Facial Treatment Market

Global Facial Treatment Market Size (2024 to 2029)

The global facial treatment market is estimated to grow at a CAGR of 7.27% during the forecast period. As a result, the market size is expected to be worth USD 1749 million by 2029 from USD 1231 million in 2024.

Facial treatment is a special skincare procedure, especially for the face, including steam, facial masks, peels, and massage. These procedures are generally used for skin health and some specific conditions. These are commonly performed in beauty salons. A facial is the perfect relaxing treatment for various skin types and nourishes the skin. One more effective benefit of facial treatment is its ability to clean skin and pores and makes the skin moisturize and smooth. This relaxing cleaning treatment is perfect for the skin as the face is steamed, cleansed, and exfoliated.

Global Facial Treatment Market Drivers:

The growing prevalence of beauty consciousness is one of the major factors driving the global facial treatment market growth. The awareness and emphasis on beauty, appearance, and personal grooming among individuals have increased tremendously in recent years and this has boosted the demand for facial treatments worldwide. This trend is likely to flourish in the coming years. The spending of people on beauty products and services, including facial treatments has been constantly growing. The willingness of people has also increased substantially in recent years to invest in professional treatments that promise to enhance their appearance, improve their skin health, and address specific skin concerns. The rising desire for enhanced beauty and self-confidence contributes to the facial treatment market growth. People have been showing interest to seek facial treatments to improve their facial features and reduce signs of aging to gain a more attractive appearance and believe enhanced beauty impacts their self-esteem and overall well-being positively.

The growing aging population worldwide is another key factor supporting the growth of the facial treatment market. The demand for anti-aging treatments and products including facial treatments is on the rise with the growing aging population. People who are aged use facial treatments such as treatments, such as facelifts, dermal fillers and botox injections to reduce the signs of aging and achieve a more youthful appearance and this trend is likely to accelerate in the coming years with the increasing aging population and drive the market growth.

Technological advancements contribute to the growth of the facial treatment market. The field of facial treatment has experienced several technological upgrades in recent years. The market participants have leveraged the available technological advancements and developed innovative therapies such as laser therapy, radiofrequency, ultrasound, and microdermabrasion that are more effective, safe and accessible. Such technological advancements have triggered the interest of consumers and resulted in market expansion.

The social media influence on the beauty and skincare industry promotes market growth. Nowadays, market participants are aggressively doing promotions to expand their reach and sales using the advantage of social media platforms such as Facebook, YouTube, and Instagram. Initiatives as such from the market players are anticipated to boost the market’s growth rate. Rapid urbanization, hectic lifestyles, and increased pollution levels have negatively affected skin health for many individuals and drive the demand for facial treatments. The rising demand for personalized skincare solutions tailored to their specific skin concerns, an increasing disposable income in several countries, the rise of medical tourism and the growing male grooming industry further boost the growth rate of the facial treatment market.

The rising awareness among people regarding the non-invasive facial treatments such as chemical peels, microdermabrasion, and light therapy, the rising prevalence of skin issues such as acne, rosacea, hyperpigmentation, and uneven skin tone, an increasing number of beauty and wellness spas, growing adoption of natural and organic products and rapid shift towards preventative skincare further contribute to the growth of the facial treatment market.

Global Facial Treatment Market Restraints:

However, facial care products are a little more expensive than standard products and are slowly degrading the growth of the facial treatment market. The rise in the side effects issues in some people with regular use of these products has remained challenging for the market developers. In addition, the lack of skilled people due to fewer training programs limits the growth rate of the facial treatment market. Fluctuations in the availability of natural products, people in rural areas, are less aware of these facial treatment procedures, and manufacturing cheap products and selling them at low prices in undeveloped countries further hamper the growth rate of the facial treatment market.

Impact of COVID-19 on the global facial treatment market:

The outrage of the novel coronavirus (COVID-19) pandemic has brought the world to a high alert. In early March 2020, the WHO declared the world a pandemic. COVID-19 emerges as a severe medical crisis imposing human and economic suffering. Before the pandemic crisis and lockdown, the cosmetology industry experienced a boom. Dermatologists have observed huge demand for facial rejuvenation methods like Platelet-rich plasma, derma fillers, and other treatments. As the pandemic crisis has drastically increased, the safety of micro-needling and dermatology surgery procedures is questionable. The COVID-19 pandemic has created a negative impact on the cosmetology industry. Pharmaceutical products dealing with skin care products have faced difficulties in trade restrictions. The crisis has led to teledermatology. Messages via mobile and video consultations have come into existence and become mandatory in maintaining continuity in dermatology and aesthetic practice. Moreover, teledermatology has become a strong pillar for dermatologists and cosmetic practitioners.

