Global Veterinary Ultrasound Market Size, Share, Trends, COVID-19 Impact & Growth Analysis Report – Segmented By Type, Animal Type, Technology, End-User & Region (North America, Europe, APAC, Latin America, Middle East and Africa) – Industry Forecast (2024 to 2029)

Updated On: January, 2024
ID: 12931
Pages: 190

Global Veterinary Ultrasound Market Size (2023 to 2028)

The global market size for veterinary ultrasound is estimated to be growing at a CAGR of 6.22% from 2023 to 2028. The market was valued at USD 353.14 million in 2023 and is forecasted to value at USD 477.5 million by 2028.

Ultrasound equipment aids doctors in detecting cancers inside body locations that are difficult to see on X-rays. For example, veterinarians frequently utilize ultrasonography to guide a needle when executing a biopsy. Ultrasound devices are commonly used because they offer a risk-free and pain-free technique to examine an animal's interior organs. Ultrasound is also occasionally preferred because it is rapid and does not require special equipment. Ultrasound in animals and veterinary medicine uses ultrasonic sound waves in the range of 1.5–15 megahertz (MHz) to create images of body structures based on the pattern of echoes reflected from the tissues and organs being examined.

Impact of COVID-19 on the global veterinary ultrasound market:

The pandemic has negatively influenced the veterinary ultrasound market, and this trend is likely to persist through December 2021. Unfavorable changes in legislation and norms are impeding the growth of this market. Manufacturing plant closures owing to lockdowns, supply chain disruptions, and clinical trial recruiting issues have all hampered the overall development of the veterinary ultrasound market. In the early months of the pandemic, veterinary practices were crucial businesses, receiving largely emergency cases, and as a result, there was a massive backlog in appointments for wellness. However, as predicted, the market gradually began to climb in the late second half of 2020. This is due to an increase in the number of ultrasound procedures, as well as new cases and completely reopened healthcare facilities as a result of the backlog being cleared. As a result, the veterinary ultrasound market saw a little slowdown.


The growing incidence of various internal injuries as well as other diseases in companion animals, such as cats, dogs, and horses, as well as livestock animals, such as cattle, swine, and others, as well as the rise in need for detection of those diseases, are expected to propel the global veterinary ultrasound market expansion.

Rapid advancements in ultrasound equipment quality and growing awareness of the benefits of ultrasound as an imaging technique in the diagnosis and detection of animal diseases have broadened the application scope of animal ultrasound and are expected to drive market growth over the forecast period. Other factors predicted to drive the increase in the market in the future include software advancements in ultrasound examination, the advent of remote diagnosis, and the expanding application of ultrasound-guided interventional methods for diagnostic and therapeutic applications.

Undeveloped rising markets in developing countries provide profitable opportunities for market participants. In these countries, many pet owners are willing to spend extra on pet care, particularly for healthcare treatments. With an increase in companion animals, rising demand for animal food products, a large population of livestock animals, and rising animal health spending in emerging countries across APAC and Latin America, these regions present high-growth opportunities. Increased animal diagnostic requirements for various health issues, such as pregnancy, organ enlargement, foreign body ingestion, and internal injuries, have increased veterinary healthcare spending and expanded the market.


High ultrasound equipment prices, a lack of awareness about routine clinical check-ups for pets and companion animals, and a lack of proper veterinary care infrastructure are projected to limit the growth of the global veterinary ultrasound market throughout the projection period. Lack of acceptable reimbursement policies and confusing ultrasound images are other significant obstacles that limit ultrasonic imaging usage and limit the market growth.




Market Size Available

2022 to 2028

Base Year


Forecast Period

2023 to 2028

Segments Covered

By Type, Animal Type, Technology, End-User & Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, Drivers, Restraints, Opportunities, Challenges, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities

Regions Covered

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


This research report on the global veterinary ultrasound market has been segmented and sub-segmented based on type, animal type, technology, end-user & region.

Veterinary Ultrasound Market – By Type:

  • Doppler Ultrasound
  • 2D Ultrasound
  • 3D/4D Ultrasound

Based on type, the 2D ultrasound market is predicted to rise faster during the forecast period in the global veterinary ultrasound market. The growth in this segment is likely to be driven by the increasing adoption of 2D ultrasound imaging equipment in prenatal screening and disease diagnosis. In addition, the segment's expansion is predicted to be fueled by reduced costs compared to other forms of ultrasound imaging techniques.

Veterinary Ultrasound Market – By Application:

  • Cardiology
  • Orthopedics
  • Obstetrics & Gynecology
  • Oncology

During the forecast period, the cardiology segment is expected to account for the most share of the global market. The rising prevalence of cardiovascular disorders in animals is likely to boost this segment's growth.

