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North America Cookies Market Research Report – Segmented By Ingredient, Product Type, Distribution Channel & Country (The U.S., Canada & Rest of North America) - Industry Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast (2024 to 2029)

Published: March, 2023
ID: 6088
Pages: 145
Formats: report pdf report excel report power bi report ppt

North America Cookies Market Size (2024 to 2029)

The cookie market in North America is expected to grow at a CAGR of 4.92% from 2024 to 2029 and the North American market size is predicted to grow from USD 100.1 billion by 2029 from USD 78.78 billion in 2024.

Cookies are the kind of baked goods. It is considered a baked sweet, composed of sugar or without sugar as needed, oil or fat, flour and raisins, chocolate chips, oatmeal, nuts and others to enhance the flavor and serve the garnish. It consists of sandwich cookies, chocolate-filled cookies, and various other types. Fresh cookies are sold at bakeries and factory-made cookies are sold at convenience stores or supermarkets. 

The North American Cookies Market appears to dominate the food industry due to its innovative packaging, new flavors, shapes, new technologies, and growing consumer health awareness. Health awareness and indulgence are two parallel trends dominating the US baked goods market. Growing varieties of "gluten-free" bakery products, along with the associated higher unit price, will further drive value-based sales over the forecast period. Sales of baked goods, especially bagels and donuts, at convenience stores are increasing nearly 8.5% year-over-year. The biscuit market demand has seen continuous rapid growth and a large increase in the CAGR rate in the coming years. As consumers demand healthy food due to the impact of COVID-19, the demand for good quality and delicious cookies has also increased. As the demand for key players increases, the manufacture and sale of cookies will increase. Nowadays, numerous businesses are successful in developing a succession of delightful cookies with components like oatmeal for health-aware people.

The growing consumer demand for cookies due to rapid nourishment and energy is enhancing the cookies market growth in the North American region. Cookies comprise wheat flour, multi-grains, and nuts with added natural flavors such as honey, which are health-beneficial. The children highly prefer cookies due to the availability of different chocolate flavors. The consumption of cookies is most common in developed countries as they are served as the tea-time snack, accelerating the sales of cookies. The increasing coffee consumption is rising at coffee shops, driving the consumption of cookies. Most corporate companies are incorporating tea and coffee shops serving healthier cookies, increasing the market value. Cookies are being developed based on the consumer's interest, where people are becoming health conscious and demanding cookies made up of healthier ingredients. These cookies serve as the instant energy supplier with nourishment. 

Rising demand for innovative products among the population of the North American region is driving the growth of the regional market. The demand for innovative cookie products is rising in developed countries like the United States, the UK, France, and others. Consumers are being attracted due to increasing product offerings by the manufacturers, such as introducing new Flavors with functional ingredients. The packaging is also gaining traction as the manufacturers' marketing strategy is launching the product with premium packaging. Consumers seek products with natural taste and health-beneficial ingredients irrespective of artificial additives, enhancing the market value. 

The ease of availability of e-commerce is allowing people to have diverse options. The rising online retailing is estimated to create possibilities for market expansion. The increasing R&D activities to provide gluten-free cookies for diabetic people are expected to enhance the market growth.  Innovative packaging, new tastes, flavors and shapes, and rising health consciousness among consumers are the major drivers of the North American cookies market. Rising consumer indulgence and the good quality ingredients used are further driving the regional market growth. Increasing urbanization in developing countries and a rise in disposable incomes fuel the growth rate of the cookies market in North America.

The high cost of the premium cookies is hampering the market growth. Premium cookies are prevalent in developed regions due to the increased quality. The emerging areas of the region prefer something other than premium cookies due to cost-effectiveness. Sugar is the main ingredient produced in cookies, but most people avoid sugar consumption due to the high prevalence of diabetes across the region, hindering the cookie's market value. The extensive competition in the manufacturing of cookies is a challenging factor for market growth due to the presence of unorganized competitors. The high content of calories and saturated fat leads to the risk of obesity and increases cholesterol levels, which decreases the cookie market growth in North America.

The cookie market has gone through several challenges ranging from language barriers to regional barriers. Key players and key analytics are making collaborative efforts that help the industry. Strong competition in the market has led to the creation of an unorganized competitive presence. This will further derail the market growth rate. In addition, the high manufacturing costs of finished products will create additional obstacles. The availability of alternatives will seem like a threat to the market. However, the extensive competition due to a large number of vendors in the market and high material costs are restraining the cookies market.




