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Asia Pacific Food Colors Market by Type (Synthetic, Natural, Nature-Identical), by Application (Processed Food, Beverages, Bakery & Confectionery Products, Dairy Products, Oils & Fats, Poultry, Meat and Seafood), by Form (Gel, Powder, Liquid, Paste), and By Country (India, China, Japan, South Korea, Australia, New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore and Rest of APAC) – Size, Share, Trends, Growth, Forecast (2023 – 2028)

Published: March, 2023
ID: 1420
Pages: 141
Formats: report pdf report excel report power bi report ppt

Asia Pacific Food Colors Market Growth and Forecast (2023 - 2028):

The Global Asia Pacific Food Colors Market was worth US$ xx million in 2022, and it is estimated that it will reach a valuation of US$ xx million by 2028 with an annual development rate of xx% between 2023 and 2028.

Product Description:

Food colors are pigments, dyes and food additives that improve the appearance of processed and fresh foods. Food coloring also compensates for loss of color from exposure to air, light, temperature, and humidity. They are made up of components such as synthetic and natural colors. Food colorants are widely used in confectionery, pharmaceuticals, dairy products, bakery, packaged food, cosmetics, beverages, etc. Food coloring refers to chemicals made to improve the appearance of food by giving it artificial shine and color. The bright colors of sports drinks, sweets and candies are due to the use of artificial food coloring. They are even used for the coloring of various brands of smoked salmon, salad dressings and pickles, as well as some medications.

Recent Developments in Asia Pacific Food Colors Industry:

  • In May 2018, Sensient Technologies launched three new food colors: Organic Black Carrot, Organic Annatus, and Organic Beetroot. With this launch, the company has expanded its portfolio of organic food colors.

Asia Pacific Food Colors Market Growth:

The growing world population is expected to increase the demand for food and beverage products, which is expected to contribute to the growth of the Asia Pacific food colors market in the coming years.


Changes in lifestyles and globalization have led to increased use of food colors in a growing market. Growth is expected to continue in the coming years through new products, new sources of raw materials, and color production using advanced technology. The growth of the natural pigments market segment is driven by consumer preferences for natural and healthy food colors. The food coloring market is expected to grow as demand for food increases. Artificial or synthetic pigments can cause a variety of allergic disorders for many consumers. Growing consumer awareness of the health benefits of using natural food colors, the health risks of synthetic or artificial colors, and the importance of clean label products has led to a growing preference for natural food colors on synthetic or artificial food colors. These chemicals contain heavy metals like arsenic and lead, which are used to make synthetic food coloring. These metals can cause a variety of life-threatening diseases. Natural food coloring is gaining elasticity due to its natural origin and does not cause immediate harm to the health of consumers. Consumers who consider natural food colors to be “safe to use” are likely to contribute to the growth of the Asia Pacific food color market during the evaluation period. Market demand for food colors is expected to increase as demand for prepared foods increases as consumer exposure to exotic food preparations increases and enthusiasm for traditional flavors increases. Natural colors are free of genetically modified organisms (GMOs) and allergens that act as antioxidants and colorants and protect the body from the effects of cell damage, chronic disease, and aging.

Market growth is expected to accelerate further in the coming years as demand for prepared foods increases as consumer awareness of traditional and exotic flavored products increases. Therefore, the growing awareness of the health benefits associated with natural colorants will drive the Asia Pacific food colors market. Increased health risks arising from the use of synthetic pigments and food safety concerns due to chemical contamination of foods are driving the demand for natural food pigments in the market. Additionally, increased health awareness is driving the global demand for natural and clean-labeled foods and beverages. Also, increasing disposable income and propensity to spend on premium products are expected to further boost the global market for food colors. Today more food manufacturers are investing in clean labels, modifying existing products and introducing new products with clean labels. Global population growth is expected to increase demand for food and beverages, likely to further increase demand for the product during the forecast period. Natural products or ingredients are relatively more expensive than synthetic and artificial products. Ongoing research and development activities by private institutions and governments to develop low-cost natural food colors, such as carmine, are expected to encourage manufacturers to make significant investments in the market. Therefore, all these factors together are expected to provide a rewarding opportunity for Asia Pacific food color suppliers and distributors.


Consumers face many challenges regarding the cost, process, application, and quality of natural ingredients. The extraction process for natural ingredients is complex and time-consuming, and although natural ingredients are somewhat consumed, the yield of high-purity products is poor. This factor is expected to hamper the growth of the Asia Pacific food coloring market in the coming years.

Asia Pacific Food Colors Market Segmentation Analysis:

By type, nature-identical colors accounted for the highest proportion in 2018. In the food industry, syrups, jams / preserves, candies are mainly used by food and beverage manufacturers due to their wide range of applications such as cake frosting, hard candies, bakery products, ice cream, yogurt, gelatin desserts, fruits. Recent trends in the food industry have consumers turning towards natural colors due to the health benefits.

By application, the Asia Pacific food coloring market is segmented into the food and beverage segment. Processed foods held the prominent share in the regional market in 2018, followed by bakery and confectionery. Processed foods such as French fries, sausage buns, canned vegetables, salty snacks, and other prepared foods took the largest share of the food coloring market.

In terms of form, the liquid sector accounted for the largest share in 2018. Liquid dyes are the most common form applied to almost all food products. Its fields of application include glazes, masses and others.

Impact of COVID 19 on the Asia Pacific Food Colors Market:

Global concerns about the coronavirus pandemic have had a negative impact on the global functioning of the food and beverage industry. While this epidemic is expected to have a negative impact on the market in the short term, food coloring prices are expected to rise in 2020 to overcome economic instability. The world has stalled with the arrival of COVID-19. Weakening consumer demand for lifestyle and wellness products due to social restrictions and lockdown policies negatively affects demand patterns in the food color market. However, restrictions on the resumption of economic activity in the consumer goods market and the ease of public discourse suggest that a recovery in market demand for food coloring is imminent.

Regional Analysis:

Geographically, the Asia Pacific Food Colors Market is divided into China, India, Japan, Singapore, Korea, Australia, New Zealand, and other countries. The Asia Pacific market is one of the most attractive due to its healthy growth rate and increasing consumer preference for natural ingredients. Strong and growing awareness of natural food colors among consumers and increased disposable income provides high growth potential for the development of the natural food color market in economies such as India, China, Korea and Indonesia. Japan, China and Australia are the largest markets in the APAC region and are expected to show the highest growth rates. The positioning of food in the national maritime market is based on comfort, health and value for money. Their income has grown steadily over the decades, so spending on food coloring has also increased.

Key Players in the Market:

Major Key Players in the APAC Food Colors Market are

  • Naturex S.A
  • Sensient Technology Corporation
  • D.D. Williamson & Co. Inc
  • MC Corporation
  • Chr. Hansen S / A
  • Fiorio Colori
  • Archer Daniels Midland Company
  • Koninklijke DSM N.V
  • Döhler Group
  • Kalsec Inc

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