Europe Flavored Water Market

Europe Flavored Water Market Growth and Forecast (2020-205):

The Europe Flavored Water Market was calculated to be US$ xx million in 2020, and it is predicted that it will reach a valuation of US$ xx million by 2025 with an annual development rate of xx% between 2020 and 2025.

Market Overview:

Flavored water is a purified spring water with added flavor, which has fewer calories than non-diet sodas. The flavored water industry shows significant investment potential as the need for bottled water among consumers increases. It usually has flavors of guava, cherry, peach, lemon and apple. The flavoring does not contain preservatives, dyes, caffeine or carbonic acid. As a result, fragrance products are becoming increasingly important to consumers. Carbonated drinks such as soda, cola, etc., contain carbon dioxide and have various side effects like weight gain due to high calories, diabetes, high load on blood sugar, etc. On the other hand, non-aerated beverages, like flavor and functional water, are carbonate-free and have a number of nutritional benefits. The contaminated water supply from industry and several other sectors has led to increased demand for bottled water, including flavored water. In general, flavored water is a combination of various concentrations of fruit juice, mineral water, artificial sweeteners, or natural sweeteners.

Recent Developments in Europe Flavored Water Industry:

• In February 2019, The Coca-Cola Co., one of the leading companies in the beverage industry, added two new beverages to the Smartwater brand. These were the antioxidants Snamtwater and Smartwater alkaline.
• In August 2019, Bisleri partnered with the American Minerva Group to pioneer the scented water market. In addition to launching fortified water in the domestic market, non-porridge bottled water announced that it will enter the US market with scented water and vitamin water.
• February 2020 - BLNCD Naturals, Minnesota's premier CBD health and wellness brand, entered the beverage industry by partnering with Big Watt Coffee to introduce all three CBD-infused sparkling water flavors.

Europe Flavored Water Market Growth:

As health concerns and consumer awareness have risen, demand has shifted from carbonated or artificial soft drinks to healthy alternative beverages, driving the growth of Europe Flavored Water market.

Drivers:

The rising prevalence of obesity and the increased awareness of healthy lifestyles among urban populations are expected to continue as a major driver for the growth of the Europe Flavored Water market. Functional products are particularly attractive due to their health benefits and reduced conversion costs. As consumers generally try new flavors and prefer the best flavors, there are a variety of flavored water options that will drive European market growth. Strong economic growth, the emergence of a large and prosperous middle class and high rates of migration from rural to urban areas have led to an influx of international retailers around the region and encouraged the establishment of new retail outlets. Manufacturing companies connect water with health and beauty regimes to propel the Europe Flavored Water market. Germany's explosive industrialization has polluted the water supply, ultimately increasing the demand for Europe Flavored Water water. The cost of flavored water is high, but with higher income levels these days, people can consume premium products like this water, especially in developing countries. Consumers tend to prefer department and specialty stores to purchase this water. Thus, sales of flavored water increased with the growth of the retail sector. Along with this, increased health awareness is contributing to the growth of the Europe Flavored Water market.

Increased demand and increased disposable income in emerging markets will provide additional growth opportunities for the Europe Flavored Water market. The cause for the increased demand for flavored and functional water include population growth, changes in consumer preferences and tastes, increased consumer awareness of healthy alternatives and well-being, increased urbanization and increased disposable income that consumers can spend on premium products, growth, etc. Increasing health awareness among consumers around the region is increasing the popularity of healthy alternatives to the common foods and beverages they regularly consume. As the health and wellness trend increases, the shift in consumer preferences to flavored waters is driving the European market growth. Increasing disposable income, coupled with improving consumer lifestyles, fuels demand for premium products, driving the Europe Flavored Water market growth.

Restraints:

Some of the key challenges in the Europe Flavored Water market are, in general, the availability of alternative products at similar prices, balancing the amount of flavor, sugar and other ingredients, and increasing campaigns against packaged bottles. The threat of substitutes is a long-standing challenge that will continue to negatively impact market growth. Additionally, balancing the flavor and sugar of a product is one of the main challenges in the Europe Flavored Water market. Besided, strong distribution channels for these alternative products hamper demand for the Flavored Water market in this area during the outlook period.

Europe Flavored Water Market Segmentation Analysis:

By type, the Europe Flavored Water market has been divided into functional and flavored water.

By distribution channel, the regional market is bifurcated mainly into store-based and non-store based.

Impact of COVID 19 on the Europe Flavored Water Market:

As people around the world stock up on essentials, including bottled water, the sale of flavored water is the highest of all non-alcoholic beverages. During the coronavirus pandemic, consumption of packaged drinking water increased around the world as consumers become more health conscious. The factors are the rising the growth of Europe Flavored Water market.

Regional Analysis:

Geographically the Europe Flavored Water Market is segmented into UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe. In 2019, Europe region dominated the flavored water market and is expected to experience high growth in the coming years. Germany, France, Italy and Spain had the highest penetration rates of flavored water in 2020. The growth of the flavored water market in countries such as Germany and Italy is estimated to be high due to lifestyle changes and increased disposable income. As health awareness grows, consumers' preference for healthy alternatives to sodas, juices, and high-calorie beverages with sugar increases, leading to a growing demand for flavored water.

Key Players in the Market:

Major Key Players in the Europe Flavored Water Market are

• Balance Water Company
• Nestle Water
• Herbal Water
• Hint Water
• Ayala's Herbal Water
• Aquafina Flavor Splash
• Nestle Pure Life
• Dasani Drops
• Mizone
• The Coca-Cola Company
• PepsiCo
• Kraft Foods
• New York Spring Water
• Sunny Delight Beverage Company