Market Size Available

2023 to 2029

Base Year


Forecast Period

2024 to 2029



Segments Covered

By Ingredient, Product Type, Distribution Channel, and Region

Various Analyses Covered

Global, Regional and Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities

Countries Covered

The United States, Canada and the Rest of North America


Market Leaders Profiled

Mondelez International, Kellogg Co., Campbell Soup Co., Nestle SA, United Biscuits, PepsiCo, M. Dias Branco, Britannia Industries, Barilla G. e R. Fratelli, and Arcor U.S.A., Kraft Foods, Thomas Tunnock Limited, Nutrexpa, Paterson Arran Limited


This research report on the North American cookies market has been segmented and sub-segmented into the following categories.

North America Cookies Market - By Ingredient:

  • Chocolate
  • Chocolate Chip
  • Oatmeal
  • Butter
  • Cream
  • Ginger
  • Coconut
  • Honey

The chocolate and chocolate chips segment dominated the North American cookies market revenue with the most significant share. The chocolate flavor is the most common favorite for all age groups and is highly preferred by children.

The oatmeal segment has been gaining traction in recent years due to the health benefits of oats, and diabetic people can consume these as they are gluten-free, which is expected to grow rapidly in the forecast period.

North America Cookies Market - By Product Type:

  • Bar
  • Drop
  • Fried
  • Molded
  • No-Bake
  • Icebox
  • Rolled
  • Sandwich

Sandwich cookies are the most popular in the United States and account for the highest share in the US Cookies market. The drop segment held a significant share of the cookies regional market. The bar-type segment is expected to multiply in the forecast period due to the high adoption of cookies. The availability of different flavors according to consumer choice is accelerating segmental growth.

North America Cookies Market - By Country:

  • United States
  • Canada
  • Rest of North America

North American region held the most significant value in the global cookies market, where the US dominated the North American regional cookies market. The US and Canada are the most prominent players in the Food and Beverages Industry and are well known for their innovations in food products. The increasing investments by the market players to introduce new flavors that appeal to people's interests drive the market growth. The presence of the key market players in the US fuels the market expansion. The increasing awareness of unhealthy ingredients allows consumers to choose fresh and unprocessed food, boosting the regional cookies market. The manufacturers are advertising in a high level to attract consumers, which is promoting the regional market growth.

Canada had a prominent share in the market and was expected to have a high growth rate in the forecast period. People on a diet and gym prefer multi-grain cookies enriched with nuts for health benefits, and people with diabetes are choosing gluten-free cookies. The manufacturers fulfill these requirements and choices by focusing on R&D activities to boost market growth.

Mexico is projected to have prominent growth in the forecast period with a decent growth rate. Manufacturers are marketing their products highly by investing heavily in advertisements and promotions. The increasing awareness of the ingredients attracted consumers to fresh and unprocessed food, which boosted the global cookies market. The manufacturers are advertising their ingredients and healthy composition to gain customers over other brands. With the increased number of people working and for stress relief, they consume tea with which cookies are consumed naturally, and the lifestyle of people was influencing the market trend. Packaging also plays a vital role in the market growth, where people are highly concerned about neat and closed packaging. The manufacturers are introducing new packaging forms to gain a customer base, prompting the cookie's regional market. 


Companies such as Mondelez International, Kellogg Co., Campbell Soup Co., Nestle SA, United Biscuits, PepsiCo, M. Dias Branco, Britannia Industries, Barilla G. e R. Fratelli, Arcor U.S.A., Kraft Foods, Thomas Tunnock Limited, Nutrexpa and Paterson Arran Limited are some of the major players in the North American cookies market.


  1. Rich Products Corp. acquired Nashville, Tennessee-based Christie Cookie Co., a privately owned gourmet cookie maker. The company produces around 100 million cookies a year.
  2. The worldwide by-law firm Dentons, a Swedish multinational particularly in medical devices for in vitro fertilization (IVF) - in the context of the acquisition of 100% of the capital of 'Igenomix for 1.25 billion euros from the EQT Fund, Charme Capital Partners and other shareholders. Igenomix is a world leader in women's health and reproductive genetic testing services for IVF clinics.

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Which country in North America dominates the cookies market in terms of market share?

The U.S. accounts for the major share of the cookies market in North America. 

What are the key trends driving the growth of the cookies market in Canada?

The growing demand for premium and healthy cookies, with a focus on natural and organic ingredients are driving the Canadian cookies market. 

What regulatory factors are impacting the cookies market in North America?

Regulatory factors, such as labeling requirements and health claims, vary across North American countries, influencing product formulation and marketing strategies.

What is the impact of the COVID-19 pandemic on the cookies market in North America?

The cookies market in North America experienced fluctuations during the COVID-19 pandemic, with increased at-home consumption but disruptions in the supply chain.

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