. It is also rich in sulfur, cysteine, and methionine-containing amino acids. This is ideal for use in the pharmaceutical industry. Eating rice protein lowers blood sugar levels, helps burn fat, and helps lose fat. Rice protein also contains significant amounts of alanine and glutamine, which improves the hydration of skin cells. It is widely used in various bakery items and energy supplements due to its high nutritional value and functional properties. Additionally, rice protein helps strengthen the body's metabolism and regulate sugar levels. It is a vegetarian food extracted from brown rice and white rice. Rice protein is derived from brown rice and white rice by separating carbohydrates from protein. It can also replace soy protein and whey. The latest trend of a healthy and balanced lifestyle is likely to act as a propellant for the rapid expansion of the global rice protein industry.

Global Rice Protein Market Drivers:

Verticals like pharmaceutical, sports nutrition, and cosmetic industries are finding huge demand, which is likely to propel the global rice protein market in the coming years. In addition, as per capita income and consumer preferences for nutritional diets intensify, the overall demand for rice protein across the globe has strengthened. The vegan population has grown in recent years as the demand for organic rice protein increases, on the verge of several medicinal benefits. As the world's vegan group expands, the number of consumers opting for healthy and clean food increments. This further promotes the growth of the global rice protein market. The need for organic cosmetic products that reduce the risk of side effects is assumed to result in a positive impact on the future growth of the global rice protein business. Rising demand in the nutrition, cosmetics, and sports industries is presumed to lead the world market for rice proteins in the following years.

The rice protein industry serves as a platform for waste utilization. During the polishing process, rice bran gradually becomes the production of value-added products, and protein is one of them. Rice protein isolates and concentrates are increasingly produced from rice bran. Functional foods, especially dietary supplements, are emerging as one of the leading applications in the rice protein market, and manufacturers are taking a mixed approach to plant-based protein products. With increased diet and nutrition awareness and increased purchasing power, the demand for rice protein increases. Therefore, it is promoting a broad expansion of the rice protein market worldwide. The vegan population expects alternative sources of protein, which increases the demand for rice protein, making rice protein worldwide grow substantially.

Expanding needs from the food and beverage industry are anticipated to spur the expansion of the global rice protein market in the foreseen years. The ability to leave carbohydrates and intake of proteins makes them healthier. Therefore, the presence of high proteins expands the demand for these rice proteins. The advent of new players in the rice protein trade and the introduction of new products have been the supporting aspects of growth. This is expected to be further augmented with the non-soy protein enrichment solutions persevered by end-use industries. Rice protein producers are making efforts to launch distinct products, which are suspected of quickening market growth as demand surges. Rice protein is also rich in antioxidants and amino acids, making it a prominent factor in the boom of the global rice protein market.

Furthermore, the high protein content has increased the demand for organic rice protein, which has become a trend factor that plays a catalyst in the expansion of the fructose market worldwide. Natural rice protein can accommodate a population with lactose intolerance. Furthermore, gluten is not supposed to provide growth opportunities for the global rice protein market.

Global Rice Protein Market Restraints:

Low consumer awareness is expected to be a factor hindering the growth of the global rice protein market. Regardless of limitations, demand for clean, non-allergenic, gluten-free, and GMO-free alternatives is assumed to accelerate growth in the worldwide rice protein market.

REPORT COVERAGE: 

This research report on the global rice protein market has been segmented and sub-segmented based on product, type, application, form, and region. 

Global Rice Protein Market - By Product:

• Concentrates
• Isolates    
• Hydrolysates      

Global Rice Protein Market - By Type:

• Organic Rice Protein           
• Inorganic Rice Protein        

Global Rice Protein Market - By Application:

• Pharmaceuticals  
• Food & Beverages
  • Sports and Energy Nutrition
  • Bakery & Confectionary
  • Meat Analogues & Extenders
  • Dairy Alternatives             

• Cosmetics
• Animal Feed 

Global Rice Protein Market - By Form:

• Dry Form 
• Liquid Form              

Global Rice Protein Market - By Region:

• North America 
• Europe 
• The Asia Pacific 
• Latin America 
• The Middle East and Africa 

North America was the largest market, accounting for about 47% of total volume due to the high demand in the food and beverage industry. It has helped increase the global market share in the region due to a large number of manufacturers. The production was dominated by the United States, which accounted for most of the volume and revenue share. Advances in technology, along with the rate of new product adoption in the region, are likely to play an essential role in increasing demand during the projection period. The main Asia Pacific markets are Japan, China and India. As consumer awareness of a healthy lifestyle increases, demand for protein-based nutritional products is presumed to drive demand for these products during the forecast period. The Food Safety Standards Act of India, the Japan Food and Nutrition Association, and the Japan Food and Drug Administration are some of the agencies that regulate the use of various ingredients in food and beverages to ensure the quality of the food. These organizations also promote the consumption of nutritious foods and participate in R&D activities in this field to create awareness among consumers and support the development of new products, respectively. Europe is estimated to dominate the global rice protein market in the near future due to the high demand for products in this region. This growth may be due to the high demand in France, Germany, and the United Kingdom that can motivate local growth by focusing on increased demand for allergen and gluten-free products, as well as a healthy lifestyle.

KEY MARKET PLAYERS:

Major Key Players in the global rice protein market are RiceBran Technologies, AIDP Inc., Nutrition Resource Inc., Axiom Foods Inc., Golden Grain Group Ltd, Nutribiotic, Bioway Organic Ingredients Co., Ltd, Shafi Gluco Chem Pvt. Ltd., Shaanxi Fuheng (FH) Biotechnology Co., Ltd    

RECENT HAPPENINGS IN THE MARKET:

• In 2018, Kerry Group PLC launched the "ProDiem" mix of rice and pea protein. This product was launched as an alternative to soy protein to increase the demand for plant-based protein in the food processing industry.
• In 2019, Axiom Foods Inc. entered into a contract with Univar Solutions as a major distributor and supplier in the United States. The agreement focused on the distribution of plant-based products, including rice protein, using Univar Solutions' extensive distribution network.
• In 2019 Healy Group Limited released 'PrimaPro'. This product is a trace of pea and rice protein, intended to increase palatability and application.
• In 2020 Milk Specialties launched 'PROriz Brown Rice Protein' and introduced the product at 'Natural Products Expo West 2020'. PROriz aims to meet various nutritional requirements, as well as functional properties such as thermal stability.