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Prepaid Card Market Analysis - By Type (Closed Loop & Open Loop), By Category (General Purpose Reloadable (GPR) Cards, Government Benefit Cards, Payroll Cards, Prepaid Debit Cards, Gift Cards, Fuel Cards, Prepaid Incentive Cards, Other Prepaid Cards), By Channel (Online Retail Stores, Bricks & Mortar Stores, Fintech Companies, Others), By End User (Business (Large Enterprise, Small & Medium Enterprise), Government, Individual/Personal), By Region (North America (United States & Canada), Europe (United Kingdom, Italy, Germany, Spain, France & Rest of Europe), Asia Pacific (India, China, Japan, South Korea, Australia, New Zealand, Rest of APAC), Latin America (Brazil, Mexico, Argentina & Rest of Latin America), Middle East & Africa) - Global Industry Analysis on Size, Share, Growth, Forecast | 2022 to 2027

Published: January, 2022
ID: 8723
Pages: 160
Formats: report pdf report excel report power bi report ppt

Global Prepaid Cards Market Size & CAGR (2021 - 2026)

According to our latest published report, the size & Growth of the Global Prepaid Cards Market is expected to register at a high and stable CAGR during the forecast period of 2021 -2026.

What are Prepaid Cards?

Prepaid cards are mostly used by people who don’t have bank accounts. These are also applicable to an online shop. Cards are loaded with money at pay points by the user and will not allow access more than the amount loaded on the card. These are simply carrying money in a plastic card. Prepaid cards are highly beneficial for teenagers as these cards will not run up debuts on them.

In the current scenario, an increasing number of transactions are taking place by cards, instead of cash owing, to the availability of revolutionizing payment methods. Such payment methods have become a substitute for the use of traditional bank accounts, and provide a new way to manage money. A prepaid card is a payment card where funds are connected directly to a card, without any link through the bank account. These cards can be easily accessed by swiping them without any picture ID and PIN number, and function in a similar manner to credit and debit cards; thus, the user can also use them abroad. These cards are available to everyone, regardless of credit rating, income, or whether or not someone holds a bank account. The use of prepaid cards has witnessed rapid growth for payment purposes in the BFSI sector.

Prepaid cards were initially designed to capture the unbanked and underbanked population; however, these have gained the attention of the banked population too. Prepaid card usage has resulted in a transformative effect on retail establishments, corporate institutions, and others, where the customer can easily shop subject to their card’s accessibility terms, although the amount spent is subject to the pre-deposited amount.

Key Market Drivers

The emerging prepaid card-related applications, growth in awareness of prepaid cards for various transactions, and the increase in popularity of these cards during traveling abroad are expected to boost the market growth in the future.

Increasing demand for the internet of things across the world is a major factor accelerating the demand of the market. Rise in the norms from the bank and financial institutes on common people are also leveraging the demand for this market. The increasing economy in both developed and developing countries are surging the growth of the market.

Major Challenges

However, increasing fraud activities is quietly declining the demand of the market. Lack of standardization is also a limiting factor for the prepaid card market to grow.

Growth Opportunities

The rising population and growing awareness over the utilization of cards are setting up growth opportunities for the market. Increasing prevalence for the e-commerce industry is prompting the demand for the prepaid card market. Furthermore, increasing support from private organizations towards cashless transactions is boosting up the growth of the market.

Recent Developments

  • It is said that JPMorgan Chase & Co is planning to merge Quorum, its marquee blockchain unit with ConsenSys, a Brooklyn-based startup. Also, it is unclear that whether the people who are cur-rently working the Quorum will join ConsenSys after the merge.
  • nFinanSe Inc., an innovative financial services company and provider of stored value and pre-paid card solutions headquartered in Tampa, Florida, has announced that they are entering into a letter of intent to be acquired by AccountNow, Inc., a franchise of Green Dot Corporation.
  • Gregory Laurent, Regional Vice President and Head of Network - Oceania, Western Union, said that Western Union is going to extend its long-term and successful relationship with Australia Post to provide ongoing support for people in Australia and help them to get connected with their loved ones across the world. He also mentioned that they are committed to enhancing their service to customers with more innovations

This research report on the Global Prepaid Card Market has been segmented and sub-segmented into the following categories and analyzed market size & forecast for each segment until 2025.

