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Pulished Date April, 2021
ID: 10294
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Latin America Marketing Automation Software Market Segmentation By Deployment (On-Premise and Cloud), by Application (Digital Marketing, E-mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management and others), by Organization Size (Large Enterprises and Small and Medium Enterprises), by Vertical (Media and Entertainment, BFSI, Healthcare, Retail, Manufacturing, Government, Advertising, and Others), - Forecast till 2026

Pulished: April, 2021
ID: 10294
Pages: 150

Latin America Marketing Automation Software Market Size & Growth (2020 – 2025)

The Latin America (LATAM) Marketing Automation Software market is foreseen to advance in terms of revenue and grow at a CAGR of 10.27% during the projected years 2020-2025.

Marketing automation software helps in decreasing operation overhead by automating several marketing activities and repetitive tasks like email marketing, social media posts, and ad campaigns, along with the offering an enhanced experience to the end-users.

The information technology (IT) sector in Argentina, especially software development, is quite advanced, not only because of the many foreign companies that have established their base in the country, but also because of its academic excellence, its capacity for innovation and quality of professionals and services offered. The growth in IT spending in Chile is due to the growing demand for software solutions and services by organizations, as these companies are now making strategic investments in their existing operations to improve their productivity or to grow and introduce new products. And services. Hence, there is a huge growth margin for the Marketing Automation Software market in Latin America.

Marketing automation is a broad term used to refer to the activities that help a company to optimize its marketing processes with the implementation of innovative tools and software that can automate repetitive tasks. Increased connectivity has fueled the growth of Mexico's emerging digital economy. Mexican companies have now embraced cloud technology, primarily the hybrid model. This Mexican tech-savvy environment is expected to drive the growth of the marketing automation market in the Latin America region.

Impact of Covid-19 on Marketing Automation Software Market:

Although the COVID-19 pandemic continues to transform the growth of various industries, its immediate impact is varied. While some industries will experience a drop in demand, many others will remain unscathed and show promising growth opportunities.

Market growth and trends:

Growing Demand for Digital Marketing to drive business growth in the LATAM market

Marketers strategically dedicate marketing automation tools and solutions to embrace the latest digital marketing trends to keep businesses abreast of the latest technological disruptions. From social media marketing to SEO and content marketing, marketers make significant investments to support and drive your sales.

As social media marketing is of high priority in entertainment, marketing companies need to maintain fanbase engagement, and the need for software capable of handling multiple social media platforms also stimulates business demand.

Market Drivers and Restraints:

Marketing automation is found to show great influence, driving it adoption across various end-user verticals. The marketing automation software simplifies the existing tasks and workflows efficiently to improve overall revenue and develop large customer base. The rise of digital initiatives in emerging economies has resulted in an increase adoption of business-to-business (B2B) and business-to-business (B2C) business models.

Marketing automation software plays a crucial role in several enterprises to develop highly effective solutions to introduce effective marketing campaigns to target an ever-changing customer base in different kinds of marketing segments.

Concerns related to security and privacy, coupled with the availability of free and open source software are impeding the expansion of the LATAM marketing automation software market.

Market segmentation:

  • Based on the deployment, the market has been segmented as on-premises and cloud.
  • By application, the regional market has been divided into digital marketing, email marketing, mobile marketing, inbound marketing, social media marketing, campaign management, etc.
  • By organization size, the LATAM market has been divided into large, small and medium-sized companies.
  • By vertical, the market has diversified into media and entertainment, BFSI, healthcare, retail, manufacturing, government, advertising, and others.

Regional Analysis:
The prominent countries that are studied in the Latin American marketing automation software market are:

  • Brazil
  • Mexico
  • Rest of Latin America

The government of all Latin American countries is making policy changes to help investments in the region. Cloud software solutions are expected to show significant growth over the forecast period and have been in demand in various industries in the region. Brazil, Mexico and Argentina are the major destinations for implementing IT software solutions in Latin America. Cloud computing and the Internet of Things (IoT) are the main drivers of the IT services industry in Latin America.

The continuous efforts of the Brazilian government to invest in innovation and digital transformation projects are having a positive impact on the performance of the IT sector. The Government of Bolivia has developed several plans and strategies to help Brazil make the transition to a digital economy. This will help accelerate the cloud services market and the automation market, including artificial intelligence and machine learning. This is estimated to lead the growth of the Latin America marketing automation software market through government digitization initiatives.

