Global Clean Label Ingredients Market Size, Share, Trends, Covid-19 Impact & Growth Forecast Report – Segmented By Form (Dry, Liquid), Type (Natural Colors, Starch & Sweeteners, Natural Flavors, Fruit & Vegetable Ingredients, Flours, Others), Application (Beverages, Bakery, Dairy, Frozen Products, Processed Foods, Others), And Region (North America, Europe, Asia Pacific, Latin America, And Middle East & Africa) - Industry Analysis (2024 To 2029)

Updated On: January, 2024
ID: 2342
Pages: 173

Global Clean Label Ingredients Market Size (2024 to 2029)

The global clean label ingredients market size is calculated as USD 44.26 billion in 2024, and it is projected to reach USD 61.50 billion by 2028 at a CAGR of 6.80% during the conjecture time frame. The increase in clean-label products is due to the mounting consumer preference for clean-label foods that indirectly induce the consumption of such ingredients.

The ingredients in the "clean label" are food additives and other ingredients and secondary factors that comply with one or both colors, flavorings, fruit and vegetable ingredients, starch and sweeteners, wheat flour, salt and other key elements. The main factors are not chemicals, few easy-to-understand product ingredients, or additives or artificial ingredients. The health problems associated with consuming artificial food additives, where people become health warnings and pay attention to food safety, are increasing the growth of the market.


Consumers' preference for organic food continues to increase due to increased consumer health awareness.

Also, benefits such as the growth of supplemental foods from unprocessed foods, natural foods, and organic foods have led to increased disposable income, better living standards, higher health costs, and large-scale promotion of organic foods. Increasing disposable income requires a high standard of living. Besides, the demand for quality food and nutrition is increasing due to urbanization and a growing workforce. Products like instant noodles, frozen meals, packaged products, energy drinks, and baked goods are an integral part of everyday life. The increase in food and beverages is also expected to increase demand for food ingredients. These foods include several ingredients and preservatives to extend the shelf life of the product, maintain its quality, and reduce spoilage by various microorganisms. Consumers demand the addition of clean labeling ingredients to these everyday products. It has become a driving force in the market for clean-label materials. The demand for clean labels is clear, but consumers still want meat that is naturally juicy and flavorful, but the product must provide a long and safe shelf life. Clean labels have influenced the flavors market worldwide, and color and flavor producers have responded to R&D innovation and investment. A popular trend in healthy living has increased consumer awareness of considering components used in food. Consumers these days prefer natural, healthy, and simple foods without chemical substances. Consumers are often very cautious when choosing clean-label products in relation to products consumed by children.

Other major product categories in the clean-label ingredient market include nutritional bars/beverages, dairy products, cereals, yogurt, and cereals. Clean-label caramel ingredients, pickled vegetables, cheese concentrates, dairy concentrates, vegetable purees, essential oils, spices, gums, industrial garlic, tomato powder, and salt moderators are a few significant organic foods. Income levels and age groups play an important role in the decision to buy clean-level products. Millennials are clearly driving this change. However, as the number of baby boomers increases, they also participate in this movement. Consumers' preference for organic food continues to increase due to increased consumer health awareness. Furthermore, the benefits of flammables and nature, the rapid increase in disposable income, the improvement of living standards, the increase in health spending, and the large-scale promotion of organic foods are driving the growth of organic foods. With the use of artificial elements, additives, or dyes like E133 and the inclusion of controversial food technologies like GMOs, consumers have become concerned about the health side effects that accompany this food system. With the general trend, the clean label and driving force are increasing. Consumers have a growing interest in materials and their origins influence the purchase of new products. This trend is presumed to create profitable opportunities in the market for clean-label materials.


The high expenses related to clean ingredients are a limiting aspect of the expansion of the market.

The ability to balance ingredient mixes to suit consumer choice is a big challenge for ingredient mixers. Due to the development of various products, issues such as shelf life and processing requirements have increased. Consumers demand shorter, cleaner labels as well as simpler ingredients, but they don't compromise on quality or taste. This balance is a great challenge for both ingredient mixers and product manufacturers.