Prepaid Card Market: By Type

  • Closed Loop
  • Open Loop

Based on type, the closed-loop segment is leading with the highest shares of the market. Growing beneficial activities with the prepaid cards are majorly fueling the growth rate of the market. Rise in the number of people without bank accounts due to stringent rules and regulations is escalating the growth of the market. Growing prevalence for the use of prepaid cards in many areas and also acceptance of these cards in various fields is straightly expanding the demand of the prepaid card market.

Prepaid Card Market: By Category

  • General Purpose Reloadable (GPR) Cards
  • Government Benefit Cards
  • Payroll Cards
  • Prepaid Debit Cards
  • Gift Cards
  • Fuel Cards
  • Prepaid Incentive Cards
  • Other Prepaid Cards

Based on category type, in 2018, the General-Purpose Reloadable cards segment generated the highest revenue in 2018 and is expected to remain dominant throughout the forecast period. This can be attributed to the rise in the use of the card because of its pure convenience and benefits over traditional banking cards. Another major reason for such huge demand is because of teenagers, Parents nowadays giving these cards to kids as this will help to keep the kid’s pocket money in check and the flexibility to use these cards in many places also helped to the huge market share.

Prepaid Card Market: By Channel

  • Online Retail Stores
  • Bricks and Mortar Stores
  • Fintech Companies
  • Others

Based on Channel in 2018, The emergence of e-commerce in every field is contributing the highest shares for the online retail store's segment in the prepaid card market. Following online retail stores, the bricks and mortar stores segment is leading with the highest shares of the market. Parents prefer these cards for their kids and teenagers who have specific benefits are also likely to bolster the demand of the market.

Prepaid Card Market: By End-User

  • Business (Large Enterprise and Small & Medium Enterprise)
  • Government
  • Individual/Personal

Based on End-User, Business (large enterprises and small & medium enterprise) sector is holding dominant shares of the market. An increasing number of large, small & medium enterprises is lavishing the growth rate of the prepaid cards market. These cards are very helpful during traveling abroad which is also a cause for the market to grow.

Prepaid Card Market: By Region

The Global Prepaid Card Market with Regions and their respective countries.

  • North America Prepaid Card Market includes US, Canada, Mexico and Rest of North America

  • Europe Prepaid Card Market includes UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe

  • APAC Prepaid Card Market includes India, China, Japan, South Korea, Australia, New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore and Rest of APAC

  • Latin America Prepaid Card Market includes Brazil, Argentina, Chile and Rest of Latin America

  • Middle East and Africa Prepaid Card Market includes KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan, rest of MEA

Regionally, Europe is leading the highest shares of the prepaid card market by owing to the adoption of the latest technology in every sector by accepting cashless transactions. In addition to this, the market is also led by an increasing number of financial institutions and providing flexibility in usage of this card.

The Asia Pacific is witnessed in projecting the highest growth rate and it is also expected that the market will grow at the highest CAGR in the coming years. Growing support from the government in making easy availability of these cards without any rules and regulations is a primary factor gearing up the demand of the market.

The Middle East and Africa are anticipated to have huge growth opportunities with the rising awareness of the utilization of prepaid cards in a simple way. The increasing number of online stores across the region is also broadening the demand for the prepaid card market in this region.

Some of the leading companies dealing in the Global Prepaid Card Market include JP Morgan Chase & Co. (U.S.), NetSpend Holdings, Inc. (U.S.), H&R Block (U.S.), American Express Company (U.S), PayPal Holdings, Inc. (U.S.), BBVA Compass Bancshares, Inc. (U.S.), Mango Financial, Inc. (U.S.), and Kaiku Financial LLC. (U.S.)., GreenDot Corporation (U.S)


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