Chia seeds are highly nutritious containing iron, calcium, fiber, proteins, antioxidants (prevents from rancidity) and many more. They are majorly found in the tropical and subtropical regions, frequently referred as “superfood”. Used in making various food and beverages like yogurt, juices, smoothies, salads etc. it is also consumed as raw seed snack or Chia pods are made out of it which prevents premature skin aging.
The major driver for the market is the rise in awareness among people for organic and superfood, while some qualities of these seeds adds on to the growth such as easy transportation and long storage life. They can be grown only in specific regions and hence the production of the crop is not making up with the demand of the market which is restraining the market growth.
Mainly the chia seeds are segmented based upon their application into nutraceuticals, food and beverages. Food Segment can be further sub segmented into bakery, breakfast cereals and soups & gravies. Based on their colour they are divided into white, brown and black. As different form of product they are classified as chia seed oil, whole chia seeds, ground chia and chia bran. Food segment is the fastest growing sector due to the high demand of healthy food.
Geographically the North America Chia Seeds Market is segmented into US, Canada and Rest of North America. The North America Chia seeds market shows signs of a steady market growth and is set to register significant growth rate in the forecast period. US is the largest Chia seeds market, import of the seeds in the country is huge which has increased enormously since 2011. Demand of organic food in developed regions like North America led to a huge number of new product launches of Chia seeds in the region. Currently North America is also the largest consuming region of organic flaxseeds globally, the growth of the market is forecasted to be high due to increase in awareness for superfoods.
Key Players in the Market:
Major Key Players in the North America Chia Seeds Market are
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