Ancient grains refer to the group of grains and pseudo-cereals which have remained largely unchanged from their domesticated varieties. They have recently come into relevance due to their health benefits and richness in proteins. As for marketing, ancient grains are claimed to be healthier than their modern counterparts.
Middle East and Africa Ancient Grain Market worth USD XX.XX billion in 2018 and estimated to be growing at a CAGR of X.XX%, to reach USD XX.XX billion by 2023.
Ancient grains include the grains Khorasan wheat (Kamut), millet, barley, teff, oats, Farro, einkorn, freekeh, bulgur, sorghum, and emmer; and the pseudocereals quinoa, amaranth, buckwheat, and chia. Even modern wheat is a hybrid descendant of three wheat varieties which are considered to be ancient grains: spelt, einkorn, and emmer.
The major factor affecting the Ancient Grain market is the fact that consumers are shifting towards ancient grains owing to its freshness and earthy nutrition. Consumers are gradually removing heavily processed food items from their diet and looking for healthier alternatives. This along with the rising consumer awareness serves as the major driver for the market. As for the restraints of the market, the relatively higher costs and the lack of awareness in developing and underdeveloped countries are the major setbacks.
The Middle East and Africa Ancient Grain market is broadly classified by Applications into Bakery, Confectionary, Sports Nutrition, Infant Formula, Cereals, Frozen Food and Others, and based on Crop Type into Gluten Free Ancient Grains and Gluten Containing Ancient Grains. Based on geography, the Middle-East & Africa market is analysed under regions of Middle-East and Africa. The major countries in the region are UAE, Saudi Arabia, Qatar, Egypt and South Africa. The region is the smallest market globally with a growth rate that is also below average.
The Ancient Grain market is highly competitive with a large number of players. Key market players dominating the market with their products Ardent Mills (U.S.), Snyder’s-Lance Inc. (U.S.), Crunchmaster Inc. (U.S.), SK Food International (U.S.), Purely Elizabeth Inc. (U.S.)., Quinoasure Inc. (U.S.), Great River Organic Milling Inc. (U.S.), Urbane Grain Inc. (U.S.), Nature’s Path Foods (Canada) and GFB Great Foods (India).
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Application
5.1.1 Introduction
5.1.2 Bakery
5.1.3 Confectionary
5.1.4 Sports Nutrition
5.1.5 Infant Formula
5.1.6 Cereals
5.1.7 Frozen Food
5.1.8 Others
5.1.9 Y-o-Y Growth Analysis, By Application
5.1.10 Market Attractiveness Analysis, By Application
5.1.11 Market Share Analysis, By Application
5.2 Crop Type
5.2.1 Introduction
5.2.2 Gluten Free Ancient Grains
5.2.3 Gluten Containing Ancient Grains
5.2.4 Y-o-Y Growth Analysis, By Crop Type
5.2.5 Market Attractiveness Analysis, By Crop Type
5.2.6 Market Share Analysis, By Crop Type
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Application
6.1.3.3 By Crop Type
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Application
6.1.4.3 By Crop Type
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Application
6.1.5.3 By Crop Type
6.2 Middle-East
6.3 Africa
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Ardent Mills
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Snyder's Lance
8.3 Crunchmaster
8.4 SK Food International
8.5 Purely Elizabeth
8.6 Quinoasure Inc
8.7 Great River Organic Milling
8.8 Urbane Grain
8.9 Nature's Path Foods
8.10 GFB Great Foods
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
