Europe Jams and Preserves Market by Product Type (Honey, Sweet Spreads, Jams and Marmalade, and Others), By Flavour Type (Grape, Strawberry, Blackberry, Apricot, Raspberry and Others), By Distribution Channel (Grocery Stores, Wholesale, Supermarkets and Others) and By Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2024 to 2029)

Updated On: January, 2024
ID: 4253
Pages: 145

Europe Jams and Preserves Market Growth and Forecast (2023 - 2028):

The European market for jams and preserves is valued at USD xx million in 2022 and is expected to reach USD xx million by the end of 2028, with an annual capitalization rate of xx% between 2023 and 2028.

Market Overview:

Jams and preserves include all jams and preserves, such as spreads, such as preparations made by boiling fruit with sugar (or honey) and water. Similar to jam, but unlike jam made from puree/fruit, it contains a fruit mass. Jams and preserves should be used to keep fruits fresh for a period of time. Both Jams and Preserves are a form of a fruit product, but their ingredients differ in the way they are made and in the physical form of the fruit. Jam contains fruit pulp, and preserves contain fruit dough. The wide variety of jams and preserves available in the market are strawberries, oranges, mangoes, and mixed fruits.

Market Growth:

The growing demand for natural and organic products is one of the main trends driving the Europe Jams and Preserves market's growth prospects during the forecast period.


Changes in eating habits, changes in consumer taste preferences, and the increasing demand for organic food are beneficial for the European market's growth for jams and preserves. The Europe Jams and Preserves market will have a positive outlook for the next few years as demand for gourmet varieties of jams and preserves increases. Consumers recognize that jams and preserves are an indulgent luxury and are therefore widely used as gifts. Furthermore, as disposable income increases, consumers not only want to try new products but are also willing to pay premium prices for high-end products. With the growing popularity of natural products, farmers have further increased the prices of certified organic products. This type of farming allows you to use advanced ecological approaches to better manage your fields and crops. In addition, organic farming in the Europe Jams and Preserves is a safe growing method because it does not use toxic chemicals or pesticides. This process led many farmers and manufacturers to switch towards organic farming. However, switching to organic is having an impact on production, as suppliers must select premium ingredients for production and maintain standards throughout the sales process. Additionally, consumers recognize that organic Jams and Preserves provide better nutritional benefits than non-organic foods, driving this market's growth for years to come. Recently, several kinds of honey and Manuka honey-infused products have been released in a variety of fruit-based jams and jellies. These Jams and Preserves flavors are commercially available in apricot, strawberry, strawberry, kiwi, raspberry, hot apple, cinnamon, and blackcurrant flavors. As the demand for clean-label ingredients increases, the use of natural and organic ingredients in jams and preserves increases. There is a growing demand for natural jams and preserves in Europe, and in Europe, consumers are looking for healthy vegan ingredients. Focusing on the different flavors of spreads is an important factor in keeping your produce fresh on the Europe Jams and Preserves market shelves. The increase in consumer preference towards exotic fruit varieties led to an increase in the fruit content and natural/organic products. Traditional flavors dominate the European jams and preserve market while preserving products with higher health benefits and different flavor profiles alongside new jams. Increased innovation drives market demand for jams, preserves spread, and meets consumers' changing taste preferences. The market is quite stable with constant growth rates both in the value and in the quantity of product consumption. The increase in jams and preserves in the European market and the main factor that preserves consumption is the consumer's preference for cheaper and more comfort foods. The consumption of European Jams and Preserves is still highly dependent on bread consumption, which is a food ingredient. Most of these products are consumed primarily as a side ingredient at breakfast time. In some regions, such as the United Kingdom and Spain, these products are consumed daily and daily. Modern lifestyle and dietary changes will increase health problems such as diabetes and obesity, hampering the growth of the Europe Jams and Preserves market. Therefore, there is a growing demand for innovative, healthy, and nutritious produced jams and preserves on the European market. The increasing use of organic and natural ingredients, the growing demand for blueberry and raspberry jam, and changing consumer preferences such as low-sugar and low-fat jams, preserves, and jams are some of the factors that drive the growth of the Europe Jams and Preserves market.


The switch to organic is having an impact on production, as suppliers must select premium ingredients for production and maintain standards throughout the sales process. The increase in health issues like obesity, diabetes, etc., and the possibility of using other types of spreads on the Europe Jams and Preserves market are the main limitations. Increased health awareness among the population is expected to hamper the Europe Jams and Preserves market growth during the mentioned forecast period.

Europe Jams and Preserves Market Segmentation Analysis:

The European market for jams and preserves is segmented by honey, spreads, jams and marmalades, and other types of products.

The Europe Jams and Preserves market is segmented into grapes, strawberries, blackberries, raspberries, apricots, and others by type of flavor.

By distribution channel, the Europe Jams and Preserves market is segmented into grocery stores, wholesalers, supermarkets, and others.

Impact of COVID 19 on the Europe Jams and Preserves Market:

The COVID 19 pandemic has affected the supply of jams and preserves in Europe. In particular, market demand has declined due to the impact of the epidemic on China's food system. Due to closure and transportation restrictions, the food and beverage industry is facing huge problems. Social distancing and housekeeping orders are further closing restaurants and food chains, negatively affecting the European market for jams and preserves.

Regional Analysis:

The market for European jams and preserves has grown as the demand for practical foods has increased in the UK Jams and Preserves market. Germany jam and preserves manufacturers are using ripe fruits such as pectin and boiled fruits and sugar substitutes to make their products more colorful and flavorful. There is a growing demand for healthy, nutritious, innovative and organically produced jams and preserves in Spain and France.

Key Players in the Market:

Major Key Players in the Europe Jams and Preserves Market are

Bonne Maman, B&G Foods, Hartley's, Duerr & Sons, Murphy Orchards, Welch, Wellness Foods, Ritter Alimentos, Trailblazer Foods, Unilever, Premier Foods, Kraft Foods, Kewpie, National Grape Co-operative Association, JM Smucker, Baxter & Sons, Orkla Group, Centura Foods, and Wilkin & Sons.




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