Market Size Available

2023 to 2029

Base Year


Forecast Period

2024 to 2029


6.80 %

Segments Covered

By Form, Type, Application, And Region

Various Analyses Covered

Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Cargill, Archer Daniels Midland Company, Koninklijke DSM N.V., E.I. Dupont De Numours and Company, Kerry Group Plc, Ingredion Incorporated, Tate & Lyle PLC, Sensient Technologies Corporation, Corbion N.V., and Groupe Limagrain    



The global clean label ingredient market has been classified into seven major regions, including North America, Latin America, Eastern Europe, Western Europe, Japan, the Middle East and Africa, and Asia Pacific. The clean label ingredient market is expected to record healthy CAGRs over the outlook period worldwide. Countries such as the UK, Spain, Germany, Italy, and Hungary have multiple clean-label ingredient products, making it the largest consumer of clean-label ingredients. This has made Eastern and Western Europe a dominant area in the global clean-label ingredient market. With growing awareness of healthy foods, Asia Pacific has chosen cleaner labeling ingredients than artificial ones. The clean label market in the Asia Pacific region has a compound annual rate of 7.4%. The Asia Pacific has people with diverse economic backgrounds. The main reason for the fast-moving market in Asia is the rising standard of living for consumers. Consumers in their area take the time to review the ingredients list of their products before buying. The growing demand for clean-label convenience products is also a factor in strengthening the market. China is the most exceptional locale in the clean-label ingredients business in the Asia Pacific. Market giants are targeting the Asia Pacific vicinity to increase the benefits of clean-label ingredients as consumer interest in healthy eating habits increases and their knowledge of ingredients used in food increases. The market for clean-label materials is expected to enter Africa soon. There is a growing awareness of clean-label ingredients in many countries, and manufacturers are forced to use more natural clean-label ingredients than artificial and synthetic ingredients.


Major Key Players in the global clean label ingredients market are Cargill, Archer Daniels Midland Company, Koninklijke DSM N.V., E.I. Dupont De Numours and Company, Kerry Group Plc, Ingredion Incorporated, Tate & Lyle PLC, Sensient Technologies Corporation, Corbion N.V., and Groupe Limagrain    


  • Nestlé USA aims to remove all artificial colors from chocolate candy products and artificial flavors from all frozen snacks and pizzas.
  • Red Bull has introduced a wide range of organic soda products, which are available in only two regions of the United States, which is another example of how the company embraces the clean label concept.
  • Cargill has obtained approval from the Ministry of Health and Welfare for the use of sunflower lecithin products, expanding Japan's clean label portfolio.


This research report on the global clean-label ingredients market has been segmented and sub-segmented based on form, type, application, & region.            

By Form

  • Dry            
  • Liquid       

By Type

  • Natural Colors       
  • Starch & Sweeteners         
  • Natural Flavors     
  • Fruit & Vegetable Ingredients       
  • Flours       
  • Others     

By Application

  • Beverages              
  • Bakery     
  • Dairy         
  • Frozen Products  
  • Processed Foods 

By Region 

  • North America 
  • Europe 
  • Asia Pacific 
  • Latin America 
  • Middle East and Africa 



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Frequently Asked Questions

1. What is driving the growth of the clean label ingredients market?

The growing consumer demand for natural and organic products, increasing awareness about health and wellness, concerns about food safety, and regulatory pressures to label ingredients accurately are critical drivers of the clean-label ingredients market's growth.

2. Are there any challenges associated with clean label ingredients?

 There are challenges, such as sourcing high-quality natural ingredients at scale, maintaining product stability and shelf life without synthetic additives, dealing with higher production costs, and ensuring consistent flavor and texture in clean-label formulations.

3. What are the global trends in the clean label ingredients market?

Global trends include the rise of plant-based and organic food products, increased demand for non-GMO and gluten-free options, innovations in natural food colors and flavors, and the integration of sustainability practices throughout the supply chain.

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