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Europe Fitness Trackers Market Research Report – Segmented By Product Type, Wearing Type, Application, End-users, Sales Channel, Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) - Industry Size, Share, Trends, Growth and Global Forecast | 2022 to 2027

Published: January, 2022
ID: 8973
Pages: 100

Europe Fitness Trackers Market Size (2022 to 2027)

The size of the Fitness Trackers Market in Europe is projected to grow at a CAGR of 21.2% from 2022 to 2027.

Rising awareness over smartphone usage and laptops in every corner of the region is a key driving factor for the market to grow. Growing tendency to introduce new devices in favor of the end-users is propelling the demand for the fitness trackers market in Europe. People’s concern towards health is increasing day by day, where they are focusing on to keep an eye on fitness-related activities is accelerating the growth rate of the market. Growing support from the government through investments in electrical and electronics industries promotes the demand for the fitness trackers market in Europe. People opt for android and iOS mode of compatible devices such as smartwatches, and others that are accurate and convenient elevate the demand of the market.

However, fluctuations in the devices' prices are impeding the demand of the fitness trackers market in Europe. Stringent rules and regulations by the government, lack of complete knowledge over the availability of different features in a device are restraining the market's growth rate. The market players' challenging factor is increasing data theft issues while connecting with other accessories like smartphones and laptops.

Growing capita income in many countries is lucratively to boost up growth opportunities for the market. Launch of innovative devices with the help of advanced technologies is expanding the demand of the market. Also, these devices are highly recommended for older people to monitor heart rate by physicians is likely to bolster the need for the market. Escalating healthcare expenditure, along with increasing disposable income, is expanding the shares of the fitness trackers market in Europe. Increasing support from the IT sector by launching applications for easy accessibility magnifies market demand.

This research report has been segmented & sub-segmented into the following categories:

  • By Product Type: Activity Monitors, Smart Watches and Smart Clothing
  • By Wearing Type: Handwear, Legwear, and Headwear
  • By Application: Heart rate tracking, Sleep measurement, Glucose measurement, and Sports, Running and Cycling Tracking
  • By End-users: Sports, Hospitals and diagnosis center and Others
  • By Age Group: Adult's Fitness Tracker and Children’s Fitness Tracker
  • By Sales Channel: Online and Offline
  • By Country: UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe

Regional Analysis:

The UK is leading with the highest shares of the market with the rising awareness over the availability of various devices. The reasons for the growth in this country augmenting fitness tracking apps, growing desire for wireless and continuous health monitoring devices, and flourishing awareness regarding obesity and escalation in discretionary expenses, rising income is escalating the market growth. Besides, the booming economy in many areas is lavishing the fitness trackers market's growth rate in this country.

Germany is following the UK in holding the most significant shares of the market by improving the productivity of the devices with advanced features. The entry of e-commerce in every sector is also an advantage for the market to grow. Increasing interest in sports activities is extensively leveraging the demand for the fitness tracker market. The rise in the scale of healthcare, a diagnostic center, and growing demand for wearable fitness trackers like smart clothing and smartwatches are scribed to bolster this market's growth in Germany. Moreover, increasing the adoption of wrist-wear fitness trackers and rising healthcare amounts spent are driving this region's fitness trackers market growth. Introduction of high-end featured devices and increasing importance for wirelessly connected devices and concentrating on leading healthy lifestyles by performing workouts and physical activities track, which widens the demand of german fitness trackers market.

France is deemed to have a tremendous growth rate in foreseen years.

Most prominent companies in the Europe Fitness Trackers Market profiled in this report are Fitbit, Inc., Apple Inc., Adidas AG, Xiaomi Inc., Samsung Electronics Co. Ltd., Nike Inc., Moov Inc., Lumo Bodytech Inc., and Jawbone.

    1. Market Definition
    2. Study Deliverables
    3. Base Currency, Base Year and Forecast Periods
    4. General Study Assumptions
    1. Introduction
    2. Research Phases
      1. Secondary Research
      2. Primary Research
      3. Econometric Modelling
      4. Expert Validation
    3. Analysis Design
    4. Study Timeline
    1. Executive Summary
    2. Key Inferences
    1. Market Drivers
    2. Market Restraints
    3. Key Challenges
    4. Current Opportunities in the Market
    1. By Product Type
      1. Activity Monitors
      2. Smart Watches
      3. Smart Clothing
      4. Y-o-Y Growth Analysis, By Product Type
      5. Market Attractiveness Analysis, By Product Type
      6. Market Share Analysis, By Product Type
    2. By Wearing Type
      1. Handwear
      2. Legwear
      3. Headwear
      4. Others (Torsowear, clothwear etc.)
      5. Y-o-Y Growth Analysis, By Wearing Type
      6. Market Attractiveness Analysis, By Wearing Type
      7. Market Share Analysis, By Wearing Type
    3. By Application
      1. Heart Rate Tracking
      2. Sleep Measurement Tracking
      3. Glucose Measurement Tracking
      4. Sports, Running, Cycling Tracking
      5. Y-o-Y Growth Analysis, By Application
      6. Market Attractiveness Analysis, By Application
      7. Market Share Analysis, By Application
    4. By End-users
      1. Sports
      2. Hospitals and diagnosis center
      3. Others
      4. Y-o-Y Growth Analysis, By End-User
      5. Market Attractiveness Analysis, By End-User
      6. Market Share Analysis, By End-User
    5. By Age Group
      1. Adult's Fitness Tracker
      2. Children’s Fitness Tracker
      3. Y-o-Y Growth Analysis, By Age Group
      4. Market Attractiveness Analysis, By Age Group
      5. Market Share Analysis, By Age Group
    6. By Sales Channel
      1. Online
      2. Offline
      3. Y-o-Y Growth Analysis, By Sales Channel
      4. Market Attractiveness Analysis, By Sales Channel
      5. Market Share Analysis, By Sales Channel
    1. Introduction
      1. Regional Trends
      2. Impact Analysis
      3. Y-o-Y Growth Analysis
      4. Market Attractiveness Analysis
      5. Market Share Analysis
    2. Asia-Pacific
      1. Introduction
      2. China
      3. India
      4. Japan
      5. South Korea
      6. Australia and NZ
      7. Rest of APAC
    1. PESTLE analysis
      1. Political
      2. Economic
      3. Social
      4. Technological
      5. Legal
      6. Environmental
    2. Porter’s Five analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Consumers
      3. Threat of New Entrants
      4. Threat of Substitute Products and Services
      5. Competitive Rivalry within the Industry
    1. Fitbit, Inc.
      1. Overview
      2. Products
      3. Financials (subjected to availability based on company type)
      4. Recent Developments
      5. SWOT analysis
      6. Analyst View
    2. Apple Inc.
    3. Adidas AG
    4. Xiaomi Inc
    5. Samsung Electronics Co. Ltd
    6. Nike Inc
    7. Moov Inc
    8. Lumo Bodytech Inc.
    9. Jawbone
    1. Market share analysis
    2. Merger and Acquisition Analysis
    3. Agreements, collaborations and Joint Ventures
    4. New Product Launches
    1. List of Tables
    2. List of Figures

Europe Fitness Trackers Market

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