Veterinary Ultrasound Market – By Animal Type:

  • Large Animals
  • Small Companion Animals

The small companion animals segment accounted for the most significant share of the global veterinary ultrasound market in 2022. This market is predicted to develop due to increased adoption of companion animals and higher spending on animal well-being and care. In addition, the rising prevalence of cancer and heart disease in cats and dogs is predicted to improve the segment's revenue growth.

Veterinary Ultrasound Market – By Technology:

  • Digital Imaging Technology
  • Analog Imaging Technology
  • Contrast Imaging Technology

Due to rising adoption in veterinary clinics and hospitals, the contrast imaging segment is predicted to grow at a much faster rate over the forecast period. Myocardial perfusion and M-mode imaging are both done with contrast imaging. Myocardial perfusion is used to examine the left ventricular free wall and septum in pets such as dogs and cats. It is mainly used for myocardial infarction diagnosis.

Veterinary Ultrasound Market – By End-User:

  • Veterinary Hospitals & Clinics
  • Academic & Research Centers
  • Laboratories
  • Point-of-care (POC) Facilities

Over the forecast period, the global market for veterinary hospitals and clinics is expected to rise faster. This segment's expansion is likely to be fueled by the increasing availability of various diagnostics solutions at veterinary hospitals and clinics. Rapid technical improvements, such as effective pet ownership mobile technologies and cloud-based information management, are also predicted to drive this segment's growth.

Veterinary Ultrasound Market – By Region:

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Geographically, North America is predicted to contribute a considerable share to the global veterinary ultrasound market over the forecast period, with the number of pet adoptions hitting an all-time high. Furthermore, rising animal healthcare expenditures, caused by the incidence of health issues such as internal injuries and diseases in pets and livestock animals, may promote the expansion of the market in North America. Therefore, due to expanding pet adoption and rising per capita animal healthcare expenditure, the United States will dominate the veterinary ultrasound devices market.

The veterinary ultrasound market in Western Europe accounts for a substantial portion of the global market. The market for veterinary ultrasound scanners in this region is mainly driven by rising awareness of animal and human safety and health. Therefore, the market for animal ultrasound scanners in Germany is likely to be the most profitable.

The growing livestock population, increasing pet adoption, increased awareness about animal health, progressive urbanization, and rising per capita animal health spending drive market expansion in the APAC region. As a result, the veterinary ultrasonography market has considerable and appealing growth possibilities in emerging markets. Furthermore, the demand for veterinary ultrasound has increased as the number of veterinary clinics and hospitals has expanded.

The market for veterinary ultrasound scanners in Latin America now accounts for 3.5% of the global market. As a result, this region's market share is likely to grow slower than other regions. However, this trend is expected to reverse towards the end of the forecast period as disposable income rises.


IDEXX Laboratories, Inc., Carestream Health, Inc., Fujifilm Holdings Corporation, Esaote SpA, GE Healthcare, Heska Corporation, Diagnostic Imaging Systems, Inc., Clarius Mobile Health Corp., Dramifiski S.A., and Hallmarg Veterinary Imaging Limited are a few of the prominent companies operating in the global veterinary ultrasound market profiled in this report.


  • GE Healthcare acquired BK Medical in 2021, expanding its ultrasound portfolio to include surgical visualization.
  • IDEXX Laboratories, Inc., a global leader in veterinary diagnostics and software, announced buying ezyVet, a fast-growing, innovative practice information management system, in 2021.

Please wait. . . . Your request is being processed

Frequently Asked Questions

What is the current size of the veterinary ultrasound market?

The global veterinary ultrasound market size is anticipated to be valued at USD 353.14 million in 2023.

What are the key drivers of growth in the veterinary ultrasound market?

The key drivers of growth in the veterinary ultrasound market include the increasing demand for pet insurance, the growing pet population, and the rising demand for non-invasive diagnostic procedures.

Who are the key players in the veterinary ultrasound market?

Esaote SpA, GE Healthcare, Fujifilm Holdings Corporation, Hitachi, Ltd., and Mindray Medical International Limited are some of the notable companies in the veterinary ultrasound market.

What are the latest technological advancements in the veterinary ultrasound market?

The latest technological advancements in the veterinary ultrasound market include the development of 3D and 4D imaging, the use of advanced software for image analysis, and the integration of ultrasound with other diagnostic tools.

Related Reports

Access the study in MULTIPLE FORMATS
Purchase options starting from $ 1800

Didn’t find what you’re looking for?

Need something within your budget?


Call us on: +1 888 702 9696 (U.S Toll Free)

Write to us: [email protected]

Click for Request Sample