The recent global pandemic, covid-19, has affected different sectors of the economy. The surge in covid-19 detected cases has led to the nationwide lockdown. World health organizations announced covid-19 as the emergence of healthcare sectors. Non-pharmaceutical companies experienced a growth decline during the first half of 2020. The SARS-COV-2 Pandemic has significantly affected the facial treatment market. The beauty and luxury sector had faced a market decline. All the concerning activities on facial treatment have been stopped and postponed. As the government's primary focus was to combat the coronavirus, capital and investment in the beauty and luxury sector were diverted to COVID-19 treatment centers. Due to the national lockdown, the industry is experiencing short-term negative expansion. This can be due to reduced product demand from significant-end customers, reduced operations in most markets, temporary closing of major end-user facilities (including beauty centers and spas), a broken supply chain, and difficulties delivering essential/post-sales services. However, the global facial treatment market is believed to perform well during the forecast period.

REPORT COVERAGE:

This research report on the global facial treatment market has been segmented and sub-segmented based on the product type, end-user, and region.

Global Facial Treatment Market – By Product Type:

• IPL Devices
• RF Devices 
• Ultrasound Devices 
• LED Devices 
• Laser-Based Devices 

Based on product type, the IPL devices segment had the leading share of the global market in 2023 and is expected to command the major share of the global facial treatment market during the forecast period. The versatility and effectiveness of IPL devices in treating multiple skin conditions is one of the major factors driving segmental growth. The non-invasive and relatively painless treatments nature of IPL devices further boosts the segment’s growth rate. The growing number of advancements in IPL technology, such as improved efficacy and reduced treatment time contribute to segmental growth.

The laser-based devices segment is predicted to register the highest CAGR during the forecast period. The precise and targeted results of laser-based devices and technological advancements primarily drive segmental growth.

Global Facial Treatment Market – By End User:

• Dermatology Clinics 
• Beauty Clinics 

Based on end-user, the dermatology clinics segment had the major share of the global market in 2023 and the segmental domination is expected to continue during the forecast period. The growing patient population of acne, rosacea, eczema and psoriasis majorly drives segmental growth. The rising availability of such advanced treatments attracts patients seeking effective solutions for their facial concerns boosting the growth rate of the segment. The rising demand for anti-aging treatments and facial rejuvenation procedures further promotes segmental growth.

The beauty clinics segment is predicted to showcase the fastest CAGR during the forecast period. The growing beauty consciousness among individuals, the rising popularity of social media platforms and influencer culture and increasing demand for minimally invasive facial treatments drive the segmental growth.

Global Facial Treatment Market – By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Regionally, North America led the facial treatment market in 2023 and is expected to remain the market leader in the forecast period due to the widespread demand for facial treatment devices in developed countries like the U.S. and Canada. The availability of advanced healthcare infrastructure and rising beauty consciousness among the population of North America boost the North American market growth. The rapid adoption of technological advancements in the North American skincare industry and the growing aging population further contribute to the North American market growth. The U.S. had the largest share of the North American market in 2023, followed by Canada. The U.S. market is predicted to register a healthy CAGR during the forecast period due to the high disposable income and the strong presence of key market participants. 

The Asia Pacific is expected to emerge as a major contributor to the global market during the forecast period. The large population base, rapid urbanization and rising middle-class population drive the APAC market growth. The growing disposable income, rising beauty and wellness tourism, rapid adoption of Western beauty standards and rising skincare industry further boost the growth rate of the market in the Asia-Pacific region.

Europe is predicted to account for a substantial share of the global market during the forecast period. The rising demand for non-invasive procedures, growing emphasis on natural and organic skincare products and favorable reimbursement policies drive the Europe market growth. The rising medical tourism for facial treatments, strong focus on research and development and increasing awareness among the European population about the importance of skincare further boost the growth rate of the European facial treatment market.

Latin America is expected to witness a healthy CAGR during the forecast period. The growing number of beauty and aesthetic consciousness, rising disposable income, growing popularity of non-invasive procedures, expansion of the medical tourism industry and the availability of affordable facial treatments drive the Latin American market growth.

MEA had a moderate share of the global market in 2023 and is estimated to grow at a steady CAGR during the forecast period owing to the growing demand for cosmetic procedures among the affluent population.

KEY MARKET PARTICIPANTS:

Some of the most promising companies leading the global facial treatment market profiled in this report are Lutronic Corporation, Cutera Inc., Lynton Lasers Ltd., Sciton Inc., Alma Lasers Ltd., Solta Medical Inc., Lumenis Ltd., Cynosure Inc., Strata Skin Sciences Inc., Syneron Medical Ltd., Venus Concept Canada Corporation, and Fotona d.d.

RECENT MARKET HAPPENINGS:

• In October 2017, L’Oreal Paris introduced a moisturizer named Revitalift Tripple Power Day Cream, making the skin look younger.