Europe Oral Irrigator Market

Europe Oral Irrigator Market Size (2024 To 2029)

The size of the oral irrigator market in Europe is predicted to be valued at USD 437.71 million by 2029 from USD 354.62 million in 2024, growing at a CAGR of 4.3% from 2024 To 2029.

The rising awareness among the European population regarding oral hygiene and the growing European population suffering from periodontal diseases are majorly driving the European oral irrigator market growth. Chronic diseases such as cardiovascular problems, diabetes, cancer, osteoporosis, etc., cause disparities in oral health. For instance, hyperglycemia can cause dryness in the mouth and decreases the secretion of saliva in the mouth. Saliva secures teeth from cavities; hence, cavities are formed when there is a lack of saliva, leading to oral issues. According to Eurostat statistics, in 2021, above 35.2% of the EU population had chronic diseases; hence, the high rate of chronic diseases will increase the risk of oral problems. Therefore, the demand for oral irrigators, which help maintain oral health by cleaning and fighting against bacteria, can tremendously increase, boosting the growth rate of the Europe oral irrigator market.

The growing adoption of technological developments in the manufacturing of oral irrigators and the rising availability and affordability of oral irrigators are further fuelling the growth rate of the European oral irrigator market. Developing suitable dental hygiene products, such as electric toothbrushes, water flossers, whitening toothpaste, etc., makes everyday life easier for people with oral health issues. The technological advancement in oral care products helps people who cannot visit the dentist every six months and assists in maintaining their oral health at home. Oral irrigators release pressured water that helps remove plaque settled in the middle of teeth and prevents gum diseases; thus, the innovation of this product boosts its usage and drives market growth. The growing aging population in Europe is another key factor contributing to the growth of the European oral irrigator market.

Bacteria in the mouth can plunge into the bloodstream, causing various other health issues; therefore, flossing the teeth after brushing is necessary to remove the bacteria from the mouth. Oral irrigators use high-pressure water with a 360° rotating nozzle tip to clean the bacteria, unlike the traditional flosser. Since oral irrigators are advanced tools for oral health care, they are expensive. The cost of the product limits its access to middle-class people, which hinders the growth rate of the oral irrigator market.

This research report on the European oral irrigator market has been segmented and sub-segmented into the following categories:

By Product Type:

• Countertop
• Cordless

Based on product type, the cordless segment is anticipated to hold a leading share of the European oral irrigator market during the forecast period.

By Application:

• Home
• Dentistry

Based on application, the home segment held the largest share of the European oral irrigator market in 2021 and is expected to continue dominating the market during the forecast period.

By Distribution Channel:

• Online
• Offline

Based on the distribution channel, the online segment accounted for a major share of the European oral irrigator market in 2021 and is predicted to grow at a healthy CAGR during the forecast period.

By Country: 

• UK
• France
• Spain
• Germany
• Italy
• Russia
• Sweden
• Denmark
• Switzerland
• Netherlands
• Turkey
• Czech Republic
• Rest of Europe

The European region held a substantial share of the global market in 2022 and is expected to grow promisingly during the forecast period. Germany is anticipated to hold a significant share of the Europe oral irrigator market during the forecast period. The German Dental Association (BZÄK) put forth various oral health objectives in 1996 to improve the country's oral health. The revised goals for 2030 include 90% cavity-free primary teeth for 3-year-olds, 90% cavity-free permanent teeth for 12-year-olds, the depletion of periodontal diseases by 10% in people between 35 and 44, and a reduction of periodontal diseases by 20% in a geriatric population. These goals, which are to be achieved to bring cavity-free lives for children and periodontal disease-free lives for adults, will increase the demand for oral irrigators, elevating the growth rate of the oral irrigator market.

Aging weakens cells, tissues, and organs in the body and leads to disparities in oral health. In addition, the medicine that older people consume for various health issues causes dry mouth and decreases the secretion of saliva. Saliva protects oral health, and a lack of it causes tooth decay, cavities, gum disease, infection, and other oral diseases. Italy has the largest senior population in Europe. According to a population survey by PRB, 22.8% of people in Italy are above 65; therefore, the increase in the geriatric population will boost the demand for oral irrigators.

Alcohol causes dry mouth, which helps bacteria stay in the teeth, causing cavities; hence, alcohol consumption can cause various oral diseases such as gum diseases, tooth decay, and oral cancer, and also increases the plaque level in the teeth. According to data collected by the American Addiction Center from the WHO, citizens in Belarus consume 14.4 liters of alcohol every year; therefore, Belarus is the highest alcohol-consuming country in Europe, and oral health issues are more likely to be high in this country, which paves the way for the growth of the oral irrigator market.

KEY MARKET PLAYERS:

Companies playing a major role in the European oral irrigator market are Waterpik, Inc., Philips Sonicare, Panasonic Corporation, Procter & Gamble, Conair Corporation, Hydro Floss, Jetpik, H2ofloss Limited, ToiletTree Products Inc. and Aquapick.