Key market players:

Companies such as SAP SE, Salesforce, HubSpot, Inc., Oracle Corporation, Hatchbuck, GreenRope, Act-On Software, InsideSales.com, Inc., Infusionsoft (Keap), International Business Machines (IBM) Corporation, eTrigue Corporation, SAS Institute and Cognizant Technology Solutions, Adobe Systems have made their mark in the marketing automation software market over the years.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                 

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                           

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling     

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                        

                                4.1.1 Drivers      

                                4.1.2 Restaints 

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis         

                                5.1.2 Products/Service 

                                5.1.3 Regional Presence

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Marketing Automation Software Market, By Deployment                      

                                6.1.1 Cloud        

                                6.1.2 On-Premises          

                                6.1.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.4 Y-o-Y Growth Rate Analysis              

                                6.1.5 Market Attractiveness Index           

                6.2 Marketing Automation Software Market, By Application                        

                                6.2.1 Digital Marketing 

                                6.2.2 E-mail Marketing 

                                6.2.3 Mobile Marketing

                                6.2.4 Inbound Marketing             

                                6.2.5 Social Media Marketing     

                                6.2.6 Campaign Management   

                                6.2.7 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.8 Y-o-Y Growth Rate Analysis              

                                6.2.9 Market Attractiveness Index           

                6.3 Marketing Automation Software Market, By Organization Size                             

                                6.3.1 Large Enterprises 

                                6.3.2 Small and Medium Enterprises      

                                6.3.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.4 Y-o-Y Growth Rate Analysis              

                                6.3.5 Market Attractiveness Index           

                6.4 Marketing Automation Software Market, By Vertical                

                                6.4.1 BFSI           

                                6.4.2 Telecom & IT          

                                6.4.3 Automotive            

                                6.4.4 Retail         

                                6.4.5 Manufacturing      

                                6.4.6 Healthcare              

                                6.4.7 Government          

                                6.4.8 Media & Entertainment    

                                6.4.9 Hospitality               

                                6.4.10 E-Commerce       

                                6.4.11 Market Size Estimations & Forecasts (2019-2024) 

                                6.4.12 Y-o-Y Growth Rate Analysis           

                                6.4.13 Market Attractiveness Index        

7. Geographical Landscape                                         

                7.1 Regional Identity Governance and Administration Market, by Country                             

                7.2 Latin America                            

                                7.2.1 By Country              




                                       Rest of Latin America

                                7.2.2 By Deployment     

                                7.2.3 By Application       

                                7.2.4 By Organization Size           

                                7.2.5 By Vertical               

8. Key Player Analysis                                    

                8.1 Oracle Corporation                 

                                8.1.1 Business Description           

                                8.1.2 Products/Service 

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis      

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 IBM Corporation                      

                8.3 Adobe Systems Incorporated                             

                8.4 Salesforce.com Inc                  

                8.5 HubSpot Inc               

                8.6 Teradata Corporation                            

                8.7 Act-On-Software Inc               

                8.8 SharpSpring Inc                         

                8.9 SAS Institute Inc                       

                8.10 Infusionsoft Inc                      

9. Market Outlook & Investment Opportunities                                 


                List of Tables                     

                List of Figures                   

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of Deployment, Application, Organization Size, Vertical and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Latin America Marketing Automation Software Market By Region, From 2020-2025 ( USD Billion )
  2. Latin America Marketing Automation Software Market By Deployment, From 2020-2025 ( USD Billion )
  3. Latin America Cloud Market By Region, From 2020-2025 ( USD Billion )
  4. Latin America On-Premises Market By Region, From 2020-2025 ( USD Billion )
  5. Latin America Marketing Automation Software Market By Application, From 2020-2025 ( USD Billion )
  6. Latin America Digital Marketing Market By Region, From 2020-2025 ( USD Billion )
  7. Latin America E-mail Marketing Market By Region, From 2020-2025 ( USD Billion )
  8. Latin America Mobile Marketing Market By Region, From 2020-2025 ( USD Billion )
  9. Latin America Inbound Marketing Market By Region, From 2020-2025 ( USD Billion )
  10. Latin America Social Media Marketing Market By Region, From 2020-2025 ( USD Billion )
  11. Latin America Campaign Management Market By Region, From 2020-2025 ( USD Billion )
  12. Latin America Marketing Automation Software Market By Organization Size, From 2020-2025 ( USD Billion )
  13. Latin America Large Enterprises Market By Region, From 2020-2025 ( USD Billion )
  14. Latin America Small and Medium Enterprises Market By Region, From 2020-2025 ( USD Billion )
  15. Latin America Marketing Automation Software Market By Vertical, From 2020-2025 ( USD Billion )
  16. Latin America BFSI Market By Region, From 2020-2025 ( USD Billion )
  17. Latin America Telecom & IT Market By Region, From 2020-2025 ( USD Billion )
  18. Latin America Automotive Market By Region, From 2020-2025 ( USD Billion )
  19. Latin America Retail Market By Region, From 2020-2025 ( USD Billion )
  20. Latin America Manufacturing Market By Region, From 2020-2025 ( USD Billion )
  21. Latin America Healthcare Market By Region, From 2020-2025 ( USD Billion )
  22. Latin America Government Market By Region, From 2020-2025 ( USD Billion )
  23. Latin America Media & Entertainment Market By Region, From 2020-2025 ( USD Billion )
  24. Latin America Hospitality Market By Region, From 2020-2025 ( USD Billion )
  25. Latin America E-Commerce Market By Region, From 2020-2025 ( USD Billion )

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