Facial Treatment Market

Facial Treatment Market Size (2022 to 2027)

The global facial treatment market is estimated to grow at a CAGR of 7.27% during the forecast period. As a result, the market size is expected to be worth USD 1520.4 million by 2027 from USD 1070.4 million in 2022.

Facial treatment is a special skincare procedure, especially for the face, including steam, facial masks, peels, and massage. These procedures are generally used for skin health and some specific conditions. These are commonly performed in beauty salons. A facial is the perfect relaxing treatment for various skin types and nourishes the skin. One more effective benefit of facial treatment is its ability to clean skin and pores and makes the skin moisturize and smooth. This relaxing cleaning treatment is perfect for the skin as the face is steamed, cleansed, and exfoliated.

MARKET DRIVERS:

The growing prevalence of beauty consciousness, the rising disposable income of urban consumers, and the increasing proclivity from consumers to spend growing amounts on cosmetic treatments are a few of the factors propelling the facial treatment market growth.

The global facial treatment market has experienced solid growth in the recent past. Constant economic growth is another attribute anticipated to favor the growth rate of the facial treatment market. In addition, campaigns and digital advertisements are creating the popularity of these treatment procedures, creating a significant demand for beauty products worldwide. Nowadays, market participants are aggressively doing promotions to expand their reach and sales using the advantage of social media platforms such as Facebook, YouTube, and Instagram. Initiatives as such from the market players are anticipated to boost the market’s growth rate.

The emergence of technological advancements in manufacturing innovative products for skincare creates growth opportunities for the market. Furthermore, the rise in disposable income in developed and developing countries, the increasing number of beauty salons worldwide, and the rise in support from private organizations through investments are estimated to favor the facial treatment market growth. In addition, the facial treatment market will tremendously grow by increasing the production rate in many countries. Furthermore, the entry of new multinational companies in the beauty care field is also one factor that boosts the growth rate of the facial treatment market.

MARKET RESTRAINTS:

However, facial care products are a little more expensive than standard products and are slowly degrading the growth of the facial treatment market. The rise in the side effects issues in some people with regular use of these products has remained challenging for the market developers. The lIn addition, the lack of skilled people due to fewer training programs limits the growth rate of the facial treatment market. Fluctuations in the availability of natural products, people in rural areas, are less aware of these facial treatment procedures, and manufacturing of cheap quality products and selling them at low prices in undeveloped countries are further hampering the growth rate of the facial treatment market.

Impact of COVID-19 on the global facial treatment market:

The outrage of the novel coronavirus (COVID-19) pandemic has brought the world to a high alert. In early March 2020, the WHO declared the world a pandemic. COVID-19 emerges as a severe medical crisis imposing human and economic suffering. Before the pandemic crisis and lockdown, the cosmetology industry experienced a boom. Dermatologists have observed huge demand for facial rejuvenation methods like Platelet-rich plasma, derma fillers, and other treatments. As the pandemic crisis has drastically increased, the safety of micro-needling and dermatology surgery procedures is questionable. The Pandemic has created a negative impact on the cosmetology industry. Pharmaceutical products dealing with skin care products have faced difficulties in trade restrictions. The crisis has led to teledermatology. Messages via mobile and video consultations have come into existence and become mandatory in maintaining continuity in dermatology and aesthetic practice. Moreover, teledermatology has become a strong pillar for dermatologists and cosmetic practitioners.

The recent global pandemic, covid-19, has affected different sectors of the economy. The surge in covid-19 detected cases has led to the nationwide lockdown. World health organizations announced covid-19 as the emergence of healthcare sectors.  Non-pharmaceutical companies experienced a growth decline during the first half of 2020. The SARS-COV-2 Pandemic has significantly affected the facial treatment market. The beauty and luxury sector had faced a market decline. All the concerning activities on facial treatment have been stopped and postponed. As the government's primary focus was to combat the coronavirus, capital and investment in the beauty and luxury sector were diverted to COVID-19 treatment centers. Due to the national lockdown, the industry is experiencing short-term negative expansion. This can be due to a reduction in product demand from significant-end customers, reduced operations in most markets, temporary closing of major end-user facilities (including beauty centers and spas), a broken supply chain, and difficulties delivering essential/post-sales services. However, the global facial treatment market is believed to perform well during the forecast period.

REPORT COVERAGE:

This research report on the global facial treatment market has been segmented and sub-segmented based on the product type, end-user, and region.

Facial Treatment Market – By Product Type:

• IPL Devices
• RF Devices 
• Ultrasound Devices             
• LED Devices             
• Laser-Based Devices 

The IPL devices segment is expected to command the leading share of the facial treatment market during the forecast period owing to their rising demand for laser-based devices. As a result, this segment is anticipated to be valued at USD 930.84 million in 2020, capturing 29% of the global facial treatment market, showcasing a robust 6.6% CAGR in the forecast period.

Facial Treatment Market – By End User:

• Dermatology Clinics             
• Beauty Clinics     

Facial Treatment Market – By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Regionally, North America led the facial treatment market in 2021 and is expected to remain the market leader in the forecast period due to the widespread demand for facial treatment devices in developed countries like the U.S. and Canada.

The Asia Pacific is expected to emerge as an important contributor to the market over the forecast period.

The market is expected to have a robust growth trajectory in Europe, the Middle East, and Africa in the forecast period.

KEY MARKET PARTICIPANTS:

Some of the most promising companies leading the global facial treatment market profiled in this report are Lutronic Corporation, Cutera Inc., Lynton Lasers Ltd., Sciton Inc., Alma Lasers Ltd., Solta Medical Inc., Lumenis Ltd., Cynosure Inc., Strata Skin Sciences Inc., Syneron Medical Ltd., Venus Concept Canada Corporation, and Fotona d.d.

RECENT MARKET HAPPENINGS:

• In October 2017, L’Oreal Paris introduced a moisturizer named Revitalift Tripple Power Day Cream, making the skin look younger.