As per the research report, the size of the Europe mHealth market is valued at USD 8.80 Billion in 2022 and is expected to reach USD 38.42 Billion by 2027, at a CAGR of 34.29% during the forecast period.
mHealth market, otherwise known as the mobile health market, uses mobiles and other devices for effective communication and to provide user-friendly healthcare services. Patients or users can operate by sitting at home. The government also uses these mHealth services to educate people and create awareness on healthy lifestyle and early detection of diseases.
The growth factors for the mobile health market are increased rise in population, awareness of health, lifestyle modifications. Europe is a region with a high geriatric population, and hence it is difficult for them to visit clinics or hospitals every time they encounter a problem. mHealth apps help a lot in such cases. The rise in mobile services such as 3G and 4G systems also leads to an active communication process between users and providers. There are apps been created for providing healthcare services through mobile health! These apps help users to assess their health conditions. Also, users can get connected with doctors through apps and can also get Audio and video consultations directly with doctors. In such a process, it is beneficial for healthcare providers also. There’s a hike seen for healthcare providers due to the mobile health care system.
Along with the market growth, the mobile health market has to undergo market restraints that held back market growth. The main drawback of the European mobile health market is that the poorly developed cybersecurity. Data theft turns out as big concern to this market. Along with users, physicians and healthcare providers fall prey to data thefts and hackers. Hence, there are strict regulations developed recently from FDA and others on the mobile health market.
COVID 19 impact has affected a lot of markets, mainly in healthcare and medicine as well on the mobile healthcare market. Talking about pros; due to lockdown and issues, people were unable to travel for availing health services and tests. Hence the apps created for these health care services online, which includes various facilities such as Audio and video calls directly with physicians. There are features such as buy medicines online, which also provides door to door delivery. Due to COVID lockdown issues, loss of pay for physicians is seen. Also, there are few more cons due to COVID; the imports and exports of various health market materials financially affected many retailers and suppliers.
This research report on the Asia Pacific mHealth Market has been segmented and sub-segmented into the following categories:
By Connected Devices:
Regionally, the Europe region accounts major share holds in the global mHealth market comparatively across the globe. Fitness and wellness are the main shareholder for mhealth market in the European region. Advancements in technologies and software updates help market growth. Around 50% of the European population holds accounts for mobile fitness and wellness apps. The highest health tracker app downloads are seen in Europe. These apps keep a check on sleep cycles, heart rate, and stress levels.
Notable companies operating in the European mHealth Market profiled in the report are I health lab.inc, Philips healthcare, Cardionet.inc, QUALCOMM life, Samsung electronics co ltd, Medtronic.inc, Vodafone.
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